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May 2025
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Home/Insights/Retailers/birkenstock.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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57.1M
Revenue
13.3M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Birkenstock.com presents an online platform showcasing a range of products. The website provides an assortment of shoes, sandals, and accessories. The sold items are known for their ergonomic design and comfort, focusing on promoting foot health. Various styles and sizes are available to cater to diverse customer preferences.

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birkenstock.com's revenueOVER TIME
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Over the past three months, birkenstock.com revenue has experienced growth of 63%, compared to the preceding three months.

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birkenstock.com revenue growth for last six months
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OVERVIEW
In May 2025, birkenstock.com's online sales revenue was $57,121,835 with a conversion rate of 1.00-1.50% and an average order value of $350-375. The store had 13,270,350 sessions, falling below the industry median of 33,223. However, the industry leader shein.com generated $731,622,726 in revenue with a 3.09% conversion rate and an average order value of $415. Despite birkenstock.com's lower performance metrics compared to the industry's top performer, there is room for improvement in increasing conversion rates and average order values to drive higher revenue and session numbers.
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birkenstock.com competitors

In May 2025, birkenstock.com outperformed its competitors in terms of revenue, with a total of $57,121,835. The website also had the highest number of transactions at 161,480 and sessions at 13,270,350. Despite having a slightly lower average order value (AOV) range of $350-$375, birkenstock.com maintained a competitive conversion rate of 1.00-1.50%. In comparison, competitors such as birkenstockmidtown.com, walkingdepot.com, allsole.com, bstore.com.au, and orleansshoes.com had varying levels of revenue, transactions, sessions, AOV, and conversion rates. While some competitors had higher conversion rates or AOV ranges, none were able to match the overall performance metrics of birkenstock.com in terms of revenue, transactions, and sessions.

bstore.com.au screenshot
#1 bstore.com.au
143K
Revenue
82.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
birkenstockmidtown.com screenshot
#2 birkenstockmidtown.com
43.5K
Revenue
16.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
allsole.com screenshot
#3 allsole.com
227.1K
Revenue
213.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
orleansshoes.com screenshot
#4 orleansshoes.com
99.7K
Revenue
23.2K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
walkingdepot.com screenshot
#5 walkingdepot.com
14.6K
Revenue
8.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
birkenstock.com vs top market performers
birkenstock.com
top retailers
conversion rate vs average order value for birkenstock.com and its competitors
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Revenue share by device at birkenstock.com

In May large majority of sales on birkenstock.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on birkenstock.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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brands overtime comparison

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birkenstock.com channels

Identify top traffic channels that drive growth for birkenstock.comand discover how performance of traffic channels has changed over time.

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birkenstock.com Google Ads spend

Evaluate birkenstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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birkenstock.com devices

Review birkenstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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birkenstock.com top markets

Explore birkenstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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birkenstock.com country & global rank

Assess the ranking of birkenstock.com among other retailers within its primary country and worldwide.

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