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Oct 2025
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Home/Insights/Retailers/bulletproof.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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489.6K
Revenue
Oct 25
176.6K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Bulletproof.com is a digital platform that sells various products related to health and wellness, backed by scientific research. The website offers a wide range of items such as supplements, food and beverages, fitness equipment, and educational resources to support customers in their quest for optimal performance, energy, and well-being.

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bulletproof.com Annual Revenue and Growth

bulletproof.com's annual sales on its online store amounted to $9.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$9.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulletproof.com revenue by year

bulletproof.com's monthly revenueOVER TIME
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Over the past three months, bulletproof.com revenue has experienced decline of 12%, compared to the preceding three months.

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bulletproof.com revenue decline for last six months
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OVERVIEW
In October 2025, bulletproof.com generated $489,629 in online sales, significantly outperforming the HEALTH median of $51,854. Its conversion rate of 2.50-3.00% is above the low end of the industry but below the high of 4.43%. The average order value (AOV) ranged from $100 to $125, considerably lower than the sector's high of $216. With 176,636 sessions, bulletproof.com also surpassed the median of 24,697, yet remains far from roguefitness.com's leading 17,110,976 sessions, indicating strong performance metrics overall within its niche, though with room for growth in AOV and conversion rates.
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bulletproof.com competitors

In October 2025, bulletproof.com outperformed its competitors in terms of revenue, with $489,629 compared to naturalforce.com's $35,011, perfectketo.com's $243,854, ketologic.com's $18,672, keto-mojo.com's $401,473, and drinksupercoffee.com's $17,950. In terms of transactions, bulletproof.com had 4,600 transactions, surpassing naturalforce.com's 389, perfectketo.com's 2,912, ketologic.com's 300, keto-mojo.com's 6,262, and drinksupercoffee.com's 106. Moreover, bulletproof.com had 176,636 sessions, more than naturalforce.com's 43,390, perfectketo.com's 251,472, ketologic.com's 6,618, keto-mojo.com's 215,744, and drinksupercoffee.com's 29,888. bulletproof.com also boasted an Average Order Value (AOV) range of $100-$125 and a conversion rate of 2.50-3.00%, putting it on par with keto-mojo.com in terms of conversion rate but surpassing its competitors in AOV.

naturalforce.com screenshot
#1 naturalforce.com
35K
Revenue
43.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
perfectketo.com screenshot
#2 perfectketo.com
243.9K
Revenue
251.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ketologic.com screenshot
#3 ketologic.com
18.7K
Revenue
6.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
keto-mojo.com screenshot
#4 keto-mojo.com
401.5K
Revenue
215.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
drinksupercoffee.com screenshot
#5 drinksupercoffee.com
18K
Revenue
29.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
bulletproof.com vs top market performers
bulletproof.com
top retailers
conversion rate vs average order value for bulletproof.com and its competitors
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Revenue share by device at bulletproof.com

In October large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletproof.com channels

Identify top traffic channels that drive growth for bulletproof.comand discover how performance of traffic channels has changed over time.

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bulletproof.com Google Ads spend

Evaluate bulletproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproof.com devices

Review bulletproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproof.com top markets

Explore bulletproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproof.com country & global rank

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