Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Aug 2025

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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

amazon.com

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13.3B

Revenue

Aug 25

2.7B

Sessions

Aug 25

7.0-7.5%

Conv. rate

Aug 25

$50-75

AOV

Aug 25

Main country of store: UNITED STATES
Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com Annual Revenue and Growth

amazon.com's annual sales on its online store amounted to $160.9B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$160.9B

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

amazon.com's monthly revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 11%, compared to the preceding three months.

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amazon.com revenue growth for last six months

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Top products on amazon.comby revenue

#1 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$88

Price

$62.2M

Revenue

#2 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$122.2

Price

$54.9M

Revenue

#3 Dyson V8 Plus Cordless Vacuum, Silver/Nickel

$451.6

Price

$51.8M

Revenue

#4 Jackery Explorer 1000 v2 Portable Power Station(2024 New),1070Wh LiFePO4 Battery,1500W AC/100W USB-C Output, 1 Hr Fast Charge, Solar Generator for Outdoor Camping,Off-grid Living,RV,Emergency

$799

Price

Revenue

#5 Dyson V11 Origin Cordless Vacuum Cleaner, Nickel/Blue

$578.6

Price

Revenue

#6 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple

$50

Price

Revenue

#7 Meta Quest 3 512GB — Ultimate Mixed Reality Experiences — Get Batman: Arkham Shadow and a 3-Month Trial of Meta Quest+ Included

$500

Price

Revenue

#8 Shark NV360 Navigator Lift-Away Deluxe Upright Vacuum with Large Dust Cup Capacity, HEPA Filter, Swivel Steering, Upholstery Tool & Crevice Tool, Blue

$190

Price

Revenue

#9 Jackery Solar Generator 1000 v2 with 200W Solar Panel(2024 New),1070Wh Portable Power Station LiFePO4 Battery,1500W AC/100W USB-C Output,1Hr Fast Charge for Outdoor,Off-Grid Living,RV,Emergency

$1.3K

Price

Revenue

#10 Quick-Size Paper Towels, White, 16 Family Rolls = 40 Regular Rolls (2048 Sheets Total)

$43.9

Price

Revenue

#1 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$88

Price

$62.2M

Revenue

#2 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$122.2

Price

$54.9M

Revenue

#3 Dyson V8 Plus Cordless Vacuum, Silver/Nickel

$451.6

Price

$51.8M

Revenue

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OVERVIEW

amazon.com, the largest online store in the MARKETPLACE industry, had a revenue of $13,327,172,929 in August 2025 with a conversion rate of 7.00-7.50% and an average order value (AOV) of $50-75. It also recorded 2,711,651,630 sessions, the highest in its category, while the median revenue was $262,043, the highest AOV was $306, and the highest sessions were from amazon.com at 2,711,651,630, demonstrating strong performance metrics across the board.

amazon.com competitors

In August 2025, amazon.com leads the pack in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate among its competitors. With a revenue of $13,327,172,929 and 193,334,157 transactions, amazon.com outperforms ebay.com, walmart.com, etsy.com, target.com, and apple.com. While ebay.com boasts a higher AOV of $75-100 compared to amazon.com's $50-75, amazon.com's conversion rate of 7.00-7.50% is significantly higher than ebay.com's 4.00-4.50%. walmart.com, target.com, and apple.com also fall behind amazon.com in revenue, transactions, AOV, and conversion rate. etsy.com lags behind in all metrics compared to amazon.com. Overall, amazon.com maintains its dominance in the e-commerce market based on these performance metrics.

#1 ebay.com

2.4B

Revenue

671.7M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 walmart.com

2.9B

Revenue

512.8M

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

#3 etsy.com

569.3M

Revenue

410.8M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 target.com

959.8M

Revenue

189.9M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#5 homedepot.com

1.3B

Revenue

176M

Sessions

2.5-3.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.com vs top market performers

amazon.com

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Revenue share by device at amazon.com

In August large majority of sales on amazon.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.