birkenstock.com
Birkenstock.com presents an online platform showcasing a range of products. The website provides an assortment of shoes, sandals, and accessories. The sold items are known for their ergonomic design and comfort, focusing on promoting foot health. Various styles and sizes are available to cater to diverse customer preferences.
GRIPS CUSTOMERS & RESEARCH PARTNERS
birkenstock.com Annual Revenue and Growth
birkenstock.com's annual sales on its online store amounted to $537.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
birkenstock.com's monthly revenueOVER TIME
Over the past three months, birkenstock.com revenue has experienced growth of 5%, compared to the preceding three months.
birkenstock.com competitors
In December 2025, birkenstock.com outperformed its competitors in terms of revenue, generating $58,123,274. bstore.com.au had the lowest revenue at $443,629, while orleansshoes.com had the highest at $86,178. In the number of transactions, birkenstock.com had 178,041, followed closely by orleansshoes.com with 400 transactions. In terms of sessions, birkenstock.com had 9,812,861 sessions, significantly higher than its competitors. The average order value (AOV) for birkenstock.com ranged between $325-350, which was higher than most of its competitors. The conversion rate for birkenstock.com was between 1.50-2.00%, similar to orleansshoes.com and walkingdepot.com, while bstore.com.au and allsole.com had slightly lower conversion rates. Overall, birkenstock.com demonstrated strong performance across revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.
Revenue share by device at birkenstock.com
In December large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
birkenstock.com channels
Identify top traffic channels that drive growth for birkenstock.comand discover how performance of traffic channels has changed over time.
birkenstock.com Google Ads spend
Evaluate birkenstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
birkenstock.com devices
Review birkenstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
