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May 2026
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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36.8K
Revenue
May 26
22.6K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $292.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$292.5K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced decline of 22%, compared to the preceding three months.

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bumkins.com revenue decline for last six months
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OVERVIEW
In May 2026, bumkins.com generated $36,808 in online sales, slightly below the CHILDCARE median of $39,345, with a conversion rate of 1.50-2.00%, underperforming against the high rate of 4.52%; its average order value (AOV) ranged between $75-100, which is significantly lower than the industry high of $278, while attracting 22,597 sessions, surpassing the median of 14,612 but far behind babylist.com’s impressive 16,509,473 sessions, indicating potential areas for growth in both revenue and engagement.
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bumkins.com competitors

In May 2026, bumkins.com generated a revenue of $36,808 from 443 transactions and 22,597 sessions, reflecting a conversion rate of 1.50-2.00%. In comparison, parkerbaby.com outperformed bumkins.com with $38,976 in revenue and a higher number of transactions at 662, although it had a lower average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Notably, esemblybaby.com achieved significant success with $195,260 in revenue, a conversion rate of 2.50-3.00%, and a similar AOV range. Leading the pack was greenmountaindiapers.com, boasting an impressive $1,019,902 in revenue and an outstanding conversion rate of 14.00-14.50%, though with lower AOV values. In contrast, stasherbag.com reported $329,961 in revenue with a conversion rate of 2.50-3.00%. Overall, while bumkins.com holds a solid market position, it faces tough competition from higher-revenue peers.

parkerbaby.com screenshot
#1 parkerbaby.com
39K
Revenue
54.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
195.3K
Revenue
90K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mushie.com screenshot
#3 mushie.com
471.8K
Revenue
129.3K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
15.2K
Revenue
10.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
1M
Revenue
72.5K
Sessions
14.0-14.5%
Conv. rate
$75-100
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In May large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In May large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

Industries bumkins.com operates in

bumkins.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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