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Home/Insights/Retailers/cheekyrascals.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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34.8K
Revenue
Aug 25
18.3K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Cheeky Rascals is a UK-based website that offers a wide variety of baby and toddler products. Their online store features an extensive range of items such as nursery furniture, pushchairs, car seats, feeding essentials, toys, and clothes. They aim to cater to the needs of parents and provide quality products for young children.

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cheekyrascals.co.uk Annual Revenue and Growth

cheekyrascals.co.uk's annual sales on its online store amounted to $513.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$513.6K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
cheekyrascals.co.uk revenue by year

cheekyrascals.co.uk's monthly revenueOVER TIME
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Over the past three months, cheekyrascals.co.uk revenue has experienced decline of 3.5%, compared to the preceding three months.

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cheekyrascals.co.uk revenue decline for last six months
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OVERVIEW
In August 2025, cheekyrascals.co.uk in the CHILDCARE industry had a revenue of $34,800 with a conversion rate of 1.50-2.00% and an AOV of $100-125. The highest revenue in the industry was $74,588,852 from babylist.com, with a conversion rate of 4.16% and AOV of $261. cheekyrascals.co.uk had 18,263 sessions, while the highest sessions were 12,788,265 for babylist.com, and the median sessions were 21,167. The industry median revenue was $48,131, with a high conversion rate of 4.16% and AOV of $261, and a low conversion rate of 0.95% and AOV of $52.
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cheekyrascals.co.uk competitors

In August 2025, Cheeky Rascals had a revenue of £34,800 from 287 transactions and 18,263 sessions, with an average order value (AOV) of £100-£125 and a conversion rate of 1.50-2.00%. Compared to its competitors, Baby Brezza generated £349,212 in revenue from 2,165 transactions and 287,881 sessions, with an AOV of £150-£175 and a conversion rate of 0.50-1.00%. Owlet Care outperformed both with £807,082 in revenue from 3,603 transactions and 253,608 sessions, an AOV of £200-£225, and a conversion rate of 1.00-1.50%. Munchkin also surpassed Cheeky Rascals with £867,982 in revenue from 10,845 transactions and 130,687 sessions, offering a lower AOV of £75-£100 but an impressive conversion rate of 8.00-8.50%. Overall, Cheeky Rascals falls behind in revenue and transaction numbers compared to its competitors, indicating room for growth and improvement in its online performance.

babybrezza.com screenshot
#1 babybrezza.com
349.2K
Revenue
287.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
owletcare.com screenshot
#2 owletcare.com
807.1K
Revenue
253.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
munchkin.com screenshot
#3 munchkin.com
868K
Revenue
130.7K
Sessions
8.0-8.5%
Conv. rate
$75-100
AOV
cheekyrascals.co.uk vs top market performers
cheekyrascals.co.uk
top retailers
conversion rate vs average order value for cheekyrascals.co.uk and its competitors
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Revenue share by device at cheekyrascals.co.uk

In August large majority of sales on cheekyrascals.co.uk, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In August large majority of sales on cheekyrascals.co.uk, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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cheekyrascals.co.uk channels

Identify top traffic channels that drive growth for cheekyrascals.co.ukand discover how performance of traffic channels has changed over time.

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cheekyrascals.co.uk Google Ads spend

Evaluate cheekyrascals.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheekyrascals.co.uk devices

Review cheekyrascals.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheekyrascals.co.uk top markets

Explore cheekyrascals.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheekyrascals.co.uk country & global rank

Assess the ranking of cheekyrascals.co.uk among other retailers within its primary country and worldwide.

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