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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for bruna.nlbruna.nl

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847.1K
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Brune.nl is an online platform that offers a wide range of products for sale. Their inventory includes various items such as books, e-books, magazines, stationary supplies, gifts, and party items. The website provides an easy-to-use interface, enabling users to browse and purchase products conveniently.

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bruna.nl Annual Revenue and Growth

bruna.nl's annual sales on its online store amounted to $20.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$20.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bruna.nl revenue by year

bruna.nl's monthly revenueOVER TIME
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Over the past three months, bruna.nl revenue has experienced decline of 14%, compared to the preceding three months.

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bruna.nl revenue decline for last six months
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OVERVIEW
In September 2025, bruna.nl generated $847,058 in online sales, significantly surpassing the e-commerce median of $81,105, yet remaining distant from the top player, qvc.com, with $118,237,048. The site achieved a conversion rate between 1.50-2.00%, below the high benchmark of 3.72%, and recorded an average order value (AOV) of $25-50, far from the e-commerce high of $351. With 1,189,157 sessions, bruna.nl's traffic is well above the median of 37,786 but falls short compared to the leading site, michaels.com, at 30,281,186 sessions, reflecting competitive but room-for-improvement metrics.
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bruna.nl competitors

In September 2025, bruna.nl reported a revenue of €847,058 from 22,151 transactions and 1,189,157 sessions, with an average order value (AOV) ranging from €25 to €50 and a conversion rate between 1.50% and 2.00%. When comparing these metrics to its competitors, it is clear that bruna.nl falls behind in terms of revenue and transactions. For instance, libris.nl generated €305,537 from 9,495 transactions and 272,707 sessions, boasting a higher conversion rate of 3.00% to 3.50%. kobo.com outperformed both with €6,018,038 revenue, 171,239 transactions, and 7,203,710 sessions, although its conversion rate was slightly lower than bruna.nl. barnesandnoble.com was the leader in this comparison, with a revenue of €17,797,596 from 345,005 transactions and 13,944,130 sessions, and an AOV of €50 to €75 along with a conversion rate similar to bruna.nl.

libris.nl screenshot
#1 libris.nl
305.5K
Revenue
272.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
kobo.com screenshot
#2 kobo.com
6M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
barnesandnoble.com screenshot
#3 barnesandnoble.com
17.8M
Revenue
13.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bruna.nl vs top market performers
bruna.nl
top retailers
conversion rate vs average order value for bruna.nl and its competitors
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Revenue share by device at bruna.nl

In September large majority of sales on bruna.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bruna.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bruna.nl channels

Identify top traffic channels that drive growth for bruna.nland discover how performance of traffic channels has changed over time.

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bruna.nl Google Ads spend

Evaluate bruna.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bruna.nl devices

Review bruna.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bruna.nl top markets

Explore bruna.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bruna.nl country & global rank

Assess the ranking of bruna.nl among other retailers within its primary country and worldwide.

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