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Sep 2024
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Home/Insights/Retailers/fragrancedirect.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.8M
Revenue
479.5K
Sessions
4.0-4.5%
Conversion rate
$75-100
Average order value
Online only revenue for fragrancedirect.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.

fragrancedirect.co.uk’s revenueOVER TIME
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Over the past three months, fragrancedirect.co.uk revenue has experienced growth of 35%, compared to the preceding three months.

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fragrancedirect.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, fragrancedirect.co.uk in the BEAUTY AND COSMETICS industry had a revenue of $1,827,106, conversion rate of 4.00-4.50%, AOV of $75-100, and 479,470 sessions. The median revenue in the industry is $53,315, with ulta.com leading at $114,902,798. The highest conversion rate is 4.62%, AOV at $191, and sessions at 41,256,765 from sephora.com. The lowest conversion rate is 1.45% and AOV is $49, with a median of 22,216 sessions.
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fragrancedirect.co.uk competitors

When comparing fragrancedirect.co.uk to its competitors in the fragrance and beauty industry, we see that fragrancedirect.co.uk has a revenue of £1,827,106 with 21,187 transactions and 479,470 sessions in September 2024. The average order value (AOV) ranges from £75 to £100, and the conversion rate falls between 4.00% and 4.50%. In contrast, theperfumeshop.com generates £5,988,310 in revenue from 99,189 transactions and 2,942,990 sessions, with an AOV of £50 to £75 and a conversion rate of 3.00% to 3.50%. Meanwhile, bestmenscolognes.com has a significantly lower revenue of £120,780 with 628 transactions and 179,778 sessions, boasting a higher AOV of £175 to £200 but a lower conversion rate of 0.00% to 0.50%. Overall, fragrancedirect.co.uk falls within the range of its competitors in terms of revenue, AOV, and conversion rate, positioning itself as a strong player in the market.

#1 theperfumeshop.com
6M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 thefragranceshop.co.uk
5.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 allbeauty.com
4.7M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 notino.co.uk
7.4M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 bestmenscolognes.com
120.8K
Revenue
179.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
fragrancedirect.co.uk vs top market performers
fragrancedirect.co.uk
top retailers
conversion rate vs average order value for fragrancedirect.co.uk and its competitors
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fragrancedirect.co.uk brandsby revenue

1
Logo for jean paul gaultierJean Paul Gaultier
2
Logo for stronger with youStronger With You
3
Logo for yves saint laurentYves Saint Laurent

fragrancedirect.co.uk categoriesby revenue

1
Perfume & Cologne
2
Health & Beauty
3
Lotion & Moisturizer
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brands overtime comparison

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fragrancedirect.co.uk channels

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fragrancedirect.co.uk Google Ads spend

Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancedirect.co.uk devices

Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancedirect.co.uk top markets

Explore fragrancedirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancedirect.co.uk country & global rank

Assess the ranking of fragrancedirect.co.uk among other retailers within its primary country and worldwide.

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