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Sep 2025
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Home/Insights/Retailers/cheekyrascals.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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37.5K
Revenue
Sep 25
21.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Cheeky Rascals is a UK-based website that offers a wide variety of baby and toddler products. Their online store features an extensive range of items such as nursery furniture, pushchairs, car seats, feeding essentials, toys, and clothes. They aim to cater to the needs of parents and provide quality products for young children.

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cheekyrascals.co.uk Annual Revenue and Growth

cheekyrascals.co.uk's annual sales on its online store amounted to $513.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$513.6K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
cheekyrascals.co.uk revenue by year

cheekyrascals.co.uk's monthly revenueOVER TIME
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Over the past three months, cheekyrascals.co.uk revenue has experienced decline of 2.5%, compared to the preceding three months.

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cheekyrascals.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, cheekyrascals.co.uk, operating in the CHILDCARE sector, generated $37,459 in online sales, below the median of $41,793, with a conversion rate of 1.00-1.50%, underperforming compared to the high of 4.29%. Their average order value (AOV) ranged from $100-125, significantly lower than the high of $255, while sessions totaled 21,351, surpassing the median of 19,629 yet far from the top store, babylist.com, which recorded 12,615,638 sessions.
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cheekyrascals.co.uk competitors

In September 2025, Cheeky Rascals had a revenue of £37,459 from 317 transactions and 21,351 sessions, with an average order value (AOV) of £100-125 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, Baby Brezza had a revenue of £344,381 from 2,145 transactions and 224,769 sessions, with an AOV of £150-175 and a conversion rate of 0.50-1.00%. Owlet Care had a revenue of £954,718 from 4,297 transactions and 274,740 sessions, with an AOV of £200-225 and a conversion rate of 1.50-2.00%. Munchkin had a revenue of £794,427 from 10,113 transactions and 167,760 sessions, with an AOV of £75-100 and a conversion rate of 6.00-6.50%. Cheeky Rascals falls behind in revenue, transactions, and sessions compared to its competitors, but has a competitive AOV and conversion rate.

babybrezza.com screenshot
#1 babybrezza.com
344.4K
Revenue
224.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
owletcare.com screenshot
#2 owletcare.com
954.7K
Revenue
274.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
munchkin.com screenshot
#3 munchkin.com
794.4K
Revenue
167.8K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
cheekyrascals.co.uk vs top market performers
cheekyrascals.co.uk
top retailers
conversion rate vs average order value for cheekyrascals.co.uk and its competitors
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Revenue share by device at cheekyrascals.co.uk

In September large majority of sales on cheekyrascals.co.uk, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In September large majority of sales on cheekyrascals.co.uk, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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cheekyrascals.co.uk channels

Identify top traffic channels that drive growth for cheekyrascals.co.ukand discover how performance of traffic channels has changed over time.

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cheekyrascals.co.uk Google Ads spend

Evaluate cheekyrascals.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheekyrascals.co.uk devices

Review cheekyrascals.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheekyrascals.co.uk top markets

Explore cheekyrascals.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheekyrascals.co.uk country & global rank

Assess the ranking of cheekyrascals.co.uk among other retailers within its primary country and worldwide.

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