Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
Home/Insights/Retailers/birkenstock.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for birkenstock.combirkenstock.com

Start benchmarking for free
Sign in with GoogleSign up with Google
37.6M
Revenue
Mar 26
10.1M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$300-325
AOV
Mar 26
Loading...

Birkenstock.com presents an online platform showcasing a range of products. The website provides an assortment of shoes, sandals, and accessories. The sold items are known for their ergonomic design and comfort, focusing on promoting foot health. Various styles and sizes are available to cater to diverse customer preferences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

birkenstock.com Annual Revenue and Growth

birkenstock.com's annual sales on its online store amounted to $572.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$572.9M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
birkenstock.com revenue by year

birkenstock.com's monthly revenueOVER TIME
View real-time data

Over the past three months, birkenstock.com revenue has experienced decline of 32%, compared to the preceding three months.

View real-time data
birkenstock.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, birkenstock.com generated online sales revenue of $37,589,141, significantly below the FASHION AND APPAREL median of $83,040, with a conversion rate of 1.00-1.50%, trailing the sector's high of 3.14%. The site's average order value (AOV) ranged from $300 to $325, less than the category's peak of $377. With 10,090,220 sessions, birkenstock.com saw substantial traffic, yet it remains dwarfed by shein.com's impressive 298,145,068 sessions. These metrics highlight both the challenges and opportunities birkenstock.com faces within a competitive landscape, underscoring the need for strategic improvements to enhance its performance.
Read more

birkenstock.com competitors

In March 2026, birkenstock.com reported a revenue of $37,589,141 with 116,302 transactions and 10,090,220 sessions, resulting in an Average Order Value (AOV) of $300-$325 and a conversion rate of 1.00-1.50%. Compared to its competitors, bstore.com.au generated a revenue of $121,314 with 786 transactions and 83,633 sessions, AOV ranging from $150-$175, and a conversion rate of 0.50-1.00%. birkenstockmidtown.com recorded $33,247 in revenue from 244 transactions and 12,946 sessions, with an AOV of $125-$150 and a conversion rate of 1.50-2.00%. orleansshoes.com had a revenue of $58,131, 362 transactions, 16,794 sessions, AOV of $150-$175, and a high conversion rate of 2.00-2.50%. allsole.com and walkingdepot.com had lower revenues, transactions, and sessions compared to birkenstock.com and its other competitors.

bstore.com.au screenshot
#1 bstore.com.au
121.3K
Revenue
83.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
birkenstockmidtown.com screenshot
#2 birkenstockmidtown.com
33.2K
Revenue
12.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
allsole.com screenshot
#3 allsole.com
20.2K
Revenue
13K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
orleansshoes.com screenshot
#4 orleansshoes.com
58.1K
Revenue
16.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
walkingdepot.com screenshot
#5 walkingdepot.com
14K
Revenue
6.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
birkenstock.com vs top market performers
birkenstock.com
top retailers
conversion rate vs average order value for birkenstock.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at birkenstock.com

In March large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

birkenstock.com channels

Identify top traffic channels that drive growth for birkenstock.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

birkenstock.com Google Ads spend

Evaluate birkenstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

birkenstock.com devices

Review birkenstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

birkenstock.com top markets

Explore birkenstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

birkenstock.com country & global rank

Assess the ranking of birkenstock.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard