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Sep 2025
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Home/Insights/Retailers/vitalproteins.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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398.1K
Revenue
Sep 25
280.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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vitalproteins.com is a website that sells a wide range of protein-based nutritional products. Their offerings include collagen peptides, collagen creamers, bone broths, and other supplements. They aim to promote health and wellness by providing customers with convenient access to high-quality protein products.

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vitalproteins.com Annual Revenue and Growth

vitalproteins.com's annual sales on its online store amounted to $8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitalproteins.com revenue by year

vitalproteins.com's monthly revenueOVER TIME
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Over the past three months, vitalproteins.com revenue has experienced decline of 16%, compared to the preceding three months.

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vitalproteins.com revenue decline for last six months
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OVERVIEW
In September 2025, vitalproteins.com generated $398,084 in online sales, significantly outperforming the food and drink industry's median revenue of $38,144, while its conversion rate of 2.50-3.00% remains competitive against a high of 5.26%. The average order value (AOV) ranges from $50-75, below the sector's high of $182, yet above its low of $46. With 280,924 sessions, vitalproteins.com still lags behind the industry leader kroger.com, which boasts 38,495,850 sessions, but exceeds the median of 14,912 sessions, highlighting its solid market presence in the food and drink category.
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vitalproteins.com competitors

When comparing vitalproteins.com to its competitors in September 2025, we can see that vitalproteins.com stands out in terms of revenue, transactions, sessions, and conversion rate. With a revenue of $398,084 from 7,098 transactions and 280,924 sessions, vitalproteins.com has a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. In comparison, furtherfood.com generated $24,830 from 411 transactions and 48,484 sessions with a conversion rate of 0.50-1.00%. vitalproteins.co.uk had a revenue of $140,043 from 900 transactions and 17,861 sessions with a higher AOV of $150-175 and a conversion rate of 5.00-5.50%. naturalforce.com achieved $26,808 in revenue from 303 transactions and 45,181 sessions with a similar AOV of $75-100 and a conversion rate of 0.50-1.00%. Overall, vitalproteins.com leads the pack in terms of performance metrics among its competitors.

furtherfood.com screenshot
#1 furtherfood.com
24.8K
Revenue
48.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
vitalproteins.co.uk screenshot
#2 vitalproteins.co.uk
140K
Revenue
17.9K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
naturalforce.com screenshot
#3 naturalforce.com
26.8K
Revenue
45.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
nakednutrition.com screenshot
#4 nakednutrition.com
664.2K
Revenue
466.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
codeage.com screenshot
#5 codeage.com
242K
Revenue
181K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vitalproteins.com vs top market performers
vitalproteins.com
top retailers
conversion rate vs average order value for vitalproteins.com and its competitors
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Revenue share by device at vitalproteins.com

In September large majority of sales on vitalproteins.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vitalproteins.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitalproteins.com channels

Identify top traffic channels that drive growth for vitalproteins.comand discover how performance of traffic channels has changed over time.

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vitalproteins.com Google Ads spend

Evaluate vitalproteins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitalproteins.com devices

Review vitalproteins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitalproteins.com top markets

Explore vitalproteins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitalproteins.com country & global rank

Assess the ranking of vitalproteins.com among other retailers within its primary country and worldwide.

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