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Jan 2026
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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34.3K
Revenue
Jan 26
31.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $292.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$292.5K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced growth of 71%, compared to the preceding three months.

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bumkins.com revenue growth for last six months
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OVERVIEW
In January 2026, bumkins.com generated online sales of $34,326, falling short of the CHILDCARE median of $48,736, with a conversion rate between 1.50-2.00%, below the high benchmark of 4.38%; its average order value (AOV) ranged from $50-75, significantly lower than the category's high of $253; with 31,642 sessions, bumkins outperformed the median of 23,389 yet lagged dramatically behind industry leader babylist.com, which boasts an impressive $90,155,180 in revenue and over 17 million sessions, highlighting room for growth in both revenue and customer engagement.
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bumkins.com competitors

In January 2026, bumkins.com reported a revenue of $34,326 from 499 transactions and 31,642 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 1.50% to 2.00%. Comparing these metrics to its competitors, we see that parkerbaby.com had a revenue of $26,996 from 640 transactions and 38,007 sessions, with an AOV of $25 to $50 and a similar conversion rate. esemblybaby.com outperformed all others with a revenue of $149,977 from 2,271 transactions and 45,605 sessions, boasting an AOV of $50 to $75 and a conversion rate of 4.50% to 5.00%. greenmountaindiapers.com had the highest revenue of $1,085,749 with 13,913 transactions and 60,099 sessions, along with an AOV of $75 to $100 and an impressive conversion rate of 23.00% to 23.50%. stasherbag.com fell in between, with a revenue of $233,021 from 3,080 transactions and 148,046 sessions, an AOV of $75 to $100, and a conversion rate of 2.00% to 2.50%.

parkerbaby.com screenshot
#1 parkerbaby.com
27K
Revenue
38K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
150K
Revenue
45.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
mushie.com screenshot
#3 mushie.com
495.7K
Revenue
131.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
greenmountaindiapers.com screenshot
#4 greenmountaindiapers.com
1.1M
Revenue
60.1K
Sessions
23.0-23.5%
Conv. rate
$75-100
AOV
stasherbag.com screenshot
#5 stasherbag.com
233K
Revenue
148K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In January large majority of sales on bumkins.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In January large majority of sales on bumkins.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

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bumkins.com country & global rank

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