Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/citizenbrick.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for citizenbrick.comcitizenbrick.com

Start benchmarking for free
Sign in with GoogleSign up with Google
160.3K
Revenue
Sep 25
31K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
Loading...

Citizen Brick offers the finest in custom printed LEGO products and accessories, including Minifigs and bricks.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

citizenbrick.com's monthly revenueOVER TIME
View real-time data

Over the past three months, citizenbrick.com revenue has experienced decline of 14%, compared to the preceding three months.

View real-time data
citizenbrick.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on citizenbrick.comby revenue

#1 Fence Piece - Wide
$125.1
Price
$50.8K
Revenue
#2 Big Brain Head - Yellow
$141.3
Price
$29.4K
Revenue
#3 Masked Rapper
$92.1
Price
$27.4K
Revenue
#4 Brick Pic Tile
$192.7
Price
Revenue
#5 Toy Beer - Old Stuff
$112.3
Price
Revenue
#6 Balaclava Head
$261.4
Price
Revenue
#7 Gaiter Legs v3 - Sand Green
$160.6
Price
Revenue
#8 Mystery Minifigs - Single Blind Bag
$56.1
Price
Revenue
#9 Workplace Safety Zombie
$590.4
Price
Revenue
#10 Bong Pack
$32.3
Price
Revenue
#1 Fence Piece - Wide
$125.1
Price
$50.8K
Revenue
#2 Big Brain Head - Yellow
$141.3
Price
$29.4K
Revenue
#3 Masked Rapper
$92.1
Price
$27.4K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
In September 2025, citizenbrick.com generated $160,266 in revenue, significantly surpassing the GAMES median of $64,500, while achieving a conversion rate of 2.00-2.50%, below the high benchmark of 3.83%. With an average order value (AOV) between $200-225, citizenbrick.com stands below the high AOV of $447, amidst 30,964 sessions, slightly exceeding the GAMES median of 28,356 sessions but far below the market leader, lego.com, which boasts 48,909,019 sessions. Overall, these metrics indicate strong performance against industry standards but highlight opportunities for further growth and conversion optimization.
Read more

citizenbrick.com competitors

When comparing citizenbrick.com to its competitors as of September 2025, several key metrics stand out. citizenbrick.com generated a revenue of $160,266 from 724 transactions and 30,964 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. In contrast, bricktactical.com leads the pack with a revenue of $357,503 from 2,741 transactions and 54,760 sessions, boasting an AOV of $125-150 and a conversion rate of 5.00-5.50%. Other competitors such as eclipsegrafx.com, minibigs.com, firestartoys.com, and brickloot.com also demonstrate varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, citizenbrick.com falls within the middle range in terms of revenue and performance metrics when compared to its competitors in the toy brick industry.

eclipsegrafx.com screenshot
#1 eclipsegrafx.com
47.7K
Revenue
19.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bricktactical.com screenshot
#2 bricktactical.com
357.5K
Revenue
54.8K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
minibigs.com screenshot
#3 minibigs.com
11.7K
Revenue
4.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
firestartoys.com screenshot
#4 firestartoys.com
357.6K
Revenue
275.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
brickloot.com screenshot
#5 brickloot.com
66.8K
Revenue
51.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
citizenbrick.com vs top market performers
citizenbrick.com
top retailers
conversion rate vs average order value for citizenbrick.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at citizenbrick.com

In September large majority of sales on citizenbrick.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In September large majority of sales on citizenbrick.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

citizenbrick.com channels

Identify top traffic channels that drive growth for citizenbrick.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

citizenbrick.com Google Ads spend

Evaluate citizenbrick.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

citizenbrick.com devices

Review citizenbrick.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

citizenbrick.com top markets

Explore citizenbrick.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

citizenbrick.com country & global rank

Assess the ranking of citizenbrick.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard