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Apr 2026
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Home/Insights/Retailers/costumeworld.co.nz
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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15.9K
Revenue
Apr 26
22.4K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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  • Main country of store: NEW ZEALAND
  • Website category: MARKETPLACE

Costumeworld.co.nz is a website that offers a wide range of costumes for various occasions, including Halloween, themed parties, and cosplay. Their inventory includes costumes for both adults and children, with diverse options such as superheroes, movie characters, historical figures, and animals. They also offer accessories to supplement the costumes.

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costumeworld.co.nz Annual Revenue and Growth

costumeworld.co.nz's annual sales on its online store amounted to $191.5K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$191.5K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
costumeworld.co.nz revenue by year

costumeworld.co.nz's monthly revenueOVER TIME
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Over the past three months, costumeworld.co.nz revenue has experienced decline of 27%, compared to the preceding three months.

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costumeworld.co.nz revenue decline for last six months
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OVERVIEW
In April 2026, costumeworld.co.nz generated $15,876 in revenue from online sales, significantly lower than the e-commerce marketplace median of $370,530, with a conversion rate ranging between 0.50-1.00%, falling short of the industry's high rate of 4.36%. The average order value (AOV) stood between $50-75, which is near the low end of the spectrum, while the site attracted 22,400 sessions, a stark contrast to the median of 143,015 sessions in the sector, and far from the staggering 2.5 billion sessions at amazon.com, the largest online store in the category.
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costumeworld.co.nz competitors

As of April 2026, costumeworld.co.nz generated $15,876 in revenue with 213 transactions from 22,400 sessions, leading to a conversion rate between 0.50% and 1.00%. In comparison, halloweencostumes.com far surpasses with $627,742 in revenue from 8,022 transactions and 635,607 sessions, achieving a conversion rate of 1.00% to 1.50%. Meanwhile, partycity.com and spirithalloween.com report revenues of $744,912 and $183,947 respectively, with partycity.com boasting a similar AOV and a conversion rate in the same range. In contrast, shopdisney.com stands out significantly with $3,929,391 in revenue and a remarkable conversion rate of 29.00% to 29.50%, suggesting a premium market positioning. Notably, joke.co.uk struggles, earning just $5,520 with a conversion rate under 0.50%. Overall, while costumeworld.co.nz has solid performance metrics, it is clearly outperformed by these larger competitors.

halloweencostumes.com screenshot
#1 halloweencostumes.com
627.7K
Revenue
635.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
spirithalloween.com screenshot
#2 spirithalloween.com
183.9K
Revenue
665.5K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
partycity.com screenshot
#3 partycity.com
744.9K
Revenue
778.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
shopdisney.com screenshot
#4 shopdisney.com
3.9M
Revenue
92.2K
Sessions
29.0-29.5%
Conv. rate
$125-150
AOV
joke.co.uk screenshot
#5 joke.co.uk
5.5K
Revenue
20.8K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
costumeworld.co.nz vs top market performers
costumeworld.co.nz
top retailers
conversion rate vs average order value for costumeworld.co.nz and its competitors
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Revenue share by device at costumeworld.co.nz

In April large majority of sales on costumeworld.co.nz, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In April large majority of sales on costumeworld.co.nz, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

Industries costumeworld.co.nz operates in

costumeworld.co.nz is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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costumeworld.co.nz channels

Identify top traffic channels that drive growth for costumeworld.co.nzand discover how performance of traffic channels has changed over time.

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costumeworld.co.nz Google Ads spend

Evaluate costumeworld.co.nz's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costumeworld.co.nz devices

Review costumeworld.co.nz's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costumeworld.co.nz top markets

Explore costumeworld.co.nz's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costumeworld.co.nz country & global rank

Assess the ranking of costumeworld.co.nz among other retailers within its primary country and worldwide.

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