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Nov 2025
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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41.1K
Revenue
Nov 25
27K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $406.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$406.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced growth of 70%, compared to the preceding three months.

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bumkins.com revenue growth for last six months
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OVERVIEW
In November 2025, bumkins.com generated online sales revenue of $41,142, below the CHILDCARE median of $48,384, with a conversion rate of 1.50-2.00%, significantly lower than the high of 4.61% and higher than the low of 1.12%; its average order value (AOV) ranged between $75-100, contrasted with a high of $271 and a low of $51 in the industry; the site attracted 26,965 sessions, also below the median of 19,212, while the leading competitor, babylist.com, achieved impressive sales of $76,057,135 and carters.com recorded an astounding 14,054,859 sessions.
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bumkins.com competitors

In November 2025, bumkins.com had a revenue of $41,142 with 514 transactions and 26,965 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, bumkins.com falls slightly behind in revenue when compared to esemblybaby.com with $80,226 in revenue and parkerbaby.com with $38,282 in revenue. However, bumkins.com has a higher AOV compared to smartbottoms.com and parkerbaby.com, indicating that customers are spending more per transaction on the site. In terms of conversion rate, bumkins.com is on par with esemblybaby.com and stasherbag.com. greenmountaindiapers.com stands out with significantly higher revenue and a very high conversion rate, indicating a strong performance in both sales and customer conversion. Overall, bumkins.com holds its own in the market, with competitive metrics across revenue, AOV, and conversion rate.

parkerbaby.com screenshot
#1 parkerbaby.com
38.3K
Revenue
29K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
80.2K
Revenue
55K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mushie.com screenshot
#3 mushie.com
243K
Revenue
131.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
13.4K
Revenue
10.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
1.5M
Revenue
63.9K
Sessions
19.0-19.5%
Conv. rate
$100-125
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In November large majority of sales on bumkins.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In November large majority of sales on bumkins.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

Evaluate bumkins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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