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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

chapstick.com

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44.6K

Revenue

27K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Chapstick.com is a website that offers various types of lip balms for sale. The products available include lip balms with different flavors, scents, and moisturizing properties. Customers can browse through a range of options to find lip care products suited to their needs and preferences.

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chapstick.com's revenueOVER TIME
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Over the past three months, chapstick.com revenue has experienced decline of 23%, compared to the preceding three months.

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chapstick.com revenue decline for last six months

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OVERVIEW

chapstick.com in the BEAUTY AND COSMETICS industry had a revenue of $44,596 for online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $125-150 in May 2025. The store had 26,999 sessions, compared to the highest sessions of 38,510,361 from sephora.com, and a median sessions of 19,997. The largest online store in the category, ulta.com, had a revenue of $96,002,620. High conversion rates in the industry reached 4.51%, while a very low conversion rate was 1.17%. High AOV was $213 and low AOV was $53.

chapstick.com competitors

In May 2025, chapstick.com generated $44,596 in revenue from 26,999 sessions, with 356 transactions and an average order value (AOV) ranging from $125 to $150, boasting a conversion rate of 1.00-1.50%. Comparing this to its competitors, poppyandpout.com had $13,515 in revenue from 20,608 sessions, 203 transactions, with an AOV of $50-75 and a conversion rate of 0.50-1.00%. rmsbeauty.com led the pack with $565,227 in revenue from 465,619 sessions, 7,479 transactions, an AOV of $75-100, and a conversion rate of 1.50-2.00%. evolutionofsmooth.com followed with $210,691 in revenue from 234,484 sessions, 3,812 transactions, an AOV of $50-75, and a conversion rate of 1.50-2.00%. In terms of AOV and conversion rate, chapstick.com falls in the mid-range compared to its competitors, showcasing room for growth in these areas to better compete in the market.

#1 evolutionofsmooth.com

210.7K

Revenue

234.5K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#2 poppyandpout.com

13.5K

Revenue

20.6K

Sessions

0.5-1.0%

Conv. rate

$50-75

AOV

#3 tintecosmetics.com

19.4K

Revenue

8.7K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 rmsbeauty.com

565.2K

Revenue

465.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#5 kaplanmd.com

29.6K

Revenue

9.7K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

tintecosmetics.com

crazyrumors.com

poppyandpout.com

TOP MARKET PERFORMERSby revenue

evolutionofsmooth.com

chapstick.com vs top market performers

chapstick.com

top retailers

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Revenue share by device at chapstick.com

In May large majority of sales on chapstick.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

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chapstick.com channels

Identify top traffic channels that drive growth for chapstick.comand discover how performance of traffic channels has changed over time.

chapstick.com Google Ads spend

Evaluate chapstick.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

chapstick.com devices

Review chapstick.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

chapstick.com top markets

Explore chapstick.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.