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Aug 2025
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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178.7K
Revenue
48.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com's revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced decline of 30%, compared to the preceding three months.

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candlesdirect.com revenue decline for last six months
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OVERVIEW
In August 2025, candlesdirect.com in the GIFTS industry had a revenue of $178,694, a conversion rate of 3.50-4.00%, an AOV of $75-100, and 48,526 sessions. The median revenue in the industry is $35,970, the largest online store is paperlesspost.com with $35,501,412 in revenue, the highest conversion rate is 5.37%, the lowest conversion rate is 1.58%, the highest AOV is $224, the lowest AOV is $49, and the highest number of sessions is 11,292,629. The median number of sessions in the industry is 10,894.
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candlesdirect.com competitors

In August 2025, candlesdirect.com generated a revenue of $178,694 from 1,797 transactions and 48,526 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, candlesdirect.com falls behind in terms of revenue, transactions, and sessions. For instance, yankeecandle.com outperformed candlesdirect.com significantly with a revenue of $3,764,337 from 29,925 transactions and 2,262,908 sessions. Additionally, cookinglife.eu and fragrancedirect.co.uk also surpassed candlesdirect.com in revenue and transactions. However, candlesdirect.com remains competitive in terms of AOV, falling within the same range as fragrancedirect.co.uk. Overall, while candlesdirect.com may not lead in all domains, it still maintains a solid position within the candle market based on its conversion rate and AOV metrics.

yankeecandle.com screenshot
#1 yankeecandle.com
3.8M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
160.1K
Revenue
92K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
408.9K
Revenue
201.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
184.5K
Revenue
26.4K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
candlesdirect.com vs top market performers
candlesdirect.com
top retailers
conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In August large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

Evaluate candlesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

Explore candlesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlesdirect.com country & global rank

Assess the ranking of candlesdirect.com among other retailers within its primary country and worldwide.

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