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Sep 2026
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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12.9K
Revenue
Sep 26
19K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $292.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$292.5K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced decline of 64%, compared to the preceding three months.

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bumkins.com revenue decline for last six months
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OVERVIEW
In September 2026, bumkins.com, categorized under childcare, generated $12,900 in online sales, which is below the typical childcare store revenue of around $34,900. Its conversion rate was between 0.50-1.00%, falling short of the typical range of 1.0% to 4.37%. The average order value (AOV) was $75-100, within the typical AOV range of $50 to $278. With 19,000 sessions, bumkins.com experienced traffic above a typical childcare store's 15,600 sessions but below babylist.com's 17.3 million sessions.
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bumkins.com competitors

In September 2026, esemblybaby.com reported an impressive revenue of $172,000 from 2,637 transactions across 113,000 sessions, showcasing a conversion rate of 2.00-2.50%. In comparison, bumkins.com generated $12,900 with 162 transactions and 19,000 sessions, falling behind competitors like parkerbaby.com, which achieved $55,500 in revenue and 1,087 transactions. While bumkins.com has an average order value (AOV) of 75-100, similar to stasherbag.com’s AOV, the latter outperformed bumkins.com with $229,000 in revenue and 2,466 transactions from 152,000 sessions. Additionally, greenmountaindiapers.com leads significantly in revenue at 1.4 million and transactions at 13,100, making bumkins.com rank 5 of 6 across these metrics. Overall, bumkins.com trails its competitors in revenue, transactions, and sessions.

parkerbaby.com screenshot
#1 parkerbaby.com
55.5K
Revenue
59.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
171.8K
Revenue
112.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mushie.com screenshot
#3 mushie.com
134.3K
Revenue
101.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
10K
Revenue
7.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
1.4M
Revenue
96.5K
Sessions
13.5-14.0%
Conv. rate
$100-125
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In September large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In September large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

Industries bumkins.com operates in

bumkins.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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