ikea.com
The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.
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ikea.com Annual Revenue and Growth
ikea.com's annual sales on its online store amounted to $8B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
ikea.com's monthly revenueOVER TIME
Over the past three months, ikea.com revenue has experienced growth of 35%, compared to the preceding three months.
ikea.com competitors
When comparing ikea.com to its competitors in October 2025, we see that ikea.com outperforms in revenue with $725,591,313. wayfair.com comes close with $853,039,023, while the other competitors fall significantly behind. In terms of transactions, ikea.com has 2,145,917, which is higher than overstock.com and bedbathandbeyond.com but lower than wayfair.com. ikea.com also leads in sessions with 238,858,819, surpassing all its competitors. However, when looking at the average order value (AOV), crateandbarrel.com stands out with a range of $575-600, while ikea.com falls within the $325-350 range. Conversion rates vary across the board, with wayfair.com having the highest at 2.50-3.00, followed by bedbathandbeyond.com at 3.50-4.00. ikea.com falls within the average range of 0.50-1.00, alongside crateandbarrel.com and ashleyfurniture.com.
Revenue share by device at ikea.com
In October large majority of sales on ikea.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ikea.com channels
Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.
ikea.com Google Ads spend
Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ikea.com devices
Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
