Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

amazon.com

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12.3B

Revenue

2.6B

Sessions

6.5-7.0%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com's revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced decline of 5.1%, compared to the preceding three months.

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amazon.com revenue decline for last six months

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Top products on amazon.comby revenue

#1 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$88

Price

$57M

Revenue

#2 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$123.4

Price

$43.8M

Revenue

#3 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple

$52

Price

$37M

Revenue

#4 Shark NV360 Navigator Lift-Away Deluxe Upright Vacuum with Large Dust Cup Capacity, HEPA Filter, Swivel Steering, Upholstery Tool & Crevice Tool, Blue

$182.1

Price

Revenue

#5 GE XWFE Refrigerator Water Filter | Certified to Reduce Lead, Sulfur, and 50+ Other Impurities | Replace Every 6 Months for Best Results | Pack of 1

$49.7

Price

Revenue

#6 Quick-Size Paper Towels, White, 16 Family Rolls = 40 Regular Rolls (2048 Sheets Total)

$43.5

Price

Revenue

#7 LEVOIT Cordless Vacuum Cleaner, Stick Vac with Tangle-Resistant Design, Up to 50 Minutes, Powerful Suction, Rechargeable, Lightweight, and Versatile for Carpet, Hard Floor, Pet Hair, Black & White

$200

Price

Revenue

#8 Vital Proteins Collagen Peptides Powder with Hyaluronic Acid and Vitamin C, Unflavored, 20 oz

$45.9

Price

Revenue

#9 Breville Barista Express Espresso Machine, Brushed Stainless Steel, BES870XL

$699.9

Price

Revenue

#10 Nespresso Capsules VertuoLine, Medium and Dark Roast Coffee, Variety Pack, Stormio, Odacio, Melozio, 30 Count, Brews 7.77 Ounce

$39

Price

Revenue

#1 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])

$88

Price

$57M

Revenue

#2 BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B

$123.4

Price

$43.8M

Revenue

#3 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple

$52

Price

$37M

Revenue

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OVERVIEW

In May 2025, amazon.com led the e-commerce and shopping marketplace with a revenue of $12,259,837,505, a conversion rate of 6.50-7.00%, and an average order value of $50-75. Amazon's sessions were recorded at 2,589,786,292, far exceeding the median of 140,161 in their category. Amazon.com showcased exceptional performance metrics, positioning itself as a leader in the industry.

amazon.com competitors

In May 2025, amazon.com maintained its position as a dominant player in the e-commerce market, generating a revenue of $12,259,837,505 from 178,880,882 transactions and 2,589,786,292 sessions. With an average order value (AOV) ranging between $50-75 and a conversion rate of 6.50-7.00%, amazon.com showcased its strong performance. Comparatively, walmart.com trailed behind with revenue of $3,109,186,579, 24,927,440 transactions, and 467,795,115 sessions. target.com, ebay.com, and etsy.com also showed significant figures, but with lower revenues and conversion rates. apple.com stood out with the highest AOV of $350-375, but the lowest conversion rate among the competitors. Overall, amazon.com's scale, revenue, and conversion rates set it apart from its competitors in the e-commerce industry in May 2025.

#1 ebay.com

2.2B

Revenue

648.5M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 walmart.com

3.1B

Revenue

467.8M

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

#3 etsy.com

523.1M

Revenue

405.2M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 target.com

881.8M

Revenue

168.8M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#5 homedepot.com

1.5B

Revenue

181.3M

Sessions

2.5-3.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

amazon.com vs top market performers

amazon.com

top retailers

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Revenue share by device at amazon.com

In May large majority of sales on amazon.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.