Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/defcongroup.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for defcongroup.comdefcongroup.com

Start benchmarking for free
Sign in with GoogleSign up with Google
44.7K
Revenue
Jul 26
5.5K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
Loading...

Defcongroup.com is a website that provides services related to digital security and ethical hacking. The platform offers a range of resources such as forums, events, and articles to educate users on cybersecurity issues. Through these offerings, individuals can enhance their knowledge and awareness of digital threats and defense strategies.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

defcongroup.com Annual Revenue and Growth

defcongroup.com's annual sales on its online store amounted to $175.4K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$175.4K
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
defcongroup.com revenue by year

defcongroup.com's monthly revenueOVER TIME
View real-time data

Over the past three months, defcongroup.com revenue has experienced growth of 76%, compared to the preceding three months.

View real-time data
defcongroup.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, defcongroup.com, categorized under hunting and shooting, generated $44,700 in online sales, which is below the typical hunting and shooting retailer's revenue of around $99,500. Its conversion rate of 2.00-2.50% falls within the typical hunting and shooting category range of 0.52% to 2.5%. The average order value (AOV) is $325-350, within the typical range of $113 to $663. With 5,545 sessions, defcongroup.com significantly trails the typical hunting and shooting retailer's 37,900 sessions monthly.
Read more

defcongroup.com competitors

The most significant gap between defcongroup.com and its competitor, amazon.com, lies in revenue, with defcongroup.com trailing by an astonishing 15.5 billion $. In July 2026, defcongroup.com generated 44,700 $ from 136 transactions, yielding an AOV of 325-350 $. In contrast, saintalfred.com brought in 22,200 $ from 158 transactions, with an AOV of 125-150 $, showcasing a stronger transaction volume than defcongroup.com. While defcongroup.com has a conversion rate of 2.00-2.50%, saintalfred.com's is slightly lower at 1.50-2.00%. Both defcongroup.com and saydesignsllc.com share the same conversion rate range, but defcongroup.com significantly outperforms it in revenue. Lastly, defcongroup.com trails behind in sessions, ranking fourth with 5,545 compared to amazon.com’s staggering 2.7 billion.

saintalfred.com screenshot
#1 saintalfred.com
22.2K
Revenue
8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
saydesignsllc.com screenshot
#2 saydesignsllc.com
2.5K
Revenue
1.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mykeyport.com screenshot
#3 mykeyport.com
19.5K
Revenue
41K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
amazon.com screenshot
#4 amazon.com
15.5B
Revenue
2.7B
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
defcongroup.com vs top market performers
defcongroup.com
top retailers
conversion rate vs average order value for defcongroup.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

defcongroup.com channels

Identify top traffic channels that drive growth for defcongroup.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

defcongroup.com Google Ads spend

Evaluate defcongroup.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

defcongroup.com devices

Review defcongroup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

defcongroup.com top markets

Explore defcongroup.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

defcongroup.com country & global rank

Assess the ranking of defcongroup.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard