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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.6M
Revenue
Jan 26
3.2M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: BELGIUM
  • Website category: HOME AND GARDEN

brico.be is a website that offers a wide range of products for home improvement and DIY enthusiasts. They provide various tools, building materials, electrical and plumbing supplies, gardening products, and decor essentials. Additionally, they offer services like tool rentals, workshops, and expert advice to assist customers in their projects.

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brico.be Annual Revenue and Growth

brico.be's annual sales on its online store amounted to $46.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
brico.be revenue by year

brico.be's monthly revenueOVER TIME
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Over the past three months, brico.be revenue has experienced decline of 18%, compared to the preceding three months.

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brico.be revenue decline for last six months
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OVERVIEW
In January 2026, brico.be generated $3,613,090 in online sales, significantly surpassing the home_and_garden median of $122,772, yet still trailing behind the largest competitor, homedepot.com, with $1,456,474,205. Its conversion rate ranged between 0.50-1.00%, below the high benchmark of 3.41%, while the average order value (AOV) fell between $125-150, far from the top tier AOV of $677. With 3,205,427 sessions, brico.be greatly exceeded the home_and_garden median of 34,453 sessions but remained a fraction of homedepot.com's 138,848,672 sessions, indicating strong traffic potential yet room for growth in conversion efficiency.
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brico.be competitors

In January 2026, brico.be generated a revenue of $3,613,090 with 26,447 transactions and 3,205,427 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. In comparison, ikea.com outperformed brico.be significantly with a revenue of $892,676,681 from 2,641,323 transactions and 286,062,444 sessions. Although ikea.com had a higher AOV of $325-350, their conversion rate was on par with brico.be at 0.50-1.00%. Meanwhile, maisonsdumonde.com also had a higher revenue than brico.be at $47,392,718, with 138,619 transactions and 14,417,615 sessions. Similarly to ikea.com, maisonsdumonde.com boasted a higher AOV of $325-350 but matched brico.be in conversion rate at 0.50-1.00%. Overall, brico.be's performance metrics fall behind both ikea.com and maisonsdumonde.com in terms of revenue, transactions, and sessions.

ikea.com screenshot
#1 ikea.com
892.7M
Revenue
286.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
maisonsdumonde.com screenshot
#2 maisonsdumonde.com
47.4M
Revenue
14.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brico.be vs top market performers
brico.be
top retailers
conversion rate vs average order value for brico.be and its competitors
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Revenue share by device at brico.be

In January large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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brico.be channels

Identify top traffic channels that drive growth for brico.beand discover how performance of traffic channels has changed over time.

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brico.be Google Ads spend

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brico.be devices

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brico.be top markets

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brico.be country & global rank

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