ikea.com
The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.
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ikea.com Annual Revenue and Growth
ikea.com's annual sales on its online store amounted to $8B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
ikea.com's monthly revenueOVER TIME
Over the past three months, ikea.com revenue has experienced decline of 20%, compared to the preceding three months.
ikea.com competitors
In December 2025, ikea.com reported a revenue of $795,900,179 with 2,353,477 transactions and 238,379,008 sessions, resulting in an average order value (AOV) of $325-350 and a conversion rate of 0.50-1.00%. Compared to its competitors, wayfair.com stands out with a revenue of $889,129,418, 2,246,735 transactions, and 94,053,493 sessions. Their AOV ranges from $375-400, and they have a conversion rate of 2.00-2.50%. bedbathandbeyond.com follows with a revenue of $98,111,648, 827,165 transactions, and 23,669,255 sessions, showcasing a lower AOV of $100-125 but a higher conversion rate of 3.00-3.50%. Other competitors like overstock.com, crateandbarrel.com, and ashleyfurniture.com have varying metrics, highlighting the diversity within the home goods market in terms of revenue, transactions, sessions, AOV, and conversion rates.
Revenue share by device at ikea.com
In December large majority of sales on ikea.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ikea.com channels
Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.
ikea.com Google Ads spend
Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ikea.com devices
Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
