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Home/Insights/Retailers/ultralightoutdoorgear.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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653.6K
Revenue
Sep 25
408.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Ultralightoutdoorgear.co.uk is an online retailer offering a wide range of outdoor gear. Their inventory consists of lightweight and high-performance equipment and clothing, ideal for adventurous individuals. Their product line includes backpacking gear, tents, sleeping bags, clothing, footwear, and accessories.

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ultralightoutdoorgear.co.uk Annual Revenue and Growth

ultralightoutdoorgear.co.uk's annual sales on its online store amounted to $12.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ultralightoutdoorgear.co.uk revenue by year

ultralightoutdoorgear.co.uk's monthly revenueOVER TIME
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Over the past three months, ultralightoutdoorgear.co.uk revenue has experienced decline of 8.4%, compared to the preceding three months.

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ultralightoutdoorgear.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, ultralightoutdoorgear.co.uk generated impressive online sales revenue of $653,622, significantly surpassing the e-commerce industry median of $81,105. The site's conversion rate ranged between 1.00-1.50%, slightly below the industry high of 3.72%. With an average order value (AOV) of $125-150, it remains above the sector's low of $57, though well below the high of $351. The site attracted 408,869 sessions, markedly higher than the median of 37,786, but far behind the leader michaels.com, which had 30,281,186 sessions, indicating strong engagement but room for growth in customer conversion and traffic.
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ultralightoutdoorgear.co.uk competitors

In September 2025, Ultralight Outdoor Gear had a revenue of £653,622, 5,086 transactions, and 408,869 sessions with an average order value (AOV) ranging from £125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, Basecamp Gear had a revenue of £67,641, 372 transactions, and 13,859 sessions with an AOV of £175-200 and a conversion rate of 2.50-3.00%. Outdoor Gear Lab generated £6,531,192 in revenue, 19,267 transactions, and 3,615,674 sessions, with an AOV of £325-350 and a conversion rate of 0.50-1.00%. Ellis Brigham had a revenue of £486,053, 2,326 transactions, and 283,345 sessions, with an AOV of £200-225 and a conversion rate of 0.50-1.00%. Absolute Snow's revenue was £1,041,825, with 5,681 transactions, 343,624 sessions, an AOV of £175-200, and a conversion rate of 1.50-2.00%. Lastly, Go Outdoors recorded £8,372,416 in revenue, 72,844 transactions, 2,870,276 sessions, an AOV of £100-125, and a conversion rate of 2.50-3.00%. Ultralight Outdoor Gear falls in the mid-range among its competitors in terms of revenue and transactions, but it has a slightly lower conversion rate compared to Basecamp Gear and Go Outdoors.

basecampgear.co.uk screenshot
#1 basecampgear.co.uk
67.6K
Revenue
13.9K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
outdoorgearlab.com screenshot
#2 outdoorgearlab.com
6.5M
Revenue
3.6M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
ellis-brigham.com screenshot
#3 ellis-brigham.com
486.1K
Revenue
283.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
absolute-snow.co.uk screenshot
#4 absolute-snow.co.uk
1M
Revenue
343.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gooutdoors.co.uk screenshot
#5 gooutdoors.co.uk
8.4M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ultralightoutdoorgear.co.uk vs top market performers
ultralightoutdoorgear.co.uk
top retailers
conversion rate vs average order value for ultralightoutdoorgear.co.uk and its competitors
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Revenue share by device at ultralightoutdoorgear.co.uk

In September large majority of sales on ultralightoutdoorgear.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ultralightoutdoorgear.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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ultralightoutdoorgear.co.uk channels

Identify top traffic channels that drive growth for ultralightoutdoorgear.co.ukand discover how performance of traffic channels has changed over time.

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ultralightoutdoorgear.co.uk Google Ads spend

Evaluate ultralightoutdoorgear.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ultralightoutdoorgear.co.uk devices

Review ultralightoutdoorgear.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ultralightoutdoorgear.co.uk top markets

Explore ultralightoutdoorgear.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ultralightoutdoorgear.co.uk country & global rank

Assess the ranking of ultralightoutdoorgear.co.uk among other retailers within its primary country and worldwide.

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