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Dec 2025
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for candlesdirect.comcandlesdirect.com

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433.1K
Revenue
Dec 25
114.8K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com Annual Revenue and Growth

candlesdirect.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
candlesdirect.com revenue by year

candlesdirect.com's monthly revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced growth of 154%, compared to the preceding three months.

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candlesdirect.com revenue growth for last six months
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OVERVIEW
In December 2025, candlesdirect.com generated online sales revenue of $433,131, significantly surpassing the GIFTS median of $57,545, though it remains far behind the industry leader giftcards.com at $59,146,003; the site's conversion rate of 3.50-4.00% is above the lower threshold of 1.92%, yet below the sector's high of 6.02%, while its average order value (AOV) ranges from $75-100, well below the high of $228, and its 114,802 sessions fall short of the median of 14,891, contrasting sharply with the leading paperlesspost.com at 12,778,425 sessions.
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candlesdirect.com competitors

In December 2025, candlesdirect.com had a revenue of $433,131 with 4,577 transactions and 114,802 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 3.50-4.00%. In comparison, yankeecandle.com led the pack with a revenue of $12,492,856 from 96,372 transactions and 4,344,008 sessions, showing a higher AOV of $125-$150 but a lower conversion rate of 2.00-2.50%. cookinglife.eu had a revenue of $173,070 from 1,542 transactions and 92,118 sessions, with an AOV of $100-$125 and a conversion rate of 1.50-2.00%. fragrancedirect.co.uk generated $972,902 from 10,717 transactions and 389,741 sessions, sharing a similar AOV of $75-$100 as candlesdirect.com but with a conversion rate of 2.50-3.00%. Lastly, joneswholesale.co.uk earned $111,788 with 429 transactions and 17,874 sessions, having the highest AOV of $250-$275 but a conversion rate of 2.00-2.50%.

yankeecandle.com screenshot
#1 yankeecandle.com
12.5M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
173.1K
Revenue
92.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
972.9K
Revenue
389.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
111.8K
Revenue
17.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
candlesdirect.com vs top market performers
candlesdirect.com
top retailers
conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In December large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

Evaluate candlesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

Explore candlesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlesdirect.com country & global rank

Assess the ranking of candlesdirect.com among other retailers within its primary country and worldwide.

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