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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for brw.plbrw.pl

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10.5M
Revenue
Apr 26
3.6M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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  • Main country of store: POLAND
  • Website category: HOME AND GARDEN

BRW.pl is an e-commerce platform offering a diverse range of products online. The website showcases an extensive collection of merchandise, including furniture, electronics, appliances, clothing, and more. With the convenience of online shopping, customers can explore and purchase various items from the comfort of their own homes.

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brw.pl Annual Revenue and Growth

brw.pl's annual sales on its online store amounted to $163.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$163.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
brw.pl revenue by year

brw.pl's monthly revenueOVER TIME
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Over the past three months, brw.pl revenue has experienced decline of 18%, compared to the preceding three months.

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brw.pl revenue decline for last six months
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OVERVIEW
In April 2026, brw.pl generated $10,485,874 in online sales, significantly outpacing the home_and_garden median of $116,511, but trailing behind the industry leader homedepot.com with $1,327,168,863. Its conversion rate ranged from 1.00% to 1.50%, below the high benchmark of 3.31% and above the low of 0.65%. With an average order value (AOV) between $275 and $300, brw.pl also fell short of the high AOV of $676 in the category. The site attracted 3,611,315 sessions, starkly contrasted by homedepot.com's 184,735,892, while the median sessions stood at 34,309.
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brw.pl competitors

In April 2026, brw.pl generated a revenue of $10,485,874 from 37,749 transactions, with a total of 3,611,315 sessions. Its average order value (AOV) ranges from $275 to $300, and it boasts a conversion rate between 1.00% and 1.50%. In contrast, ikea.com achieved significantly higher revenue at $551,149,294 from 1,824,048 transactions, though it had a lower conversion rate of 0.50% to 1.00%. Ikea's sessions also dwarfed brw.pl's at 214,449,321, while its AOV is slightly higher at $300 to $325. On the other hand, merkurymarket.pl struggled with a revenue of only $1,524,863, having just 7,265 transactions from 682,867 sessions. Its AOV is lower, between $200 and $225, but it matches brw.pl’s conversion rate at 1.00% to 1.50%. Overall, brw.pl performs robustly among its peers, especially compared to merkurymarket.pl.

ikea.com screenshot
#1 ikea.com
551.1M
Revenue
214.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
merkurymarket.pl screenshot
#2 merkurymarket.pl
1.5M
Revenue
682.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brw.pl vs top market performers
brw.pl
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conversion rate vs average order value for brw.pl and its competitors
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Revenue share by device at brw.pl

In April large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brw.pl channels

Identify top traffic channels that drive growth for brw.pland discover how performance of traffic channels has changed over time.

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brw.pl Google Ads spend

Evaluate brw.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brw.pl devices

Review brw.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brw.pl top markets

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brw.pl country & global rank

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