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Sep 2025
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Home/Insights/Retailers/balooliving.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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31.3K
Revenue
Sep 25
24.2K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Balooliving.com is a website that offers a variety of products for sale. Their inventory consists of items such as mattresses, bedding accessories like weighted blankets and pillows, as well as other household goods like furniture and home decor. The website focuses on providing quality and comfortable products to its customers.

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balooliving.com Annual Revenue and Growth

balooliving.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
balooliving.com revenue by year

balooliving.com's monthly revenueOVER TIME
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Over the past three months, balooliving.com revenue has experienced decline of 18%, compared to the preceding three months.

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balooliving.com revenue decline for last six months
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OVERVIEW
In September 2025, balooliving.com generated $31,296 in online sales, below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 0.50-1.00%, significantly lower than the category's high of 4.54%. The site's average order value (AOV) ranged from $150-175, while the top performers reach $203. With 24,217 sessions, balooliving.com exceeded the median of 18,928 yet fell short of market leader sephora.com’s impressive 45,764,193 sessions. Overall, these metrics indicate that while balooliving.com shows potential, it lags behind key competitors in revenue and conversion effectiveness.
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balooliving.com competitors

When comparing balooliving.com to its competitors in the weighted blanket industry in September 2025, we see that Baloo Living outperforms some competitors in revenue, transactions, and sessions, but falls short in others. Baloo Living generated a revenue of $31,296 with 185 transactions and 24,217 sessions, positioning it ahead of SensaCalm and Mosaic Weighted Blankets in terms of revenue and transactions. However, Gravity Blankets surpassed Baloo Living with a revenue of $30,570 and 154 transactions, despite having more sessions. Sensory Goods and CapeAble also outperformed Baloo Living in average order value (AOV) and conversion rate, indicating room for improvement in these areas for Baloo Living. Overall, Baloo Living remains competitive in the industry but could enhance its AOV and conversion rate to further solidify its position in the market.

mosaicweightedblankets.com screenshot
#1 mosaicweightedblankets.com
16.8K
Revenue
6.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gravityblankets.com screenshot
#2 gravityblankets.com
30.6K
Revenue
40.2K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
rocabi.com screenshot
#3 rocabi.com
1.8K
Revenue
475.4
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sensacalm.com screenshot
#4 sensacalm.com
8K
Revenue
1.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
sensorygoods.com screenshot
#5 sensorygoods.com
19.6K
Revenue
2.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
balooliving.com vs top market performers
balooliving.com
top retailers
conversion rate vs average order value for balooliving.com and its competitors
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Revenue share by device at balooliving.com

In September large majority of sales on balooliving.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on balooliving.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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balooliving.com channels

Identify top traffic channels that drive growth for balooliving.comand discover how performance of traffic channels has changed over time.

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balooliving.com Google Ads spend

Evaluate balooliving.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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balooliving.com devices

Review balooliving.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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balooliving.com top markets

Explore balooliving.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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balooliving.com country & global rank

Assess the ranking of balooliving.com among other retailers within its primary country and worldwide.

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