Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for amazon.comamazon.com

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15.5B
Revenue
Jul 26
2.7B
Sessions
Jul 26
7.0-7.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Amazon.com is an online marketplace offering a wide selection of products ranging from electronics, books, and clothing to home goods and groceries. It provides a platform where consumers can browse and purchase items from various sellers. Additionally, Amazon offers services like music and video streaming, as well as e-books and audiobook downloads.

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amazon.com Annual Revenue and Growth

amazon.com's annual sales on its online store amounted to $161.1B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$161.1B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
amazon.com revenue by year

amazon.com's monthly revenueOVER TIME
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Over the past three months, amazon.com revenue has experienced growth of 7.5%, compared to the preceding three months.

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amazon.com revenue growth for last six months
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Top products on amazon.comby revenue

#1 Nintendo Switch 2 System
$449.5
Price
$76.1M
Revenue
#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])
$88
Price
$65.4M
Revenue
#3 Fairlife Core Power Elite 42g High Protein Milk Shakes, Ready to Drink for Workout Recovery, Chocolate, 14 Fl Oz (Pack of 12)
$52.1
Price
$37.7M
Revenue
#4 Momcozy KleanPal Pro Baby Bottle Washer - Sterilizer & Dryer Combo for Easy Cleaning - Bottle Washer Machine for All Bottles, Pump Parts & Baby Item Care - Save Time & Effort
$300
Price
Revenue
#5 everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple
$58.4
Price
Revenue
#6 Quick-Size Paper Towels, White, 16 Family Rolls = 40 Regular Rolls (2048 Sheets Total)
$45.2
Price
Revenue
#7 Meta Quest 3 512GB— Breakthrough Mixed Reality — Powerful Performance — Asgard’s Wrath 2 and Meta Quest+ Bundle
$538.3
Price
Revenue
#8 Meta Quest 3S 128GB — Dive into Mixed Reality — Unreal device. Unreal price. — Gorilla Tag Cardboard Hero Bundle — Amazon Exclusive
$326
Price
Revenue
#9 Bissell Little Green Mini Portable Carpet and Upholstery Deep Cleaner, Car/Auto Detailer, with HydroRinse Self-Cleaning Tool and 4" Tough Stain Tool, Tea Green, 4075
$98.7
Price
Revenue
#10 Samsung Galaxy S26, Unlocked Android Smartphone + $100 Gift Card, 256GB, Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, US 1 Year Warranty, Black
$1.3K
Price
Revenue
#1 Nintendo Switch 2 System
$449.5
Price
$76.1M
Revenue
#2 Nutrafol Women’s Balance Menopause Supplement, Clinically Proven Hair Growth Supplement for Visibly Thicker Hair and Scalp Coverage Through Menopause (1-Month Supply [Bottle])
$88
Price
$65.4M
Revenue
#3 Fairlife Core Power Elite 42g High Protein Milk Shakes, Ready to Drink for Workout Recovery, Chocolate, 14 Fl Oz (Pack of 12)
$52.1
Price
$37.7M
Revenue
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OVERVIEW
amazon.com reported a remarkable revenue of $15.5 billion for online sales in July 2026, far exceeding the average store in the marketplace category, which generates around $286,000 a month. With a conversion rate of 7.00-7.50%, amazon.com significantly outperforms the typical range of 0.93% to 4.53%. Its average order value (AOV) stands at $75-100, which is within the category's typical range of $61 to $308. Additionally, amazon.com saw an impressive 2.7 billion sessions, compared to the average store in the marketplace category's 134,000 sessions monthly.
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amazon.com competitors

In July 2026, amazon.com outperformed apple.com by a staggering $11.6 billion in revenue, totaling $15.5 billion compared to apple.com’s $3.9 billion. With 195.5 million transactions, amazon.com also leads walmart.com by 160.8 million transactions, which recorded 34.7 million. Additionally, amazon.com has 2.7 billion sessions, significantly surpassing ebay.com by 2 billion sessions, which only achieved 700.3 million. Both amazon.com and ebay.com share an AOV of $75-100, but amazon.com enjoys a conversion rate of 7.00-7.50%, while ebay.com trails at 4.00-4.50%. Overall, amazon.com dominates the online retail landscape, with clear advantages in revenue, transactions, and sessions over its competitors.

ebay.com screenshot
#1 ebay.com
2.6B
Revenue
700.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
walmart.com screenshot
#2 walmart.com
3.8B
Revenue
578M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
etsy.com screenshot
#3 etsy.com
644.3M
Revenue
458.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
target.com screenshot
#4 target.com
1.5B
Revenue
267M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
homedepot.com screenshot
#5 homedepot.com
1.6B
Revenue
214.5M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
amazon.com vs top market performers
amazon.com
top retailers
conversion rate vs average order value for amazon.com and its competitors
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Revenue share by device at amazon.com

In July large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on amazon.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries amazon.com operates in

amazon.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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amazon.com channels

Identify top traffic channels that drive growth for amazon.comand discover how performance of traffic channels has changed over time.

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amazon.com Google Ads spend

Evaluate amazon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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amazon.com devices

Review amazon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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amazon.com top markets

Explore amazon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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amazon.com country & global rank

Assess the ranking of amazon.com among other retailers within its primary country and worldwide.

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