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Apr 2026
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Home/Insights/Retailers/bulletproof.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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360.2K
Revenue
Apr 26
139.3K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Bulletproof.com is a digital platform that sells various products related to health and wellness, backed by scientific research. The website offers a wide range of items such as supplements, food and beverages, fitness equipment, and educational resources to support customers in their quest for optimal performance, energy, and well-being.

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bulletproof.com Annual Revenue and Growth

bulletproof.com's annual sales on its online store amounted to $6.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bulletproof.com revenue by year

bulletproof.com's monthly revenueOVER TIME
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Over the past three months, bulletproof.com revenue has experienced decline of 17%, compared to the preceding three months.

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bulletproof.com revenue decline for last six months
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OVERVIEW
In April 2026, bulletproof.com generated $360,182 in online sales, significantly surpassing the industry median of $53,521, while its conversion rate ranged from 2.50-3.00%, below the high benchmark of 4.42%. The average order value (AOV) was between $100-125, considerably lower than the high AOV of $221 in the HEALTH sector. With 139,332 sessions, bulletproof.com far exceeds the median of 23,008, but remains dwarfed by the leading roguefitness.com, which boasts revenue of $12,369,156 and myprotein.com’s sessions at 4,329,322, indicating strong market presence yet potential for growth in conversion and AOV.
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bulletproof.com competitors

As of April 2026, bulletproof.com generates significant revenue of $360,182 from 3,526 transactions, with an average order value (AOV) between $100-125 and a conversion rate of 2.50-3.00%. In comparison, naturalforce.com lags with $14,896 in revenue from 162 transactions and a conversion rate below 0.50%. perfectketo.com, while achieving $188,934 in revenue from 2,090 transactions, has a lower conversion rate of 1.00-1.50%. keto-mojo.com surpasses bulletproof.com in transactions with 4,841 and a close revenue of $344,111 but matches the same conversion rate. ketologic.com performs modestly with only $8,959 in revenue and a conversion rate of 2.50-3.00%. Lastly, drinksupercoffee.com, despite having an AOV of $100-125, generates minimal revenue of $8,652, with conversion rates also below 0.50%. Overall, bulletproof.com remains a leader in the health supplement niche based on its financial metrics and customer engagement.

naturalforce.com screenshot
#1 naturalforce.com
14.9K
Revenue
32.5K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
perfectketo.com screenshot
#2 perfectketo.com
188.9K
Revenue
186.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ketologic.com screenshot
#3 ketologic.com
9K
Revenue
5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
keto-mojo.com screenshot
#4 keto-mojo.com
344.1K
Revenue
186.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
drinksupercoffee.com screenshot
#5 drinksupercoffee.com
8.7K
Revenue
33.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
bulletproof.com vs top market performers
bulletproof.com
top retailers
conversion rate vs average order value for bulletproof.com and its competitors
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Revenue share by device at bulletproof.com

In April large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulletproof.com channels

Identify top traffic channels that drive growth for bulletproof.comand discover how performance of traffic channels has changed over time.

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bulletproof.com Google Ads spend

Evaluate bulletproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproof.com devices

Review bulletproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproof.com top markets

Explore bulletproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproof.com country & global rank

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