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Oct 2025
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Home/Insights/Retailers/helixsleep.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.5M
Revenue
Oct 25
618.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$1300-1400
AOV
Oct 25
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Helixsleep.com is a website that offers a variety of mattresses and bedding products. They specialize in providing personalized sleep solutions by allowing customers to customize and tailor their mattresses to suit their specific needs. The website also provides detailed mattress information and recommendations to help users make informed buying decisions.

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helixsleep.com Annual Revenue and Growth

helixsleep.com's annual sales on its online store amounted to $159.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$159.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
helixsleep.com revenue by year

helixsleep.com's monthly revenueOVER TIME
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Over the past three months, helixsleep.com revenue has experienced decline of 15%, compared to the preceding three months.

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helixsleep.com revenue decline for last six months
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OVERVIEW
In October 2025, helixsleep.com generated $6,479,516 in online sales, significantly surpassing the home and garden/furniture median of $150,687, yet far from industry leader ikea.com's $725,591,313. The site recorded a conversion rate between 0.50-1.00%, which is below the high of 2.13%, with an average order value (AOV) ranging from $1,375 to $1,400, exceeding the high AOV of $1,221 in the category. Additionally, helixsleep.com attracted 618,749 sessions, a stark contrast to ikea.com's 238,858,819, but well above the median sessions of 35,438 in the home and garden/furniture sector.
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helixsleep.com competitors

In October 2025, helixsleep.com outperformed some of its competitors in terms of revenue, with a total of $6,479,516. Its number of transactions, sessions, and average order value (AOV) were also impressive, with 4,642 transactions, 618,749 sessions, and an AOV ranging from $1375 to $1400. In comparison, Birch Living had a revenue of $1,109,636, The Futon Shop had a revenue of $897,141, American Mattress had a revenue of $2,633, Mattress Nerd had a revenue of $305,276, and Casper had a revenue of $17,176,738. Casper had the highest revenue among the competitors, with $17,176,738, but helixsleep.com had a higher conversion rate than most of its competitors, ranging from 0.50% to 1.00%, indicating a more efficient use of its traffic.

birchliving.com screenshot
#1 birchliving.com
1.1M
Revenue
92.4K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
thefutonshop.com screenshot
#2 thefutonshop.com
897.1K
Revenue
173.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
americanmattress.com screenshot
#3 americanmattress.com
2.6K
Revenue
24.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
mattressnerd.com screenshot
#4 mattressnerd.com
305.3K
Revenue
78.9K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
casper.com screenshot
#5 casper.com
17.2M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$400-500
AOV
helixsleep.com vs top market performers
helixsleep.com
top retailers
conversion rate vs average order value for helixsleep.com and its competitors
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Revenue share by device at helixsleep.com

In October large majority of sales on helixsleep.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on helixsleep.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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helixsleep.com channels

Identify top traffic channels that drive growth for helixsleep.comand discover how performance of traffic channels has changed over time.

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helixsleep.com Google Ads spend

Evaluate helixsleep.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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helixsleep.com devices

Review helixsleep.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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helixsleep.com top markets

Explore helixsleep.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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helixsleep.com country & global rank

Assess the ranking of helixsleep.com among other retailers within its primary country and worldwide.

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