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Jul 2026
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Home/Insights/Retailers/bulletproof.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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330.2K
Revenue
Jul 26
118.4K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Bulletproof.com is a digital platform that sells various products related to health and wellness, backed by scientific research. The website offers a wide range of items such as supplements, food and beverages, fitness equipment, and educational resources to support customers in their quest for optimal performance, energy, and well-being.

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bulletproof.com Annual Revenue and Growth

bulletproof.com's annual sales on its online store amounted to $6.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bulletproof.com revenue by year

bulletproof.com's monthly revenueOVER TIME
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Over the past three months, bulletproof.com revenue has experienced growth of 12%, compared to the preceding three months.

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bulletproof.com revenue growth for last six months
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OVERVIEW
In July 2026, bulletproof.com generated $330,000 in revenue from online sales, significantly above the average store in the nutrition diets and fitness category, which typically generates around $43,200 monthly. The site achieved a conversion rate of 2.50-3.00%, comfortably within the category's typical range of 0.93% to 4.31%. Its average order value (AOV) ranged from $100-125, also within the category's typical AOV range of $60 to $229. With 118,000 sessions, bulletproof.com greatly outperformed the average store in the nutrition diets and fitness category, which sees around 21,000 sessions each month.
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bulletproof.com competitors

The competitive set includes bulletproof.com, keto-mojo.com, perfectketo.com, naturalforce.com, ketologic.com, and drinksupercoffee.com. In July 2026, bulletproof.com generated $330,000 in revenue from 3,009 transactions across 118,000 sessions, achieving a conversion rate of 2.50-3.00%. While bulletproof.com ranks second in revenue, it trails keto-mojo.com by $155,000. Additionally, bulletproof.com ranks second in transactions but falls behind keto-mojo.com by 2,891 transactions. In terms of traffic, bulletproof.com ranks third with 118,000 sessions, significantly lagging behind keto-mojo.com, which boasts 259,000 sessions, a difference of 141,000. Compared to perfectketo.com, bulletproof.com shows a stronger revenue performance, although their AOV ranges are the same. Ultimately, keto-mojo.com leads across key metrics, showcasing its dominance in the market.

naturalforce.com screenshot
#1 naturalforce.com
17.2K
Revenue
39K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
perfectketo.com screenshot
#2 perfectketo.com
196.7K
Revenue
155.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ketologic.com screenshot
#3 ketologic.com
11.6K
Revenue
5.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
keto-mojo.com screenshot
#4 keto-mojo.com
485.2K
Revenue
259.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
drinksupercoffee.com screenshot
#5 drinksupercoffee.com
14.6K
Revenue
27.1K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
bulletproof.com vs top market performers
bulletproof.com
top retailers
conversion rate vs average order value for bulletproof.com and its competitors
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Revenue share by device at bulletproof.com

In July large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bulletproof.com operates in

bulletproof.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bulletproof.com channels

Identify top traffic channels that drive growth for bulletproof.comand discover how performance of traffic channels has changed over time.

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bulletproof.com Google Ads spend

Evaluate bulletproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproof.com devices

Review bulletproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproof.com top markets

Explore bulletproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproof.com country & global rank

Assess the ranking of bulletproof.com among other retailers within its primary country and worldwide.

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