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Jun 2025
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Home/Insights/Retailers/guardcloset.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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37.7K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
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guardcloset.com is an online platform dedicated to selling a wide range of security-related products, equipment, and uniforms. The website provides an assortment of items such as security clothing, accessories, footwear, self-defense tools, and badges. It offers a convenient and reliable source for shoppers seeking security-related merchandise.

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guardcloset.com's revenueOVER TIME
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Over the past three months, guardcloset.com revenue has experienced growth of 132%, compared to the preceding three months.

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guardcloset.com revenue growth for last six months
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OVERVIEW
In June 2025, guardcloset.com, an MUSIC industry store, generated $37,738 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $275-300. Compared to the industry median revenue of $46,453, guardcloset.com's performance falls slightly below. The store with the highest revenue in the category is reverb.com at $130,071,876. guardcloset.com had 6,366 sessions, while the highest sessions were recorded by reverb.com at 14,793,843. Overall, guardcloset.com's performance metrics for June 2025 show steady growth but room for improvement in conversion rate and AOV.
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guardcloset.com competitors

In June 2025, guardcloset.com, with a revenue of $37,738 from 129 transactions and 6,366 sessions, has an average order value (AOV) ranging from $275 to $300 and a conversion rate of 2.00-2.50%. Compared to its competitors, guardcloset.com falls behind demoulin.com, which generated $49,189 in revenue from 442 transactions and 19,615 sessions with an AOV of $100-$125 and the same conversion rate. stanbury.com also outperformed guardcloset.com, with $40,622 in revenue from 186 transactions and 7,971 sessions, boasting a higher AOV of $200-$225 while sharing the same conversion rate. However, guardcloset.com surpasses dancesoph.com, which only garnered $3,966 in revenue from 60 transactions and 1,849 sessions with a lower AOV of $50-$75 but a higher conversion rate of 3.00-3.50%. guardcloset.com may need to focus on increasing revenue and sessions to compete effectively with its rivals.

stanbury.com screenshot
#1 stanbury.com
40.6K
Revenue
8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
dancesoph.com screenshot
#2 dancesoph.com
4K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
demoulin.com screenshot
#3 demoulin.com
49.2K
Revenue
19.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
guardcloset.com vs top market performers
guardcloset.com
top retailers
conversion rate vs average order value for guardcloset.com and its competitors
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Revenue share by device at guardcloset.com

In June large majority of sales on guardcloset.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In June large majority of sales on guardcloset.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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guardcloset.com channels

Identify top traffic channels that drive growth for guardcloset.comand discover how performance of traffic channels has changed over time.

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guardcloset.com Google Ads spend

Evaluate guardcloset.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guardcloset.com devices

Review guardcloset.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guardcloset.com top markets

Explore guardcloset.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guardcloset.com country & global rank

Assess the ranking of guardcloset.com among other retailers within its primary country and worldwide.

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