fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $22.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 25%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In September 2025, fragrancedirect.co.uk reported a revenue of £476,311 with 5,318 transactions and 227,908 sessions, resulting in an average order value (AOV) of £75-100 and a conversion rate of 2.00-2.50%. In comparison, The Perfume Shop outperformed fragrancedirect.co.uk with a revenue of £4,931,484, 92,375 transactions, and 2,073,003 sessions, achieving an AOV of £50-75 and a conversion rate of 4.00-4.50%. Similarly, notino.co.uk also surpassed fragrancedirect.co.uk in revenue, transactions, and sessions. However, fragrancedirect.co.uk was competitive with allbeauty.com in terms of AOV and conversion rate. On the other hand, bestmenscolognes.com had significantly lower revenue, transactions, and sessions compared to fragrancedirect.co.uk and its other competitors in the fragrance industry.
Revenue share by device at fragrancedirect.co.uk
In September large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
