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Aug 2026
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Home/Insights/Retailers/briscoes.co.nz
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for briscoes.co.nzbriscoes.co.nz

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2.9M
Revenue
Aug 26
2.2M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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  • Main country of store: NEW ZEALAND
  • Website category: HOME AND GARDEN

Briscoes.co.nz is an online platform that offers a vast range of products for home essentials and decor. They provide furniture, bedding, kitchenware, appliances, bath items, and more. The website allows customers in New Zealand to conveniently browse and purchase various household items.

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briscoes.co.nz Annual Revenue and Growth

briscoes.co.nz's annual sales on its online store amounted to $42M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$42M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
briscoes.co.nz revenue by year

briscoes.co.nz's monthly revenueOVER TIME
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Over the past three months, briscoes.co.nz revenue has experienced growth of 31%, compared to the preceding three months.

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briscoes.co.nz revenue growth for last six months
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OVERVIEW
briscoes.co.nz operates within the home and garden category, where it generated $2.9 million in online sales for August 2026. This significantly exceeds the typical home and garden retailer's revenue of around $130,000 a month. The website attracted 2.2 million sessions, far surpassing the typical home and garden retailer’s 36,700 sessions. Its conversion rate of 1.00-1.50% falls within the category's typical range of 0.64% to 3.35%. Additionally, briscoes.co.nz's average order value (AOV) of $100-125 is within the typical range of $98 to $688 for the home and garden category, showcasing a strong performance across several key metrics.
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briscoes.co.nz competitors

briscoes.co.nz leads its competitors with a strong revenue of $2.9 million, significantly surpassing grabone.co.nz at $1.2 million and ikea.com at $947.9 million. In August 2026, briscoes.co.nz also outperformed grabone.co.nz in transactions, achieving 25,700 compared to grabone.co.nz’s 15,900, while trailing behind ikea.com, which had 3.2 million transactions. However, briscoes.co.nz faces tough competition in sessions, recording 2.2 million compared to ikea.com’s 297.9 million, reflecting the latter's massive reach. Despite a conversion rate of 1.00-1.50 that ties with ikea.com, it is notably lower than grabone.co.nz’s impressive 6.50-7.00%. Additionally, briscoes.co.nz’s average order value (AOV) ranges from $100-125, while grabone.co.nz sits at $75-100, showcasing a stronger purchasing trend. Overall, while briscoes.co.nz excels in revenue and transactions, it encounters challenges in sessions and conversion efficiency compared to its competitors.

grabone.co.nz screenshot
#1 grabone.co.nz
1.2M
Revenue
228.2K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
ikea.com screenshot
#2 ikea.com
947.9M
Revenue
297.9M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
briscoes.co.nz vs top market performers
briscoes.co.nz
top retailers
conversion rate vs average order value for briscoes.co.nz and its competitors
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briscoes.co.nz channels

Identify top traffic channels that drive growth for briscoes.co.nzand discover how performance of traffic channels has changed over time.

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briscoes.co.nz Google Ads spend

Evaluate briscoes.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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briscoes.co.nz devices

Review briscoes.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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briscoes.co.nz top markets

Explore briscoes.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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briscoes.co.nz country & global rank

Assess the ranking of briscoes.co.nz among other retailers within its primary country and worldwide.

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