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Oct 2025
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Home/Insights/Retailers/cheekyrascals.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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29.1K
Revenue
Oct 25
15.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Cheeky Rascals is a UK-based website that offers a wide variety of baby and toddler products. Their online store features an extensive range of items such as nursery furniture, pushchairs, car seats, feeding essentials, toys, and clothes. They aim to cater to the needs of parents and provide quality products for young children.

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cheekyrascals.co.uk Annual Revenue and Growth

cheekyrascals.co.uk's annual sales on its online store amounted to $513.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$513.6K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
cheekyrascals.co.uk revenue by year

cheekyrascals.co.uk's monthly revenueOVER TIME
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Over the past three months, cheekyrascals.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

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cheekyrascals.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, cheekyrascals.co.uk generated $29,070 in online sales, below the CHILDCARE median of $41,066, with a conversion rate between 1.50-2.00%, lower than the high of 4.54%. Their average order value (AOV) ranged from $100-125, significantly under the top AOV of $263, and attracted 15,655 sessions, also falling short of the median sessions in their category at 17,728. Overall, cheekyrascals.co.uk continues to operate within the CHILDCARE industry but lags behind top competitors like babylist.com, which reported substantial sales and traffic metrics.
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cheekyrascals.co.uk competitors

In October 2025, Cheeky Rascals recorded revenue of £29,070 from 243 transactions and 15,655 sessions, with an average order value (AOV) of £100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, Baby Brezza had revenue of £376,170 from 2,335 transactions and 244,509 sessions, with an AOV of £150-175 and a conversion rate of 0.50-1.00%. Owlet Care recorded revenue of £878,303 from 3,960 transactions and 232,827 sessions, with an AOV of £200-225 and a conversion rate of 1.50-2.00%. Lastly, Munchkin had revenue of £640,817 from 10,512 transactions and 136,777 sessions, with an AOV of £50-75 and a significantly higher conversion rate of 7.50-8.00%. Cheeky Rascals falls behind in revenue and transactions compared to its competitors, but it competes closely in terms of AOV and conversion rate.

babybrezza.com screenshot
#1 babybrezza.com
376.2K
Revenue
244.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
owletcare.com screenshot
#2 owletcare.com
878.3K
Revenue
232.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
munchkin.com screenshot
#3 munchkin.com
640.8K
Revenue
136.8K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
cheekyrascals.co.uk vs top market performers
cheekyrascals.co.uk
top retailers
conversion rate vs average order value for cheekyrascals.co.uk and its competitors
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Revenue share by device at cheekyrascals.co.uk

In October large majority of sales on cheekyrascals.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In October large majority of sales on cheekyrascals.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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cheekyrascals.co.uk channels

Identify top traffic channels that drive growth for cheekyrascals.co.ukand discover how performance of traffic channels has changed over time.

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cheekyrascals.co.uk Google Ads spend

Evaluate cheekyrascals.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheekyrascals.co.uk devices

Review cheekyrascals.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheekyrascals.co.uk top markets

Explore cheekyrascals.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheekyrascals.co.uk country & global rank

Assess the ranking of cheekyrascals.co.uk among other retailers within its primary country and worldwide.

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