fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fragrancedirect.co.uk's revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 34%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In July 2025, fragrancedirect.co.uk lagged behind its competitors in terms of revenue, transactions, and sessions. While fragrancedirect.co.uk generated a revenue of £554,123 with 6,057 transactions and 266,416 sessions, theperfumeshop.com emerged as the top performer with £4,501,815 in revenue, 73,342 transactions, and 2,067,176 sessions. The conversion rate of fragrancedirect.co.uk (2.00-2.50%) was lower compared to thefragranceshop.co.uk, thefragranceshop.co.uk, and notino.co.uk, all of which had conversion rates ranging from 2.50-4.00%. However, fragrancedirect.co.uk's average order value (AOV) of £75-100 was on par with its competitors. Despite its lower performance in revenue and transactions, fragrancedirect.co.uk maintained a competitive AOV and a decent conversion rate in the market.
Revenue share by device at fragrancedirect.co.uk
In July large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
