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May 2025
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Home/Insights/Retailers/cheekyrascals.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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50.4K
Revenue
26.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Cheeky Rascals is a UK-based website that offers a wide variety of baby and toddler products. Their online store features an extensive range of items such as nursery furniture, pushchairs, car seats, feeding essentials, toys, and clothes. They aim to cater to the needs of parents and provide quality products for young children.

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cheekyrascals.co.uk's revenueOVER TIME
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Over the past three months, cheekyrascals.co.uk revenue has experienced decline of 43%, compared to the preceding three months.

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cheekyrascals.co.uk revenue decline for last six months
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OVERVIEW
For cheekyrascals.co.uk in May 2025, the revenue for online sales was $50,392 with a conversion rate of 1.50-2.00% and an AOV of $100-125. The store had 26,919 sessions, lower than the highest in the CHILDCARE industry at 13,729,709 from babylist.com. The median revenue in the industry is $51,120, with the highest revenue at $81,210,274. A very high conversion rate is 4.58% and a very low conversion rate is 1.07%. A very high AOV is $282 and a very low AOV is $58, while the median sessions in the industry are 19,914.
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cheekyrascals.co.uk competitors

In May 2025, cheekyrascals.co.uk lags behind its competitors in terms of revenue, with only £50,392 compared to munchkin.com's £562,884, owletcare.com's £710,542, and babybrezza.com's £380,626. cheekyrascals.co.uk also falls short in the number of transactions with 411, significantly lower than munchkin.com's 9,003 and owletcare.com's 3,291. However, cheekyrascals.co.uk has a higher average order value (AOV) ranging from £100-125 compared to munchkin.com's £50-75 and babybrezza.com's £150-175. The conversion rate for cheekyrascals.co.uk falls within the range of 1.50-2.00%, matching that of owletcare.com, but lower than munchkin.com's 7.50-8.00%. Despite its lower revenue and transaction numbers, cheekyrascals.co.uk excels in AOV and maintains a competitive conversion rate among its top competitors.

babybrezza.com screenshot
#1 babybrezza.com
380.6K
Revenue
209.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
owletcare.com screenshot
#2 owletcare.com
710.5K
Revenue
180.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
munchkin.com screenshot
#3 munchkin.com
562.9K
Revenue
118.3K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
cheekyrascals.co.uk vs top market performers
cheekyrascals.co.uk
top retailers
conversion rate vs average order value for cheekyrascals.co.uk and its competitors
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Revenue share by device at cheekyrascals.co.uk

In May large majority of sales on cheekyrascals.co.uk, 78% was finalized on mobile devices, with 22% of sales coming from desktop devices.

In May large majority of sales on cheekyrascals.co.uk, 78% was finalized on mobile devices, with 22% of sales coming from desktop devices.
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cheekyrascals.co.uk channels

Identify top traffic channels that drive growth for cheekyrascals.co.ukand discover how performance of traffic channels has changed over time.

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cheekyrascals.co.uk Google Ads spend

Evaluate cheekyrascals.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheekyrascals.co.uk devices

Review cheekyrascals.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheekyrascals.co.uk top markets

Explore cheekyrascals.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheekyrascals.co.uk country & global rank

Assess the ranking of cheekyrascals.co.uk among other retailers within its primary country and worldwide.

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