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Jun 2025
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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19.3K
Revenue
19.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com's revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced decline of 22%, compared to the preceding three months.

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bumkins.com revenue decline for last six months
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OVERVIEW
In June 2025, bumkins.com, an online CHILDCARE store, generated $19,260 in revenue, with a conversion rate of 1.00-1.50% and an AOV of $75-100. Compared to the industry median revenue of $43,239, bumkins.com falls below the average. The highest online store revenue in the industry is $74,387,636 from babylist.com, with a conversion rate of 4.27% and an AOV of $271. Despite having 19,222 sessions, below the industry median of 17,910, bumkins.com continues to attract potential customers to its site. Overall, bumkins.com faces room for improvement in revenue and conversion rate performance metrics within the CHILDCARE industry.
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bumkins.com competitors

In June 2025, bumkins.com generated $19,260 in revenue from 200 transactions and 19,222 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 1.00-1.50%. When compared to its competitors, bumkins.com lags behind in revenue and sessions. stasherbag.com leads the pack with $169,448 in revenue from 1,947 transactions and 93,938 sessions, boasting a higher conversion rate of 2.00-2.50%. greenmountaindiapers.com also outperforms bumkins.com significantly with $653,253 in revenue from 6,370 transactions and 50,692 sessions, along with an impressive conversion rate of 12.50-13.00%. While bumkins.com maintains a competitive AOV and conversion rate similar to some of its rivals like esemblybaby.com, there is room for growth in revenue and sessions to catch up to the top performers in the industry.

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Sessions
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Conv. rate
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AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In June large majority of sales on bumkins.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In June large majority of sales on bumkins.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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bumkins.com channels

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

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bumkins.com country & global rank

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