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May 2026
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Home/Insights/Retailers/christianbook.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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17.8M
Revenue
May 26
3.9M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$100-125
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Christianbook.com is an online platform that sells a wide variety of products catering to the needs and interests of Christians. Their inventory includes Bibles, books, music, videos, church supplies, gifts, toys, academic resources, and homeschool curriculum. They strive to provide a convenient shopping experience for Christian individuals and organizations.

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christianbook.com Annual Revenue and Growth

christianbook.com's annual sales on its online store amounted to $251.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$251.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
christianbook.com revenue by year

christianbook.com's monthly revenueOVER TIME
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Over the past three months, christianbook.com revenue has experienced decline of 5.9%, compared to the preceding three months.

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christianbook.com revenue decline for last six months
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OVERVIEW
In May 2026, christianbook.com dominated the FAITH AND BELIEFS category with an impressive online revenue of $17,753,427, significantly higher than the median of $31,808, achieving the highest sales in its industry. The site recorded a strong conversion rate of 3.50-4.00%, nearing the category's high of 4.25%, while its average order value (AOV) ranged from $100-125, well below the category's peak of $214. Additionally, christianbook.com attracted 3,905,633 sessions, the highest in its category, although the median sessions in the industry stand at just 10,748, highlighting its exceptional traffic performance.
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christianbook.com competitors

In May 2026, christianbook.com generated $17,753,427 in revenue with a robust conversion rate of 3.50-4.00% from 3,905,633 sessions and an average order value (AOV) of $100-125. Competing against lifeway.com, which had $11,001,971 in revenue and a lower AOV of $150-175, christianbook.com outperformed it in both revenue and transaction count, processing 156,042 transactions compared to lifeway.com's 68,787. mardel.com and faithgateway.com lag significantly with revenues of $632,174 and $2,289,032, respectively, and both have conversion rates below 3.50%. In contrast, barnesandnoble.com led in overall revenue at $20,043,925, but with a considerably lower conversion rate of 1.50-2.00%. Overall, christianbook.com demonstrates strong performance in a competitive landscape marked by varied metrics and market approaches.

lifeway.com screenshot
#1 lifeway.com
11M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
mardel.com screenshot
#2 mardel.com
632.2K
Revenue
277.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
faithgateway.com screenshot
#3 faithgateway.com
2.3M
Revenue
671.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
booksamillion.com screenshot
#4 booksamillion.com
2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
barnesandnoble.com screenshot
#5 barnesandnoble.com
20M
Revenue
18.8M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
christianbook.com vs top market performers
christianbook.com
top retailers
conversion rate vs average order value for christianbook.com and its competitors
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Revenue share by device at christianbook.com

In May large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on christianbook.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries christianbook.com operates in

christianbook.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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christianbook.com channels

Identify top traffic channels that drive growth for christianbook.comand discover how performance of traffic channels has changed over time.

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christianbook.com Google Ads spend

Evaluate christianbook.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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christianbook.com devices

Review christianbook.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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christianbook.com top markets

Explore christianbook.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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christianbook.com country & global rank

Assess the ranking of christianbook.com among other retailers within its primary country and worldwide.

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