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Apr 2026
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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16K
Revenue
Apr 26
21.9K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $292.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$292.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced decline of 43%, compared to the preceding three months.

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bumkins.com revenue decline for last six months
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OVERVIEW
In April 2026, bumkins.com, operating in the CHILDCARE sector, generated $16,029 in online sales, significantly below the median of $38,623, while its conversion rate ranged from 1.00-1.50%, just at the lower threshold for the industry. The average order value (AOV) stood between $50-75, below the high AOV benchmark of $249, with total sessions recorded at 21,874, slightly exceeding the median of 18,157, but far behind babylist.com’s impressive 16,933,794 sessions, highlighting areas for growth in both revenue and traffic to align more closely with industry leaders.
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bumkins.com competitors

In April 2026, bumkins.com generated $16,029 from 269 transactions across 21,874 sessions, achieving an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In contrast, competitors like parkerbaby.com earned $28,266 with 635 transactions from 45,180 sessions, showing a similar conversion rate but lower AOV at $25-50. esemblybaby.com outperformed both, with $81,809 in revenue from 1,476 transactions and a conversion rate of 2.00-2.50%. greenmountaindiapers.com was the clear leader, generating an impressive $547,804 with a conversion rate of 13.50-14.00%, significantly benefiting from higher traffic and effective sales strategies. stasherbag.com also excelled, earning $202,375 with 2,730 transactions, marking a notable presence in the market. smartbottoms.com, however, lagged behind bumkins.com with only $9,965 in revenue from 130 transactions, despite a higher AOV of $75-100.

parkerbaby.com screenshot
#1 parkerbaby.com
28.3K
Revenue
45.2K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
81.8K
Revenue
60.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mushie.com screenshot
#3 mushie.com
275.5K
Revenue
129.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
10K
Revenue
6.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
547.8K
Revenue
60.8K
Sessions
14.0-14.5%
Conv. rate
$50-75
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In April large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In April large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

Evaluate bumkins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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