amazon.com
Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.
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amazon.com Annual Revenue and Growth
amazon.com's annual sales on its online store amounted to $161.1B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.
amazon.com's monthly revenueOVER TIME
Over the past three months, amazon.com revenue has experienced decline of 20%, compared to the preceding three months.
Top products on amazon.comby revenue
amazon.com competitors
amazon.com outperforms its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate as of March 2026. With a revenue of $12,997,088,588, Amazon dominates over eBay ($2,478,129,663), Walmart ($2,636,699,449), Etsy ($597,494,261), Target ($1,016,274,824), and Apple ($3,840,721,471). In terms of transactions, Amazon boasts 190,241,501, compared to its competitors with significantly lower numbers. Similarly, Amazon's sessions at 2,537,121,103 far exceed those of its rivals. With an AOV of 50-75, Amazon is comparable to Etsy, while Walmart and Target have higher AOV. Amazon also leads in conversion rate with 7.00-7.50%, while its competitors range from 1.50-5.00%. Overall, Amazon's performance metrics position it as the top player in the e-commerce industry.
Revenue share by device at amazon.com
In March large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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amazon.com channels
Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.
amazon.com Google Ads spend
Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
amazon.com devices
Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
