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Sep 2025
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Home/Insights/Retailers/briantooleyracing.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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208.1K
Revenue
Sep 25
97.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Briantooleyracing.com is an online platform that offers a variety of products related to racing. Their inventory includes racing equipment, gear, and accessories. The website provides a range of options to cater to customers needs, from racing enthusiasts to professional racers, in an easily accessible manner.

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briantooleyracing.com Annual Revenue and Growth

briantooleyracing.com's annual sales on its online store amounted to $5.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
briantooleyracing.com revenue by year

briantooleyracing.com's monthly revenueOVER TIME
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Over the past three months, briantooleyracing.com revenue has experienced decline of 14%, compared to the preceding three months.

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briantooleyracing.com revenue decline for last six months
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OVERVIEW
In September 2025, briantooleyracing.com achieved online sales revenue of $208,141, surpassing the vehicles/automotive industry median of $188,211, but significantly trailing behind the industry leader, autozone.com, at $80,177,278. The site's conversion rate ranged from 0.00-0.50%, below the industry high of 2.97%, while the average order value (AOV) fell between $525-550, also lower than the industry benchmark of $861. With 97,054 sessions, briantooleyracing.com outperformed the median of 45,688 sessions, but remains far from the leader’s 32,250,762 sessions, highlighting room for improvement in both conversion and traffic.
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briantooleyracing.com competitors

In September 2025, briantooleyracing.com falls behind its competitors in terms of revenue, transactions, sessions, and average order value (AOV). briantooleyracing.com generated $208,141 in revenue from 381 transactions and 97,054 sessions, with an AOV ranging from $525 to $550 and a conversion rate of 0.00-0.50. In comparison, texas-speed.com outperformed with revenue of $2,612,507 from 2,276 transactions and 335,956 sessions, boasting an AOV of $1,125-$1,150 and a conversion rate of 0.50-1.00. Similarly, amsracing.net, cnc-motorsports.com, and weaponxmotorsports.com also surpassed briantooleyracing.com in various metrics. While briantooleyracing.com has room for improvement in increasing its revenue, transactions, and sessions, it can also focus on enhancing its AOV and conversion rate to compete more effectively with its industry counterparts.

texas-speed.com screenshot
#1 texas-speed.com
2.6M
Revenue
336K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
amsracing.net screenshot
#2 amsracing.net
226.3K
Revenue
55.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
cnc-motorsports.com screenshot
#3 cnc-motorsports.com
478.6K
Revenue
92K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
weaponxmotorsports.com screenshot
#4 weaponxmotorsports.com
150.3K
Revenue
19.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
mastmotorsports.com screenshot
#5 mastmotorsports.com
71.3K
Revenue
7.4K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
briantooleyracing.com vs top market performers
briantooleyracing.com
top retailers
conversion rate vs average order value for briantooleyracing.com and its competitors
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Revenue share by device at briantooleyracing.com

In September large majority of sales on briantooleyracing.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on briantooleyracing.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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briantooleyracing.com channels

Identify top traffic channels that drive growth for briantooleyracing.comand discover how performance of traffic channels has changed over time.

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briantooleyracing.com Google Ads spend

Evaluate briantooleyracing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briantooleyracing.com devices

Review briantooleyracing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briantooleyracing.com top markets

Explore briantooleyracing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briantooleyracing.com country & global rank

Assess the ranking of briantooleyracing.com among other retailers within its primary country and worldwide.

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