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Jun 2026
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Home/Insights/Retailers/bumkins.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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55.6K
Revenue
Jun 26
32.2K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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Bumkins.com is an online platform that provides an extensive range of baby and toddler products. Its inventory includes waterproof bibs, reusable snack bags, cloth diapers, silicone feeding products, and accessories. The website offers a variety of visually appealing, functional, and eco-friendly items to support the needs of parents and caregivers.

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bumkins.com Annual Revenue and Growth

bumkins.com's annual sales on its online store amounted to $292.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$292.5K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bumkins.com revenue by year

bumkins.com's monthly revenueOVER TIME
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Over the past three months, bumkins.com revenue has experienced growth of 33%, compared to the preceding three months.

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bumkins.com revenue growth for last six months
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OVERVIEW
In June 2026, bumkins.com achieved online sales of $55,572, surpassing the CHILDCARE median of $38,738, with a conversion rate of 2.00-2.50%, below the industry high of 4.48% but above the low of 1.13%. Their average order value (AOV) ranged from $75 to $100, lower than the high of $278, and sessions totaled 32,158, significantly exceeding the median of 14,939, but far below babylist.com’s 17,720,998 sessions, which is the leading store in the category. Overall, bumkins.com shows promising performance but has room for growth compared to top competitors.
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bumkins.com competitors

In June 2026, bumkins.com generated a revenue of $55,572 from 671 transactions and 32,158 sessions, resulting in an average order value (AOV) between $75-$100 and a conversion rate of 2.00-2.50%. Comparatively, esemblybaby.com significantly outperformed with $296,572 in revenue, 3,255 transactions, and a conversion rate of 2.50-3.00%. Similarly, stasherbag.com also surpassed bumkins.com, earning $302,312 with a higher transaction volume of 3,723 and a conversion rate matching esemblybaby.com. Conversely, competitors like parkerbaby.com generated $49,211 with 825 transactions but had a lower conversion rate of 1.00-1.50%. smartbottoms.com lagged with just $15,894 in revenue, 232 transactions, and a conversion rate of 1.50-2.00%. Lastly, greenmountaindiapers.com dominated the market, earning $853,767, achieving a remarkable conversion rate of 14.00-14.50%, indicating strong brand loyalty and customer engagement.

parkerbaby.com screenshot
#1 parkerbaby.com
49.2K
Revenue
69.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esemblybaby.com screenshot
#2 esemblybaby.com
296.6K
Revenue
117K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mushie.com screenshot
#3 mushie.com
192K
Revenue
101.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
smartbottoms.com screenshot
#4 smartbottoms.com
15.9K
Revenue
12.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#5 greenmountaindiapers.com
853.8K
Revenue
55.8K
Sessions
14.0-14.5%
Conv. rate
$100-125
AOV
bumkins.com vs top market performers
bumkins.com
top retailers
conversion rate vs average order value for bumkins.com and its competitors
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Revenue share by device at bumkins.com

In June large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In June large majority of sales on bumkins.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

Industries bumkins.com operates in

bumkins.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bumkins.com channels

Identify top traffic channels that drive growth for bumkins.comand discover how performance of traffic channels has changed over time.

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bumkins.com Google Ads spend

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bumkins.com devices

Review bumkins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumkins.com top markets

Explore bumkins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumkins.com country & global rank

Assess the ranking of bumkins.com among other retailers within its primary country and worldwide.

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