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Jul 2026
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Home/Insights/Retailers/christianbook.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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25M
Revenue
Jul 26
4.3M
Sessions
Jul 26
4.5-5.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Christianbook.com is an online platform that sells a wide variety of products catering to the needs and interests of Christians. Their inventory includes Bibles, books, music, videos, church supplies, gifts, toys, academic resources, and homeschool curriculum. They strive to provide a convenient shopping experience for Christian individuals and organizations.

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christianbook.com Annual Revenue and Growth

christianbook.com's annual sales on its online store amounted to $251.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$251.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
christianbook.com revenue by year

christianbook.com's monthly revenueOVER TIME
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Over the past three months, christianbook.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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christianbook.com revenue decline for last six months
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OVERVIEW
christianbook.com operates in the faith and beliefs category, leading with impressive metrics for the month of July 2026. The site generated $25 million in online sales, significantly exceeding the typical faith and beliefs store's monthly revenue of around $37,400. Its conversion rate ranges from 4.50% to 5.00%, well within the category's typical range of 1.27% to 4.33%. The average order value (AOV) is between $100 and $125, comfortably within the typical faith and beliefs store's range of $47 to $209. Additionally, christianbook.com recorded 4.3 million sessions, vastly outpacing the typical faith and beliefs store, which sees around 12,600 sessions monthly.
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christianbook.com competitors

In July 2026, christianbook.com trails its competitors most significantly in sessions, attracting 4.3 million compared to barnesandnoble.com’s impressive 15.1 million, a gap of 10.8 million. Despite this, christianbook.com boasts the highest revenue at $25 million, outpacing barnesandnoble.com by $3.7 million. It ranks second in transactions with 212,000, falling short of barnesandnoble.com’s 338,000 by 126,000. The average order value (AOV) for christianbook.com ranges from $100-125, which is competitive against competitors like faithgateway.com, whose AOV is $125-150. While christianbook.com has a conversion rate of 4.50-5.00%, it surpasses lifeway.com’s 3.00-3.50% but is lower than barnesandnoble.com’s 2.00-2.50%. Overall, while christianbook.com excels in revenue, it faces challenges in driving traffic and transactions compared to key players in the market.

lifeway.com screenshot
#1 lifeway.com
14.8M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
mardel.com screenshot
#2 mardel.com
445.6K
Revenue
257.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
faithgateway.com screenshot
#3 faithgateway.com
1.7M
Revenue
491.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
booksamillion.com screenshot
#4 booksamillion.com
2.6M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#5 barnesandnoble.com
21.3M
Revenue
15.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
christianbook.com vs top market performers
christianbook.com
top retailers
conversion rate vs average order value for christianbook.com and its competitors
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Revenue share by device at christianbook.com

In July large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries christianbook.com operates in

christianbook.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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christianbook.com channels

Identify top traffic channels that drive growth for christianbook.comand discover how performance of traffic channels has changed over time.

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christianbook.com Google Ads spend

Evaluate christianbook.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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christianbook.com devices

Review christianbook.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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christianbook.com top markets

Explore christianbook.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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christianbook.com country & global rank

Assess the ranking of christianbook.com among other retailers within its primary country and worldwide.

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