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TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

amazon.com

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14.7B

Revenue

Dec 25

3.1B

Sessions

Dec 25

7.0-7.5%

Conv. rate

Dec 25

$50-75

AOV

Dec 25

Main country of store: UNITED STATES
Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com Annual Revenue and Growth

amazon.com's annual sales on its online store amounted to $160.9B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024

$160.9B

Annual growth forecast2024/2025

0-5%

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eCommerce Revenue

amazon.com's monthly revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 13%, compared to the preceding three months.

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amazon.com revenue growth for last six months

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Top products on amazon.comby revenue

#1 Weeding Tools,Portable Garden Weeder Tool,2024 New Manganese Steel Weed Puller Tool,For Hand Weeder Puller for Vegetable Gardening Backyard Farm Planting & Uprooting Weeding Tool (Rubber Handle)

$10.7K

Price

$330.4M

Revenue

#2 Walensee Weed Puller, Stand Up Weeder Hand Tool, Long Handle Garden Weeding Tool with 3 Claws, Hand Weed Hound Weed Puller for Dandelion, Standup Weed Root Pulling Tool and Picker, Grabber (1 Pack)

$10.6K

Price

$198.5M

Revenue

#3 Nintendo Switch 2 + Mario Kart World Bundle

$499.6

Price

$121.2M

Revenue

#4 Dyson V11 Origin Cordless Vacuum Cleaner, Nickel/Blue

$585.9

Price

Revenue

#5 PERWIN Hori Hori Garden Knife, Garden Tools with Sheath for Weeding,Planting,Digging, 7" Stainless Steel Blade with Cutting Edge, Full-Tang walnut Wood Handle with Hanging Hole

$13.2K

Price

Revenue

#6 Dyson V8 Plus Cordless Vacuum, Silver/Nickel

$458.2

Price

Revenue

#7 Meta Quest 3S 128GB — Dive into Mixed Reality — Unreal device. Unreal price. — Gorilla Tag Cardboard Hero Bundle — Amazon Exclusive

$301

Price

Revenue

#8 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$124.2

Price

Revenue

#9 Nex Playground Game System, Indoor Family Game Night, Fun Games & Physical Play, Unique AI-Powered Motion Tracking Video Game Console, Transforms Living Room into a Family or Party Games Space

$249.7

Price

Revenue

#10 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$88

Price

Revenue

#1 Weeding Tools,Portable Garden Weeder Tool,2024 New Manganese Steel Weed Puller Tool,For Hand Weeder Puller for Vegetable Gardening Backyard Farm Planting & Uprooting Weeding Tool (Rubber Handle)

$10.7K

Price

$330.4M

Revenue

$10.6K

Price

$198.5M

Revenue

#3 Nintendo Switch 2 + Mario Kart World Bundle

$499.6

Price

$121.2M

Revenue

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OVERVIEW

In December 2025, amazon.com, the largest player in the e-commerce and shopping marketplace, generated a staggering revenue of $14,705,791,070, far exceeding the median of $558,585. It boasted a strong conversion rate between 7.00-7.50%, significantly higher than the marketplace average of 4.66%. With an average order value (AOV) ranging from $50 to $75, it remained competitive against high-end figures like $293. Furthermore, amazon.com led the industry with an impressive 3,099,241,882 sessions, vastly outpacing the median of 184,801, underscoring its dominance in the e-commerce sector.

amazon.com competitors

In December 2025, amazon.com continues to dominate its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $14,705,791,070 from 229,823,070 transactions and 3,099,241,882 sessions, amazon.com boasts an AOV of $50-75 and a conversion rate of 7.00-7.50%. In comparison, ebay.com, walmart.com, etsy.com, target.com, and apple.com all trail behind amazon.com in revenue and key metrics. ebay.com has a revenue of $3,810,216,779 with 41,657,012 transactions and 710,140,251 sessions, while walmart.com, etsy.com, target.com, and apple.com also fall short in various domains such as AOV and conversion rate. Despite fierce competition, amazon.com remains the leader in the e-commerce industry with impressive numbers across the board.

#1 ebay.com

3.8B

Revenue

710.1M

Sessions

5.5-6.0%

Conv. rate

$75-100

AOV

#2 walmart.com

4.3B

Revenue

623.9M

Sessions

5.0-5.5%

Conv. rate

$125-150

AOV

#3 etsy.com

Revenue

543.5M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#4 target.com

1.5B

Revenue

313.7M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#5 homedepot.com

1.5B

Revenue

141.9M

Sessions

3.0-3.5%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.com vs top market performers

amazon.com

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Revenue share by device at amazon.com

In December large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.