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May 2025
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Home/Insights/Retailers/guardcloset.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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12.4K
Revenue
2.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
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guardcloset.com is an online platform dedicated to selling a wide range of security-related products, equipment, and uniforms. The website provides an assortment of items such as security clothing, accessories, footwear, self-defense tools, and badges. It offers a convenient and reliable source for shoppers seeking security-related merchandise.

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guardcloset.com's revenueOVER TIME
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Over the past three months, guardcloset.com revenue has experienced decline of 3%, compared to the preceding three months.

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guardcloset.com revenue decline for last six months
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OVERVIEW
In May 2025, guardcloset.com in the MUSIC industry had a revenue of $12,400, conversion rate of 1.00-1.50%, AOV of $275-300, and 2,874 sessions. Compared to the median revenue of $42,905, the site falls below average, but significantly below the largest online store, reverb.com, which had a revenue of $108,380,376. guardcloset.com's conversion rate and AOV also fall below the high end of the spectrum, while its number of sessions is lower than the median in the industry at 12,845, with the highest being 15,539,607 for reverb.com.
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guardcloset.com competitors

In May 2025, guardcloset.com reported a revenue of $12,400 with 42 transactions and 2,874 sessions, boasting an average order value (AOV) of $275-300 and a conversion rate of 1.00-1.50%. In comparison, dancesoph.com generated $13,438 in revenue from 215 transactions and 4,830 sessions, with a lower AOV of $50-75 but a higher conversion rate of 4.00-4.50%. stanbury.com outperformed guardcloset.com with $33,457 in revenue from 152 transactions and 6,983 sessions, a higher AOV of $200-225, and a conversion rate of 2.00-2.50%. demoulin.com also surpassed guardcloset.com, earning $16,349 in revenue from 143 transactions and 7,303 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. guardcloset.com has room for growth in terms of revenue, transactions, and conversion rate compared to its competitors in the industry.

stanbury.com screenshot
#1 stanbury.com
33.5K
Revenue
7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
dancesoph.com screenshot
#2 dancesoph.com
13.4K
Revenue
4.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
demoulin.com screenshot
#3 demoulin.com
16.3K
Revenue
7.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
guardcloset.com vs top market performers
guardcloset.com
top retailers
conversion rate vs average order value for guardcloset.com and its competitors
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Revenue share by device at guardcloset.com

In May large majority of sales on guardcloset.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.

In May large majority of sales on guardcloset.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.
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guardcloset.com channels

Identify top traffic channels that drive growth for guardcloset.comand discover how performance of traffic channels has changed over time.

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guardcloset.com Google Ads spend

Evaluate guardcloset.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guardcloset.com devices

Review guardcloset.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guardcloset.com top markets

Explore guardcloset.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guardcloset.com country & global rank

Assess the ranking of guardcloset.com among other retailers within its primary country and worldwide.

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