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Apr 2026
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Home/Insights/Retailers/christianbook.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for christianbook.comchristianbook.com

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22.4M
Revenue
Apr 26
4M
Sessions
Apr 26
4.5-5.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Christianbook.com is an online platform that sells a wide variety of products catering to the needs and interests of Christians. Their inventory includes Bibles, books, music, videos, church supplies, gifts, toys, academic resources, and homeschool curriculum. They strive to provide a convenient shopping experience for Christian individuals and organizations.

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christianbook.com Annual Revenue and Growth

christianbook.com's annual sales on its online store amounted to $251.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$251.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
christianbook.com revenue by year

christianbook.com's monthly revenueOVER TIME
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Over the past three months, christianbook.com revenue has experienced decline of 12%, compared to the preceding three months.

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christianbook.com revenue decline for last six months
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OVERVIEW
In April 2026, christianbook.com generated $22,350,137 in online sales, positioning it as the largest store in the FAITH AND BELIEFS sector, despite the median revenue being $30,944. The site boasts an impressive conversion rate of 4.50-5.00%, surpassing the sector average of 4.11%, with a notable range for average order value (AOV) between $100-125 compared to the category's high of $216. Furthermore, christianbook.com achieved 4,036,163 sessions, leading the industry, while the median for the sector remains at just 12,803 sessions, reflecting its strong online presence and engagement in the faith and beliefs community.
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christianbook.com competitors

In April 2026, christianbook.com generated a substantial revenue of $22,350,137 from 191,957 transactions, boasting a conversion rate of 4.50-5.00% across 4,036,163 sessions. In contrast, lifeway.com earned $9,013,407 from 74,877 transactions, with a lower conversion rate of 3.50-4.00%. mardel.com lagged behind with revenue of $486,114 and only 7,461 transactions, resulting in a conversion rate of 3.00-3.50%. faithgateway.com reported $1,880,938 in revenue from 13,530 transactions and a conversion rate of 2.00-2.50%. booksamillion.com also struggled, earning $1,840,078 from 32,061 transactions with a conversion rate of just 1.00-1.50%. Lastly, barnesandnoble.com, while a major player with revenue of $19,043,553 from 371,455 transactions, had a lower conversion rate of 2.00-2.50% as well. Overall, christianbook.com leads its competitors in both revenue and conversion metrics.

lifeway.com screenshot
#1 lifeway.com
9M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
mardel.com screenshot
#2 mardel.com
486.1K
Revenue
244K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
faithgateway.com screenshot
#3 faithgateway.com
1.9M
Revenue
649.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
booksamillion.com screenshot
#4 booksamillion.com
1.8M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#5 barnesandnoble.com
19M
Revenue
17.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
christianbook.com vs top market performers
christianbook.com
top retailers
conversion rate vs average order value for christianbook.com and its competitors
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Revenue share by device at christianbook.com

In April large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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christianbook.com channels

Identify top traffic channels that drive growth for christianbook.comand discover how performance of traffic channels has changed over time.

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christianbook.com Google Ads spend

Evaluate christianbook.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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christianbook.com devices

Review christianbook.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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christianbook.com top markets

Explore christianbook.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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christianbook.com country & global rank

Assess the ranking of christianbook.com among other retailers within its primary country and worldwide.

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