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Jul 2025
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Home/Insights/Retailers/costumes.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for costumes.comcostumes.com

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37.4K
Revenue
33.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Costumes.com is a website offering a wide variety of costumes for all ages and occasions. Their products range from traditional Halloween costumes to character outfits from movies, TV shows, and comic books. Additionally, they offer accessories, masks, and props to complete the perfect costume for any event or party.

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costumes.com's revenueOVER TIME
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Over the past three months, costumes.com revenue has experienced growth of 21%, compared to the preceding three months.

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costumes.com revenue growth for last six months
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OVERVIEW
costumes.com's performance metrics for July 2025 in the FASHION AND APPAREL industry include: revenue of $37,440 (median $82,875), conversion rate of 1.50-2.00% (high 2.96%, low 0.62%), AOV of $50-75 (high $402, low $82), and sessions of 33,546 (median 36,317). The largest online store in the category is shein.com with a revenue of $817,680,251 and sessions of 294,721,604.
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costumes.com competitors

In July 2025, costumes.com generated a revenue of $37,440 from 567 transactions with 33,546 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. When compared to its competitors, costumes.com falls behind costumesupercentre.com.au in revenue by $876, with fewer transactions and sessions. However, costumes.com performs better in terms of AOV, aligning with costumesupercentre.com.au at $50-75. On the other hand, fantasycostumes.com surpasses costumes.com in revenue by $4,339 with a higher AOV of $100-125 but a slightly lower conversion rate. Overall, costumes.com maintains a competitive position within the costume industry, with room for improvement in revenue and sessions compared to top-performing competitors like costumesupercentre.com.au and fantasycostumes.com.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
21.7K
Revenue
2.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
costumesupercentre.com.au screenshot
#2 costumesupercentre.com.au
38.3K
Revenue
42.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
33.1K
Revenue
25K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
halloweencostumes4u.com screenshot
#4 halloweencostumes4u.com
2.4K
Revenue
3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
costumeworld.co.nz screenshot
#5 costumeworld.co.nz
9.9K
Revenue
11.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
costumes.com vs top market performers
costumes.com
top retailers
conversion rate vs average order value for costumes.com and its competitors
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Revenue share by device at costumes.com

In July large majority of sales on costumes.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on costumes.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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costumes.com channels

Identify top traffic channels that drive growth for costumes.comand discover how performance of traffic channels has changed over time.

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costumes.com Google Ads spend

Evaluate costumes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costumes.com devices

Review costumes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costumes.com top markets

Explore costumes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costumes.com country & global rank

Assess the ranking of costumes.com among other retailers within its primary country and worldwide.

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