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Mar 2026
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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66.2K
Revenue
Mar 26
48.5K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com Annual Revenue and Growth

candlesdirect.com's annual sales on its online store amounted to $2.9M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
candlesdirect.com revenue by year

candlesdirect.com's monthly revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced decline of 71%, compared to the preceding three months.

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candlesdirect.com revenue decline for last six months
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OVERVIEW
In March 2026, candlesdirect.com achieved online sales revenue of $66,189, significantly surpassing the GIFTS median of $40,242, while its conversion rate ranged from 1.00-1.50%, below the industry's high of 5.76%. The average order value (AOV) stood between $100-125, compared to a high of $218 in the sector, with a total of 48,526 sessions, far lower than the leading store, paperlesspost.com, which recorded 13,491,015 sessions, yet still above the industry median of 12,259 sessions, indicating potential for growth in both traffic and conversion rates.
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candlesdirect.com competitors

In March 2026, candlesdirect.com generated $66,189 in revenue from 608 transactions and 48,526 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. Compared to its competitors, yankeecandle.com outperformed candlesdirect.com significantly with $4,936,486 in revenue, 34,570 transactions, 1,977,737 sessions, an AOV of $125-$150, and a conversion rate of 1.50-2.00%. On the other hand, cookinglife.eu, fragrancedirect.co.uk, and joneswholesale.co.uk had revenue ranging from $76,995 to $297,234, with transactions ranging from 423 to 3,305, sessions ranging from 17,107 to 137,484, AOV ranging from $75-$200, and conversion rates ranging from 2.00-2.50%. Despite candlesdirect.com's respectable performance, it falls behind in revenue and metrics compared to some of its competitors in the candle market.

yankeecandle.com screenshot
#1 yankeecandle.com
4.9M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
120.4K
Revenue
67K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
297.2K
Revenue
137.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
77K
Revenue
17.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
candlesdirect.com vs top market performers
candlesdirect.com
top retailers
conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In March large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

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candlesdirect.com country & global rank

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