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Sep 2025
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for candlesdirect.comcandlesdirect.com

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189.9K
Revenue
Sep 25
38K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com Annual Revenue and Growth

candlesdirect.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
candlesdirect.com revenue by year

candlesdirect.com's monthly revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced decline of 11%, compared to the preceding three months.

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candlesdirect.com revenue decline for last six months
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OVERVIEW
In September 2025, candlesdirect.com generated $189,938 in online sales, significantly outperforming the GIFTS median of $37,404, with a conversion rate between 4.50-5.00%, just below the sector high of 5.54%. Its average order value (AOV) ranged from $100-125, notably below the industry peak of $235. The site attracted 38,041 sessions, well above the median of 10,647, yet dwarfed by the leading competitor, paperlesspost.com, which garnered an impressive 12,757,809 sessions and $41,349,964 in revenue. Overall, candlesdirect.com demonstrated robust performance, positioning itself favorably within the competitive landscape.
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candlesdirect.com competitors

In September 2025, candlesdirect.com stood out with a revenue of $189,938, 1,844 transactions, and 38,041 sessions. Their average order value (AOV) ranged between $100-$125, and they had a conversion rate of 4.50-5.00%. In comparison, yankeecandle.com led the pack with a significantly higher revenue of $3,671,634, 26,956 transactions, and 2,253,836 sessions. However, their AOV was slightly higher at $125-$150, but their conversion rate was lower at 1.00-1.50%. cookinglife.eu and fragrancedirect.co.uk had similar revenue to candlesdirect.com but with lower transaction and session numbers. joneswholesale.co.uk had a high AOV of $225-$250 but a lower conversion rate compared to candlesdirect.com. Overall, candlesdirect.com's solid performance in revenue, transactions, and conversion rate put them in a competitive position among their peers in the candle industry.

yankeecandle.com screenshot
#1 yankeecandle.com
3.7M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
125.9K
Revenue
68.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
476.3K
Revenue
227.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
117.8K
Revenue
15.8K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
candlesdirect.com vs top market performers
candlesdirect.com
top retailers
conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In September large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

Evaluate candlesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

Explore candlesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlesdirect.com country & global rank

Assess the ranking of candlesdirect.com among other retailers within its primary country and worldwide.

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