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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for brico.bebrico.be

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3.4M
Revenue
Dec 25
3.1M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: BELGIUM
  • Website category: HOME AND GARDEN

brico.be is a website that offers a wide range of products for home improvement and DIY enthusiasts. They provide various tools, building materials, electrical and plumbing supplies, gardening products, and decor essentials. Additionally, they offer services like tool rentals, workshops, and expert advice to assist customers in their projects.

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brico.be Annual Revenue and Growth

brico.be's annual sales on its online store amounted to $37.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$37.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brico.be revenue by year

brico.be's monthly revenueOVER TIME
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Over the past three months, brico.be revenue has experienced growth of 6.8%, compared to the preceding three months.

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brico.be revenue growth for last six months
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OVERVIEW
In December 2025, brico.be generated $3,436,921 in online sales, significantly outpacing the home_and_garden median of $114,229, though still dwarfed by homedepot.com's $1,505,674,874. The site achieved a conversion rate of 0.50-1.00%, lower than the high benchmark of 3.32% and above the low of 0.7%. With an average order value (AOV) ranging from $125-150, it remained well below the high AOV of $667 but above the low of $88. Additionally, brico.be attracted 3,079,579 sessions, substantially surpassing the median of 33,723 yet far from homedepot.com's 141,891,489 sessions.
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brico.be competitors

In December 2025, brico.be generated a revenue of $3,436,921 from 24,854 transactions and 3,079,579 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 0.50-1.00%. Compared to its competitors, ikea.com reported a significantly higher revenue of $795,900,179 from 2,353,477 transactions and 238,379,008 sessions, with an AOV of $325-350 and a similar conversion rate of 0.50-1.00%. On the other hand, maisonsdumonde.com had a revenue of $66,106,224 from 194,816 transactions and 13,487,765 sessions, with an AOV matching ikea.com at $325-350 but a slightly higher conversion rate of 1.00-1.50%. Overall, brico.be falls behind ikea.com in terms of revenue and traffic but outperforms maisonsdumonde.com in conversion rate and AOV.

ikea.com screenshot
#1 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
maisonsdumonde.com screenshot
#2 maisonsdumonde.com
66.1M
Revenue
13.5M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brico.be vs top market performers
brico.be
top retailers
conversion rate vs average order value for brico.be and its competitors
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Revenue share by device at brico.be

In December large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on brico.be, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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brico.be channels

Identify top traffic channels that drive growth for brico.beand discover how performance of traffic channels has changed over time.

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brico.be Google Ads spend

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brico.be devices

Review brico.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brico.be top markets

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brico.be country & global rank

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