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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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14.6M
Revenue
Dec 25
4.8M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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  • Main country of store: POLAND
  • Website category: HOME AND GARDEN

BRW.pl is an e-commerce platform offering a diverse range of products online. The website showcases an extensive collection of merchandise, including furniture, electronics, appliances, clothing, and more. With the convenience of online shopping, customers can explore and purchase various items from the comfort of their own homes.

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brw.pl Annual Revenue and Growth

brw.pl's annual sales on its online store amounted to $120.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$120.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brw.pl revenue by year

brw.pl's monthly revenueOVER TIME
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Over the past three months, brw.pl revenue has experienced decline of 3.7%, compared to the preceding three months.

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brw.pl revenue decline for last six months
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OVERVIEW
In December 2025, brw.pl generated $14,622,800 in online sales within the home_and_garden industry, significantly surpassing the median of $114,229. Its conversion rate ranged from 1.00-1.50%, below the industry high of 3.32%, while the average order value (AOV) stood at $250-275, far from the industry high of $667. With 4,765,351 sessions, brw.pl attracted considerably more traffic than the median of 33,723, but lagged behind homedepot.com, the largest player with 141,891,489 sessions. Overall, brw.pl shows strong revenue but opportunities exist to enhance conversion rates and AOV.
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brw.pl competitors

In December 2025, brw.pl generated $14,622,800 in revenue from 58,046 transactions and 4,765,351 sessions with an average order value (AOV) ranging from $250 to $275 and a conversion rate between 1.00% and 1.50%. Compared to its competitors, brw.pl's performance is noteworthy. For instance, ikea.com reported a significantly higher revenue of $795,900,179 from 2,353,477 transactions and 238,379,008 sessions. However, their AOV is slightly higher at $325 to $350 with a conversion rate ranging from 0.50% to 1.00%. On the other hand, merkurymarket.pl had a much lower revenue of $1,876,708 from 9,048 transactions and 782,494 sessions. Their AOV is comparable to brw.pl at $200 to $225, but their conversion rate falls within the same range of 1.00% to 1.50%. Despite the intense competition, brw.pl has maintained a strong position in the market with solid performance metrics.

ikea.com screenshot
#1 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
merkurymarket.pl screenshot
#2 merkurymarket.pl
1.9M
Revenue
782.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
brw.pl vs top market performers
brw.pl
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conversion rate vs average order value for brw.pl and its competitors
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Revenue share by device at brw.pl

In December large majority of sales on brw.pl, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on brw.pl, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brw.pl channels

Identify top traffic channels that drive growth for brw.pland discover how performance of traffic channels has changed over time.

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brw.pl Google Ads spend

Evaluate brw.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brw.pl devices

Review brw.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brw.pl top markets

Explore brw.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brw.pl country & global rank

Assess the ranking of brw.pl among other retailers within its primary country and worldwide.

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