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May 2026
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Home/Insights/Retailers/birkenstock.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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80.5M
Revenue
May 26
17M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$325-350
AOV
May 26
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Birkenstock.com presents an online platform showcasing a range of products. The website provides an assortment of shoes, sandals, and accessories. The sold items are known for their ergonomic design and comfort, focusing on promoting foot health. Various styles and sizes are available to cater to diverse customer preferences.

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birkenstock.com Annual Revenue and Growth

birkenstock.com's annual sales on its online store amounted to $572.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$572.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
birkenstock.com revenue by year

birkenstock.com's monthly revenueOVER TIME
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Over the past three months, birkenstock.com revenue has experienced growth of 21%, compared to the preceding three months.

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birkenstock.com revenue growth for last six months
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OVERVIEW
In May 2026, birkenstock.com achieved online sales revenue of $80,516,468, exceeding the FASHION AND APPAREL median of $74,720, with a conversion rate between 1.00-1.50%, lower than the industry high of 3.18%. Its average order value (AOV) ranged from $325 to $350, below the high of $405. The website attracted 17,027,845 sessions, significantly lower than shein.com’s 309,473,559 sessions, yet above the median of 29,212 in the sector, highlighting Birkenstock’s strong revenue performance amidst competitive challenges in the online fashion landscape.
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birkenstock.com competitors

In May 2026, birkenstock.com led the market with substantial revenue of $80,516,468 from 242,107 transactions over 17,027,845 sessions, boasting an Average Order Value (AOV) between $325-$350 and a conversion rate of 1.00-1.50%. In contrast, bstore.com.au generated only $161,441 with a lower AOV of $150-$175 and a similar conversion rate. Competitor birkenstockmidtown.com showed revenue of $26,282, significantly behind with an AOV of $100-$125 but a higher conversion rate of 1.50-2.00%. orleansshoes.com reported a revenue of $147,092, with a notable AOV of $225-$250 and the highest conversion rate of 2.00-2.50%. allsole.com lagged further, achieving just $16,676 in revenue, and walkingdepot.com had $14,238. Overall, birkenstock.com stands out for its robust revenue and high AOV, significantly outperforming its competitors in the market.

bstore.com.au screenshot
#1 bstore.com.au
161.4K
Revenue
97.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
birkenstockmidtown.com screenshot
#2 birkenstockmidtown.com
26.3K
Revenue
13.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
allsole.com screenshot
#3 allsole.com
16.7K
Revenue
15.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
orleansshoes.com screenshot
#4 orleansshoes.com
147.1K
Revenue
29.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
walkingdepot.com screenshot
#5 walkingdepot.com
14.2K
Revenue
7.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
birkenstock.com vs top market performers
birkenstock.com
top retailers
conversion rate vs average order value for birkenstock.com and its competitors
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Revenue share by device at birkenstock.com

In May large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries birkenstock.com operates in

birkenstock.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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birkenstock.com channels

Identify top traffic channels that drive growth for birkenstock.comand discover how performance of traffic channels has changed over time.

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birkenstock.com Google Ads spend

Evaluate birkenstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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birkenstock.com devices

Review birkenstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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birkenstock.com top markets

Explore birkenstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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birkenstock.com country & global rank

Assess the ranking of birkenstock.com among other retailers within its primary country and worldwide.

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