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Dec 2025
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Home/Insights/Retailers/christianbook.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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25.2M
Revenue
Dec 25
5.1M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Christianbook.com is an online platform that sells a wide variety of products catering to the needs and interests of Christians. Their inventory includes Bibles, books, music, videos, church supplies, gifts, toys, academic resources, and homeschool curriculum. They strive to provide a convenient shopping experience for Christian individuals and organizations.

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christianbook.com Annual Revenue and Growth

christianbook.com's annual sales on its online store amounted to $373.8M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$373.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
christianbook.com revenue by year

christianbook.com's monthly revenueOVER TIME
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Over the past three months, christianbook.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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christianbook.com revenue decline for last six months
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OVERVIEW
In December 2025, christianbook.com achieved remarkable performance metrics, generating $25,206,308 in online sales, significantly surpassing the median revenue of $43,703 in the FAITH AND BELIEFS sector. It led the category as the largest online store, with sessions totaling 5,054,082—far exceeding the median of 13,396. The site also boasted a strong conversion rate between 4.50-5.00%, above the high benchmark of 4.35%. Additionally, its average order value (AOV) ranged from $100-125, which, while solid, fell short of the high AOV in the sector at $205. Overall, these metrics underscore christianbook.com’s dominance in its market niche.
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christianbook.com competitors

In December 2025, christianbook.com outperformed its competitors in terms of revenue, with a total of $25,206,308. This was significantly higher than lifeway.com, which had $7,615,938, mardel.com with $1,042,527, faithgateway.com with $2,363,896, booksamillion.com with $5,130,280, and barnesandnoble.com with $35,430,768. christianbook.com also had the highest number of transactions at 231,328, followed by barnesandnoble.com with 666,697 transactions. The website's conversion rate of 4.50-5.00% was also the highest among its competitors, while lifeway.com, mardel.com, faithgateway.com, and barnesandnoble.com all had lower conversion rates ranging from 2.00-3.00%. Overall, christianbook.com demonstrated strong performance in revenue, transactions, and conversion rate compared to its competitors in the online book retail industry.

lifeway.com screenshot
#1 lifeway.com
7.6M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
mardel.com screenshot
#2 mardel.com
1M
Revenue
437.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
faithgateway.com screenshot
#3 faithgateway.com
2.4M
Revenue
739.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
booksamillion.com screenshot
#4 booksamillion.com
5.1M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#5 barnesandnoble.com
35.4M
Revenue
28M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
christianbook.com vs top market performers
christianbook.com
top retailers
conversion rate vs average order value for christianbook.com and its competitors
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Revenue share by device at christianbook.com

In December large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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christianbook.com channels

Identify top traffic channels that drive growth for christianbook.comand discover how performance of traffic channels has changed over time.

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christianbook.com Google Ads spend

Evaluate christianbook.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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christianbook.com devices

Review christianbook.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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christianbook.com top markets

Explore christianbook.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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christianbook.com country & global rank

Assess the ranking of christianbook.com among other retailers within its primary country and worldwide.

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