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Jan 2026
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Home/Insights/Retailers/circulon.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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479.6K
Revenue
Jan 26
176.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Circulon.com is a website that specializes in offering a wide range of cookware products. The site provides an extensive selection of non-stick frying pans, saucepans, woks, and other kitchen essentials. They also offer bakeware, such as baking sheets and cake pans, catering to the needs of home cooks and culinary enthusiasts.

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circulon.com Annual Revenue and Growth

circulon.com's annual sales on its online store amounted to $3.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
circulon.com revenue by year

circulon.com's monthly revenueOVER TIME
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Over the past three months, circulon.com revenue has experienced growth of 114%, compared to the preceding three months.

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circulon.com revenue growth for last six months
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OVERVIEW
In January 2026, circulon.com generated online sales of $479,620, significantly exceeding the home_and_garden median of $122,772, though still distant from homedepot.com’s $1.46 billion. The site's conversion rate ranged between 1.00-1.50%, below the industry high of 3.41%, while its average order value (AOV) stood at $200-225, notably less than the top-tier AOV of $677. circulon.com recorded 176,446 sessions, far above the median of 34,453, yet a fraction of homedepot.com’s impressive 138,848,672 sessions, highlighting a robust yet competitive position in the home_and_garden market.
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circulon.com competitors

When comparing circulon.com to its competitors in January 2026, circulon.com stands out with a revenue of $479,620 from 2,378 transactions and 176,446 sessions. The average order value (AOV) falls between $200-225 with a conversion rate of 1.00-1.50%. In contrast, potsandpans.com has a revenue of $55,288 from 236 transactions and 31,318 sessions, with a slightly higher AOV of $225-250 but a lower conversion rate of 0.50-1.00%. anolon.com follows with a revenue of $282,462, 1,197 transactions, and 123,578 sessions, maintaining an AOV of $225-250 and a similar conversion rate. farberwarecookware.com generates $113,372 in revenue from 1,284 transactions and 63,276 sessions, with a lower AOV of $75-100 but a higher conversion rate of 2.00-2.50%. all-clad.com leads with $2,286,828 in revenue, 8,286 transactions, and 791,948 sessions, offering an AOV of $275-300 and a conversion rate of 1.00-1.50%. calphalon.com falls close behind circulon.com with a revenue of $437,272, 2,419 transactions, and 167,589 sessions, and an AOV of $175-200, matching circulon.com's conversion rate of 1.00-1.50%.

potsandpans.com screenshot
#1 potsandpans.com
55.3K
Revenue
31.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
anolon.com screenshot
#2 anolon.com
282.5K
Revenue
123.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
farberwarecookware.com screenshot
#3 farberwarecookware.com
113.4K
Revenue
63.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
all-clad.com screenshot
#4 all-clad.com
2.3M
Revenue
791.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
calphalon.com screenshot
#5 calphalon.com
437.3K
Revenue
167.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
circulon.com vs top market performers
circulon.com
top retailers
conversion rate vs average order value for circulon.com and its competitors
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Revenue share by device at circulon.com

In January large majority of sales on circulon.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on circulon.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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circulon.com channels

Identify top traffic channels that drive growth for circulon.comand discover how performance of traffic channels has changed over time.

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circulon.com Google Ads spend

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circulon.com devices

Review circulon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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circulon.com top markets

Explore circulon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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circulon.com country & global rank

Assess the ranking of circulon.com among other retailers within its primary country and worldwide.

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