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Sep 2025
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Home/Insights/Retailers/circulon.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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217.7K
Revenue
Sep 25
107.2K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Circulon.com is a website that specializes in offering a wide range of cookware products. The site provides an extensive selection of non-stick frying pans, saucepans, woks, and other kitchen essentials. They also offer bakeware, such as baking sheets and cake pans, catering to the needs of home cooks and culinary enthusiasts.

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circulon.com Annual Revenue and Growth

circulon.com's annual sales on its online store amounted to $4.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
circulon.com revenue by year

circulon.com's monthly revenueOVER TIME
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Over the past three months, circulon.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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circulon.com revenue decline for last six months
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OVERVIEW
In September 2025, circulon.com generated $217,733 in online sales, significantly surpassing the home and garden median of $113,901, with a conversion rate ranging from 0.50-1.00%, lower than the industry high of 3.36% and above the low of 0.64%. Its average order value (AOV) stood between $200-225, notably below the sector high of $677, while its 107,206 sessions surpassed the median of 32,433 but fell short of industry leader homedepot.com's staggering 148,597,767 sessions, highlighting circulon's potential for growth in a competitive marketplace.
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circulon.com competitors

In September 2025, circulon.com had a revenue of $217,733 with 1,041 transactions and 107,206 sessions. The average order value (AOV) ranged between $200-$225, and the conversion rate was between 0.50-1.00. When comparing circulon.com to its competitors, anolon.com stood out with a revenue of $379,972, 1,721 transactions, and 126,300 sessions. Their AOV was also similar to circulon.com at $200-$225, but their conversion rate was higher at 1.00-1.50. all-clad.com was another strong competitor with a revenue of $1,251,706, 4,533 transactions, and 515,131 sessions. Their AOV was higher at $275-$300, but their conversion rate was similar to circulon.com at 0.50-1.00. Overall, circulon.com performed well in terms of revenue and sessions compared to some competitors but could potentially improve its AOV and conversion rate to compete more effectively.

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31.6K
Revenue
16.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
anolon.com screenshot
#2 anolon.com
380K
Revenue
126.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
farberwarecookware.com screenshot
#3 farberwarecookware.com
72.2K
Revenue
50.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
all-clad.com screenshot
#4 all-clad.com
1.3M
Revenue
515.1K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
calphalon.com screenshot
#5 calphalon.com
286K
Revenue
151.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
circulon.com vs top market performers
circulon.com
top retailers
conversion rate vs average order value for circulon.com and its competitors
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Revenue share by device at circulon.com

In September large majority of sales on circulon.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on circulon.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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circulon.com channels

Identify top traffic channels that drive growth for circulon.comand discover how performance of traffic channels has changed over time.

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circulon.com Google Ads spend

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circulon.com devices

Review circulon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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circulon.com top markets

Explore circulon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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circulon.com country & global rank

Assess the ranking of circulon.com among other retailers within its primary country and worldwide.

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