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Jul 2025
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Home/Insights/Retailers/guardcloset.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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30.8K
Revenue
7.7K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
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guardcloset.com is an online platform dedicated to selling a wide range of security-related products, equipment, and uniforms. The website provides an assortment of items such as security clothing, accessories, footwear, self-defense tools, and badges. It offers a convenient and reliable source for shoppers seeking security-related merchandise.

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guardcloset.com's revenueOVER TIME
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Over the past three months, guardcloset.com revenue has experienced growth of 185%, compared to the preceding three months.

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guardcloset.com revenue growth for last six months
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OVERVIEW
In July 2025, guardcloset.com, an MUSIC industry website, generated $30,835 in online sales with a conversion rate of 1.50-2.00% and an average order value of $250-275. This performance falls below the industry median revenue of $50,773, with a lower conversion rate than the industry's high of 3.54% and a lower AOV compared to the high of $653. Despite attracting 7,659 sessions, guardcloset.com lags behind the industry's median of 15,877 sessions. The leading online store in the category, reverb.com, achieved $122,246,938 in revenue and 15,735,439 sessions in the same period.
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guardcloset.com competitors

In July 2025, guardcloset.com, with a revenue of $30,835 and 116 transactions from 7,659 sessions, boasts an average order value (AOV) of $250-$275 and a conversion rate of 1.50-2.00%. Compared to its competitors, stanbury.com falls slightly behind with $28,490 in revenue, 162 transactions from 6,634 sessions, an AOV of $175-$200, and a higher conversion rate of 2.00-2.50%. dancesoph.com lags significantly with only $7,703 in revenue, 119 transactions from 3,602 sessions, a low AOV of $50-$75, but an impressive conversion rate of 3.00-3.50%. demoulin.com comes close to guardcloset.com with $28,328 in revenue, 263 transactions from 11,504 sessions, an AOV of $100-$125, and a conversion rate of 2.00-2.50%. guardcloset.com shows strength in revenue and AOV, although it may benefit from improving its conversion rate to compete more closely with stanbury.com and demoulin.com.

stanbury.com screenshot
#1 stanbury.com
28.5K
Revenue
6.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
dancesoph.com screenshot
#2 dancesoph.com
7.7K
Revenue
3.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
demoulin.com screenshot
#3 demoulin.com
28.3K
Revenue
11.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
guardcloset.com vs top market performers
guardcloset.com
top retailers
conversion rate vs average order value for guardcloset.com and its competitors
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Revenue share by device at guardcloset.com

In July large majority of sales on guardcloset.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In July large majority of sales on guardcloset.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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guardcloset.com channels

Identify top traffic channels that drive growth for guardcloset.comand discover how performance of traffic channels has changed over time.

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guardcloset.com Google Ads spend

Evaluate guardcloset.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guardcloset.com devices

Review guardcloset.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guardcloset.com top markets

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guardcloset.com country & global rank

Assess the ranking of guardcloset.com among other retailers within its primary country and worldwide.

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