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Sep 2025
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Home/Insights/Retailers/christianbook.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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20.4M
Revenue
Sep 25
4.3M
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Christianbook.com is an online platform that sells a wide variety of products catering to the needs and interests of Christians. Their inventory includes Bibles, books, music, videos, church supplies, gifts, toys, academic resources, and homeschool curriculum. They strive to provide a convenient shopping experience for Christian individuals and organizations.

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christianbook.com Annual Revenue and Growth

christianbook.com's annual sales on its online store amounted to $373.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$373.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
christianbook.com revenue by year

christianbook.com's monthly revenueOVER TIME
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Over the past three months, christianbook.com revenue has experienced growth of 29%, compared to the preceding three months.

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christianbook.com revenue growth for last six months
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OVERVIEW
In September 2025, christianbook.com, the largest online store in the community and society/faith and beliefs category, achieved remarkable performance metrics, generating $20,368,239 in revenue from 4,312,976 sessions, well above the median revenue of $42,557 and median sessions of 12,476 in the industry. The site boasts a conversion rate of 4.00-4.50%, slightly below the very high industry average of 4.35%, while its average order value (AOV) ranges from $100 to $125, notably lower than the industry's high of $214 but significantly higher than the low of $47.
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christianbook.com competitors

When comparing christianbook.com to its competitors in September 2025, it is evident that christianbook.com outperforms in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. christianbook.com generated a revenue of $20,368,239 with 176,912 transactions and 4,312,976 sessions, boasting an AOV of $100-125 and a conversion rate of 4.00-4.50. In contrast, its competitors like lifeway.com, mardel.com, faithgateway.com, booksamillion.com, and barnesandnoble.com, while respectable in their own right, fall short in various domains such as revenue, transactions, sessions, AOV, and conversion rate. For example, lifeway.com had a revenue of $13,446,708 with 76,316 transactions and 2,023,884 sessions, a higher AOV of $175-200, but a slightly lower conversion rate of 3.50-4.00. Overall, christianbook.com stands out as a strong competitor in the online Christian book market.

lifeway.com screenshot
#1 lifeway.com
13.4M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
mardel.com screenshot
#2 mardel.com
849.6K
Revenue
360.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
faithgateway.com screenshot
#3 faithgateway.com
2M
Revenue
609.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
booksamillion.com screenshot
#4 booksamillion.com
1.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#5 barnesandnoble.com
17.8M
Revenue
13.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
christianbook.com vs top market performers
christianbook.com
top retailers
conversion rate vs average order value for christianbook.com and its competitors
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Revenue share by device at christianbook.com

In September large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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christianbook.com channels

Identify top traffic channels that drive growth for christianbook.comand discover how performance of traffic channels has changed over time.

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christianbook.com Google Ads spend

Evaluate christianbook.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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christianbook.com devices

Review christianbook.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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christianbook.com top markets

Explore christianbook.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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christianbook.com country & global rank

Assess the ranking of christianbook.com among other retailers within its primary country and worldwide.

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