bulletproof.com
Bulletproof.com is a digital platform that sells various products related to health and wellness, backed by scientific research. The website offers a wide range of items such as supplements, food and beverages, fitness equipment, and educational resources to support customers in their quest for optimal performance, energy, and well-being.
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bulletproof.com Annual Revenue and Growth
bulletproof.com's annual sales on its online store amounted to $9.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
bulletproof.com's monthly revenueOVER TIME
Over the past three months, bulletproof.com revenue has experienced decline of 14%, compared to the preceding three months.
bulletproof.com competitors
In November 2025, when comparing bulletproof.com to its competitors in the health and wellness industry, we see that bulletproof.com outperforms in terms of revenue, transactions, and sessions. bulletproof.com generated $395,736 in revenue from 3,697 transactions and 135,805 sessions. In contrast, naturalforce.com only had $37,295 in revenue with 390 transactions and 48,132 sessions. perfectketo.com performed better with $237,913 in revenue, 2,688 transactions, and 220,833 sessions. However, keto-mojo.com excelled with $444,683 in revenue, 6,599 transactions, and 216,324 sessions. bulletproof.com also had a higher average order value (AOV) ranging from $100-$125 compared to its competitors. While some competitors had higher conversion rates, bulletproof.com's overall performance in revenue and transactions sets it apart in the industry.
Revenue share by device at bulletproof.com
In November large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletproof.com channels
Identify top traffic channels that drive growth for bulletproof.comand discover how performance of traffic channels has changed over time.
bulletproof.com Google Ads spend
Evaluate bulletproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bulletproof.com devices
Review bulletproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
