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Nov 2025
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Home/Insights/Retailers/defcongroup.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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19.3K
Revenue
Nov 25
3.1K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Defcongroup.com is a website that provides services related to digital security and ethical hacking. The platform offers a range of resources such as forums, events, and articles to educate users on cybersecurity issues. Through these offerings, individuals can enhance their knowledge and awareness of digital threats and defense strategies.

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defcongroup.com Annual Revenue and Growth

defcongroup.com's annual sales on its online store amounted to $152.7K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$152.7K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
defcongroup.com revenue by year

defcongroup.com's monthly revenueOVER TIME
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Over the past three months, defcongroup.com revenue has experienced decline of 11%, compared to the preceding three months.

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defcongroup.com revenue decline for last six months
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OVERVIEW
In November 2025, defcongroup.com, operating in the SPORTS industry, generated $19,304 in online sales, significantly below the median revenue of $102,020, with the leading competitor, gunbroker.com, achieving $315,148,670. The site's conversion rate ranged from 2.00% to 2.50%, slightly lower than the industry high of 2.59%. Its average order value (AOV) was between $250 and $275, considerably less than the high of $634 seen in the sector. defcongroup.com recorded 3,135 sessions, far fewer than the median of 38,956 and drastically below gunbroker.com's 14,084,614 sessions, indicating room for growth.
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defcongroup.com competitors

In November 2025, defcongroup.com had a revenue of $19,304 with 74 transactions and 3,135 sessions, boasting an average order value (AOV) of $250-$275 and a conversion rate of 2.00-2.50%. In comparison, its competitors vary significantly. saintalfred.com generated $161,629 in revenue with 591 transactions and 53,304 sessions, but had a lower conversion rate of 1.00-1.50%. saydesignsllc.com had $1,438 in revenue from 14 transactions and 624 sessions, with an AOV of $100-$125 and a similar conversion rate to defcongroup.com. mykeyport.com had $26,532 in revenue from 612 transactions and 61,594 sessions, but a lower AOV of $25-$50 and conversion rate of 0.50-1.00%. Lastly, the giant amazon.com reported a massive $16,336,181,110 in revenue from 213,173,236 transactions and 2,883,966,808 sessions, with an AOV of $75-$100 and a high conversion rate of 7.00-7.50%.

saintalfred.com screenshot
#1 saintalfred.com
161.6K
Revenue
53.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
saydesignsllc.com screenshot
#2 saydesignsllc.com
1.4K
Revenue
623.9
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mykeyport.com screenshot
#3 mykeyport.com
26.5K
Revenue
61.6K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
amazon.com screenshot
#4 amazon.com
16.3B
Revenue
2.9B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
defcongroup.com vs top market performers
defcongroup.com
top retailers
conversion rate vs average order value for defcongroup.com and its competitors
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Revenue share by device at defcongroup.com

In November large majority of sales on defcongroup.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In November large majority of sales on defcongroup.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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defcongroup.com channels

Identify top traffic channels that drive growth for defcongroup.comand discover how performance of traffic channels has changed over time.

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defcongroup.com Google Ads spend

Evaluate defcongroup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defcongroup.com devices

Review defcongroup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defcongroup.com top markets

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defcongroup.com country & global rank

Assess the ranking of defcongroup.com among other retailers within its primary country and worldwide.

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