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May 2025
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Home/Insights/Retailers/bowflex.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.5M
Revenue
412.8K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
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Bowflex.com is a comprehensive website that offers a range of fitness products and resources. Their diverse catalog includes home gym equipment, such as treadmills, ellipticals, and adjustable dumbbells, designed to suit various fitness levels and preferences. The site also provides workout routines, product specifications, and customer support for fitness enthusiasts.

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bowflex.com's revenueOVER TIME
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Over the past three months, bowflex.com revenue has experienced decline of 37%, compared to the preceding three months.

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bowflex.com revenue decline for last six months
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OVERVIEW
In May 2025, bowflex.com, a SPORTS industry player, generated $3,509,286 in online sales revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $725-750. The site recorded 412,766 sessions, compared to garmin.com's 47,255,232 sessions. The industry median for revenue is $84,330, conversion rate at 3.0%, AOV at $565, and sessions at 29,719. The highest revenue in the SPORTS category was from garmin.com at $189,203,870, with a low AOV of $79 and a conversion rate of 0.65%.
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bowflex.com competitors

In May 2025, bowflex.com stands out among its competitors in terms of revenue, generating $3,509,286 with 4,758 transactions and 412,766 sessions. Its average order value (AOV) ranges from $725 to $750, with a solid conversion rate of 1.00-1.50%. In comparison, fitnesssuperstore.com, while having a higher AOV of $850-875, only brought in $911,366 in revenue with 1,046 transactions and 84,153 sessions. johnsonfitness.com had a higher revenue of $1,019,235 but with a lower conversion rate of 0.00-0.50%. sportsmith.com lagged behind with $62,769 in revenue and a low AOV of $75-100. schwinnfitness.com performed moderately with $344,852 in revenue, 490 transactions, and a conversion rate of 0.00-0.50%. Overall, bowflex.com demonstrated strong performance in revenue, transactions, and conversion rate compared to its competitors in the fitness equipment industry.

sportsmith.com screenshot
#1 sportsmith.com
62.8K
Revenue
67.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
schwinnfitness.com screenshot
#2 schwinnfitness.com
344.9K
Revenue
110.8K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
fitnesssuperstore.com screenshot
#3 fitnesssuperstore.com
911.4K
Revenue
84.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
johnsonfitness.com screenshot
#4 johnsonfitness.com
1M
Revenue
188.7K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
bowflex.com vs top market performers
bowflex.com
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conversion rate vs average order value for bowflex.com and its competitors
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Revenue share by device at bowflex.com

In May large majority of sales on bowflex.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on bowflex.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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bowflex.com channels

Identify top traffic channels that drive growth for bowflex.comand discover how performance of traffic channels has changed over time.

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bowflex.com Google Ads spend

Evaluate bowflex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bowflex.com devices

Review bowflex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bowflex.com top markets

Explore bowflex.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bowflex.com country & global rank

Assess the ranking of bowflex.com among other retailers within its primary country and worldwide.

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