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Nov 2025
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Home/Insights/Retailers/birchliving.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for birchliving.combirchliving.com

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1.9M
Revenue
Nov 25
116.1K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$1100-1200
AOV
Nov 25
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birchliving.com Annual Revenue and Growth

birchliving.com's annual sales on its online store amounted to $18.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$18.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
birchliving.com revenue by year

birchliving.com's monthly revenueOVER TIME
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Over the past three months, birchliving.com revenue has experienced growth of 12%, compared to the preceding three months.

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birchliving.com revenue growth for last six months
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OVERVIEW
In November 2025, birchliving.com achieved impressive performance metrics in the home and garden/furniture industry, generating $1,931,048 in online sales, significantly higher than the median of $161,311. With a conversion rate between 1.00-1.50%, it is competitive yet below the high benchmark of 2.15%. The Average Order Value (AOV) ranged from $1,175 to $1,200, slightly below the sector's high of $1,216. With 116,088 sessions, birchliving.com also surpassed the median of 35,904 but was far from industry leader ikea.com’s staggering 239,654,083 sessions, highlighting both strengths and areas for growth in a competitive market.
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birchliving.com competitors

In November 2025, birchliving.com reported a revenue of $1,931,048 with 1,612 transactions and 116,088 sessions. Their average order value (AOV) ranged from $1,175 to $1,200, and their conversion rate was between 1.00% and 1.50%. Compared to its competitors, birchliving.com falls behind in terms of revenue and transactions, with naturepedic.com leading the pack with $2,408,557 in revenue and 5,028 transactions. However, Birch Living excels in conversion rate compared to helixsleep.com and avocadogreenmattress.com, with a higher AOV compared to lifekind.com. Despite not being the top performer in revenue and transactions, Birch Living holds its own with a competitive conversion rate and AOV in the online mattress industry.

naturepedic.com screenshot
#1 naturepedic.com
2.4M
Revenue
308.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
helixsleep.com screenshot
#2 helixsleep.com
9.4M
Revenue
781.9K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
avocadogreenmattress.com screenshot
#3 avocadogreenmattress.com
6.6M
Revenue
772.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
theorganicmattress.com screenshot
#4 theorganicmattress.com
53.1K
Revenue
4.1K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
lifekind.com screenshot
#5 lifekind.com
9K
Revenue
1.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
birchliving.com vs top market performers
birchliving.com
top retailers
conversion rate vs average order value for birchliving.com and its competitors
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Revenue share by device at birchliving.com

In November large majority of sales on birchliving.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on birchliving.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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birchliving.com channels

Identify top traffic channels that drive growth for birchliving.comand discover how performance of traffic channels has changed over time.

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birchliving.com Google Ads spend

Evaluate birchliving.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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birchliving.com devices

Review birchliving.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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birchliving.com top markets

Explore birchliving.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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birchliving.com country & global rank

Assess the ranking of birchliving.com among other retailers within its primary country and worldwide.

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