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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for amazon.comamazon.com

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14.3B
Revenue
Sep 26
2.6B
Sessions
Sep 26
7.0-7.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com Annual Revenue and Growth

amazon.com's annual sales on its online store amounted to $161.1B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$161.1B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
amazon.com revenue by year

amazon.com's monthly revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 22%, compared to the preceding three months.

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amazon.com revenue growth for last six months
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Top products on amazon.comby revenue

#1 Nintendo Switch 2 System
$455.8
Price
$106.2M
Revenue
#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])
$88
Price
$59.4M
Revenue
#3 Momcozy KleanPal Pro Baby Bottle Washer - Sterilizer & Dryer Combo for Easy Cleaning - Bottle Washer Machine for All Bottles, Pump Parts & Baby Item Care - Save Time & Effort
$289.7
Price
$37.9M
Revenue
#4 Samsung Galaxy S26, Unlocked Android Smartphone + $100 Gift Card, 256GB, Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, US 1 Year Warranty, Black
$1.2K
Price
Revenue
#5 Fairlife Core Power Elite 42g High Protein Milk Shakes, Ready to Drink for Workout Recovery, Chocolate, 14 Fl Oz (Pack of 12)
$50.6
Price
Revenue
#6 GE XWFE Refrigerator Water Filter | Certified to Reduce Lead, Sulfur, and 50+ Other Impurities | Replace Every 6 Months for Best Results | Pack of 1
$48.8
Price
Revenue
#7 Quick-Size Paper Towels, White, 16 Family Rolls = 40 Regular Rolls (2048 Sheets Total)
$42.8
Price
Revenue
#8 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple
$53.9
Price
Revenue
#9 Nespresso Capsules VertuoLine, Melozio, Medium Roast Coffee, 30 Count Coffee Pods, Brews 7.77 Ounce, 10 Count (Pack of 3)
$42
Price
Revenue
#10 Nintendo Switch 2: Choose Your Game Bundle
$499.3
Price
Revenue
#1 Nintendo Switch 2 System
$455.8
Price
$106.2M
Revenue
#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])
$88
Price
$59.4M
Revenue
#3 Momcozy KleanPal Pro Baby Bottle Washer - Sterilizer & Dryer Combo for Easy Cleaning - Bottle Washer Machine for All Bottles, Pump Parts & Baby Item Care - Save Time & Effort
$289.7
Price
$37.9M
Revenue
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OVERVIEW
amazon.com generated $14.3 billion in revenue for online sales in September 2026, leading the marketplace category. With a conversion rate of 7.00-7.50%, it significantly exceeds the average store in the marketplace category, which typically ranges from 0.9% to 4.33%. The average order value (AOV) of $75-100 also sits within the category's typical range of $52 to $291. Additionally, amazon.com attracted 2.6 billion sessions, far surpassing the average store in the marketplace category that sees around 119,000 sessions monthly.
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amazon.com competitors

In September 2026, amazon.com far surpasses ebay.com, achieving $14.3 billion in revenue compared to ebay.com’s $2.4 billion. amazon.com also leads in transactions with 182.6 million, while ebay.com records 28.2 million. With 2.6 billion sessions, amazon.com significantly outperforms ebay.com’s 655.1 million sessions. Both sites share similar average order values ranging from $75 to $100, but amazon.com’s conversion rate of 7.00-7.50% greatly exceeds ebay.com’s 4.00-4.50%. In terms of revenue, amazon.com ranks first among competitors, followed by walmart.com at $4 billion, apple.com at $5 billion, and others. The breadth of amazon.com’s performance metrics illustrates its dominance in the e-commerce landscape, far outpacing other major players.

ebay.com screenshot
#1 ebay.com
2.4B
Revenue
655.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
4B
Revenue
548.7M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
618.3M
Revenue
460.8M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
target.com screenshot
#4 target.com
1.2B
Revenue
273M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
homedepot.com screenshot
#5 homedepot.com
1.4B
Revenue
198.3M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
amazon.com vs top market performers
amazon.com
top retailers
conversion rate vs average order value for amazon.com and its competitors
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Revenue share by device at amazon.com

In September large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries amazon.com operates in

amazon.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

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amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.com country & global rank

Assess the ranking of amazon.com among other retailers within its primary country and worldwide.

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