ikea.com
The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.
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ikea.com Annual Revenue and Growth
ikea.com's annual sales on its online store amounted to $8.7B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
ikea.com's monthly revenueOVER TIME
Over the past three months, ikea.com revenue has experienced growth of 7.8%, compared to the preceding three months.
ikea.com competitors
In July 2026, ikea.com trails its competitors most in revenue, generating $836.6 million, significantly lower than wayfair.com’s $1.2 billion, which is a gap of $363.4 million. While ikea.com ranks second for revenue, it also holds the second position for transactions, with 2.8 million compared to wayfair.com’s 2.9 million, trailing by 100,000. However, ikea.com excels in sessions, leading the pack with 261.1 million sessions, surpassing wayfair.com by 138.5 million. The average order value (AOV) for ikea.com ranges between $275-300, which is lower than wayfair.com’s AOV of $375-400. In terms of conversion rates, ikea.com performs at 1.00-1.50%, which is notably below wayfair.com’s rate of 2.00-2.50%. Competitors like overstock.com and bedbathandbeyond.com also showcase higher conversion rates at 1.50-2.00% and 2.50-3.00%, respectively, indicating room for improvement for ikea.com in attracting and converting visitors.
Revenue share by device at ikea.com
In July large majority of sales on ikea.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ikea.com channels
Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.
ikea.com Google Ads spend
Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ikea.com devices
Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
