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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

brw.pl

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11.2M

Revenue

Sep 26

3.5M

Sessions

Sep 26

1.0-1.5%

Conv. rate

Sep 26

$250-275

AOV

Sep 26

Main country of store: POLAND
Website category: HOME AND GARDEN

BRW.pl is an e-commerce platform offering a diverse range of products online. The website showcases an extensive collection of merchandise, including furniture, electronics, appliances, clothing, and more. With the convenience of online shopping, customers can explore and purchase various items from the comfort of their own homes.

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brw.pl Annual Revenue and Growth

brw.pl's annual sales on its online store amounted to $163.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$163.2M

Annual growth forecast2025/2026

0-5%

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eCommerce Revenue

brw.pl's monthly revenueOVER TIME
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Over the past three months, brw.pl revenue has experienced growth of 37%, compared to the preceding three months.

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brw.pl revenue growth for last six months

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OVERVIEW

In September 2026, brw.pl experienced 3.5 million sessions, a significant figure compared to the typical home and garden retailer, which sees around 30,400 sessions a month. The site generated $11.2 million in online sales revenue, notably higher than the typical home and garden retailer's monthly revenue of approximately $110,000. With a conversion rate of 1.00-1.50%, brw.pl remains within the category's typical range of 0.64% to 3.34%. Additionally, the average order value (AOV) was between $250-275, which also falls within the typical home and garden category range of $98 to $681.

brw.pl competitors

In September 2026, ikea.com reported an impressive revenue of 816 million, with 2.7 million transactions and 274.7 million sessions, significantly surpassing its competitors. brw.pl follows in second place, generating 11.2 million in revenue, achieving 44,000 transactions, and attracting 3.5 million sessions. The average order value (AOV) for brw.pl falls between 250-275, while ikea.com has a slightly higher AOV of 300-325. Both brw.pl and merkurymarket.pl share a conversion rate of 1.00-1.50%, indicating similar effectiveness in turning sessions into sales. However, merkurymarket.pl trails behind with a revenue of 2.3 million, 10,300 transactions, and 851,000 sessions. Overall, brw.pl outperforms merkurymarket.pl in revenue and transaction volume while still lagging behind ikea.com across all metrics.

#1 ikea.com

816M

Revenue

274.7M

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

#2 merkurymarket.pl

2.3M

Revenue

851.1K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

brw.pl vs top market performers

brw.pl

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Revenue share by device at brw.pl

In September large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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brw.pl channels

Identify top traffic channels that drive growth for brw.pland discover how performance of traffic channels has changed over time.

brw.pl Google Ads spend

Evaluate brw.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brw.pl devices

Review brw.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brw.pl top markets

Explore brw.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.