fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $9.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced growth of 55%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In January 2026, fragrancedirect.co.uk reported a revenue of $399,317 from 4,442 transactions and 222,961 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, theperfumeshop.com leads the pack with a revenue of $4,532,213, 89,367 transactions, and 2,776,933 sessions, boasting a lower AOV of $50-75 but a higher conversion rate of 3.00-3.50%. thefragranceshop.co.uk follows closely behind with a revenue of $4,870,305, 66,017 transactions, and 2,299,870 sessions, similar AOV and conversion rate. notino.co.uk also stands out with a revenue of $5,685,163, 74,270 transactions, and 2,205,896 sessions, maintaining a competitive AOV and conversion rate. fragrancedirect.co.uk's revenue may be lower, but its conversion rate falls within the competitive range of its industry counterparts.
Revenue share by device at fragrancedirect.co.uk
In January large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
