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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.8M
Revenue
Nov 25
3.5M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: BELGIUM
  • Website category: HOME AND GARDEN

brico.be is a website that offers a wide range of products for home improvement and DIY enthusiasts. They provide various tools, building materials, electrical and plumbing supplies, gardening products, and decor essentials. Additionally, they offer services like tool rentals, workshops, and expert advice to assist customers in their projects.

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brico.be Annual Revenue and Growth

brico.be's annual sales on its online store amounted to $37.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$37.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brico.be revenue by year

brico.be's monthly revenueOVER TIME
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Over the past three months, brico.be revenue has experienced growth of 38%, compared to the preceding three months.

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brico.be revenue growth for last six months
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OVERVIEW
In November 2025, brico.be achieved online sales of $5,813,398, significantly outpacing the median of $122,040 in the home_and_garden industry. Its conversion rate ranged between 1.00-1.50%, while the industry average reached up to 3.53%. The average order value (AOV) was $125-150, considerably lower than the high of $672 in the sector. With sessions totaling 3,462,102, brico.be performed well against the median of 32,500, but remained far behind the industry leader, homedepot.com, which garnered 171,906,089 sessions and generated $1,609,249,476 in revenue.
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brico.be competitors

In November 2025, brico.be generated a revenue of €5,813,398 from 41,713 transactions and 3,462,102 sessions, with an average order value (AOV) ranging between €125-€150 and a conversion rate of 1.00-1.50%. In comparison, ikea.com recorded a significantly higher revenue of €813,186,649 from 2,435,461 transactions and 239,654,083 sessions, with an AOV of €325-€350 and a similar conversion rate to Brico. Meanwhile, maisonsdumonde.com reported a revenue of €82,489,341 from 247,660 transactions and 14,622,465 sessions, with an AOV also between €325-€350 but a slightly higher conversion rate of 1.50-2.00%. Overall, brico.be lags behind its competitors in terms of revenue, transactions, and sessions, but remains competitive in AOV and conversion rate within the given time frame.

ikea.com screenshot
#1 ikea.com
813.2M
Revenue
239.7M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
maisonsdumonde.com screenshot
#2 maisonsdumonde.com
82.5M
Revenue
14.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brico.be vs top market performers
brico.be
top retailers
conversion rate vs average order value for brico.be and its competitors
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Revenue share by device at brico.be

In November large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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brico.be channels

Identify top traffic channels that drive growth for brico.beand discover how performance of traffic channels has changed over time.

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brico.be Google Ads spend

Evaluate brico.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brico.be devices

Review brico.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brico.be top markets

Explore brico.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brico.be country & global rank

Assess the ranking of brico.be among other retailers within its primary country and worldwide.

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