Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/demoulin.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for demoulin.comdemoulin.com

Start benchmarking for free
Sign in with GoogleSign up with Google
11.2K
Revenue
Jan 26
6.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
Loading...

Demoulin.com is a website that provides various products for marching bands and performance ensembles. They sell a wide range of items such as marching band uniforms, color guard equipment, flags, poles, drums, footwear, and other accessories. The website offers a one-stop-shop for all the necessary items for marching groups.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

demoulin.com Annual Revenue and Growth

demoulin.com's annual sales on its online store amounted to $241.5K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$241.5K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
demoulin.com revenue by year

demoulin.com's monthly revenueOVER TIME
View real-time data

Over the past three months, demoulin.com revenue has experienced decline of 37%, compared to the preceding three months.

View real-time data
demoulin.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, demoulin.com, operating in the arts and entertainment/music sector, generated $11,169 in online sales with a conversion rate of 1.50-2.00%, below the industry median of 3.49%. Its average order value (AOV) ranged from $75-100, significantly lower than the high of $727 seen in the industry. The site recorded 6,644 sessions, compared to the median of 15,617 and far behind reverb.com's leading 16,335,863 sessions, highlighting demoulin's challenges in engagement and sales performance within a competitive marketplace where the top competitor achieved an impressive $104,422,429 in revenue.
Read more

demoulin.com competitors

In January 2026, demoulin.com had a revenue of $11,169 with 120 transactions and 6,644 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. In comparison, stanbury.com generated $16,941 in revenue from 81 transactions and 4,938 sessions, with an AOV of $200-$225 and a similar conversion rate of 1.50-2.00%. On the other hand, guardcloset.com outperformed both demoulin.com and stanbury.com with a revenue of $38,092, 126 transactions, and 6,843 sessions. Their AOV was significantly higher at $300-$325, but the conversion rate remained at 1.50-2.00%. Overall, demoulin.com falls behind its competitors in terms of revenue and average order value, but maintains a similar conversion rate.

stanbury.com screenshot
#1 stanbury.com
16.9K
Revenue
4.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
guardcloset.com screenshot
#2 guardcloset.com
38.1K
Revenue
6.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
demoulin.com vs top market performers
demoulin.com
top retailers
conversion rate vs average order value for demoulin.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at demoulin.com

In January large majority of sales on demoulin.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.

In January large majority of sales on demoulin.com, 89% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 11% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

demoulin.com channels

Identify top traffic channels that drive growth for demoulin.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

demoulin.com Google Ads spend

Evaluate demoulin.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

demoulin.com devices

Review demoulin.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

demoulin.com top markets

Explore demoulin.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

demoulin.com country & global rank

Assess the ranking of demoulin.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard