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Jul 2026
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Home/Insights/Retailers/birchliving.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for birchliving.combirchliving.com

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2.2M
Revenue
Jul 26
139.8K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$1100-1200
AOV
Jul 26
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birchliving.com Annual Revenue and Growth

birchliving.com's annual sales on its online store amounted to $16.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$16.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
birchliving.com revenue by year

birchliving.com's monthly revenueOVER TIME
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Over the past three months, birchliving.com revenue has experienced growth of 41%, compared to the preceding three months.

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birchliving.com revenue growth for last six months
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OVERVIEW
birchliving.com attracted 140,000 sessions in July 2026, significantly exceeding a typical furniture store's 34,100 sessions. With online sales revenue reaching $2.2 million, birchliving.com performs well compared to a typical furniture store's $144,000 monthly revenue. Its conversion rate, between 1.00% and 1.50%, is also within the typical range of 0.27% to 1.97%. Additionally, birchliving.com's average order value (AOV) of $1,125 to $1,150 falls within the category's typical range of $294 to $1,209.
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birchliving.com competitors

The single biggest gap between birchliving.com and its competitor helixsleep.com is in revenue, where birchliving.com trails by $12.7 million. In July 2026, birchliving.com reported a revenue of $2.2 million from 1,943 transactions, resulting in an average order value (AOV) of $1,125-1,150 and a conversion rate of 1.00-1.50%. In contrast, helixsleep.com generated $14.9 million with 11,600 transactions and an AOV of $1,275-1,300. Furthermore, birchliving.com had 140,000 sessions, significantly fewer than helixsleep.com's 1.6 million. Compared to its other competitors, such as naturepedic.com and avocadogreenmattress.com, birchliving.com ranks lower across most metrics, highlighting the competitive challenges it faces in the mattress market.

naturepedic.com screenshot
#1 naturepedic.com
2.5M
Revenue
402.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
helixsleep.com screenshot
#2 helixsleep.com
14.9M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
avocadogreenmattress.com screenshot
#3 avocadogreenmattress.com
7.4M
Revenue
795.2K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
theorganicmattress.com screenshot
#4 theorganicmattress.com
77.1K
Revenue
4.1K
Sessions
2.5-3.0%
Conv. rate
$700-800
AOV
lifekind.com screenshot
#5 lifekind.com
9.6K
Revenue
2.3K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
birchliving.com vs top market performers
birchliving.com
top retailers
conversion rate vs average order value for birchliving.com and its competitors
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Revenue share by device at birchliving.com

In July large majority of sales on birchliving.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on birchliving.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries birchliving.com operates in

birchliving.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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birchliving.com channels

Identify top traffic channels that drive growth for birchliving.comand discover how performance of traffic channels has changed over time.

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birchliving.com Google Ads spend

Evaluate birchliving.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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birchliving.com devices

Review birchliving.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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birchliving.com top markets

Explore birchliving.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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birchliving.com country & global rank

Assess the ranking of birchliving.com among other retailers within its primary country and worldwide.

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