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Jul 2025

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Home/Insights/Retailers/basecampgear.co.uk

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

basecampgear.co.uk

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113.6K

Revenue

24K

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

High Quality Camping Equipment Specialist. Massive range of Tents, Sleeping Bags, Camp Kitchen gear & much more with reviews, full specs & helpful advice.

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basecampgear.co.uk's revenueOVER TIME
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Over the past three months, basecampgear.co.uk revenue has experienced growth of 9.4%, compared to the preceding three months.

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basecampgear.co.uk revenue growth for last six months

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OVERVIEW

In July 2025, basecampgear.co.uk, an e-commerce site in the e-commerce_and_shopping category, had a revenue of $113,555 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $175-200. The site recorded 24,033 sessions, below the median of 40,404 in the category. The highest revenue in the category was $122,268,926 from qvc.com, with a conversion rate of 3.64% and an AOV of $346. The highest number of sessions came from boots.com at 28,051,919. Overall, basecampgear.co.uk performed well in terms of revenue and AOV, but had a lower number of sessions compared to the median.

basecampgear.co.uk competitors

basecampgear.co.uk, with a revenue of £113,555 and 630 transactions from 24,033 sessions in July 2025, faces tough competition in the outdoor gear market. ultralightoutdoorgear.co.uk leads with £716,981 in revenue, 5,496 transactions, and 463,306 sessions, albeit with a lower average order value (AOV) of £125-150. msrgear.com stands out with a high conversion rate of 12.50-13.00% despite lower revenue of £185,536. fjallraven.com dominates the market with £3,470,509 in revenue, 19,651 transactions, and a significant number of sessions at 1,969,522, but a lower conversion rate. thermarest.com struggles with a minimal conversion rate despite a similar AOV to basecampgear.co.uk. Lastly, patagonia.com leads the pack with an impressive revenue of £29,866,321, driven by 127,624 transactions and 6,372,079 sessions, showcasing a higher AOV and solid conversion rate.

#1 ultralightoutdoorgear.co.uk

717K

Revenue

463.3K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 msrgear.com

185.5K

Revenue

8.8K

Sessions

12.5-13.0%

Conv. rate

$150-175

AOV

#3 fjallraven.com

3.5M

Revenue

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#4 thermarest.com

1.4K

Revenue

1.7K

Sessions

0.0-0.5%

Conv. rate

$175-200

AOV

#5 patagonia.com

29.9M

Revenue

6.4M

Sessions

2.0-2.5%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ultralightoutdoorgear.co.uk

basecampgear.co.uk vs top market performers

basecampgear.co.uk

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Revenue share by device at basecampgear.co.uk

In July large majority of sales on basecampgear.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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basecampgear.co.uk channels

Identify top traffic channels that drive growth for basecampgear.co.ukand discover how performance of traffic channels has changed over time.

basecampgear.co.uk Google Ads spend

Evaluate basecampgear.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

basecampgear.co.uk devices

Review basecampgear.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

basecampgear.co.uk top markets

Explore basecampgear.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.