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Oct 2025
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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30.8K
Revenue
Oct 25
24.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $406.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$406.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced growth of 26%, compared to the preceding three months.

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bumkins.com revenue growth for last six months
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OVERVIEW
In October 2025, bumkins.com generated $30,760 in online sales with a conversion rate of 1.50-2.00%, significantly lower than the CHILDCARE industry average of 4.54%. Their average order value (AOV) ranged between $75-100, well below the high AOV of $263. With 24,785 sessions, bumkins.com surpassed the median of 17,728 in their sector, but lagged far behind the leading competitor, babylist.com, which boasted 11,104,257 sessions and $70,185,894 in revenue. Overall, while bumkins.com performs decently in sessions, its revenue and conversion rate indicate room for improvement in the competitive landscape.
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bumkins.com competitors

In October 2025, bumkins.com generated $30,760 in revenue from 392 transactions with 24,785 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, parkerbaby.com outperformed Bumkins with $32,671 in revenue from 554 transactions and 20,473 sessions, achieving a higher conversion rate of 2.50-3.00%. esemblybaby.com had the highest revenue among the competitors at $76,685 from 1,054 transactions and 54,590 sessions, with a similar AOV range as Bumkins but a slightly lower conversion rate. greenmountaindiapers.com showed exceptional performance with $963,379 in revenue from 10,549 transactions and 59,719 sessions, with a significantly higher AOV of $75-100 and an outstanding conversion rate of 17.50-18.00%. smartbottoms.com and stasherbag.com had lower revenues and fewer transactions than Bumkins but similar AOV and conversion rates.

parkerbaby.com screenshot
#1 parkerbaby.com
32.7K
Revenue
20.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
76.7K
Revenue
54.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
mushie.com screenshot
#3 mushie.com
179.9K
Revenue
125.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
13.5K
Revenue
10.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
963.4K
Revenue
59.7K
Sessions
17.5-18.0%
Conv. rate
$75-100
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In October large majority of sales on bumkins.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In October large majority of sales on bumkins.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

Evaluate bumkins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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