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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for bruna.nlbruna.nl

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988.3K
Revenue
Oct 25
1.2M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: NETHERLANDS
  • Website category: E COMMERCE AND SHOPPING

Brune.nl is an online platform that offers a wide range of products for sale. Their inventory includes various items such as books, e-books, magazines, stationary supplies, gifts, and party items. The website provides an easy-to-use interface, enabling users to browse and purchase products conveniently.

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bruna.nl Annual Revenue and Growth

bruna.nl's annual sales on its online store amounted to $20.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$20.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bruna.nl revenue by year

bruna.nl's monthly revenueOVER TIME
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Over the past three months, bruna.nl revenue has experienced decline of 1.4%, compared to the preceding three months.

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bruna.nl revenue decline for last six months
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OVERVIEW
In October 2025, bruna.nl generated online sales revenue of $988,331, significantly outperforming the e-commerce industry's median of $93,795. Its conversion rate ranged from 2.00-2.50%, falling short of the industry high of 3.89%. With an average order value (AOV) between $25-50, bruna.nl also trailed behind the top AOV of $350 in the sector. The site attracted 1,189,157 sessions, a stark contrast to the leading competitor, michaels.com, which achieved 32,351,606 sessions. Overall, bruna.nl's performance highlights strong sales yet reveals areas for improvement in conversion rates and user engagement compared to industry leaders.
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bruna.nl competitors

In October 2025, when comparing bruna.nl to its competitors, it is clear that bruna.nl falls behind in terms of revenue, transactions, and sessions. While bruna.nl had a revenue of 988,331 euros from 26,308 transactions and 1,189,157 sessions, its competitors outperformed in these areas. For instance, libris.nl generated 369,461 euros from 11,761 transactions and 351,361 sessions, indicating a lower overall performance. On the other hand, kobo.com and barnesandnoble.com were significantly ahead of bruna.nl in terms of revenue, transactions, and sessions. kobo.com reported a revenue of 7,326,465 euros from 206,698 transactions and 7,202,181 sessions, while barnesandnoble.com achieved a revenue of 20,002,900 euros from 391,270 transactions and 14,732,809 sessions. Additionally, bruna.nl's conversion rate of 2.00-2.50% was comparable to kobo.com but lagged behind libris.nl and barnesandnoble.com, indicating room for improvement in this aspect as well.

libris.nl screenshot
#1 libris.nl
369.5K
Revenue
351.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
kobo.com screenshot
#2 kobo.com
7.3M
Revenue
7.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
barnesandnoble.com screenshot
#3 barnesandnoble.com
20M
Revenue
14.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bruna.nl vs top market performers
bruna.nl
top retailers
conversion rate vs average order value for bruna.nl and its competitors
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Revenue share by device at bruna.nl

In October large majority of sales on bruna.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bruna.nl, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bruna.nl channels

Identify top traffic channels that drive growth for bruna.nland discover how performance of traffic channels has changed over time.

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bruna.nl Google Ads spend

Evaluate bruna.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bruna.nl devices

Review bruna.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bruna.nl top markets

Explore bruna.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bruna.nl country & global rank

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