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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for ikea.comikea.com

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586.8M
Revenue
212.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
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The website ikea.com offers a wide range of tastefully designed and affordable home furnishings and decor. Shoppers can find an extensive selection of furniture, kitchen appliances, lighting solutions, textiles, and organizing products. It also provides ideas, inspiration, and helpful resources for improving interiors in a convenient and user-friendly online platform.

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ikea.com's revenueOVER TIME
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Over the past three months, ikea.com revenue has experienced decline of 2%, compared to the preceding three months.

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ikea.com revenue decline for last six months
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OVERVIEW
In May 2025, ikea.com led the FURNITURE industry with online sales revenue of $586,811,843, surpassing the median revenue by $448,657. With a conversion rate ranging from 0.50-1.00%, ikea.com achieved a higher conversion rate of 2.04%, outperforming the category's median of 0.25%. The average order value (AOV) for ikea.com was $350-375, with a notable high AOV of $1,216 and a low AOV of $278. The site recorded a total of 212,449,318 sessions, significantly higher than the median of 33,241 for the FURNITURE industry.
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ikea.com competitors

In May 2025, ikea.com generated a revenue of $586,811,843 from 1,655,300 transactions with a total of 212,449,318 sessions. The average order value (AOV) ranged from $350 to $375, and the conversion rate was between 0.50% to 1.00%. When comparing ikea.com to its competitors, wayfair.com outperformed in terms of revenue with $787,297,147 from 2,058,383 transactions and 93,936,394 sessions. The AOV for Wayfair was slightly higher at $375 to $400, and the conversion rate was significantly better at 2.00% to 2.50%. ashleyfurniture.com had a lower revenue of $92,120,017 but a higher AOV of $1100 to $1125. bedbathandbeyond.com had a lower revenue of $71,067,020 but excelled in conversion rate at 2.50% to 3.00%. overstock.com and crateandbarrel.com had lower revenues compared to ikea.com, with varying AOV and conversion rates.

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#1 schoener-wohnen.de
345.9K
Revenue
808K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#2 wayfair.de
401.3K
Revenue
139.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
roller.de screenshot
#3 roller.de
4.7M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
solebich.de screenshot
#4 solebich.de
92.9K
Revenue
94.1K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
home24.de screenshot
#5 home24.de
25.4M
Revenue
5.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
ikea.com vs top market performers
ikea.com
top retailers
conversion rate vs average order value for ikea.com and its competitors
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Revenue share by device at ikea.com

In May large majority of sales on ikea.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on ikea.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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brands overtime comparison

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ikea.com channels

Identify top traffic channels that drive growth for ikea.comand discover how performance of traffic channels has changed over time.

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ikea.com Google Ads spend

Evaluate ikea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ikea.com devices

Review ikea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ikea.com top markets

Explore ikea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ikea.com country & global rank

Assess the ranking of ikea.com among other retailers within its primary country and worldwide.

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