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May 2025
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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16.3K
Revenue
14.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com's revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced decline of 14%, compared to the preceding three months.

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bumkins.com revenue decline for last six months
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OVERVIEW
bumkins.com's online sales revenue for May 2025 was $16,269, with a conversion rate of 1.00-1.50% and an AOV of $75-100. The website had 14,414 sessions during the month. In the CHILDCARE industry, the median revenue is $51,120, the highest online store revenue is $81,210,274, the highest conversion rate is 4.58%, the highest AOV is $282, and the highest sessions are 13,729,709 from babylist.com. The lowest conversion rate in the industry is 1.07% and the lowest AOV is $58, while the median sessions are 19,914.
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bumkins.com competitors

In May 2025, bumkins.com reported a revenue of $16,269 with 187 transactions and 14,414 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, stasherbag.com leads the pack with a revenue of $202,161, 2,241 transactions, and 97,924 sessions, along with a similar AOV and a higher conversion rate of 2.00-2.50%. parkerbaby.com follows with $31,504 in revenue, 638 transactions, and 84,241 sessions, showcasing a lower AOV of $25-50 and a conversion rate of 0.50-1.00%. smartbottoms.com and esemblybaby.com fall in between, while greenmountaindiapers.com stands out with a significantly higher revenue of $652,263, 6,383 transactions, and 49,808 sessions, displaying a higher AOV of $100-125 and an exceptional conversion rate of 12.50-13.00%.

parkerbaby.com screenshot
#1 parkerbaby.com
31.5K
Revenue
84.2K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
85.5K
Revenue
45.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mushie.com screenshot
#3 mushie.com
366K
Revenue
105.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
27K
Revenue
18.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
652.3K
Revenue
49.8K
Sessions
12.5-13.0%
Conv. rate
$100-125
AOV
bumkins.com vs top market performers
bumkins.com
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conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In May large majority of sales on bumkins.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on bumkins.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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