ikea.com
The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.
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ikea.com Annual Revenue and Growth
ikea.com's annual sales on its online store amounted to $8B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
ikea.com's monthly revenueOVER TIME
Over the past three months, ikea.com revenue has experienced decline of 1.6%, compared to the preceding three months.
ikea.com competitors
When comparing ikea.com to its competitors in November 2025, we see that ikea.com has the highest revenue of $813,186,649, with 2,435,461 transactions and 239,654,083 sessions. Its average order value (AOV) falls within the range of $325-350, with a conversion rate of 1.00-1.50. In contrast, overstock.com has a revenue of $44,526,851 with 131,317 transactions and 7,328,888 sessions, and a slightly higher conversion rate of 1.50-2.00. wayfair.com leads in revenue with $1,005,114,920, 2,543,255 transactions, and 104,270,168 sessions, boasting an AOV of $375-400 and a conversion rate of 2.00-2.50. While ikea.com outperforms in revenue compared to bedbathandbeyond.com, crateandbarrel.com, and ashleyfurniture.com, it falls behind in conversion rate metrics when compared to some competitors like Wayfair.
Revenue share by device at ikea.com
In November large majority of sales on ikea.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ikea.com channels
Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.
ikea.com Google Ads spend
Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ikea.com devices
Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
