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Jun 2025
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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154.9K
Revenue
28K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com's revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced decline of 7%, compared to the preceding three months.

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candlesdirect.com revenue decline for last six months
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OVERVIEW
candlesdirect.com's performance metrics for June 2025 include a revenue of $154,947 (higher than the median of $38,947), a conversion rate of 4.50-5.00% (lower than the highest 5.6% but higher than the lowest 1.62%), an AOV of $100-125 (lower than the highest $236 but higher than the lowest $52), and 27,958 sessions (higher than the median of 10,237) in the GIFTS industry, with paperlesspost.com leading in revenue, conversion rate, and sessions.
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candlesdirect.com competitors

In June 2025, candlesdirect.com generated $154,947 in revenue from 1,393 transactions with 27,958 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 4.50-5.00%. Comparing candlesdirect.com to its competitors, fragrancedirect.co.uk leads in revenue with $600,438, 6,731 transactions, and 242,950 sessions, but has a lower AOV of $75-$100 and a conversion rate of 2.50-3.00%. joneswholesale.co.uk falls behind with $208,748 in revenue, 813 transactions, and 30,066 sessions, but has a higher AOV of $250-$275 and a similar conversion rate of 2.50-3.00%. Yankee Candle dominates the market with $4,026,962 in revenue, 28,747 transactions, and 1,839,263 sessions, offering an AOV of $125-$150 but a lower conversion rate of 1.50-2.00%. cookinglife.eu trails with $219,268 in revenue, 2,046 transactions, and 114,904 sessions, similar AOV and conversion rate as candlesdirect.com.

yankeecandle.com screenshot
#1 yankeecandle.com
4M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
219.3K
Revenue
114.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
600.4K
Revenue
242.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
208.7K
Revenue
30.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
candlesdirect.com vs top market performers
candlesdirect.com
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conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In June large majority of sales on candlesdirect.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on candlesdirect.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

Evaluate candlesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

Explore candlesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlesdirect.com country & global rank

Assess the ranking of candlesdirect.com among other retailers within its primary country and worldwide.

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