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Jan 2026
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Home/Insights/Retailers/defcongroup.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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23.4K
Revenue
Jan 26
4.5K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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Defcongroup.com is a website that provides services related to digital security and ethical hacking. The platform offers a range of resources such as forums, events, and articles to educate users on cybersecurity issues. Through these offerings, individuals can enhance their knowledge and awareness of digital threats and defense strategies.

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defcongroup.com Annual Revenue and Growth

defcongroup.com's annual sales on its online store amounted to $175.4K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$175.4K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
defcongroup.com revenue by year

defcongroup.com's monthly revenueOVER TIME
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Over the past three months, defcongroup.com revenue has experienced growth of 36%, compared to the preceding three months.

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defcongroup.com revenue growth for last six months
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OVERVIEW
In January 2026, defcongroup.com generated $23,443 in online sales with a conversion rate of 2.00-2.50%, below the SPORTS median of $109,374 and a high of 2.57%. Its average order value (AOV) ranged from $225 to $250, compared to the category high of $639 and a low of $99. The site recorded 4,454 sessions, significantly lower than the median of 44,742 and far below gunbroker.com's 14,743,769 sessions, indicating potential for growth in engagement and revenue within this competitive market.
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defcongroup.com competitors

In January 2026, defcongroup.com generated a revenue of $23,443 with 99 transactions and 4,454 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 2.00-2.50%. Compared to its competitors, defcongroup.com falls behind in revenue, transactions, and sessions. For instance, saintalfred.com achieved a revenue of $557,977 with 2,312 transactions and 42,403 sessions, boasting a higher conversion rate of 5.00-5.50%. Similarly, mykeyport.com outperformed defcongroup.com with a revenue of $95,450, 2,161 transactions, and 44,849 sessions, demonstrating a higher conversion rate of 4.50-5.00%. Despite these disparities, defcongroup.com does show comparable AOV values to its competitors, aligning with the industry standard of $225-250. However, defcongroup.com may need to focus on increasing its transactions and sessions to improve its overall revenue and conversion rate metrics.

saintalfred.com screenshot
#1 saintalfred.com
558K
Revenue
42.4K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
saydesignsllc.com screenshot
#2 saydesignsllc.com
2.3K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mykeyport.com screenshot
#3 mykeyport.com
95.4K
Revenue
44.8K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
amazon.com screenshot
#4 amazon.com
12.3B
Revenue
2.7B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
defcongroup.com vs top market performers
defcongroup.com
top retailers
conversion rate vs average order value for defcongroup.com and its competitors
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Revenue share by device at defcongroup.com

In January large majority of sales on defcongroup.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In January large majority of sales on defcongroup.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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defcongroup.com channels

Identify top traffic channels that drive growth for defcongroup.comand discover how performance of traffic channels has changed over time.

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defcongroup.com Google Ads spend

Evaluate defcongroup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defcongroup.com devices

Review defcongroup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defcongroup.com top markets

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defcongroup.com country & global rank

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