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May 2026
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Home/Insights/Retailers/bulletproof.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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487.3K
Revenue
May 26
146.8K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Bulletproof.com is a digital platform that sells various products related to health and wellness, backed by scientific research. The website offers a wide range of items such as supplements, food and beverages, fitness equipment, and educational resources to support customers in their quest for optimal performance, energy, and well-being.

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bulletproof.com Annual Revenue and Growth

bulletproof.com's annual sales on its online store amounted to $6.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bulletproof.com revenue by year

bulletproof.com's monthly revenueOVER TIME
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Over the past three months, bulletproof.com revenue has experienced decline of 16%, compared to the preceding three months.

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bulletproof.com revenue decline for last six months
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OVERVIEW
In May 2026, bulletproof.com, operating in the HEALTH industry, achieved online sales revenue of $487,256, significantly surpassing the median of $49,130; with a conversion rate of 3.00-3.50%, it remains competitive but below the high of 4.81%; its average order value (AOV) of $100-125 is within range but lower than the sector's peak of $230; with 146,775 sessions, bulletproof.com shows a solid engagement level compared to the median of 19,858, though far behind myprotein.com's 5,387,532 sessions, illustrating a strong yet competitive market position.
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bulletproof.com competitors

In May 2026, bulletproof.com generated $487,256 in revenue from 4,870 transactions across 146,775 sessions, boasting a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. Comparatively, keto-mojo.com led the pack with $587,869 in revenue from 7,874 transactions and a conversion rate of 3.00-3.50%, although it had a lower AOV of $50-75. perfectketo.com followed with $317,867 in revenue, a conversion rate of 1.50-2.00%, and an identical AOV range to bulletproof.com. naturalforce.com struggled with $24,158 in revenue and a mere conversion rate of 0.50-1.00%. ketologic.com and drinksupercoffee.com fared worse, with revenues of $8,644 and $15,907, respectively. Overall, bulletproof.com holds a strong market position, especially against smaller competitors.

naturalforce.com screenshot
#1 naturalforce.com
24.2K
Revenue
45K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
perfectketo.com screenshot
#2 perfectketo.com
317.9K
Revenue
206.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
ketologic.com screenshot
#3 ketologic.com
8.6K
Revenue
5.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
keto-mojo.com screenshot
#4 keto-mojo.com
587.9K
Revenue
254.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drinksupercoffee.com screenshot
#5 drinksupercoffee.com
15.9K
Revenue
34.3K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
bulletproof.com vs top market performers
bulletproof.com
top retailers
conversion rate vs average order value for bulletproof.com and its competitors
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Revenue share by device at bulletproof.com

In May large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bulletproof.com operates in

bulletproof.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bulletproof.com channels

Identify top traffic channels that drive growth for bulletproof.comand discover how performance of traffic channels has changed over time.

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bulletproof.com Google Ads spend

Evaluate bulletproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproof.com devices

Review bulletproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproof.com top markets

Explore bulletproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproof.com country & global rank

Assess the ranking of bulletproof.com among other retailers within its primary country and worldwide.

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