ikea.com
The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.
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ikea.com's revenueOVER TIME
Over the past three months, ikea.com revenue has experienced growth of 21%, compared to the preceding three months.
ikea.com competitors
In July 2025, ikea.com stands out with a revenue of $904,379,801, generated from 2,622,359 transactions and 243,283,438 sessions, with an average order value (AOV) of $325-350 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, wayfair.com comes close in revenue at $867,056,580 but has fewer transactions and sessions. wayfair.com also boasts a higher AOV of $375-400 and a conversion rate of 2.00-2.50%. bedbathandbeyond.com has a significantly lower revenue, but a higher conversion rate of 2.50-3.00%. crateandbarrel.com has a much higher AOV at $575-600, but a lower conversion rate. ashleyfurniture.com has the highest AOV at $1175-1200, but lower revenue and conversion rate compared to ikea.com. Overall, ikea.com maintains a competitive edge with its balanced performance across all metrics among its competitors in the home goods industry.
Revenue share by device at ikea.com
In July large majority of sales on ikea.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ikea.com channels
Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.
ikea.com Google Ads spend
Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ikea.com devices
Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
