fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $9.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 64%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In April 2026, fragrancedirect.co.uk reported revenue of $269,641 with a conversion rate of 2.50-3.00% across 116,152 sessions. In contrast, competitors like notino.co.uk generated significantly higher revenue of $3,827,723 and a similar conversion rate of 2.50-3.00% but with over 1.8 million sessions. thefragranceshop.co.uk and theperfumeshop.com also outperformed fragrancedirect.co.uk with revenues of $2,658,179 and $2,621,921, respectively, despite having lower average order values (AOV) of 50-75. Interestingly, allbeauty.com boasted a higher conversion rate of 3.00-3.50% with an AOV matching that of fragrancedirect.co.uk. In contrast, bestmenscolognes.com had a low revenue of $11,792, with an AOV of 200-225 but an unimpressive conversion rate of 0.00-0.50%. Overall, fragrancedirect.co.uk is positioned as a smaller player in a competitive market with opportunities for growth in both traffic and revenue.
Revenue share by device at fragrancedirect.co.uk
In April large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
