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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for brw.plbrw.pl

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14.3M
Revenue
Jan 26
4.8M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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  • Main country of store: POLAND
  • Website category: HOME AND GARDEN

BRW.pl is an e-commerce platform offering a diverse range of products online. The website showcases an extensive collection of merchandise, including furniture, electronics, appliances, clothing, and more. With the convenience of online shopping, customers can explore and purchase various items from the comfort of their own homes.

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brw.pl Annual Revenue and Growth

brw.pl's annual sales on its online store amounted to $163.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$163.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
brw.pl revenue by year

brw.pl's monthly revenueOVER TIME
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Over the past three months, brw.pl revenue has experienced decline of 5.4%, compared to the preceding three months.

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brw.pl revenue decline for last six months
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OVERVIEW
In January 2026, brw.pl generated impressive online sales revenue of $14,323,035, significantly outpacing the median of $122,772 in the home and garden sector. The website achieved a conversion rate of 1.00-1.50%, falling below the industry high of 3.41%, with an average order value (AOV) between $250-275, considerably lower than the sector's high of $677. With 4,796,246 sessions, brw.pl exceeded the median of 34,453 but was well below the industry leader, homedepot.com, which boasts 138,848,672 sessions. Overall, brw.pl's performance metrics illustrate strong market presence, albeit with opportunities for improvement.
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brw.pl competitors

In January 2026, brw.pl boasted a revenue of $14,323,035 from 53,486 transactions and 4,796,246 sessions, with an Average Order Value (AOV) range of $250-275 and a conversion rate of 1.00-1.50%. In comparison, ikea.com outperformed brw.pl significantly with a revenue of $892,676,681 from 2,641,323 transactions and 286,062,444 sessions, an AOV range of $325-350, and a conversion rate of 0.50-1.00%. On the other hand, merkurymarket.pl fell behind brw.pl with a revenue of $2,325,921 from 10,997 transactions and 950,297 sessions, an AOV range of $200-225, and a conversion rate of 1.00-1.50%. While brw.pl showed strong performance in terms of conversion rate and AOV, it lagged behind ikea.com in terms of revenue, transactions, and sessions, highlighting areas for potential growth and improvement.

ikea.com screenshot
#1 ikea.com
892.7M
Revenue
286.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
merkurymarket.pl screenshot
#2 merkurymarket.pl
2.3M
Revenue
950.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brw.pl vs top market performers
brw.pl
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conversion rate vs average order value for brw.pl and its competitors
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Revenue share by device at brw.pl

In January large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brw.pl channels

Identify top traffic channels that drive growth for brw.pland discover how performance of traffic channels has changed over time.

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brw.pl Google Ads spend

Evaluate brw.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brw.pl devices

Review brw.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brw.pl top markets

Explore brw.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brw.pl country & global rank

Assess the ranking of brw.pl among other retailers within its primary country and worldwide.

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