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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for kobo.comkobo.com

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7.3M
Revenue
Oct 25
7.2M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: CANADA
  • Website category: BOOKS AND LITERATURE

Kobo.com is an established website that provides a wide range of e-books, e-readers, and audiobooks for users worldwide. As a platform, it offers customers a vast selection of digital content across various genres, including fiction, non-fiction, and childrens literature. It also supports multiple mobile devices and e-reader models.

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kobo.com Annual Revenue and Growth

kobo.com's annual sales on its online store amounted to $61.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$61.8M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
kobo.com revenue by year

kobo.com's monthly revenueOVER TIME
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Over the past three months, kobo.com revenue has experienced growth of 37%, compared to the preceding three months.

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kobo.com revenue growth for last six months
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OVERVIEW
In October 2025, kobo.com generated $7,326,465 in online sales within the arts and entertainment sector, significantly exceeding the median revenue of $72,446. With 7,202,181 sessions, it leads the industry, far surpassing the median of 32,630. Its conversion rate ranged between 2.50-3.00%, below the industry's high of 4.53%. The average order value (AOV) fell between $25-50, notably lower than the industry’s high of $235. In comparison, the largest competitor, bookshop.org, reported $39,270,318 in revenue, highlighting kobo's position within this competitive landscape.
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kobo.com competitors

In October 2025, kobo.com reported a revenue of 7,326,465 with 206,698 transactions and 7,202,181 sessions. With an average order value (AOV) of 25-50 and a conversion rate of 2.50-3.00, Kobo performs moderately well in comparison to its competitors. barnesandnoble.com leads the pack with a revenue of 20,002,900, 391,270 transactions, and 14,732,809 sessions, boasting an AOV of 50-75 and a conversion rate matching Kobo's. bookshop.org excels in revenue with 39,270,318, 147,812 transactions, and 3,555,031 sessions, showcasing a higher AOV of 250-275 and a remarkable conversion rate of 4.00-4.50. Kobo falls behind in revenue when compared to the top performers but maintains a competitive edge in terms of conversion rate, positioning itself as a solid player in the online bookselling industry.

kobobooks.com screenshot
#1 kobobooks.com
3.6M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
barnesandnoble.com screenshot
#2 barnesandnoble.com
20M
Revenue
14.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
abebooks.com screenshot
#3 abebooks.com
21.4M
Revenue
8.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
penguinrandomhouse.com screenshot
#4 penguinrandomhouse.com
35.3M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
bookshop.org screenshot
#5 bookshop.org
39.3M
Revenue
3.6M
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
kobo.com vs top market performers
kobo.com
top retailers
conversion rate vs average order value for kobo.com and its competitors
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Revenue share by device at kobo.com

In October large majority of sales on kobo.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In October large majority of sales on kobo.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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kobo.com channels

Identify top traffic channels that drive growth for kobo.comand discover how performance of traffic channels has changed over time.

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kobo.com Google Ads spend

Evaluate kobo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kobo.com devices

Review kobo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kobo.com top markets

Explore kobo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kobo.com country & global rank

Assess the ranking of kobo.com among other retailers within its primary country and worldwide.

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