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Jan 2026
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Home/Insights/Retailers/vitalproteins.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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585.9K
Revenue
Jan 26
239.1K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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vitalproteins.com is a website that sells a wide range of protein-based nutritional products. Their offerings include collagen peptides, collagen creamers, bone broths, and other supplements. They aim to promote health and wellness by providing customers with convenient access to high-quality protein products.

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vitalproteins.com Annual Revenue and Growth

vitalproteins.com's annual sales on its online store amounted to $5.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vitalproteins.com revenue by year

vitalproteins.com's monthly revenueOVER TIME
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Over the past three months, vitalproteins.com revenue has experienced growth of 13%, compared to the preceding three months.

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vitalproteins.com revenue growth for last six months
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OVERVIEW
In January 2026, vitalproteins.com achieved online sales revenue of $585,856, significantly exceeding the FOOD AND DRINK median of $54,450, with a solid conversion rate of 4.00-4.50%, close to the industry high of 5.96%. The site's average order value (AOV) ranged between $50-75, within a competitive context where the highest AOV reaches $182. Vital Proteins attracted 239,097 sessions, substantially higher than the sector median of 18,973 but far from the leader, kroger.com, which boasts 46,188,522 sessions, indicating strong performance in a competitive marketplace.
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vitalproteins.com competitors

In January 2026, vitalproteins.com outperformed its competitors in terms of revenue, generating $585,856 compared to furtherfood.com's $33,977, vitalproteins.co.uk's $247,660, and naturalforce.com's $45,549. vitalproteins.com also had the highest number of transactions at 10,235, surpassing furtherfood.com (781), vitalproteins.co.uk (1,724), and naturalforce.com (533). Additionally, vitalproteins.com had the highest number of sessions at 239,097, compared to furtherfood.com's 47,275, vitalproteins.co.uk's 32,645, and naturalforce.com's 60,299. When looking at the average order value (AOV), vitalproteins.com fell within the range of $50-$75, while vitalproteins.co.uk had the highest AOV at $125-$150. In terms of conversion rates, vitalproteins.com's rate of 4.00-4.50% was competitive with vitalproteins.co.uk's 5.00-5.50%, but significantly higher than furtherfood.com's 1.50-2.00% and naturalforce.com's 0.50-1.00%.

furtherfood.com screenshot
#1 furtherfood.com
34K
Revenue
47.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
vitalproteins.co.uk screenshot
#2 vitalproteins.co.uk
247.7K
Revenue
32.6K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
naturalforce.com screenshot
#3 naturalforce.com
45.5K
Revenue
60.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
nakednutrition.com screenshot
#4 nakednutrition.com
1.3M
Revenue
739K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
codeage.com screenshot
#5 codeage.com
391.3K
Revenue
266.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vitalproteins.com vs top market performers
vitalproteins.com
top retailers
conversion rate vs average order value for vitalproteins.com and its competitors
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Revenue share by device at vitalproteins.com

In January large majority of sales on vitalproteins.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on vitalproteins.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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vitalproteins.com channels

Identify top traffic channels that drive growth for vitalproteins.comand discover how performance of traffic channels has changed over time.

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vitalproteins.com Google Ads spend

Evaluate vitalproteins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitalproteins.com devices

Review vitalproteins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitalproteins.com top markets

Explore vitalproteins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitalproteins.com country & global rank

Assess the ranking of vitalproteins.com among other retailers within its primary country and worldwide.

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