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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for bruna.nlbruna.nl

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1.4M
Revenue
Nov 25
1.5M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Brune.nl is an online platform that offers a wide range of products for sale. Their inventory includes various items such as books, e-books, magazines, stationary supplies, gifts, and party items. The website provides an easy-to-use interface, enabling users to browse and purchase products conveniently.

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bruna.nl Annual Revenue and Growth

bruna.nl's annual sales on its online store amounted to $20.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$20.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bruna.nl revenue by year

bruna.nl's monthly revenueOVER TIME
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Over the past three months, bruna.nl revenue has experienced growth of 33%, compared to the preceding three months.

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bruna.nl revenue growth for last six months
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OVERVIEW
In November 2025, bruna.nl generated $1,350,326 in online sales, significantly exceeding the e-commerce industry median of $101,517, with a conversion rate of 2.00-2.50%, below the high benchmark of 4.05% but well above the low of 0.81%. Its average order value (AOV) ranged from $25-50, notably lower than the industry high of $337. The site attracted 1,475,421 sessions, far exceeding the median of 41,915 but trailing the top performer, boots.com, with 43,745,699 sessions, indicating strong user engagement but room for improvement in conversion and AOV metrics.
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bruna.nl competitors

In November 2025, bruna.nl generated a revenue of €1,350,326 from 34,768 transactions and 1,475,421 sessions with an average order value (AOV) ranging between €25-50 and a conversion rate of 2.00-2.50%. In comparison, libris.nl had a revenue of €424,925 from 12,940 transactions and 358,522 sessions with a higher conversion rate of 3.50-4.00%. On the other hand, kobo.com outperformed both bruna.nl and libris.nl with a revenue of €7,012,787 from 223,044 transactions and 7,203,146 sessions, along with a conversion rate of 3.00-3.50%. Meanwhile, barnesandnoble.com led the pack with a revenue of €27,801,404 from 499,124 transactions and 19,126,138 sessions, boasting a higher AOV of €50-75 and a conversion rate of 2.50-3.00%. Overall, while bruna.nl holds its ground in the market, there is room for growth in terms of revenue and conversion rate when compared to its competitors.

libris.nl screenshot
#1 libris.nl
424.9K
Revenue
358.5K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
kobo.com screenshot
#2 kobo.com
7M
Revenue
7.2M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
barnesandnoble.com screenshot
#3 barnesandnoble.com
27.8M
Revenue
19.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bruna.nl vs top market performers
bruna.nl
top retailers
conversion rate vs average order value for bruna.nl and its competitors
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Revenue share by device at bruna.nl

In November large majority of sales on bruna.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bruna.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bruna.nl channels

Identify top traffic channels that drive growth for bruna.nland discover how performance of traffic channels has changed over time.

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bruna.nl Google Ads spend

Evaluate bruna.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bruna.nl devices

Review bruna.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bruna.nl top markets

Explore bruna.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bruna.nl country & global rank

Assess the ranking of bruna.nl among other retailers within its primary country and worldwide.

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