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Apr 2026
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Home/Insights/Retailers/vitalproteins.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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401.5K
Revenue
Apr 26
244K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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vitalproteins.com is a website that sells a wide range of protein-based nutritional products. Their offerings include collagen peptides, collagen creamers, bone broths, and other supplements. They aim to promote health and wellness by providing customers with convenient access to high-quality protein products.

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vitalproteins.com Annual Revenue and Growth

vitalproteins.com's annual sales on its online store amounted to $5.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vitalproteins.com revenue by year

vitalproteins.com's monthly revenueOVER TIME
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Over the past three months, vitalproteins.com revenue has experienced decline of 8.1%, compared to the preceding three months.

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vitalproteins.com revenue decline for last six months
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OVERVIEW
In April 2026, vitalproteins.com generated $401,549 in online sales, significantly exceeding the food and drink industry median of $41,101, with a conversion rate between 3.00-3.50%, just shy of the high benchmark of 5.45%. The site's average order value (AOV) ranged from $50 to $75, below the high of $180 but above the low of $49. With 244,048 sessions, vitalproteins.com stands strong compared to the industry median of 15,274, but far from the leader, kroger.com, which achieved 38,651,813 sessions, highlighting vital proteins' competitive presence in the market.
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vitalproteins.com competitors

In April 2026, vitalproteins.com reported impressive metrics with a revenue of $401,549 from 7,927 transactions across 244,048 sessions, resulting in a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. In comparison, its competitor vitalproteins.co.uk generated $269,897 with a significantly higher AOV of $150-175 and a conversion rate of 4.50-5.00%, but had far fewer sessions (32,991). furtherfood.com struggled with a revenue of $27,354 and a lower conversion rate of 1.00-1.50%, despite 45,318 sessions. Lastly, naturalforce.com reported minimal performance, with just $14,896 in revenue and a conversion rate of 0.00-0.50%. Overall, vitalproteins.com stands out not only for its revenue but also for maintaining a strong balance between session count and conversion efficiency compared to its competitors.

furtherfood.com screenshot
#1 furtherfood.com
27.4K
Revenue
45.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
vitalproteins.co.uk screenshot
#2 vitalproteins.co.uk
269.9K
Revenue
33K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
naturalforce.com screenshot
#3 naturalforce.com
14.9K
Revenue
32.5K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
nakednutrition.com screenshot
#4 nakednutrition.com
921.2K
Revenue
432.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
codeage.com screenshot
#5 codeage.com
208.3K
Revenue
182.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vitalproteins.com vs top market performers
vitalproteins.com
top retailers
conversion rate vs average order value for vitalproteins.com and its competitors
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Revenue share by device at vitalproteins.com

In April large majority of sales on vitalproteins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on vitalproteins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitalproteins.com channels

Identify top traffic channels that drive growth for vitalproteins.comand discover how performance of traffic channels has changed over time.

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vitalproteins.com Google Ads spend

Evaluate vitalproteins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitalproteins.com devices

Review vitalproteins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitalproteins.com top markets

Explore vitalproteins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitalproteins.com country & global rank

Assess the ranking of vitalproteins.com among other retailers within its primary country and worldwide.

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