amazon.com
Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.
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amazon.com Annual Revenue and Growth
amazon.com's annual sales on its online store amounted to $161.1B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.
amazon.com's monthly revenueOVER TIME
Over the past three months, amazon.com revenue has experienced decline of 3.2%, compared to the preceding three months.
Top products on amazon.comby revenue
amazon.com competitors
In May 2026, amazon.com generated an impressive revenue of $12,236,119,558 from 175,081,716 transactions across 2,668,424,650 sessions, with a conversion rate of 6.50-7.00% and an average order value (AOV) of $50-75. In comparison, ebay.com reported revenue of $2,133,965,891 with 27,120,075 transactions, and a lower conversion rate of 4.00-4.50%. walmart.com performed well with revenue of $3,345,065,061 and an AOV of $100-125 but still lagged behind amazon.com. target.com, with $1,977,227,855 in revenue and a conversion rate of 4.50-5.00%, had fewer sessions at 246,307,859. etsy.com and apple.com saw much lower revenues at $576,047,220 and $3,141,970,452, respectively, with both having low conversion rates of 1.50-2.00%. Overall, amazon.com significantly outperformed its competitors in all key metrics, establishing its dominance in the e-commerce landscape.
Revenue share by device at amazon.com
In May large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries amazon.com operates in
amazon.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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amazon.com channels
Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.
amazon.com Google Ads spend
Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
amazon.com devices
Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
