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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

brico.be

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2.9M

Revenue

5.7M

Sessions

0.0-0.5%

Conv. rate

$125-150

AOV

Main country of store: BELGIUM
Website category: HOME AND GARDEN

brico.be is a website that offers a wide range of products for home improvement and DIY enthusiasts. They provide various tools, building materials, electrical and plumbing supplies, gardening products, and decor essentials. Additionally, they offer services like tool rentals, workshops, and expert advice to assist customers in their projects.

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brico.be's revenueOVER TIME
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Over the past three months, brico.be revenue has experienced decline of 0.55%, compared to the preceding three months.

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brico.be revenue decline for last six months

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OVERVIEW

In July 2025, brico.be in the HOME AND GARDEN industry had online sales revenue of $2,948,786, with a median revenue of $124,626. Their conversion rate ranged from 0.00-0.50%, compared to a high of 3.28% and a low of 0.62% in the category. The Average Order Value (AOV) was between $125-150, while the highest AOV was $673 and the lowest was $93. They had 5,685,694 sessions, with the highest at 175,364,207 from homedepot.com and a median of 36,567 sessions in the category.

brico.be competitors

In July 2025, brico.be, with a revenue of 2,948,786 and 20,374 transactions, lags behind its competitors in terms of revenue and transaction volume. Comparatively, ikea.com boasts a significantly higher revenue of 904,379,801 and 2,622,359 transactions, with a higher average order value (AOV) range of 325-350. Furthermore, their conversion rate falls between 1.00-1.50, indicating a more successful rate of turning sessions into transactions. Another competitor, maisonsdumonde.com, also outperforms brico.be with a revenue of 49,422,039 and 153,699 transactions, alongside a higher AOV range of 300-325 and a conversion rate of 1.00-1.50. Despite having a substantial number of sessions at 5,685,694, brico.be could benefit from improving its conversion rate and increasing its revenue to compete more effectively in the market.

#1 ikea.com

904.4M

Revenue

243.3M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#2 maisonsdumonde.com

49.4M

Revenue

14.5M

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

brico.be vs top market performers

brico.be

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Revenue share by device at brico.be

In July large majority of sales on brico.be, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

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brico.be channels

Identify top traffic channels that drive growth for brico.beand discover how performance of traffic channels has changed over time.

brico.be Google Ads spend

Evaluate brico.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brico.be devices

Review brico.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brico.be top markets

Explore brico.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.