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Sep 2025
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Home/Insights/Retailers/helixsleep.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6.9M
Revenue
Sep 25
705.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$1300-1400
AOV
Sep 25
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Helixsleep.com is a website that offers a variety of mattresses and bedding products. They specialize in providing personalized sleep solutions by allowing customers to customize and tailor their mattresses to suit their specific needs. The website also provides detailed mattress information and recommendations to help users make informed buying decisions.

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helixsleep.com Annual Revenue and Growth

helixsleep.com's annual sales on its online store amounted to $159.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$159.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
helixsleep.com revenue by year

helixsleep.com's monthly revenueOVER TIME
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Over the past three months, helixsleep.com revenue has experienced decline of 4%, compared to the preceding three months.

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helixsleep.com revenue decline for last six months
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OVERVIEW
In September 2025, helixsleep.com achieved impressive performance metrics in the FURNITURE industry, generating $6,948,289 in online sales, far surpassing the median of $128,623. With a conversion rate ranging from 0.50% to 1.00%, it remains competitive despite a high sector average of 1.96%. The average order value (AOV) stood at $1,375-1,400, significantly above the sector's high of $1,213. The site attracted 705,484 sessions, a notable figure compared to the industry median of 34,751, but still far from industry leader ikea.com's massive 238,090,084 sessions, highlighting substantial growth potential for helixsleep.com.
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helixsleep.com competitors

In September 2025, when comparing helixsleep.com to its competitors in the mattress industry, it is clear that Helix Sleep outperforms many of its counterparts. With a revenue of $6,948,289 from 5,014 transactions and 705,484 sessions, Helix Sleep boasts an impressive average order value (AOV) range of $1375-$1400 and a conversion rate of 0.50-1.00. In contrast, Birch Living, despite having a slightly higher conversion rate of 1.00-1.50, falls significantly behind with a revenue of $1,237,065. American Mattress struggles the most, with a revenue of only $4,819 from 7 transactions and 32,653 sessions. Even established brands like Casper, with a revenue of $14,952,233, have lower AOV and conversion rates compared to Helix Sleep. Overall, Helix Sleep's performance metrics indicate strong competitiveness and success within the industry.

birchliving.com screenshot
#1 birchliving.com
1.2M
Revenue
87.3K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
thefutonshop.com screenshot
#2 thefutonshop.com
693.4K
Revenue
178.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
americanmattress.com screenshot
#3 americanmattress.com
4.8K
Revenue
32.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
mattressnerd.com screenshot
#4 mattressnerd.com
370.5K
Revenue
82.3K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
casper.com screenshot
#5 casper.com
15M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
helixsleep.com vs top market performers
helixsleep.com
top retailers
conversion rate vs average order value for helixsleep.com and its competitors
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Revenue share by device at helixsleep.com

In September large majority of sales on helixsleep.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on helixsleep.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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helixsleep.com channels

Identify top traffic channels that drive growth for helixsleep.comand discover how performance of traffic channels has changed over time.

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helixsleep.com Google Ads spend

Evaluate helixsleep.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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helixsleep.com devices

Review helixsleep.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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helixsleep.com top markets

Explore helixsleep.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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helixsleep.com country & global rank

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