amazon.com
Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.
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amazon.com Annual Revenue and Growth
amazon.com's annual sales on its online store amounted to $161.1B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
amazon.com's monthly revenueOVER TIME
Over the past three months, amazon.com revenue has experienced growth of 3%, compared to the preceding three months.
Top products on amazon.comby revenue
amazon.com competitors
In January 2026, amazon.com outperformed its competitors in terms of revenue with $12,297,703,393, while ebay.com had $3,000,588,649, walmart.com had $2,818,545,747, etsy.com had $821,612,164, target.com had $995,853,800, and apple.com had $3,348,231,526. In terms of transactions, amazon.com had 204,507,126, which was higher than all its competitors. However, amazon.com had the lowest average order value (AOV) range of $50-75 compared to walmart.com's $100-125, target.com's $150-175, and apple.com's $350-375. Additionally, amazon.com had a conversion rate of 7.00-7.50%, which was higher than ebay.com's 5.00-5.50%, walmart.com's 4.50-5.00%, etsy.com's 2.00-2.50%, target.com's 3.00-3.50%, and apple.com's 1.50-2.00%. Overall, amazon.com maintained its position as a market leader with impressive revenue and transaction numbers, as well as a competitive conversion rate.
Revenue share by device at amazon.com
In January large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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amazon.com channels
Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.
amazon.com Google Ads spend
Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
amazon.com devices
Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
