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Jul 2026
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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16.2K
Revenue
Jul 26
27.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $292.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$292.5K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced growth of 72%, compared to the preceding three months.

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bumkins.com revenue growth for last six months
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OVERVIEW
In July 2026, bumkins.com, a childcare category store, generated $16,200 in online sales, which is below the typical childcare store's revenue of around $38,900. Its conversion rate of 0.50-1.00% is also below the typical range of 1.01% to 4.41%. The average order value (AOV) stands at $50-75, slightly within the typical range of $53 to $283. With 27,200 sessions, bumkins.com exceeds a typical childcare store's 16,000 sessions, though it significantly trails the most-visited babylist.com, which sees 18.2 million sessions monthly.
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bumkins.com competitors

In July 2026, esemblybaby.com leads with impressive revenue of $154,000 and a conversion rate of 2.00-2.50%. In comparison, bumkins.com generated $16,200, ranking fifth among its competitors. While bumkins.com achieved 226 transactions, it trails greenmountaindiapers.com by 11,500 transactions, which boasts the highest at 11,700. Additionally, bumkins.com recorded 27,200 sessions, significantly fewer than stasherbag.com, which outperforms it by 111,000 sessions. Although bumkins.com shares an AOV range of 50-75 with competitors like parkerbaby.com and smartbottoms.com, it still ranks lower in overall performance. greenmountaindiapers.com is the standout leader in revenue, transactions, and sessions, with a staggering $1.2 million revenue advantage over bumkins.com, highlighting a significant gap in market presence.

parkerbaby.com screenshot
#1 parkerbaby.com
46.7K
Revenue
58.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
153.6K
Revenue
85.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mushie.com screenshot
#3 mushie.com
257K
Revenue
157.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
15.6K
Revenue
12.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
1.2M
Revenue
96.5K
Sessions
12.0-12.5%
Conv. rate
$100-125
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In July large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In July large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

Industries bumkins.com operates in

bumkins.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

Evaluate bumkins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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