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Home/Insights/Retailers/cheekyrascals.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for cheekyrascals.co.ukcheekyrascals.co.uk

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53.3K
Revenue
Jan 26
27.3K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Cheeky Rascals is a UK-based website that offers a wide variety of baby and toddler products. Their online store features an extensive range of items such as nursery furniture, pushchairs, car seats, feeding essentials, toys, and clothes. They aim to cater to the needs of parents and provide quality products for young children.

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cheekyrascals.co.uk Annual Revenue and Growth

cheekyrascals.co.uk's annual sales on its online store amounted to $478.5K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$478.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
cheekyrascals.co.uk revenue by year

cheekyrascals.co.uk's monthly revenueOVER TIME
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Over the past three months, cheekyrascals.co.uk revenue has experienced growth of 13%, compared to the preceding three months.

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cheekyrascals.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, cheekyrascals.co.uk generated $53,298 in online sales, surpassing the CHILDCARE median of $48,736, with a conversion rate of 1.50-2.00%, slightly above the lower threshold of 1.11%. Their average order value (AOV) ranged from $100 to $125, significantly below the high AOV of $253 in the industry. The site recorded 27,320 sessions, outperforming the median of 23,389, though far behind babylist.com's impressive 17,691,734 sessions. Overall, cheekyrascals.co.uk shows a solid performance within the CHILDCARE sector, balancing above-average revenue and sessions with potential room for improvement in conversion and AOV.
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cheekyrascals.co.uk competitors

In January 2026, Cheeky Rascals (cheekyrascals.co.uk) generated $53,298 in revenue from 469 transactions and 27,320 sessions, with an Average Order Value (AOV) range of $100-125 and a conversion rate of 1.50-2.00%. In comparison, Owlet Care (owletcare.com) brought in $942,770 in revenue from 4,310 transactions and 278,274 sessions, with an AOV range of $200-225 and a similar conversion rate. Munchkin (munchkin.com) generated $628,858 in revenue from 11,858 transactions and 157,547 sessions, with a lower AOV range of $50-75 but a higher conversion rate of 7.50-8.00%. While Cheeky Rascals has a smaller revenue and customer base compared to its competitors, its AOV is closer to Owlet Care's, indicating a potential focus on higher-end products, and its conversion rate is in line with industry standards.

owletcare.com screenshot
#1 owletcare.com
942.8K
Revenue
278.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
munchkin.com screenshot
#2 munchkin.com
628.9K
Revenue
157.5K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
cheekyrascals.co.uk vs top market performers
cheekyrascals.co.uk
top retailers
conversion rate vs average order value for cheekyrascals.co.uk and its competitors
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Revenue share by device at cheekyrascals.co.uk

In January large majority of sales on cheekyrascals.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In January large majority of sales on cheekyrascals.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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cheekyrascals.co.uk channels

Identify top traffic channels that drive growth for cheekyrascals.co.ukand discover how performance of traffic channels has changed over time.

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cheekyrascals.co.uk Google Ads spend

Evaluate cheekyrascals.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheekyrascals.co.uk devices

Review cheekyrascals.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheekyrascals.co.uk top markets

Explore cheekyrascals.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheekyrascals.co.uk country & global rank

Assess the ranking of cheekyrascals.co.uk among other retailers within its primary country and worldwide.

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