Get Your Free 2024 Daily Holiday Revenue Report

Grips
Sep 2024
All countries
Home/Insights/Retailers/ikea.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for ikea.comikea.com

Get ikea.com updates
Book a demo
678.1M
Revenue
234.7M
Sessions
0.5-1.0%
Conversion rate
$275-300
Average order value
Online only revenue for ikea.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.

ikea.com’s revenueOVER TIME
View real-time data

Over the past three months, ikea.com revenue has experienced growth of 20%, compared to the preceding three months.

View real-time data
ikea.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In September 2024, ikea.com in the FURNITURE industry had online sales revenue of $678,149,237, with a median revenue of $181,763. Their conversion rate ranged from 0.50-1.00%, while the highest recorded was 2.09% and the lowest was 0.35%. The average order value (AOV) was between $275-300, with the highest AOV reaching $1,203 and the lowest at $287. With a total of 234,650,631 sessions, ikea.com had the highest number of sessions in the FURNITURE category, compared to a median of 37,530 sessions.
Read more

ikea.com competitors

When comparing ikea.com to its competitors in the online furniture market, it is evident that ikea.com falls behind in terms of revenue and sessions. wayfair.com leads the pack with a revenue of $1,128,832,325 and 93,974,379 sessions, surpassing ikea.com's revenue of $678,149,237 and 234,650,631 sessions. Additionally, wayfair.com boasts a higher average order value (AOV) of $400-$425 compared to ikea.com's AOV of $275-$300. Despite ikea.com's competitive conversion rate of 0.50-1.00, it struggles to match the high conversion rates seen on bedbathandbeyond.com (3.00-3.50) and overstock.com (1.50-2.00). In terms of transactions, ashleyfurniture.com and bedbathandbeyond.com outperform ikea.com, showcasing the areas where ikea.com can focus on improving to better compete with its rivals in the online furniture industry.

#1 schoener-wohnen.de
269K
Revenue
903.9K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
#2 wayfair.de
24.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#3 roller.de
9.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#4 solebich.de
106K
Revenue
138.9K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
#5 home24.de
32.3M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
Favicon for ikea.comikea.com
$678.1M
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for xxxlutz.dexxxlutz.de
Favicon for home24.dehome24.de
Favicon for baur.debaur.de
Favicon for hoeffner.dehoeffner.de
Favicon for hornbach.dehornbach.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$678.1M
2
Favicon for etsy.cometsy.com
3
Favicon for ebay.deebay.de
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for xxxlutz.dexxxlutz.de
7
Favicon for home24.dehome24.de
8
Favicon for baur.debaur.de
9
Favicon for hoeffner.dehoeffner.de
10
Favicon for hornbach.dehornbach.de
ikea.com vs top market performers
ikea.com
top retailers
conversion rate vs average order value for ikea.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

ikea.com brandsby revenue

1
Logo for plufsigPlufsig
Top retailers:amazon.de
2
Logo for paxPax
Top retailers:ebay.commagicvaporizers.co.ukdiscountcreditcardsupply.com
3
Logo for hoppvalsHoppvals
4
Book a demo
Top retailers:amazon.com
5
Book a demo

ikea.com categoriesby revenue

1
Sporting Goods
Top retailers:wayfair.comnordstrom.comatu.de
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Furniture
Top retailers:macys.comzara.comralphlauren.com
4
Book a demo
Top retailers:apple.commagazineluiza.com.brhihonor.com
5
Book a demo
Top retailers:asos.comeurocarparts.comtemu.com
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

ikea.com channels

Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.

Book a demo

ikea.com Google Ads spend

Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

ikea.com devices

Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

ikea.com top markets

Explore ikea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

ikea.com country & global rank

Assess the ranking of ikea.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Book a demo
Book a demo
Grips Platform Dashboard
Grips
ImprintPrivacy PolicyTerms of Service
© Grips 2022 All Rights Reserved