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Sep 2026
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Home/Insights/Retailers/bulletproof.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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353K
Revenue
Sep 26
116.3K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Bulletproof.com is a digital platform that sells various products related to health and wellness, backed by scientific research. The website offers a wide range of items such as supplements, food and beverages, fitness equipment, and educational resources to support customers in their quest for optimal performance, energy, and well-being.

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bulletproof.com Annual Revenue and Growth

bulletproof.com's annual sales on its online store amounted to $6.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bulletproof.com revenue by year

bulletproof.com's monthly revenueOVER TIME
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Over the past three months, bulletproof.com revenue has experienced decline of 31%, compared to the preceding three months.

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bulletproof.com revenue decline for last six months
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OVERVIEW
In September 2026, bulletproof.com generated $353,000 in revenue from online sales, significantly exceeding the average store in the nutrition diets and fitness category, which generates around $42,600 a month. With a conversion rate of 2.50-3.00%, bulletproof.com falls within the average store in the nutrition diets and fitness category range of 1.04% to 4.42%. The site's average order value (AOV) of $100-125 is also within the typical range of $61 to $240. Additionally, bulletproof.com attracted 116,000 sessions, greatly surpassing the average store in the nutrition diets and fitness category's 17,800 sessions.
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bulletproof.com competitors

The competitive set includes bulletproof.com, keto-mojo.com, naturalforce.com, perfectketo.com, ketologic.com, and drinksupercoffee.com. In September 2026, bulletproof.com achieved $353,000 in revenue from 3,014 transactions over 116,000 sessions, with an average order value (AOV) between $100-125 and a conversion rate of 2.50-3.00%. It ranks second among its peers, trailing behind keto-mojo.com, which leads with $469,000 in revenue and 7,042 transactions across 252,000 sessions. bulletproof.com outperforms competitors like perfectketo.com, which recorded $92,700 in revenue and 1,005 transactions, as well as naturalforce.com, achieving $17,400 with 176 transactions. Despite being second overall, bulletproof.com maintains a competitive edge in AOV compared to several rivals. In terms of conversion rate, it matches keto-mojo.com while surpassing naturalforce.com and perfectketo.com.

naturalforce.com screenshot
#1 naturalforce.com
17.4K
Revenue
26.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
perfectketo.com screenshot
#2 perfectketo.com
92.7K
Revenue
106.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
ketologic.com screenshot
#3 ketologic.com
14.5K
Revenue
5.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
keto-mojo.com screenshot
#4 keto-mojo.com
469.5K
Revenue
252.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
drinksupercoffee.com screenshot
#5 drinksupercoffee.com
16.7K
Revenue
23.1K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
bulletproof.com vs top market performers
bulletproof.com
top retailers
conversion rate vs average order value for bulletproof.com and its competitors
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Revenue share by device at bulletproof.com

In September large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bulletproof.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bulletproof.com operates in

bulletproof.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bulletproof.com channels

Identify top traffic channels that drive growth for bulletproof.comand discover how performance of traffic channels has changed over time.

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bulletproof.com Google Ads spend

Evaluate bulletproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulletproof.com devices

Review bulletproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulletproof.com top markets

Explore bulletproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulletproof.com country & global rank

Assess the ranking of bulletproof.com among other retailers within its primary country and worldwide.

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