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Home/Insights/Retailers/basecampgear.co.uk

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

basecampgear.co.uk

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60.4K

Revenue

Oct 25

12.1K

Sessions

Oct 25

2.5-3.0%

Conv. rate

Oct 25

$175-200

AOV

Oct 25

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

High Quality Camping Equipment Specialist. Massive range of Tents, Sleeping Bags, Camp Kitchen gear & much more with reviews, full specs & helpful advice.

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basecampgear.co.uk's monthly revenueOVER TIME
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Over the past three months, basecampgear.co.uk revenue has experienced decline of 39%, compared to the preceding three months.

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basecampgear.co.uk revenue decline for last six months

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OVERVIEW

In October 2025, basecampgear.co.uk generated $60,415 in revenue, below the e-commerce industry's median of $93,795, with a conversion rate of 2.50-3.00%, slightly under the high of 3.89%. Their average order value (AOV) ranged from $175-200, considerably lower than the high of $350, while attracting 12,120 sessions, far less than the median of 39,049. This places basecampgear.co.uk significantly behind market leaders like michaels.com, which boasts over $105 million in revenue and millions of sessions, highlighting potential growth areas in engagement and conversion strategies for future success.

basecampgear.co.uk competitors

In October 2025, basecampgear.co.uk, with a revenue of £60,415, 332 transactions, 12,120 sessions, an AOV of £175-£200, and a conversion rate of 2.50-3.00%, lags behind its competitors in various metrics. For example, ultralightoutdoorgear.co.uk boasts £820,924 in revenue, 6,226 transactions, 381,557 sessions, an AOV of £125-£150, and a conversion rate of 1.50-2.00%. Meanwhile, patagonia.com leads the pack with £53,740,972 in revenue, 237,617 transactions, 9,268,161 sessions, an AOV of £225-£250, and a conversion rate of 2.50-3.00%. basecampgear.co.uk performs comparably in terms of AOV and conversion rate with msrgear.com, but falls short in revenue, transactions, and sessions. To stay competitive, basecampgear.co.uk may need to focus on increasing its traffic and transactions to match the performance of its top competitors.

#1 ultralightoutdoorgear.co.uk

820.9K

Revenue

381.6K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#2 msrgear.com

145.6K

Revenue

7.2K

Sessions

11.0-11.5%

Conv. rate

$175-200

AOV

#3 fjallraven.com

4.3M

Revenue

2.3M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#4 thermarest.com

1.1K

Revenue

1.2K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#5 patagonia.com

53.7M

Revenue

9.3M

Sessions

2.5-3.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ultralightoutdoorgear.co.uk

basecampgear.co.uk vs top market performers

basecampgear.co.uk

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Revenue share by device at basecampgear.co.uk

In October large majority of sales on basecampgear.co.uk, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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basecampgear.co.uk channels

Identify top traffic channels that drive growth for basecampgear.co.ukand discover how performance of traffic channels has changed over time.

basecampgear.co.uk Google Ads spend

Evaluate basecampgear.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

basecampgear.co.uk devices

Review basecampgear.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

basecampgear.co.uk top markets

Explore basecampgear.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.