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Dec 2025
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Home/Insights/Retailers/vitalproteins.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for vitalproteins.comvitalproteins.com

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403K
Revenue
Dec 25
208.7K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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vitalproteins.com is a website that sells a wide range of protein-based nutritional products. Their offerings include collagen peptides, collagen creamers, bone broths, and other supplements. They aim to promote health and wellness by providing customers with convenient access to high-quality protein products.

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vitalproteins.com Annual Revenue and Growth

vitalproteins.com's annual sales on its online store amounted to $8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitalproteins.com revenue by year

vitalproteins.com's monthly revenueOVER TIME
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Over the past three months, vitalproteins.com revenue has experienced growth of 13%, compared to the preceding three months.

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vitalproteins.com revenue growth for last six months
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OVERVIEW
In December 2025, vitalproteins.com generated $403,044 in online sales, significantly surpassing the median revenue of $58,922 in the food and drink/groceries sector, with a conversion rate between 3.00-3.50%, higher than the median of 1.72% but below the sector's peak of 6.41%. The average order value (AOV) ranged from $50-75, below the high of $182 and above the low of $48, while sessions reached 208,732, well above the median of 19,185 but far below the leading store, kroger.com, with 47,270,812 sessions, showcasing vital proteins' strong market presence.
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vitalproteins.com competitors

In December 2025, vitalproteins.com outperformed its competitors in terms of revenue, with $403,044 in revenue. This far surpassed Further Food at $28,532, naturalforce.com at $35,543, and even vitalproteins.co.uk at $200,800. In terms of transactions, Vital Proteins also led the pack with 7,244 transactions, followed by vitalproteins.co.uk at 1,414 and Further Food at 577. When looking at sessions, vitalproteins.com had 208,732 sessions, beating out naturalforce.com at 54,553 and Further Food at 39,642. vitalproteins.com also maintained a competitive average order value (AOV) range of $50-75. Additionally, vitalproteins.com boasted a conversion rate of 3.00-3.50%, placing it in the middle of the pack compared to vitalproteins.co.uk at 5.50-6.00%, Further Food at 1.00-1.50%, and naturalforce.com at 0.50-1.00%.

furtherfood.com screenshot
#1 furtherfood.com
28.5K
Revenue
39.6K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
vitalproteins.co.uk screenshot
#2 vitalproteins.co.uk
200.8K
Revenue
25.1K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
naturalforce.com screenshot
#3 naturalforce.com
35.5K
Revenue
54.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
nakednutrition.com screenshot
#4 nakednutrition.com
794.5K
Revenue
379.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
codeage.com screenshot
#5 codeage.com
306.1K
Revenue
230.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vitalproteins.com vs top market performers
vitalproteins.com
top retailers
conversion rate vs average order value for vitalproteins.com and its competitors
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Revenue share by device at vitalproteins.com

In December large majority of sales on vitalproteins.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on vitalproteins.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitalproteins.com channels

Identify top traffic channels that drive growth for vitalproteins.comand discover how performance of traffic channels has changed over time.

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vitalproteins.com Google Ads spend

Evaluate vitalproteins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitalproteins.com devices

Review vitalproteins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitalproteins.com top markets

Explore vitalproteins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitalproteins.com country & global rank

Assess the ranking of vitalproteins.com among other retailers within its primary country and worldwide.

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