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Sep 2025

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Home/Insights/Retailers/basecampgear.co.uk

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

basecampgear.co.uk

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67.6K

Revenue

Sep 25

13.9K

Sessions

Sep 25

2.5-3.0%

Conv. rate

Sep 25

$175-200

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

High Quality Camping Equipment Specialist. Massive range of Tents, Sleeping Bags, Camp Kitchen gear & much more with reviews, full specs & helpful advice.

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basecampgear.co.uk's monthly revenueOVER TIME
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Over the past three months, basecampgear.co.uk revenue has experienced decline of 24%, compared to the preceding three months.

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basecampgear.co.uk revenue decline for last six months

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OVERVIEW

In September 2025, basecampgear.co.uk generated $67,641 in online sales, falling short of the e-commerce industry's median of $81,105, while its conversion rate ranged from 2.50-3.00%, below the high of 3.72%. The average order value (AOV) stood between $175-200, significantly lower than the industry's peak AOV of $351. With 13,859 sessions, basecampgear.co.uk experienced much lower traffic compared to the e-commerce median of 37,786 sessions, indicating a need for enhanced visibility and engagement strategies to boost performance in a competitive market.

basecampgear.co.uk competitors

basecampgear.co.uk, with a revenue of £67,641 from 372 transactions and 13,859 sessions in September 2025, falls behind its competitors in terms of revenue and transactions. ultralightoutdoorgear.co.uk outperforms with revenue of £653,622 from 5,086 transactions and 408,869 sessions. MSR Gear has a higher conversion rate at 9.00-9.50, compared to Basecamp Gear's 2.50-3.00. fjallraven.com boasts the highest revenue of £3,965,392 from 24,558 transactions and 1,960,875 sessions, with a similar AOV range. patagonia.com excels with revenue of £31,697,357 from 142,179 transactions and 6,786,762 sessions, with a higher AOV range. thermarest.com, on the other hand, lags behind in revenue and conversion rate. Overall, basecampgear.co.uk may need to focus on increasing transactions and revenue to compete more effectively with its top competitors.

#1 ultralightoutdoorgear.co.uk

653.6K

Revenue

408.9K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 msrgear.com

157.1K

Revenue

9.9K

Sessions

9.0-9.5%

Conv. rate

$150-175

AOV

#3 fjallraven.com

Revenue

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#4 thermarest.com

2.6K

Revenue

4.3K

Sessions

0.0-0.5%

Conv. rate

$125-150

AOV

#5 patagonia.com

31.7M

Revenue

6.8M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ultralightoutdoorgear.co.uk

basecampgear.co.uk vs top market performers

basecampgear.co.uk

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Revenue share by device at basecampgear.co.uk

In September large majority of sales on basecampgear.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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basecampgear.co.uk channels

Identify top traffic channels that drive growth for basecampgear.co.ukand discover how performance of traffic channels has changed over time.

basecampgear.co.uk Google Ads spend

Evaluate basecampgear.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

basecampgear.co.uk devices

Review basecampgear.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

basecampgear.co.uk top markets

Explore basecampgear.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.