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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for brw.plbrw.pl

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17.1M
Revenue
Jul 26
4.1M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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  • Main country of store: POLAND
  • Website category: HOME AND GARDEN

BRW.pl is an e-commerce platform offering a diverse range of products online. The website showcases an extensive collection of merchandise, including furniture, electronics, appliances, clothing, and more. With the convenience of online shopping, customers can explore and purchase various items from the comfort of their own homes.

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brw.pl Annual Revenue and Growth

brw.pl's annual sales on its online store amounted to $163.2M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$163.2M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
brw.pl revenue by year

brw.pl's monthly revenueOVER TIME
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Over the past three months, brw.pl revenue has experienced decline of 2.5%, compared to the preceding three months.

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brw.pl revenue decline for last six months
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OVERVIEW
brw.pl recorded 4.1 million sessions in July 2026, far exceeding the typical home and garden retailer's 33,500 sessions per month. The site's revenue for online sales reached $17.1 million, significantly higher than the typical home and garden retailer's $118,000 monthly revenue. With a conversion rate between 1.50% and 2.00%, brw.pl is comfortably positioned within the typical home and garden retailer's range of 0.64% to 3.35%. Its average order value (AOV) of $250-275 also falls within the typical home and garden retailer's range of $99 to $687, highlighting its strong performance in the category.
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brw.pl competitors

In July 2026, ikea.com led the market with a staggering revenue of $836.6 million, significantly outperforming its competitors. brw.pl ranks second with $17.1 million, trailing ikea.com by $819.5 million. In terms of transactions, ikea.com also dominates with 2.8 million, while brw.pl follows with 64,500, falling short by 2.7 million transactions. The traffic metrics reveal ikea.com received 261.1 million sessions, far surpassing brw.pl's 4.1 million, a gap of 257 million sessions. The average order value (AOV) for both ikea.com and brw.pl is comparable, with ikea.com ranging from $275-300 and brw.pl between $250-275. The conversion rates reflect a similar trend; brw.pl achieves a conversion rate of 1.50-2.00%, while ikea.com sits slightly lower at 1.00-1.50%. Finally, another competitor, merkurymarket.pl, recorded a modest revenue of $2.3 million, transactions of 10,700, and sessions of 1 million, indicating it trails significantly behind both brw.pl and ikea.com.

ikea.com screenshot
#1 ikea.com
836.6M
Revenue
261.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
merkurymarket.pl screenshot
#2 merkurymarket.pl
2.3M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brw.pl vs top market performers
brw.pl
top retailers
conversion rate vs average order value for brw.pl and its competitors
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Revenue share by device at brw.pl

In July large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brw.pl channels

Identify top traffic channels that drive growth for brw.pland discover how performance of traffic channels has changed over time.

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brw.pl Google Ads spend

Evaluate brw.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brw.pl devices

Review brw.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brw.pl top markets

Explore brw.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brw.pl country & global rank

Assess the ranking of brw.pl among other retailers within its primary country and worldwide.

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