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Sep 2026
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Home/Insights/Retailers/birkenstock.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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83.4M
Revenue
Sep 26
13.8M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$325-350
AOV
Sep 26
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Birkenstock.com presents an online platform showcasing a range of products. The website provides an assortment of shoes, sandals, and accessories. The sold items are known for their ergonomic design and comfort, focusing on promoting foot health. Various styles and sizes are available to cater to diverse customer preferences.

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birkenstock.com Annual Revenue and Growth

birkenstock.com's annual sales on its online store amounted to $572.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$572.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
birkenstock.com revenue by year

birkenstock.com's monthly revenueOVER TIME
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Over the past three months, birkenstock.com revenue has experienced growth of 13%, compared to the preceding three months.

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birkenstock.com revenue growth for last six months
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OVERVIEW
birkenstock.com outperforms the typical fashion and apparel retailer in several key metrics. In September 2026, it generated $83.4 million in online sales, significantly exceeding the typical fashion and apparel retailer's monthly revenue of around $63,500. Its conversion rate of 1.50-2.00% falls within the typical range of 0.67% to 3.16%. The average order value (AOV) is $325-350, which is also within the typical range of $79 to $406. With 13.8 million sessions, birkenstock.com attracts a much larger audience than the typical fashion and apparel retailer, which sees around 26,000 sessions a month.
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birkenstock.com competitors

In September 2026, birkenstock.com stands out starkly against competitors like bstore.com.au, with birkenstock.com generating a substantial revenue of $83.4 million compared to bstore.com.au's revenue of $117,000. Additionally, birkenstock.com records 239,000 transactions, far exceeding bstore.com.au's 681 transactions. In terms of website traffic, birkenstock.com leads with 13.8 million sessions, while bstore.com.au trails significantly at 100,000 sessions. birkenstock.com also features an average order value (AOV) of $325-350, which is well above bstore.com.au's AOV of $150-175. Other competitors like birkenstockmidtown.com and orleansshoes.com also fall behind in revenue and transactions, with figures of $27,400 and 242 transactions, and $133,000 and 540 transactions, respectively. While birkenstock.com maintains a conversion rate of 1.50-2.00%, both birkenstockmidtown.com and orleansshoes.com exhibit varying rates of 2.50-3.00% and 2.00-2.50%. Overall, birkenstock.com outperforms its competitors across all key metrics.

bstore.com.au screenshot
#1 bstore.com.au
117K
Revenue
100K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
birkenstockmidtown.com screenshot
#2 birkenstockmidtown.com
27.4K
Revenue
9.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
allsole.com screenshot
#3 allsole.com
9.2K
Revenue
11.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
orleansshoes.com screenshot
#4 orleansshoes.com
133.3K
Revenue
26.4K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
walkingdepot.com screenshot
#5 walkingdepot.com
25.1K
Revenue
11.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
birkenstock.com vs top market performers
birkenstock.com
top retailers
conversion rate vs average order value for birkenstock.com and its competitors
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Revenue share by device at birkenstock.com

In September large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries birkenstock.com operates in

birkenstock.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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birkenstock.com channels

Identify top traffic channels that drive growth for birkenstock.comand discover how performance of traffic channels has changed over time.

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birkenstock.com Google Ads spend

Evaluate birkenstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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birkenstock.com devices

Review birkenstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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birkenstock.com top markets

Explore birkenstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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birkenstock.com country & global rank

Assess the ranking of birkenstock.com among other retailers within its primary country and worldwide.

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