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May 2026
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Home/Insights/Retailers/vitalproteins.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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395.7K
Revenue
May 26
222.5K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$50-75
AOV
May 26
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vitalproteins.com is a website that sells a wide range of protein-based nutritional products. Their offerings include collagen peptides, collagen creamers, bone broths, and other supplements. They aim to promote health and wellness by providing customers with convenient access to high-quality protein products.

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vitalproteins.com Annual Revenue and Growth

vitalproteins.com's annual sales on its online store amounted to $5.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vitalproteins.com revenue by year

vitalproteins.com's monthly revenueOVER TIME
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Over the past three months, vitalproteins.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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vitalproteins.com revenue decline for last six months
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OVERVIEW
In May 2026, vitalproteins.com achieved impressive online sales revenue of $395,708, significantly above the FOOD AND DRINK median of $39,829, with a conversion rate ranging between 3.00-3.50%, notably higher than the lower threshold of 1.58% but below the category's peak of 5.98%. The average order value (AOV) was between $50-75, aligning with the lower end of the market but far from the high of $186. The site attracted 222,546 sessions, considerably surpassing the median of 13,181, yet a fraction of the industry leader, kroger.com, which dominated with 41,139,307 sessions.
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vitalproteins.com competitors

In May 2026, vitalproteins.com reported a revenue of $395,708 from 7,437 transactions over 222,546 sessions, with an average order value (AOV) between $50 and $75 and a conversion rate of 3.00-3.50%. In comparison, its closest competitor, vitalproteins.co.uk, generated $238,501 with 1,479 transactions from 29,464 sessions, achieving a higher conversion rate of 5.00-5.50% and a significantly elevated AOV of $150-175. furtherfood.com lagged considerably with $40,656 in revenue and a conversion rate of 1.00-1.50%. wholydose.com, with only $1,077 in revenue, recorded a conversion rate of 2.50-3.00%, while naturalforce.com and kalumibeauty.com followed with $24,158 and $7,965, respectively, but both had lower traffic and conversion rates. Overall, vitalproteins.com stands out for its high revenue and traffic compared to its competitors, despite a lower AOV than vitalproteins.co.uk.

furtherfood.com screenshot
#1 furtherfood.com
40.7K
Revenue
59.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
vitalproteins.co.uk screenshot
#2 vitalproteins.co.uk
238.5K
Revenue
29.5K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
wholydose.com screenshot
#3 wholydose.com
1.1K
Revenue
376
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
naturalforce.com screenshot
#4 naturalforce.com
24.2K
Revenue
45K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kalumibeauty.com screenshot
#5 kalumibeauty.com
8K
Revenue
2.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
vitalproteins.com vs top market performers
vitalproteins.com
top retailers
conversion rate vs average order value for vitalproteins.com and its competitors
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Revenue share by device at vitalproteins.com

In May large majority of sales on vitalproteins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on vitalproteins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries vitalproteins.com operates in

vitalproteins.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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vitalproteins.com channels

Identify top traffic channels that drive growth for vitalproteins.comand discover how performance of traffic channels has changed over time.

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vitalproteins.com Google Ads spend

Evaluate vitalproteins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitalproteins.com devices

Review vitalproteins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitalproteins.com top markets

Explore vitalproteins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitalproteins.com country & global rank

Assess the ranking of vitalproteins.com among other retailers within its primary country and worldwide.

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