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Jul 2026
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Home/Insights/Retailers/cheekyrascals.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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32.1K
Revenue
Jul 26
18.7K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Cheeky Rascals is a UK-based website that offers a wide variety of baby and toddler products. Their online store features an extensive range of items such as nursery furniture, pushchairs, car seats, feeding essentials, toys, and clothes. They aim to cater to the needs of parents and provide quality products for young children.

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cheekyrascals.co.uk Annual Revenue and Growth

cheekyrascals.co.uk's annual sales on its online store amounted to $478.5K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$478.5K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
cheekyrascals.co.uk revenue by year

cheekyrascals.co.uk's monthly revenueOVER TIME
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Over the past three months, cheekyrascals.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

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cheekyrascals.co.uk revenue decline for last six months
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OVERVIEW
cheekyrascals.co.uk operates in the childcare category, achieving notable metrics in July 2026. The site's revenue for online sales reached $32,100, slightly below the average store in the childcare category, which generates around $38,900 monthly. Its conversion rate of 1.50-2.00% falls within the typical range of 1.01% to 4.41% for the category. The average order value (AOV) stands at $100-125, aligning with the category's typical range of $53 to $283. Additionally, cheekyrascals.co.uk attracted 18,700 sessions, surpassing the average store in the childcare category, which sees around 16,000 sessions monthly.
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cheekyrascals.co.uk competitors

cheekyrascals.co.uk shows a commendable conversion rate of 1.50-2.00%, outperforming competitors like babybrezza.com and owletcare.com. However, as of July 2026, it ranks fourth in overall revenue, generating $32,100, which trails munchkin.com by a staggering $1.3 million. In terms of transactions, cheekyrascals.co.uk again ranks last with 307, significantly behind munchkin.com by 17,500. Additionally, it experiences just 18,700 sessions, falling short of babybrezza.com by 268,000 sessions. While cheekyrascals.co.uk has a competitive AOV of $100-125, its overall performance in key metrics demonstrates the challenges it faces in a crowded market dominated by munchkin.com and others.

babybrezza.com screenshot
#1 babybrezza.com
333.2K
Revenue
287.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
owletcare.com screenshot
#2 owletcare.com
790.6K
Revenue
277.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
munchkin.com screenshot
#3 munchkin.com
1.3M
Revenue
203.1K
Sessions
8.5-9.0%
Conv. rate
$50-75
AOV
cheekyrascals.co.uk vs top market performers
cheekyrascals.co.uk
top retailers
conversion rate vs average order value for cheekyrascals.co.uk and its competitors
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Revenue share by device at cheekyrascals.co.uk

In July large majority of sales on cheekyrascals.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In July large majority of sales on cheekyrascals.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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cheekyrascals.co.uk channels

Identify top traffic channels that drive growth for cheekyrascals.co.ukand discover how performance of traffic channels has changed over time.

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cheekyrascals.co.uk Google Ads spend

Evaluate cheekyrascals.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheekyrascals.co.uk devices

Review cheekyrascals.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheekyrascals.co.uk top markets

Explore cheekyrascals.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheekyrascals.co.uk country & global rank

Assess the ranking of cheekyrascals.co.uk among other retailers within its primary country and worldwide.

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