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Dec 2025
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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34.9K
Revenue
Dec 25
38.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $406.4K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$406.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced growth of 116%, compared to the preceding three months.

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bumkins.com revenue growth for last six months
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OVERVIEW
In December 2025, bumkins.com generated $34,851 in online sales, trailing behind the CHILDCARE median of $43,371, with a conversion rate of 1.00-1.50%, well below the high benchmark of 4.55%. The average order value (AOV) ranged from $50 to $75, significantly lower than the industry's peak of $251. The site recorded 38,579 sessions, surpassing the median of 21,315 but falling far short of babylist.com's impressive 12,893,760 sessions, highlighting room for growth in both traffic and sales conversion in a competitive landscape.
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bumkins.com competitors

When comparing bumkins.com to its competitors in December 2025, it is evident that bumkins.com falls in the middle range in terms of revenue and performance metrics. bumkins.com generated a revenue of $34,851 with 513 transactions and 38,579 sessions, resulting in a conversion rate of 1.00-1.50% and an average order value (AOV) of $50-75. In contrast, some competitors such as greenmountaindiapers.com stood out with a significantly higher revenue of $761,809, 10,998 transactions, and 68,569 sessions, boasting a remarkable conversion rate of 16.00-16.50% and a consistent AOV of $50-75. On the other hand, bumkins.com performed better than smartbottoms.com, which only generated $5,019 in revenue with 84 transactions and 4,879 sessions, resulting in a conversion rate of 1.50-2.00%. Overall, bumkins.com holds its own among its competitors, demonstrating solid performance in the market.

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AOV
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bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In December large majority of sales on bumkins.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In December large majority of sales on bumkins.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

Evaluate bumkins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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