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Aug 2025
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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17.3K
Revenue
Aug 25
24.7K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $406.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$406.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced decline of 22%, compared to the preceding three months.

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bumkins.com revenue decline for last six months
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OVERVIEW
In August 2025, bumkins.com, a CHILDCARE industry online store, had a revenue of $17,265 with a conversion rate of 0.50-1.00% and an AOV of $75-100. Their sessions reached 24,656, below the median of 21,167, while the top store babylist.com had 12,788,265 sessions. In comparison, babylist.com had a revenue of $74,588,852, with a conversion rate of 4.16% and an AOV of $261. Despite the lower performance metrics, bumkins.com continues to attract customers and generate sales within their niche market.
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bumkins.com competitors

In August 2025, bumkins.com is performing well compared to some of its competitors in the baby products industry. While bumkins.com has a revenue of $17,265 with 213 transactions and 24,656 sessions, parkerbaby.com stands out with $27,249 in revenue, 480 transactions, and 36,018 sessions. esemblybaby.com surpasses them both with $84,269 in revenue, 1,113 transactions, and 50,187 sessions. However, smartbottoms.com falls slightly behind bumkins.com with $15,808 in revenue, 233 transactions, and 12,722 sessions. greenmountaindiapers.com leads the pack by a significant margin with $824,610 in revenue, 8,763 transactions, and 69,846 sessions. stasherbag.com also performs well with $259,010 in revenue, 3,118 transactions, and 124,907 sessions. Despite the fierce competition, bumkins.com holds its own in terms of performance metrics.

parkerbaby.com screenshot
#1 parkerbaby.com
27.2K
Revenue
36K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
84.3K
Revenue
50.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mushie.com screenshot
#3 mushie.com
158.7K
Revenue
102.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
15.8K
Revenue
12.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
824.6K
Revenue
69.8K
Sessions
12.5-13.0%
Conv. rate
$75-100
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In August large majority of sales on bumkins.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on bumkins.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

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