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Nov 2025
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Home/Insights/Retailers/atlbrick.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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386.7K
Revenue
Nov 25
212.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Atlbrick.com is an online retail platform offering a wide range of LEGO bricks and sets. The website caters to fans and collectors alike, providing an extensive selection of LEGO products. From classic building blocks to intricate themed models, Atlbrick.com is a hub for LEGO enthusiasts seeking to expand their collections.

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atlbrick.com Annual Revenue and Growth

atlbrick.com's annual sales on its online store amounted to $2.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
atlbrick.com revenue by year

atlbrick.com's monthly revenueOVER TIME
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Over the past three months, atlbrick.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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atlbrick.com revenue decline for last six months
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OVERVIEW
In November 2025, atlbrick.com generated $386,655 in online sales, significantly above the games industry median of $75,113, with a conversion rate of 1.00-1.50%, below the high of 3.82%. The site's average order value (AOV) ranged from $125 to $150, compared to a high of $419 in the sector. With 212,841 sessions, atlbrick.com far surpassed the median of 27,423, yet lagged behind the leading site, lego.com, which recorded 70,194,174 sessions, showcasing a strong presence in the competitive GAMES category while indicating areas for improvement in conversion and AOV.
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atlbrick.com competitors

In November 2025, when comparing atlbrick.com to its competitors, atlbrick.com falls in the middle of the pack in terms of revenue. While atlbrick.com generated $386,655 in revenue with 2,784 transactions from 212,841 sessions, firestartoys.com had slightly lower revenue at $382,520 but with more transactions and sessions. toypro.com outperformed both with a revenue of $631,674 from 4,489 transactions and 403,621 sessions. In AOV, atlbrick.com and bricktactical.com both had a range of $125-150, while brickloot.com had a higher AOV range of $175-200. buildbetterbricks.com had the lowest AOV range at $50-75. Despite atlbrick.com having a solid conversion rate of 1.00-1.50, bricktactical.com stood out with a conversion rate of 5.00-5.50, followed closely by buildbetterbricks.com at 2.50-3.00.

firestartoys.com screenshot
#1 firestartoys.com
382.5K
Revenue
223.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toypro.com screenshot
#2 toypro.com
631.7K
Revenue
403.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brickloot.com screenshot
#3 brickloot.com
91.2K
Revenue
45.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
buildbetterbricks.com screenshot
#4 buildbetterbricks.com
23.4K
Revenue
11.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bricktactical.com screenshot
#5 bricktactical.com
490.7K
Revenue
74.1K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
atlbrick.com vs top market performers
atlbrick.com
top retailers
conversion rate vs average order value for atlbrick.com and its competitors
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Revenue share by device at atlbrick.com

In November large majority of sales on atlbrick.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on atlbrick.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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atlbrick.com channels

Identify top traffic channels that drive growth for atlbrick.comand discover how performance of traffic channels has changed over time.

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atlbrick.com Google Ads spend

Evaluate atlbrick.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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atlbrick.com devices

Review atlbrick.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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atlbrick.com top markets

Explore atlbrick.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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atlbrick.com country & global rank

Assess the ranking of atlbrick.com among other retailers within its primary country and worldwide.

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