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Jul 2025
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Home/Insights/Retailers/demoulin.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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28.3K
Revenue
11.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Demoulin.com is a website that provides various products for marching bands and performance ensembles. They sell a wide range of items such as marching band uniforms, color guard equipment, flags, poles, drums, footwear, and other accessories. The website offers a one-stop-shop for all the necessary items for marching groups.

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demoulin.com's revenueOVER TIME
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Over the past three months, demoulin.com revenue has experienced growth of 77%, compared to the preceding three months.

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demoulin.com revenue growth for last six months
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OVERVIEW
In July 2025, demoulin.com, an MUSIC website, generated $28,328 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The site had 11,504 sessions, falling below the median of 15,877 for the category. Compared to the largest store, reverb.com, demoulin.com's performance metrics are significantly lower, with reverb.com achieving $122,246,938 in revenue and 15,735,439 sessions. However, demoulin.com's metrics are within the normal range for the MUSIC industry, which has a median revenue of $50,773, a conversion rate range of 0.69%-3.54%, and an AOV range of $53-$653.
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demoulin.com competitors

In July 2025, demoulin.com had a revenue of $28,328 with 263 transactions and 11,504 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, demoulin.com falls slightly behind in revenue compared to stanbury.com, which had a revenue of $28,490 with 162 transactions and 6,634 sessions, and a higher AOV of $175-200. However, demoulin.com outperforms guardcloset.com in revenue, transactions, and sessions, as guardcloset.com recorded $30,835 in revenue with 116 transactions and 7,659 sessions, but had a higher AOV of $250-275. dancesoph.com lags significantly behind demoulin.com with only $7,703 in revenue, 119 transactions, and 3,602 sessions, despite having a higher conversion rate of 3.00-3.50%. Overall, demoulin.com demonstrates strong performance in the online market compared to its competitors in July 2025.

stanbury.com screenshot
#1 stanbury.com
28.5K
Revenue
6.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
guardcloset.com screenshot
#2 guardcloset.com
30.8K
Revenue
7.7K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
dancesoph.com screenshot
#3 dancesoph.com
7.7K
Revenue
3.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
demoulin.com vs top market performers
demoulin.com
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conversion rate vs average order value for demoulin.com and its competitors
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Revenue share by device at demoulin.com

In July large majority of sales on demoulin.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In July large majority of sales on demoulin.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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demoulin.com channels

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demoulin.com Google Ads spend

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demoulin.com devices

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demoulin.com top markets

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demoulin.com country & global rank

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