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May 2025
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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170.2K
Revenue
38.1K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com's revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced growth of 18%, compared to the preceding three months.

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candlesdirect.com revenue growth for last six months
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OVERVIEW
In May 2025, candlesdirect.com in the GIFTS industry had a revenue of $170,187 for online sales, with a conversion rate of 4.00-4.50% and an AOV of $100-125. The store had 38,118 sessions, while the highest session count was 14,714,824 from paperlesspost.com. The median revenue in the industry was $37,081, the highest conversion rate was 5.72%, the lowest was 1.71%, the highest AOV was $229, the lowest was $55, and the median sessions were 10,567.
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candlesdirect.com competitors

In May 2025, candlesdirect.com, with a revenue of $170,187, 1,541 transactions, and 38,118 sessions, boasted an average order value (AOV) of $100-125 and a conversion rate of 4.00-4.50%. In comparison, fragrancedirect.co.uk outperformed candlesdirect.com in revenue, transactions, and sessions, with $654,822, 7,038, and 208,692 respectively. However, candlesdirect.com had a higher AOV and conversion rate. joneswholesale.co.uk had a similar revenue to candlesdirect.com, but significantly fewer transactions and sessions, while boasting a higher AOV but lower conversion rate. yankeecandle.com surpassed all competitors in revenue, transactions, and sessions, with a slightly higher AOV than candlesdirect.com, but a lower conversion rate. cookinglife.eu had comparable revenue to candlesdirect.com, with a similar AOV and conversion rate, but fewer transactions and sessions. Overall, candlesdirect.com held its ground against competitors, particularly in AOV and conversion rate.

yankeecandle.com screenshot
#1 yankeecandle.com
3.5M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
179.1K
Revenue
92.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
654.8K
Revenue
208.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
172.4K
Revenue
24.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
candlesdirect.com vs top market performers
candlesdirect.com
top retailers
conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In May large majority of sales on candlesdirect.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.

In May large majority of sales on candlesdirect.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices.
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

Evaluate candlesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

Explore candlesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlesdirect.com country & global rank

Assess the ranking of candlesdirect.com among other retailers within its primary country and worldwide.

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