fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $9.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 49%, compared to the preceding three months.
fragrancedirect.co.uk competitors
The competitive set includes fragrancedirect.co.uk, theperfumeshop.com, thefragranceshop.co.uk, allbeauty.com, notino.co.uk, and bestmenscolognes.com. In August 2026, fragrancedirect.co.uk generated $74,900 from 636 transactions across 28,000 sessions, with an average order value (AOV) between $100-125 and a conversion rate of 2.00-2.50%. In comparison, notino.co.uk led with $6.4 million in revenue and 75,300 transactions, while theperfumeshop.com outperformed in sessions with 1.9 million. fragrancedirect.co.uk ranks fifth in revenue, transactions, and sessions among its competitors, underscoring the challenges it faces in a competitive market.
Revenue share by device at fragrancedirect.co.uk
In August large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fragrancedirect.co.uk operates in
fragrancedirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
