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Sep 2024
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Home/Insights/Retailers/munchkin.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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747.3K
Revenue
140.7K
Sessions
7.0-7.5%
Conversion rate
$50-75
Average order value
Online only revenue for munchkin.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Shop baby products & accessories on Munchkin.com. Find products that make parents' lives more enjoyable by thinking of "the little things."

munchkin.com’s revenueOVER TIME
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Over the past three months, munchkin.com revenue has experienced decline of 14%, compared to the preceding three months.

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munchkin.com revenue decline for last six months
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OVERVIEW
In September 2024, munchkin.com in the CHILDCARE industry had a revenue of $747,325, with a conversion rate of 7.00-7.50% and an average order value (AOV) of $50-75. The site had 140,721 sessions, falling below the median of 22,318. Despite its strong performance, munchkin.com was outperformed by babylist.com, which generated $75,186,544 in revenue with 9,942,223 sessions. The highest AOV in the industry was $273, while the lowest was $56.
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munchkin.com competitors

munchkin.com stands out from its competitors in several key metrics as of September 2024. In terms of revenue, munchkin.com generates $747,325 with 10,116 transactions and 140,721 sessions, boasting a conversion rate of 7.00-7.50% and an average order value (AOV) of $50-75. When compared to its competitors, munchkin.com surpasses summerinfant.com, which generates $1,735 in revenue with only 13 transactions and 405 sessions, achieving a lower conversion rate of 3.00-3.50% and a higher AOV of $125-150. babygearlab.com performs better in revenue at $1,129,063, but falls short in conversion rate and AOV compared to munchkin.com. re-play.com, parentsfavorite.com, and princelionheart.com also lag behind munchkin.com in revenue, transactions, sessions, and key performance metrics, highlighting munchkin.com's strong position in the market.

#1 parentsfavorite.com
403.7
Revenue
215.3
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 summerinfant.com
1.7K
Revenue
404.6
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#3 babygearlab.com
1.1M
Revenue
452.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 princelionheart.com
16K
Revenue
6.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 re-play.com
15.8K
Revenue
7.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
munchkin.com vs top market performers
munchkin.com
top retailers
conversion rate vs average order value for munchkin.com and its competitors
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munchkin.com brandsby revenue

munchkin.com categoriesby revenue

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brands overtime comparison

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munchkin.com channels

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munchkin.com Google Ads spend

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munchkin.com devices

Review munchkin.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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munchkin.com top markets

Explore munchkin.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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munchkin.com country & global rank

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