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Dec 2025
All countries
Home/Insights/Retailers/costumes.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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51.7K
Revenue
Dec 25
50.5K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Costumes.com is a website offering a wide variety of costumes for all ages and occasions. Their products range from traditional Halloween costumes to character outfits from movies, TV shows, and comic books. Additionally, they offer accessories, masks, and props to complete the perfect costume for any event or party.

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costumes.com Annual Revenue and Growth

costumes.com's annual sales on its online store amounted to $833.1K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$833.1K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
costumes.com revenue by year

costumes.com's monthly revenueOVER TIME
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Over the past three months, costumes.com revenue has experienced growth of 166%, compared to the preceding three months.

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costumes.com revenue growth for last six months
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OVERVIEW
In December 2025, costumes.com generated $51,651 in online sales, significantly below the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.50-2.00%, trailing behind the industry average of 3.17%. The site's average order value (AOV) ranged from $50-75, far from the high of $389 seen in the sector. With 50,460 sessions, costumes.com surpassed the median of 39,789 but was dwarfed by industry leader shein.com, which recorded 304,519,814 sessions, highlighting areas for improvement in revenue, conversion, and customer engagement in the competitive market.
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costumes.com competitors

costumes.com outperforms its competitors in terms of revenue with $51,651, significantly higher than the closest competitor, fantasycostumes.com, at $36,032. In transactions, costumes.com also leads with 792, compared to thehalloweenspot.com with only 19. The website's sessions are at 50,460, which is higher than halloweencostumes4u.com's 4,669. The Average Order Value (AOV) falls within the range of $50-75, matching costumesupercentre.com.au and costumeworld.co.nz, but lower than thehalloweenspot.com's $550-575 and fantasycostumes.com's $100-125. Additionally, costumes.com's conversion rate of 1.50-2.00% is on par with costumesupercentre.com.au, showing a strong performance in converting sessions to transactions. Overall, costumes.com demonstrates superior revenue, transaction volume, and conversion rates compared to its competitors in the costume industry as of December 2025.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
10.5K
Revenue
1.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
costumesupercentre.com.au screenshot
#2 costumesupercentre.com.au
33.4K
Revenue
45.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
36K
Revenue
30K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
halloweencostumes4u.com screenshot
#4 halloweencostumes4u.com
3.6K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
costumeworld.co.nz screenshot
#5 costumeworld.co.nz
19.5K
Revenue
25K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
costumes.com vs top market performers
costumes.com
top retailers
conversion rate vs average order value for costumes.com and its competitors
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Revenue share by device at costumes.com

In December large majority of sales on costumes.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In December large majority of sales on costumes.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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costumes.com channels

Identify top traffic channels that drive growth for costumes.comand discover how performance of traffic channels has changed over time.

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costumes.com Google Ads spend

Evaluate costumes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costumes.com devices

Review costumes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costumes.com top markets

Explore costumes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costumes.com country & global rank

Assess the ranking of costumes.com among other retailers within its primary country and worldwide.

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