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Jul 2025
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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15.6K
Revenue
22.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com's revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced decline of 32%, compared to the preceding three months.

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bumkins.com revenue decline for last six months
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OVERVIEW
bumkins.com's performance metrics for July 2025 in the CHILDCARE industry include: online sales revenue of $15,554, conversion rate of 0.50-1.00%, average order value (AOV) of $75-100, and 22,406 sessions. The median revenue in the category is $52,606, with babylist.com leading at $80,788,275. The conversion rate ranges from 0.95% to 4.19%, while AOV varies from $57 to $275. bumkins.com falls slightly below the median in revenue and sessions, with room for improvement in conversion rate and AOV compared to industry benchmarks.
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bumkins.com competitors

In July 2025, bumkins.com, with a revenue of $15,554 from 187 transactions and 22,406 sessions, boasts an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. Compared to its competitors, bumkins.com falls slightly behind in revenue and transactions, with a lower AOV and conversion rate. parkerbaby.com has a revenue of $16,603 from 281 transactions and 19,871 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50%. esemblybaby.com leads with a revenue of $95,643 from 1,171 transactions and 54,644 sessions, offering an AOV of $75-100 and a conversion rate of 2.00-2.50%. greenmountaindiapers.com stands out with a significantly higher revenue of $815,922 from 7,557 transactions and 62,335 sessions, a high AOV of $100-125, and an exceptional conversion rate of 12.00-12.50%.

parkerbaby.com screenshot
#1 parkerbaby.com
16.6K
Revenue
19.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
95.6K
Revenue
54.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mushie.com screenshot
#3 mushie.com
388.1K
Revenue
199.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
21.6K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
815.9K
Revenue
62.3K
Sessions
12.0-12.5%
Conv. rate
$100-125
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In July large majority of sales on bumkins.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In July large majority of sales on bumkins.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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bumkins.com channels

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

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bumkins.com country & global rank

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