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Nov 2025
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Home/Insights/Retailers/cheekyrascals.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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24.5K
Revenue
Nov 25
14.6K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Cheeky Rascals is a UK-based website that offers a wide variety of baby and toddler products. Their online store features an extensive range of items such as nursery furniture, pushchairs, car seats, feeding essentials, toys, and clothes. They aim to cater to the needs of parents and provide quality products for young children.

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cheekyrascals.co.uk Annual Revenue and Growth

cheekyrascals.co.uk's annual sales on its online store amounted to $513.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$513.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cheekyrascals.co.uk revenue by year

cheekyrascals.co.uk's monthly revenueOVER TIME
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Over the past three months, cheekyrascals.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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cheekyrascals.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, cheekyrascals.co.uk generated $24,505 in online sales, significantly below the CHILDCARE median of $48,384, with a conversion rate of 1.00-1.50%, trailing behind the high benchmark of 4.61%. Their average order value (AOV) ranged from $100-125, well below the sector's high of $271, while they recorded 14,568 sessions, also lower than the median of 19,212, indicating a need for improvement in traffic and engagement compared to leading competitors like babylist.com and carters.com.
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cheekyrascals.co.uk competitors

When comparing cheekyrascals.co.uk to its competitors in November 2025, it is evident that Cheeky Rascals lags behind in terms of revenue, transactions, and sessions. Cheeky Rascals generated $24,505 in revenue from 198 transactions and 14,568 sessions, with an average order value (AOV) ranging from $100-$125 and a conversion rate of 1.00-1.50%. In contrast, Baby Brezza recorded $461,397 in revenue from 2,918 transactions and 306,412 sessions, with an AOV of $150-$175 and a conversion rate of 0.50-1.00%. Owlet Care outperformed with $1,086,078 in revenue from 4,979 transactions and 275,403 sessions, boasting an AOV of $200-$225 and a conversion rate of 1.50-2.00%. Munchkin also surpassed Cheeky Rascals with $740,790 in revenue from 11,951 transactions and 131,783 sessions, featuring an AOV of $50-$75 and a remarkable conversion rate of 9.00-9.50%.

babybrezza.com screenshot
#1 babybrezza.com
461.4K
Revenue
306.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
owletcare.com screenshot
#2 owletcare.com
1.1M
Revenue
275.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
munchkin.com screenshot
#3 munchkin.com
740.8K
Revenue
131.8K
Sessions
9.0-9.5%
Conv. rate
$50-75
AOV
cheekyrascals.co.uk vs top market performers
cheekyrascals.co.uk
top retailers
conversion rate vs average order value for cheekyrascals.co.uk and its competitors
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Revenue share by device at cheekyrascals.co.uk

In November large majority of sales on cheekyrascals.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In November large majority of sales on cheekyrascals.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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cheekyrascals.co.uk channels

Identify top traffic channels that drive growth for cheekyrascals.co.ukand discover how performance of traffic channels has changed over time.

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cheekyrascals.co.uk Google Ads spend

Evaluate cheekyrascals.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheekyrascals.co.uk devices

Review cheekyrascals.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheekyrascals.co.uk top markets

Explore cheekyrascals.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheekyrascals.co.uk country & global rank

Assess the ranking of cheekyrascals.co.uk among other retailers within its primary country and worldwide.

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