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Jul 2025
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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118.6K
Revenue
27.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com's revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced decline of 35%, compared to the preceding three months.

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candlesdirect.com revenue decline for last six months
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OVERVIEW
In July 2025, candlesdirect.com, a GIFTS online retailer, generated a revenue of $118,646, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. This performance is above the industry median revenue of $40,278, while the largest store in the category, paperlesspost.com, had a revenue of $37,880,367. Additionally, candlesdirect.com had 27,487 sessions, surpassing the industry median of 11,596. Despite a competitive landscape, candlesdirect.com continues to perform well in online sales and customer engagement metrics.
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candlesdirect.com competitors

In July 2025, candlesdirect.com had a revenue of $118,646 with 999 transactions and 27,487 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 3.50-4.00%. In comparison, yankeecandle.com, a major competitor, had a significantly higher revenue of $3,234,800 with 24,316 transactions and 1,833,761 sessions, an AOV of $125-$150, and a conversion rate of 1.00-1.50%. cookinglife.eu and fragrancedirect.co.uk, other competitors, had revenue of $170,065 and $554,123 respectively, with varying transactions, sessions, AOV, and conversion rates. joneswholesale.co.uk, another competitor, had revenue of $193,755 with 744 transactions and 26,073 sessions, a high AOV of $250-$275, and a conversion rate of 2.50-3.00%. candlesdirect.com, while having lower revenue compared to some competitors, stands out with its higher conversion rate and competitive AOV within the industry.

yankeecandle.com screenshot
#1 yankeecandle.com
3.2M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
170.1K
Revenue
95.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
554.1K
Revenue
266.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
193.8K
Revenue
26.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
candlesdirect.com vs top market performers
candlesdirect.com
top retailers
conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In July large majority of sales on candlesdirect.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on candlesdirect.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

Evaluate candlesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

Explore candlesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlesdirect.com country & global rank

Assess the ranking of candlesdirect.com among other retailers within its primary country and worldwide.

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