birkenstock.com
Birkenstock.com presents an online platform showcasing a range of products. The website provides an assortment of shoes, sandals, and accessories. The sold items are known for their ergonomic design and comfort, focusing on promoting foot health. Various styles and sizes are available to cater to diverse customer preferences.
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birkenstock.com Annual Revenue and Growth
birkenstock.com's annual sales on its online store amounted to $537.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
birkenstock.com's monthly revenueOVER TIME
Over the past three months, birkenstock.com revenue has experienced growth of 9.8%, compared to the preceding three months.
birkenstock.com competitors
In August 2025, birkenstock.com reported a revenue of $45,451,926 with 138,431 transactions and 12,424,940 sessions. The average order value (AOV) was between $325-$350, and the conversion rate ranged from 1.00-1.50%. Compared to its competitors, birkenstock.com outperformed bstore.com.au, birkenstockmidtown.com, allsole.com, orleansshoes.com, and walkingdepot.com in terms of revenue, transactions, and sessions. However, birkenstock.com had a lower AOV compared to bstore.com.au and orleansshoes.com. Additionally, the conversion rate of birkenstock.com was on par with bstore.com.au and walkingdepot.com but lower than birkenstockmidtown.com and orleansshoes.com. Overall, birkenstock.com demonstrated strong performance in terms of revenue and transactions, but there is room for improvement in AOV and conversion rate to compete more effectively with some of its competitors.
Revenue share by device at birkenstock.com
In August large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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birkenstock.com channels
Identify top traffic channels that drive growth for birkenstock.comand discover how performance of traffic channels has changed over time.
birkenstock.com Google Ads spend
Evaluate birkenstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birkenstock.com devices
Review birkenstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
