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May 2025
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Home/Insights/Retailers/circulon.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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201K
Revenue
130.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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Circulon.com is a website that specializes in offering a wide range of cookware products. The site provides an extensive selection of non-stick frying pans, saucepans, woks, and other kitchen essentials. They also offer bakeware, such as baking sheets and cake pans, catering to the needs of home cooks and culinary enthusiasts.

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circulon.com's revenueOVER TIME
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Over the past three months, circulon.com revenue has experienced decline of 43%, compared to the preceding three months.

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circulon.com revenue decline for last six months
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OVERVIEW
circulon.com in the HOME AND GARDEN industry had a revenue of $200,952 in online sales, with a median revenue of $131,378; a conversion rate of 0.50-1.00%, where a very high rate is 3.35% and a very low rate is 0.68%; an AOV of $175-200, with a very high AOV of $677 and a very low AOV of $94; and 130,331 sessions, compared to the highest sessions at 181,263,132 from homedepot.com and a median of 36,055 sessions in the same industry.
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circulon.com competitors

In May 2025, circulon.com reported a revenue of $200,952 with 1,019 transactions and 130,331 sessions. Their Average Order Value (AOV) ranged between $175-200, and their conversion rate was 0.50-1.00%. When compared to its competitors, circulon.com falls behind in revenue compared to all-clad.com, which reported $1,424,451 in revenue with 5,100 transactions and 505,235 sessions. all-clad.com also boasted a higher AOV of $275-300 and a similar conversion rate of 1.00-1.50%. In terms of revenue, circulon.com also trails behind anolon.com and calphalon.com. anolon.com generated $317,659 in revenue with 1,443 transactions and 102,717 sessions, while calphalon.com reported $315,553 in revenue with 1,639 transactions and 152,201 sessions. Overall, circulon.com could work on increasing its revenue and sessions to compete more effectively with its competitors in the cookware industry.

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#1 potsandpans.com
30.6K
Revenue
17.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
anolon.com screenshot
#2 anolon.com
317.7K
Revenue
102.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
farberwarecookware.com screenshot
#3 farberwarecookware.com
86.5K
Revenue
69.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
all-clad.com screenshot
#4 all-clad.com
1.4M
Revenue
505.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
calphalon.com screenshot
#5 calphalon.com
315.6K
Revenue
152.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
circulon.com vs top market performers
circulon.com
top retailers
conversion rate vs average order value for circulon.com and its competitors
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Revenue share by device at circulon.com

In May large majority of sales on circulon.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on circulon.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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circulon.com channels

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circulon.com Google Ads spend

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circulon.com devices

Review circulon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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circulon.com top markets

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circulon.com country & global rank

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