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Sep 2026
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Home/Insights/Retailers/christianbook.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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16.3M
Revenue
Sep 26
3.3M
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Christianbook.com is an online platform that sells a wide variety of products catering to the needs and interests of Christians. Their inventory includes Bibles, books, music, videos, church supplies, gifts, toys, academic resources, and homeschool curriculum. They strive to provide a convenient shopping experience for Christian individuals and organizations.

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christianbook.com Annual Revenue and Growth

christianbook.com's annual sales on its online store amounted to $251.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$251.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
christianbook.com revenue by year

christianbook.com's monthly revenueOVER TIME
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Over the past three months, christianbook.com revenue has experienced growth of 13%, compared to the preceding three months.

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christianbook.com revenue growth for last six months
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OVERVIEW
christianbook.com operates in the faith and beliefs category, where it leads with impressive performance metrics for the month of September 2026. The site generated $16.3 million in online sales, significantly higher than a typical faith and beliefs store, which makes around $32,900 monthly. Its conversion rate stands at 4.00-4.50%, comfortably within the typical range of 1.31% to 4.35%. The average order value (AOV) ranges from $100 to $125, also within the category's typical range of $49 to $225. With 3.3 million sessions, christianbook.com far exceeds the typical faith and beliefs store's 9,741 sessions monthly, showcasing its strong market presence.
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christianbook.com competitors

In September 2026, christianbook.com trails its competitors most significantly in revenue, generating $16.3 million compared to barnesandnoble.com’s $18.8 million and lifeway.com’s $17.6 million. However, christianbook.com excels in transactions, recording 140,000, which is second only to barnesandnoble.com with 363,000. In terms of sessions, christianbook.com also ranks second with 3.3 million sessions, well ahead of lifeway.com’s 2.4 million. Although its average order value (AOV) of $100-125 is lower than lifeway.com’s $175-200, it surpasses both faithgateway.com and booksamillion.com, which have AOVs of $150-175 and $50-75, respectively. Despite a conversion rate of 4.00-4.50%, which leads lifeway.com’s 3.50-4.00% but trails the others, christianbook.com demonstrates a solid position in the market with significant transaction volume and session engagement, highlighting its competitive edge in the Christian book retail space.

lifeway.com screenshot
#1 lifeway.com
17.6M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
mardel.com screenshot
#2 mardel.com
515.5K
Revenue
226.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
faithgateway.com screenshot
#3 faithgateway.com
1.7M
Revenue
520.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
booksamillion.com screenshot
#4 booksamillion.com
2.9M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#5 barnesandnoble.com
18.8M
Revenue
16.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
christianbook.com vs top market performers
christianbook.com
top retailers
conversion rate vs average order value for christianbook.com and its competitors
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Revenue share by device at christianbook.com

In September large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries christianbook.com operates in

christianbook.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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christianbook.com channels

Identify top traffic channels that drive growth for christianbook.comand discover how performance of traffic channels has changed over time.

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christianbook.com Google Ads spend

Evaluate christianbook.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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christianbook.com devices

Review christianbook.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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christianbook.com top markets

Explore christianbook.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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christianbook.com country & global rank

Assess the ranking of christianbook.com among other retailers within its primary country and worldwide.

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