fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $9.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 23%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In June 2026, fragrancedirect.co.uk generated a revenue of $230,128 with a conversion rate between 2.50% and 3.00%. Comparatively, its competitors significantly outperformed it in revenue. notino.co.uk led the market with $6,337,032 in revenue and an impressive conversion rate of 4.00% to 4.50%, alongside 77,669 transactions from 1,813,692 sessions. thefragranceshop.co.uk followed closely with $3,090,791 in revenue and a higher conversion rate of 3.00% to 3.50%, showcasing effective customer engagement with 40,014 transactions from 1,329,801 sessions. theperfumeshop.com reported $2,732,685 in revenue, but with a lower conversion rate of 2.00% to 2.50%. In contrast, allbeauty.com achieved $1,619,583 with a conversion rate on par with fragrancedirect.co.uk. Overall, fragrancedirect.co.uk lags behind its competitors, indicating a need for strategies to enhance customer attraction and retention.
Revenue share by device at fragrancedirect.co.uk
In June large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fragrancedirect.co.uk operates in
fragrancedirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
