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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.1M
Revenue
Oct 25
3.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: BELGIUM
  • Website category: HOME AND GARDEN

brico.be is a website that offers a wide range of products for home improvement and DIY enthusiasts. They provide various tools, building materials, electrical and plumbing supplies, gardening products, and decor essentials. Additionally, they offer services like tool rentals, workshops, and expert advice to assist customers in their projects.

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brico.be Annual Revenue and Growth

brico.be's annual sales on its online store amounted to $37.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$37.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brico.be revenue by year

brico.be's monthly revenueOVER TIME
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Over the past three months, brico.be revenue has experienced growth of 70%, compared to the preceding three months.

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brico.be revenue growth for last six months
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OVERVIEW
In October 2025, brico.be, operating in the HOME AND GARDEN sector, achieved online sales revenue of $5,130,970, significantly higher than the sector median of $117,921, though far below industry leader homedepot.com at $1,418,970,899. The site recorded a conversion rate of 1.00-1.50%, below the sector's high of 3.47% but above the low of 0.7%. With an average order value (AOV) of $125-150, it stands lower than the sector high of $676 but above the low of $94. brico.be attracted 3,110,071 sessions, well above the median of 30,856 yet dwarfed by homedepot.com's 152,722,965.
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brico.be competitors

In October 2025, brico.be had a revenue of €5,130,970 with 36,488 transactions and 3,110,071 sessions, boasting an average order value (AOV) between €125-€150 and a conversion rate of 1.00-1.50%. In comparison, ikea.com had significantly higher revenue at €725,591,313 with 2,145,917 transactions and 238,858,819 sessions, showing a higher AOV of €325-€350 but a slightly lower conversion rate of 0.50-1.00%. On the other hand, maisonsdumonde.com had a revenue of €59,151,814 with 178,416 transactions and 11,619,737 sessions, aligning closely with ikea.com in terms of AOV (€325-€350) but having a higher conversion rate of 1.50-2.00%. Overall, brico.be falls behind ikea.com in terms of revenue and scale but outperforms maisonsdumonde.com in conversion rate and AOV.

ikea.com screenshot
#1 ikea.com
725.6M
Revenue
238.9M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
maisonsdumonde.com screenshot
#2 maisonsdumonde.com
59.2M
Revenue
11.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brico.be vs top market performers
brico.be
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conversion rate vs average order value for brico.be and its competitors
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Revenue share by device at brico.be

In October large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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brico.be channels

Identify top traffic channels that drive growth for brico.beand discover how performance of traffic channels has changed over time.

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brico.be Google Ads spend

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brico.be devices

Review brico.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brico.be top markets

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brico.be country & global rank

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