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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

brw.pl

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14.2M

Revenue

3.7M

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

Main country of store: POLAND
Website category: HOME AND GARDEN

BRW.pl is an e-commerce platform offering a diverse range of products online. The website showcases an extensive collection of merchandise, including furniture, electronics, appliances, clothing, and more. With the convenience of online shopping, customers can explore and purchase various items from the comfort of their own homes.

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brw.pl's revenueOVER TIME
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Over the past three months, brw.pl revenue has experienced decline of 11%, compared to the preceding three months.

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brw.pl revenue decline for last six months

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OVERVIEW

In July 2025, brw.pl in the home_and_garden industry had online sales revenue of $14,201,540, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $225-250. It received 3,696,164 sessions, while homedepot.com leads with 175,364,207 sessions. The median revenue in this category is $124,626, with a very high conversion rate of 3.28% and AOV of $673. Conversely, the lowest conversion rate was 0.62% and the lowest AOV was $93.

brw.pl competitors

In July 2025, brw.pl lags behind its competitors in terms of revenue, with only 14,201,540 compared to ikea.com's 904,379,801 and merkurymarket.pl's 2,498,483. Similarly, brw.pl has significantly fewer transactions at 58,485, compared to ikea.com's 2,622,359 and merkurymarket.pl's 11,833. However, brw.pl excels in sessions with 3,696,164, surpassing merkurymarket.pl's 963,242. The Average Order Value (AOV) for brw.pl falls within the range of 225-250, lower than ikea.com's 325-350 but higher than merkurymarket.pl's 200-225. In terms of conversion rate, brw.pl is on par with merkurymarket.pl at 1.50-2.00, while ikea.com lags slightly behind at 1.00-1.50. Overall, brw.pl has room for improvement in revenue and transactions to compete with its rivals.

#1 ikea.com

904.4M

Revenue

243.3M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#2 merkurymarket.pl

2.5M

Revenue

963.2K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

brw.pl vs top market performers

brw.pl

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Revenue share by device at brw.pl

In July large majority of sales on brw.pl, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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brw.pl channels

Identify top traffic channels that drive growth for brw.pland discover how performance of traffic channels has changed over time.

brw.pl Google Ads spend

Evaluate brw.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

brw.pl devices

Review brw.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

brw.pl top markets

Explore brw.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.