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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for kobo.comkobo.com

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6M
Revenue
Sep 25
7.2M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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  • Main country of store: CANADA
  • Website category: BOOKS AND LITERATURE

Kobo.com is an established website that provides a wide range of e-books, e-readers, and audiobooks for users worldwide. As a platform, it offers customers a vast selection of digital content across various genres, including fiction, non-fiction, and childrens literature. It also supports multiple mobile devices and e-reader models.

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kobo.com Annual Revenue and Growth

kobo.com's annual sales on its online store amounted to $61.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$61.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kobo.com revenue by year

kobo.com's monthly revenueOVER TIME
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Over the past three months, kobo.com revenue has experienced growth of 16%, compared to the preceding three months.

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kobo.com revenue growth for last six months
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OVERVIEW
In September 2025, kobo.com generated $6,018,038 in online sales, significantly surpassing the median revenue of $59,026 in the BOOKS AND LITERATURE sector, while the leading competitor, bookshop.org, reached $37,483,961. With a conversion rate of 2.00-2.50%, kobo.com falls below the high benchmark of 4.7% yet above the low of 1.4%. Its average order value (AOV) ranges from $25-50, considerably lower than the industry high of $241. Notably, kobo.com recorded an impressive 7,203,710 sessions, leading the sector, far exceeding the median of 33,559 sessions in the same category.
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kobo.com competitors

In September 2025, kobo.com had a revenue of $6,018,038 from 171,239 transactions and 7,203,710 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 2.00-2.50%. Compared to its competitors, kobo.com's revenue and number of transactions are lower than bookshop.org, which had the highest revenue of $37,483,961 and 139,910 transactions. However, kobo.com's conversion rate falls within the same range as barnesandnoble.com and penguinrandomhouse.com, which had higher revenues of $17,797,596 and $23,350,166 respectively. Additionally, kobo.com's AOV is lower than abebooks.com and penguinrandomhouse.com, but similar to barnesandnoble.com. Overall, kobo.com may need to focus on increasing revenue and transactions to compete more effectively with bookshop.org, while also aiming to improve its AOV to align with other competitors in the industry.

kobobooks.com screenshot
#1 kobobooks.com
3.5M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
17.8M
Revenue
13.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
abebooks.com screenshot
#3 abebooks.com
19.5M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
penguinrandomhouse.com screenshot
#4 penguinrandomhouse.com
23.4M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
bookshop.org screenshot
#5 bookshop.org
37.5M
Revenue
3.6M
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
kobo.com vs top market performers
kobo.com
top retailers
conversion rate vs average order value for kobo.com and its competitors
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Revenue share by device at kobo.com

In September large majority of sales on kobo.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on kobo.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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kobo.com channels

Identify top traffic channels that drive growth for kobo.comand discover how performance of traffic channels has changed over time.

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kobo.com Google Ads spend

Evaluate kobo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kobo.com devices

Review kobo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kobo.com top markets

Explore kobo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kobo.com country & global rank

Assess the ranking of kobo.com among other retailers within its primary country and worldwide.

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