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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for amazon.comamazon.com

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15.2B
Revenue
Oct 25
2.8B
Sessions
Oct 25
7.5-8.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com Annual Revenue and Growth

amazon.com's annual sales on its online store amounted to $160.9B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$160.9B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
amazon.com revenue by year

amazon.com's monthly revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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amazon.com revenue growth for last six months
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Top products on amazon.comby revenue

#1 Weeding Tools,Portable Garden Weeder Tool,2024 New Manganese Steel Weed Puller Tool,For Hand Weeder Puller for Vegetable Gardening Backyard Farm Planting & Uprooting Weeding Tool (Rubber Handle)
$2K
Price
$92.4M
Revenue
#2 Dyson V8 Plus Cordless Vacuum, Silver/Nickel
$461.7
Price
$61.7M
Revenue
#3 Dyson V11 Origin Cordless Vacuum Cleaner, Nickel/Blue
$595.5
Price
$61.3M
Revenue
#4 Walensee Weed Puller, Stand Up Weeder Hand Tool, Long Handle Garden Weeding Tool with 3 Claws, Hand Weed Hound Weed Puller for Dandelion, Standup Weed Root Pulling Tool and Picker, Grabber (1 Pack)
$1.4K
Price
Revenue
#5 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])
$88
Price
Revenue
#6 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B
$122.9
Price
Revenue
#7 Jackery Explorer 1000 v2 Portable Power Station(2024 New),1070Wh LiFePO4 Battery,1500W AC/100W USB-C Output, 1 Hr Fast Charge, Solar Generator for Outdoor Camping,Off-grid Living,RV,Emergency
$750.4
Price
Revenue
#8 Nintendo Switch 2 + Mario Kart World Bundle
$499.9
Price
Revenue
#9 Jackery Solar Generator 1000 v2 with 200W Solar Panel(2024 New),1070Wh Portable Power Station LiFePO4 Battery,1500W AC/100W USB-C Output,1Hr Fast Charge for Outdoor,Off-Grid Living,RV,Emergency
$1.3K
Price
Revenue
#10 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple
$52
Price
Revenue
#1 Weeding Tools,Portable Garden Weeder Tool,2024 New Manganese Steel Weed Puller Tool,For Hand Weeder Puller for Vegetable Gardening Backyard Farm Planting & Uprooting Weeding Tool (Rubber Handle)
$2K
Price
$92.4M
Revenue
#2 Dyson V8 Plus Cordless Vacuum, Silver/Nickel
$461.7
Price
$61.7M
Revenue
#3 Dyson V11 Origin Cordless Vacuum Cleaner, Nickel/Blue
$595.5
Price
$61.3M
Revenue
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OVERVIEW
In October 2025, amazon.com led the e-commerce and shopping marketplace with online sales revenue of $15,248,613,342, far exceeding the median of $373,562. The site achieved an impressive conversion rate of 7.50-8.00%, well above the sector average of 4.48%. With an average order value (AOV) of $50-75, Amazon's performance remains competitive, as the high AOV in the industry reaches $301. Notably, amazon.com garnered a staggering 2,778,032,849 sessions, dwarfing the median of 158,011 sessions in the e-commerce sector, solidifying its position as the largest online retailer.
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amazon.com competitors

In October 2025, amazon.com continues to dominate the e-commerce space with a staggering revenue of $15.2 billion from 208.6 million transactions and over 2.7 billion sessions. The average order value (AOV) falls within the range of $50-$75 with an impressive conversion rate of 7.50-8.00%. In comparison, ebay.com lags behind with $2.2 billion in revenue from 29.7 million transactions and 638.2 million sessions, boasting a similar AOV and a lower conversion rate of 4.50-5.00%. walmart.com follows with $3.2 billion in revenue from 25.2 million transactions and 499.3 million sessions, showcasing a higher AOV of $125-$150 but a slightly lower conversion rate of 5.00-5.50%. etsy.com, target.com, and apple.com also demonstrate varying degrees of performance in revenue, transactions, sessions, AOV, and conversion rates, but none can match Amazon's overall dominance in the market.

ebay.com screenshot
#1 ebay.com
2.2B
Revenue
638.2M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
walmart.com screenshot
#2 walmart.com
3.2B
Revenue
499.3M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
614M
Revenue
416.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
target.com screenshot
#4 target.com
1B
Revenue
194.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
homedepot.com screenshot
#5 homedepot.com
1.4B
Revenue
152.7M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
amazon.com vs top market performers
amazon.com
top retailers
conversion rate vs average order value for amazon.com and its competitors
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Revenue share by device at amazon.com

In October large majority of sales on amazon.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on amazon.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

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amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.com country & global rank

Assess the ranking of amazon.com among other retailers within its primary country and worldwide.

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