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Apr 2026
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Home/Insights/Retailers/costumes.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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74.9K
Revenue
Apr 26
48.7K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Costumes.com is a website offering a wide variety of costumes for all ages and occasions. Their products range from traditional Halloween costumes to character outfits from movies, TV shows, and comic books. Additionally, they offer accessories, masks, and props to complete the perfect costume for any event or party.

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costumes.com Annual Revenue and Growth

costumes.com's annual sales on its online store amounted to $839.5K in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$839.5K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
costumes.com revenue by year

costumes.com's monthly revenueOVER TIME
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Over the past three months, costumes.com revenue has experienced growth of 3.2%, compared to the preceding three months.

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costumes.com revenue growth for last six months
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OVERVIEW
In April 2026, costumes.com generated $74,864 in online sales, slightly below the FASHION AND APPAREL median of $78,791, with a conversion rate of 2.00-2.50%, lower than the high benchmark of 3.05%. Their average order value (AOV) ranged from $50 to $75, notably below the sector's high of $389. With 48,717 sessions, costumes.com surpassed the median of 35,276, yet significantly trailed behind the top competitor shein.com, which amassed a staggering 281,585,790 sessions. Overall, costumes.com remains competitive in terms of sessions, but needs to improve sales metrics and AOV to enhance its market position.
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costumes.com competitors

In April 2026, costumes.com significantly outperformed its competitors in revenue, generating $74,864 from 1,182 transactions across 48,717 sessions. Its average order value (AOV) ranged between $50-75, with a conversion rate of 2.00-2.50%. In contrast, thehalloweenspot.com only earned $39,588 from 75 transactions, with a conversion rate of 1.00-1.50%, despite a much higher AOV of $525-550. costumesupercentre.com.au, while achieving a respectable revenue of $45,306 from 840 transactions and a higher conversion rate of 2.50-3.00%, still fell short of costumes.com. fantasycostumes.com, halloweencostumes4u.com, and costumeworld.co.nz also lagged behind, with revenues of $30,665, $9,011, and $15,876, respectively. Overall, costumes.com demonstrated superior performance in key metrics, establishing itself as a leader in the online costume market.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
39.6K
Revenue
5.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
costumesupercentre.com.au screenshot
#2 costumesupercentre.com.au
45.3K
Revenue
29.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
30.7K
Revenue
15.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
halloweencostumes4u.com screenshot
#4 halloweencostumes4u.com
9K
Revenue
13.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
costumeworld.co.nz screenshot
#5 costumeworld.co.nz
15.9K
Revenue
22.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
costumes.com vs top market performers
costumes.com
top retailers
conversion rate vs average order value for costumes.com and its competitors
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Revenue share by device at costumes.com

In April large majority of sales on costumes.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.

In April large majority of sales on costumes.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.

Industries costumes.com operates in

costumes.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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costumes.com channels

Identify top traffic channels that drive growth for costumes.comand discover how performance of traffic channels has changed over time.

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costumes.com Google Ads spend

Evaluate costumes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costumes.com devices

Review costumes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costumes.com top markets

Explore costumes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costumes.com country & global rank

Assess the ranking of costumes.com among other retailers within its primary country and worldwide.

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