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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for amazon.comamazon.com

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15.4B
Revenue
Aug 26
2.8B
Sessions
Aug 26
7.0-7.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com Annual Revenue and Growth

amazon.com's annual sales on its online store amounted to $161.1B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$161.1B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
amazon.com revenue by year

amazon.com's monthly revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 15%, compared to the preceding three months.

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amazon.com revenue growth for last six months
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Top products on amazon.comby revenue

#1 Nintendo Switch 2 System
$449.5
Price
$88.4M
Revenue
#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])
$88
Price
$63.5M
Revenue
#3 Fairlife Core Power Elite 42g High Protein Milk Shakes, Ready to Drink for Workout Recovery, Chocolate, 14 Fl Oz (Pack of 12)
$52.1
Price
$40.2M
Revenue
#4 Samsung Galaxy S26, Unlocked Android Smartphone + $100 Gift Card, 256GB, Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, US 1 Year Warranty, Black
$1.3K
Price
Revenue
#5 Momcozy KleanPal Pro Baby Bottle Washer - Sterilizer & Dryer Combo for Easy Cleaning - Bottle Washer Machine for All Bottles, Pump Parts & Baby Item Care - Save Time & Effort
$300
Price
Revenue
#6 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple
$58.6
Price
Revenue
#7 Quick-Size Paper Towels, White, 16 Family Rolls = 40 Regular Rolls (2048 Sheets Total)
$45.5
Price
Revenue
#8 Bissell Little Green Mini Portable Carpet and Upholstery Deep Cleaner, Car/Auto Detailer, with HydroRinse Self-Cleaning Tool and 4" Tough Stain Tool, Tea Green, 4075
$98.8
Price
Revenue
#9 roborock Saros 10R Robot Vacuum and Mop, Powerful Suction, Zero-Tangling, 3.14’’ Ultra Slim, FlexiArm Riser Technology for Carpet & Floor, Corner & Edge Cleaning, Self-Emptying, Hot Air Drying, Black
$1.5K
Price
Revenue
#10 Nespresso Capsules VertuoLine, Medium and Dark Roast Coffee, Variety Pack, Stormio, Odacio, Melozio, 30 Count, Brews 7.77 Ounce
$42
Price
Revenue
#1 Nintendo Switch 2 System
$449.5
Price
$88.4M
Revenue
#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])
$88
Price
$63.5M
Revenue
#3 Fairlife Core Power Elite 42g High Protein Milk Shakes, Ready to Drink for Workout Recovery, Chocolate, 14 Fl Oz (Pack of 12)
$52.1
Price
$40.2M
Revenue
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OVERVIEW
amazon.com generated $15.4 billion in revenue for online sales in August 2026. In comparison, the average store in the marketplace category generates around $307,000 a month. The site boasts a conversion rate of 7.00-7.50%, significantly higher than the average store in the marketplace category, which sees rates ranging from 0.91% to 4.36%. With an average order value (AOV) of $75-100, it comfortably fits within the typical range of $40 to $283. Additionally, amazon.com received 2.8 billion sessions, while the average store in the marketplace category sees about 153,000 sessions monthly.
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amazon.com competitors

In August 2026, amazon.com vastly outperforms ebay.com, generating $15.4 billion in revenue compared to ebay.com's $2.6 billion. amazon.com leads with 197.5 million transactions and 2.8 billion sessions, while ebay.com follows with 30.9 million transactions and 700.9 million sessions. Both sites share an average order value (AOV) range of $75-100, but amazon.com enjoys a conversion rate of 7.00-7.50%, significantly surpassing ebay.com's 4.00-4.50%. walmart.com also trails behind amazon.com, achieving $2.8 billion in revenue and 33.5 million transactions, with a conversion rate of 5.50-6.00%. While apple.com reaches $4.2 billion, its transaction count of 11.5 million lags significantly behind. In summary, amazon.com’s dominance in revenue, transactions, and sessions is unmistakable in this competitive landscape.

ebay.com screenshot
#1 ebay.com
2.6B
Revenue
700.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
2.8B
Revenue
578.9M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
etsy.com screenshot
#3 etsy.com
414.8M
Revenue
468.1M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
target.com screenshot
#4 target.com
1.3B
Revenue
290.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
homedepot.com screenshot
#5 homedepot.com
1.5B
Revenue
198.6M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
amazon.com vs top market performers
amazon.com
top retailers
conversion rate vs average order value for amazon.com and its competitors
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Revenue share by device at amazon.com

In August large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries amazon.com operates in

amazon.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

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amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.com country & global rank

Assess the ranking of amazon.com among other retailers within its primary country and worldwide.

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