amazon.com
Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.
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amazon.com Annual Revenue and Growth
amazon.com's annual sales on its online store amounted to $161.1B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.
amazon.com's monthly revenueOVER TIME
Over the past three months, amazon.com revenue has experienced decline of 14%, compared to the preceding three months.
Top products on amazon.comby revenue
amazon.com competitors
In April 2026, amazon.com outperformed its competitors significantly, achieving a revenue of $12,423,430,725 with a conversion rate of 7.00-7.50%. In contrast, ebay.com generated $2,188,027,348, and walmart.com followed closely with $2,236,674,311. Both have lower conversion rates of 4.00-4.50% and 4.50-5.00%, respectively. etsy.com and target.com reported revenues of $574,001,644 and $788,334,033, with even lower conversion rates of 2.00-2.50% and 2.50-3.00%. apple.com achieved $3,302,487,338 in revenue, but its conversion rate was just 1.50-2.00%. Notably, while amazon.com had an Average Order Value (AOV) of $50-75, walmart.com's AOV reached $100-125, indicating a potential for higher spend per transaction, yet this did not translate to overall revenue or volume. Overall, amazon.com remains the clear leader in the e-commerce space.
Revenue share by device at amazon.com
In April large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries amazon.com operates in
amazon.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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amazon.com channels
Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.
amazon.com Google Ads spend
Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
amazon.com devices
Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
