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Nov 2025
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Home/Insights/Retailers/candlesdirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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523.9K
Revenue
Nov 25
80.9K
Sessions
Nov 25
6.0-6.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Candlesdirect.com offers a wide range of candles, providing a diverse selection for customers. This online platform specializes in selling various types of candles, including scented candles, pillar candles, tea lights, and votive candles. Customers can explore the website to find a variety of options to meet their needs and preferences.

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candlesdirect.com Annual Revenue and Growth

candlesdirect.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
candlesdirect.com revenue by year

candlesdirect.com's monthly revenueOVER TIME
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Over the past three months, candlesdirect.com revenue has experienced growth of 120%, compared to the preceding three months.

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candlesdirect.com revenue growth for last six months
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OVERVIEW
In November 2025, candlesdirect.com achieved impressive online sales revenue of $523,918, significantly surpassing the GIFTS median of $46,553, with a robust conversion rate between 6.00-6.50%, exceeding the high average of 6.42%. Their average order value (AOV) ranged from $100-125, well below the category's high of $233. With 80,949 sessions, they far exceeded the lifestyle median of 10,739 but remained dwarfed by paperlesspost.com's leading 13,058,084 sessions, highlighting candlesdirect's competitive presence in the GIFTS industry.
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candlesdirect.com competitors

In November 2025, candlesdirect.com had a revenue of $523,918 from 5,094 transactions and 80,949 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 6.00-6.50%. Comparing this data to its competitors, yankeecandle.com stands out with a revenue of $13,087,643 from 91,716 transactions and 3,622,319 sessions, an AOV of $125-150, and a conversion rate of 2.50-3.00%. cookinglife.eu had a revenue of $131,884 from 1,199 transactions and 67,028 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. fragrancedirect.co.uk generated $1,049,258 in revenue from 11,938 transactions and 255,925 sessions, with an AOV of $75-100 and a conversion rate of 4.50-5.00%. joneswholesale.co.uk had a revenue of $125,972 from 499 transactions and 18,521 sessions, with an AOV of $250-275 and a conversion rate of 2.50-3.00%. Overall, candlesdirect.com performs competitively in terms of revenue and conversion rate but lags behind in sessions and transactions compared to yankeecandle.com and fragrancedirect.co.uk.

yankeecandle.com screenshot
#1 yankeecandle.com
13.1M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
cookinglife.eu screenshot
#2 cookinglife.eu
131.9K
Revenue
67K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
1M
Revenue
255.9K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
joneswholesale.co.uk screenshot
#4 joneswholesale.co.uk
126K
Revenue
18.5K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
candlesdirect.com vs top market performers
candlesdirect.com
top retailers
conversion rate vs average order value for candlesdirect.com and its competitors
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Revenue share by device at candlesdirect.com

In November large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on candlesdirect.com, 93% was finalized on desktop devices, with 7.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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candlesdirect.com channels

Identify top traffic channels that drive growth for candlesdirect.comand discover how performance of traffic channels has changed over time.

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candlesdirect.com Google Ads spend

Evaluate candlesdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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candlesdirect.com devices

Review candlesdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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candlesdirect.com top markets

Explore candlesdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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candlesdirect.com country & global rank

Assess the ranking of candlesdirect.com among other retailers within its primary country and worldwide.

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