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May 2025
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Home/Insights/Retailers/christianbook.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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20.2M
Revenue
3.9M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Christianbook.com is an online platform that sells a wide variety of products catering to the needs and interests of Christians. Their inventory includes Bibles, books, music, videos, church supplies, gifts, toys, academic resources, and homeschool curriculum. They strive to provide a convenient shopping experience for Christian individuals and organizations.

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christianbook.com's revenueOVER TIME
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Over the past three months, christianbook.com revenue has experienced decline of 8.1%, compared to the preceding three months.

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christianbook.com revenue decline for last six months
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OVERVIEW
In May 2025, christianbook.com, the largest online store in the FAITH AND BELIEFS industry, reported $20,180,911 in revenue, with a conversion rate of 4.50-5.00% and an AOV of $100-125. The store's sessions reached 3,904,471, significantly higher than the median of 13,328 for the category. Despite a lower conversion rate, christianbook.com's performance metrics outshined competitors with a strong AOV and high revenue, making it a leading player in the faith and beliefs sector.
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christianbook.com competitors

In May 2025, christianbook.com outperformed its competitors in terms of revenue with $20,180,911. barnesandnoble.com followed with $15,727,059, lifeway.com with $10,183,700, faithgateway.com with $1,795,924, booksamillion.com with $1,632,759, and mardel.com with $553,023. In transactions, barnesandnoble.com had the highest at 300,007, followed by christianbook.com at 177,408, lifeway.com at 58,604, faithgateway.com at 14,487, booksamillion.com at 28,801, and mardel.com at 6,867. christianbook.com had the second highest number of sessions at 3,904,471, behind barnesandnoble.com with 14,789,674. In terms of Average Order Value (AOV), lifeway.com led with $150-175, followed by christianbook.com with $100-125, and faithgateway.com with $100-125. Conversion rates were highest for christianbook.com at 4.50-5.00%, followed by lifeway.com at 2.50-3.00%, barnesandnoble.com at 2.00-2.50%, faithgateway.com at 2.00-2.50%, mardel.com at 2.50-3.00%, and booksamillion.com at 1.00-1.50%.

lifeway.com screenshot
#1 lifeway.com
10.2M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
mardel.com screenshot
#2 mardel.com
553K
Revenue
271.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
faithgateway.com screenshot
#3 faithgateway.com
1.8M
Revenue
625.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
booksamillion.com screenshot
#4 booksamillion.com
1.6M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#5 barnesandnoble.com
15.7M
Revenue
14.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
christianbook.com vs top market performers
christianbook.com
top retailers
conversion rate vs average order value for christianbook.com and its competitors
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Revenue share by device at christianbook.com

In May large majority of sales on christianbook.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on christianbook.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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christianbook.com channels

Identify top traffic channels that drive growth for christianbook.comand discover how performance of traffic channels has changed over time.

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christianbook.com Google Ads spend

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christianbook.com devices

Review christianbook.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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christianbook.com top markets

Explore christianbook.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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christianbook.com country & global rank

Assess the ranking of christianbook.com among other retailers within its primary country and worldwide.

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