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Jan 2026
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Home/Insights/Retailers/bulletproof.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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528.2K
Revenue
Jan 26
185.9K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Bulletproof.com is a digital platform that sells various products related to health and wellness, backed by scientific research. The website offers a wide range of items such as supplements, food and beverages, fitness equipment, and educational resources to support customers in their quest for optimal performance, energy, and well-being.

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bulletproof.com Annual Revenue and Growth

bulletproof.com's annual sales on its online store amounted to $6.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bulletproof.com revenue by year

bulletproof.com's monthly revenueOVER TIME
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Over the past three months, bulletproof.com revenue has experienced decline of 3.2%, compared to the preceding three months.

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bulletproof.com revenue decline for last six months
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OVERVIEW
In January 2026, bulletproof.com achieved impressive online sales revenue of $528,185, significantly exceeding the HEALTH median of $64,815, though still far from industry leader weightwatchers.com at $23,107,811. The site's conversion rate ranged from 2.50-3.00%, below the high of 4.61%, while its average order value (AOV) of $100-125 was notable but under the high benchmark of $217. With 185,914 sessions, bulletproof.com far surpassed the median of 28,949 in its category, demonstrating strong user engagement despite the wide gap with weightwatchers.com's sessions of 6,038,924.
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bulletproof.com competitors

In January 2026, bulletproof.com generated a revenue of $528,185 from 4,987 transactions and 185,914 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.50-3.00%. Comparing bulletproof.com to its competitors, we see that naturalforce.com had a revenue of $45,549 from 533 transactions and 60,299 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. perfectketo.com had a revenue of $356,087 from 4,035 transactions and 314,764 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. keto-mojo.com generated $680,065 in revenue from 9,777 transactions and 309,138 sessions, with an AOV of $50-75 and a conversion rate of 3.00-3.50%. drinksupercoffee.com had a revenue of $7,240 from 57 transactions and 29,888 sessions, with an AOV of $125-150 and a conversion rate of 0.00-0.50%.

naturalforce.com screenshot
#1 naturalforce.com
45.5K
Revenue
60.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
perfectketo.com screenshot
#2 perfectketo.com
356.1K
Revenue
314.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ketologic.com screenshot
#3 ketologic.com
17.8K
Revenue
10.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
keto-mojo.com screenshot
#4 keto-mojo.com
680.1K
Revenue
309.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drinksupercoffee.com screenshot
#5 drinksupercoffee.com
7.2K
Revenue
29.9K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
bulletproof.com vs top market performers
bulletproof.com
top retailers
conversion rate vs average order value for bulletproof.com and its competitors
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Revenue share by device at bulletproof.com

In January large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletproof.com channels

Identify top traffic channels that drive growth for bulletproof.comand discover how performance of traffic channels has changed over time.

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bulletproof.com Google Ads spend

Evaluate bulletproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproof.com devices

Review bulletproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproof.com top markets

Explore bulletproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproof.com country & global rank

Assess the ranking of bulletproof.com among other retailers within its primary country and worldwide.

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