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Aug 2026
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Home/Insights/Retailers/birkenstock.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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73.8M
Revenue
Aug 26
20.7M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$325-350
AOV
Aug 26
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Birkenstock.com presents an online platform showcasing a range of products. The website provides an assortment of shoes, sandals, and accessories. The sold items are known for their ergonomic design and comfort, focusing on promoting foot health. Various styles and sizes are available to cater to diverse customer preferences.

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birkenstock.com Annual Revenue and Growth

birkenstock.com's annual sales on its online store amounted to $572.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$572.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
birkenstock.com revenue by year

birkenstock.com's monthly revenueOVER TIME
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Over the past three months, birkenstock.com revenue has experienced growth of 68%, compared to the preceding three months.

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birkenstock.com revenue growth for last six months
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OVERVIEW
birkenstock.com demonstrates solid performance metrics compared to the typical fashion and apparel retailer. In August 2026, birkenstock.com generated $73.8 million in online sales, while the typical fashion and apparel retailer brings in around $87,900 monthly. Its conversion rate stands at 1.00-1.50%, within the typical range of 0.65% to 3.1%. The average order value (AOV) is impressive at $325-350, aligning well with the typical range of $84 to $408. With 20.7 million sessions, birkenstock.com is below the typical fashion and apparel retailer's monthly figure of around 37,200 sessions, highlighting both the challenges and opportunities within the category.
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birkenstock.com competitors

In August 2026, birkenstock.com significantly outperformed bstore.com.au in several key metrics. birkenstock.com achieved an impressive revenue of $73.8 million from 221,000 transactions across 20.7 million sessions, showcasing its strong market presence. In contrast, bstore.com.au generated $176,000 in revenue from 1,073 transactions, with a session count of 113,000. While birkenstock.com leads in revenue, transactions, and sessions, bstore.com.au falls well behind in all categories. Furthermore, birkenstock.com boasts a higher average order value (AOV) ranging between $325-350, compared to bstore.com.au's AOV of $150-175. The conversion rates also illustrate birkenstock.com's advantage, with rates between 1.00-1.50%, while bstore.com.au trails with a conversion rate of 0.50-1.00%. Overall, birkenstock.com demonstrates a robust performance that far exceeds that of bstore.com.au, marking its dominance in the competitive landscape.

bstore.com.au screenshot
#1 bstore.com.au
176.5K
Revenue
113K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
birkenstockmidtown.com screenshot
#2 birkenstockmidtown.com
30.5K
Revenue
12.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
allsole.com screenshot
#3 allsole.com
12K
Revenue
12.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
orleansshoes.com screenshot
#4 orleansshoes.com
168.6K
Revenue
35.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
walkingdepot.com screenshot
#5 walkingdepot.com
35.9K
Revenue
19.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
birkenstock.com vs top market performers
birkenstock.com
top retailers
conversion rate vs average order value for birkenstock.com and its competitors
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Revenue share by device at birkenstock.com

In August large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on birkenstock.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries birkenstock.com operates in

birkenstock.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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birkenstock.com channels

Identify top traffic channels that drive growth for birkenstock.comand discover how performance of traffic channels has changed over time.

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birkenstock.com Google Ads spend

Evaluate birkenstock.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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birkenstock.com devices

Review birkenstock.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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birkenstock.com top markets

Explore birkenstock.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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birkenstock.com country & global rank

Assess the ranking of birkenstock.com among other retailers within its primary country and worldwide.

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