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Nov 2025
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Home/Insights/Retailers/circulon.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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531.7K
Revenue
Nov 25
146.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Circulon.com is a website that specializes in offering a wide range of cookware products. The site provides an extensive selection of non-stick frying pans, saucepans, woks, and other kitchen essentials. They also offer bakeware, such as baking sheets and cake pans, catering to the needs of home cooks and culinary enthusiasts.

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circulon.com Annual Revenue and Growth

circulon.com's annual sales on its online store amounted to $4.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
circulon.com revenue by year

circulon.com's monthly revenueOVER TIME
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Over the past three months, circulon.com revenue has experienced growth of 87%, compared to the preceding three months.

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circulon.com revenue growth for last six months
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OVERVIEW
In November 2025, circulon.com generated $531,709 in online sales, significantly surpassing the home and garden median of $122,040, yet falling short of the leading competitor, homedepot.com, at $1,609,249,476. The website achieved a conversion rate of 1.50-2.00%, below the high industry benchmark of 3.53%, while its average order value (AOV) ranged between $175-200, also below the high of $672. With 146,259 sessions, circulon.com exceeded the median of 32,500 but remained far behind homedepot.com, which saw 171,906,089 sessions, indicating room for growth in both traffic and conversion.
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circulon.com competitors

In November 2025, circulon.com generated $531,709 in revenue from 2,683 transactions and 146,259 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.50% to 2.00%. Comparing circulon.com to its competitors, potsandpans.com had lower revenue ($56,138) and sessions (28,829), but a higher AOV of $225 to $250. anolon.com outperformed circulon.com in revenue ($641,407), transactions (2,773), and sessions (152,995) while sharing a similar AOV and conversion rate. farberwarecookware.com had lower revenue and sessions, but a higher conversion rate. all-clad.com significantly surpassed circulon.com in revenue ($3,946,093) and sessions (1,206,726) with a higher AOV. calphalon.com had similar revenue, transactions, and AOV, but a higher conversion rate compared to circulon.com.

potsandpans.com screenshot
#1 potsandpans.com
56.1K
Revenue
28.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
anolon.com screenshot
#2 anolon.com
641.4K
Revenue
153K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
farberwarecookware.com screenshot
#3 farberwarecookware.com
165.1K
Revenue
63.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
all-clad.com screenshot
#4 all-clad.com
3.9M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
calphalon.com screenshot
#5 calphalon.com
738.1K
Revenue
192.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
circulon.com vs top market performers
circulon.com
top retailers
conversion rate vs average order value for circulon.com and its competitors
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Revenue share by device at circulon.com

In November large majority of sales on circulon.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on circulon.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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circulon.com channels

Identify top traffic channels that drive growth for circulon.comand discover how performance of traffic channels has changed over time.

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circulon.com Google Ads spend

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circulon.com devices

Review circulon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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circulon.com top markets

Explore circulon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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circulon.com country & global rank

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