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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

amazon.com

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13.5B

Revenue

Sep 25

2.6B

Sessions

Sep 25

7.0-7.5%

Conv. rate

Sep 25

$50-75

AOV

Sep 25

Main country of store: UNITED STATES
Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com Annual Revenue and Growth

amazon.com's annual sales on its online store amounted to $160.9B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$160.9B

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

amazon.com's monthly revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 11%, compared to the preceding three months.

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amazon.com revenue growth for last six months

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Top products on amazon.comby revenue

#1 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$88

Price

$59.2M

Revenue

#2 Dyson V8 Plus Cordless Vacuum, Silver/Nickel

$451.5

Price

$56.4M

Revenue

#3 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$122.9

Price

$54.2M

Revenue

#4 Jackery Explorer 1000 v2 Portable Power Station(2024 New),1070Wh LiFePO4 Battery,1500W AC/100W USB-C Output, 1 Hr Fast Charge, Solar Generator for Outdoor Camping,Off-grid Living,RV,Emergency

$788

Price

Revenue

#5 Dyson V11 Origin Cordless Vacuum Cleaner, Nickel/Blue

$582.4

Price

Revenue

#6 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple

$50.7

Price

Revenue

#7 Jackery Solar Generator 1000 v2 with 200W Solar Panel(2024 New),1070Wh Portable Power Station LiFePO4 Battery,1500W AC/100W USB-C Output,1Hr Fast Charge for Outdoor,Off-Grid Living,RV,Emergency

$1.3K

Price

Revenue

#8 Shark IX141 Pet Cordless Stick Vacuum with XL Dust Cup, LED Headlights, Removable Handheld, Crevice Tool & Pet Multi-Tool, 40min Runtime, Grey/Iris

$291.4

Price

Revenue

#9 Meta Quest 3 512GB — Ultimate Mixed Reality Experiences — Get Batman: Arkham Shadow and a 3-Month Trial of Meta Quest+ Included

$500

Price

Revenue

#10 Shark NV360 Navigator Lift-Away Deluxe Upright Vacuum with Large Dust Cup Capacity, HEPA Filter, Swivel Steering, Upholstery Tool & Crevice Tool, Blue

$190

Price

Revenue

#1 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$88

Price

$59.2M

Revenue

#2 Dyson V8 Plus Cordless Vacuum, Silver/Nickel

$451.5

Price

$56.4M

Revenue

#3 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$122.9

Price

$54.2M

Revenue

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OVERVIEW

In September 2025, amazon.com dominated the e-commerce marketplace with an impressive revenue of $13.52 billion, far surpassing the median of $292,070. Its conversion rate ranged from 7.00% to 7.50%, significantly exceeding the industry average of 4.09%. The average order value (AOV) was between $50 and $75, contrasting with the high AOV benchmark of $309. With a staggering 2.56 billion sessions, amazon.com led in traffic, while the median session count stood at just 136,251, solidifying its position as the largest online retailer in the e-commerce and shopping sector.

amazon.com competitors

In September 2025, amazon.com stood out among its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $13,518,439,469 and 187,707,899 transactions from 2,561,667,744 sessions, Amazon's AOV ranged from $50-75 with a conversion rate of 7.00-7.50%. In comparison, ebay.com generated $2,252,894,854 in revenue with 27,281,437 transactions from 618,629,331 sessions, boasting a higher AOV of $75-100 but a lower conversion rate of 4.00-4.50%. walmart.com, etsy.com, target.com, and apple.com also had their strengths and weaknesses in revenue, transactions, sessions, AOV, and conversion rate, but amazon.com clearly outperformed them all in September 2025.

#1 ebay.com

2.3B

Revenue

618.6M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 walmart.com

2.9B

Revenue

478.3M

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#3 etsy.com

575.1M

Revenue

391.6M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 target.com

897.8M

Revenue

160.2M

Sessions

3.5-4.0%

Conv. rate

$150-175

AOV

#5 homedepot.com

1.3B

Revenue

148.6M

Sessions

2.5-3.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.com vs top market performers

amazon.com

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Revenue share by device at amazon.com

In September large majority of sales on amazon.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.