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Oct 2025
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Home/Insights/Retailers/briantooleyracing.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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229.1K
Revenue
Oct 25
123.4K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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Briantooleyracing.com is an online platform that offers a variety of products related to racing. Their inventory includes racing equipment, gear, and accessories. The website provides a range of options to cater to customers needs, from racing enthusiasts to professional racers, in an easily accessible manner.

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briantooleyracing.com Annual Revenue and Growth

briantooleyracing.com's annual sales on its online store amounted to $5.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
briantooleyracing.com revenue by year

briantooleyracing.com's monthly revenueOVER TIME
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Over the past three months, briantooleyracing.com revenue has experienced decline of 6.3%, compared to the preceding three months.

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briantooleyracing.com revenue decline for last six months
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OVERVIEW
In October 2025, briantooleyracing.com generated $229,146 in online sales, outperforming the automotive industry median of $191,308, yet significantly trailing discounttire.com's $96,073,166. The site's conversion rate was low at 0.00-0.50%, well below the high industry standard of 3.05%, with a median conversion of 0.54%. Its average order value (AOV) ranged between $500-525, below the industry high of $868 and above the low of $162. The site recorded 123,373 sessions, substantially less than the industry leader, autozone.com, which achieved 36,130,752 sessions, while the industry median stood at 44,540.
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briantooleyracing.com competitors

In October 2025, briantooleyracing.com lags behind its competitors in terms of revenue, with $229,146 compared to texas-speed.com's $2,662,181 and cnc-motorsports.com's $628,293. The number of transactions on briantooleyracing.com is lower at 455 compared to texas-speed.com's 2,402 and amsracing.net's 324. In terms of sessions, briantooleyracing.com has 123,373, which is less than texas-speed.com's 336,899 and cnc-motorsports.com's 122,039. The average order value (AOV) on briantooleyracing.com falls between $500-525, while competitors like texas-speed.com have a higher AOV range of $1100-1125. However, briantooleyracing.com has a wider range of conversion rates at 0.00-0.50, while most competitors maintain a steady rate between 0.50-1.00.

texas-speed.com screenshot
#1 texas-speed.com
2.7M
Revenue
336.9K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
amsracing.net screenshot
#2 amsracing.net
280K
Revenue
52.9K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
cnc-motorsports.com screenshot
#3 cnc-motorsports.com
628.3K
Revenue
122K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
weaponxmotorsports.com screenshot
#4 weaponxmotorsports.com
130.3K
Revenue
17.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
mastmotorsports.com screenshot
#5 mastmotorsports.com
98.2K
Revenue
9.8K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
briantooleyracing.com vs top market performers
briantooleyracing.com
top retailers
conversion rate vs average order value for briantooleyracing.com and its competitors
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Revenue share by device at briantooleyracing.com

In October large majority of sales on briantooleyracing.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on briantooleyracing.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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briantooleyracing.com channels

Identify top traffic channels that drive growth for briantooleyracing.comand discover how performance of traffic channels has changed over time.

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briantooleyracing.com Google Ads spend

Evaluate briantooleyracing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briantooleyracing.com devices

Review briantooleyracing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briantooleyracing.com top markets

Explore briantooleyracing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briantooleyracing.com country & global rank

Assess the ranking of briantooleyracing.com among other retailers within its primary country and worldwide.

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