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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for ikea.comikea.com

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892.7M
Revenue
Jan 26
286.1M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.

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ikea.com Annual Revenue and Growth

ikea.com's annual sales on its online store amounted to $8.7B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.7B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
ikea.com revenue by year

ikea.com's monthly revenueOVER TIME
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Over the past three months, ikea.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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ikea.com revenue decline for last six months
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OVERVIEW
In January 2026, ikea.com dominated the home and garden furniture sector, generating impressive online sales of $892,676,681, far surpassing the median revenue of $182,912. With a conversion rate ranging between 0.50-1.00%, it remains competitive, though below the industry's high of 2.05%. The average order value (AOV) was between $325-350, compared to the sector's peak of $1,213, while sessions reached a staggering 286,062,444, significantly higher than the median of 40,858, confirming ikea.com's status as the largest online store in this category.
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ikea.com competitors

When comparing ikea.com to its competitors in January 2026, we can see that ikea.com leads in terms of revenue with $892,676,681. wayfair.com comes closest with $950,158,292, while overstock.com follows with $44,645,463. In transactions, ikea.com boasts 2,641,323, while wayfair.com follows with 2,398,405. ikea.com also leads in sessions with 286,062,444, wayfair.com following with 101,203,419. In terms of Average Order Value (AOV), crateandbarrel.com takes the lead with a range of $550-575, followed by wayfair.com with $375-400. Conversion rates for ikea.com fall between 0.50-1.00%, whereas bedbathandbeyond.com takes the lead with 3.50-4.00%. Overall, ikea.com remains a strong competitor in the online furniture market, with consistent revenue and transaction numbers.

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Sessions
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AOV
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407.6K
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6.3M
Sessions
1.0-1.5%
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AOV
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Sessions
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AOV
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10.6M
Revenue
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Sessions
3.0-3.5%
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AOV
ikea.com vs top market performers
ikea.com
top retailers
conversion rate vs average order value for ikea.com and its competitors
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Revenue share by device at ikea.com

In January large majority of sales on ikea.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ikea.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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ikea.com channels

Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.

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ikea.com Google Ads spend

Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.com devices

Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.com top markets

Explore ikea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.com country & global rank

Assess the ranking of ikea.com among other retailers within its primary country and worldwide.

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