Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for dghair.comdghair.com

Start benchmarking for free
Sign in with GoogleSign up with Google
16.1K
Revenue
Mar 26
5K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
Loading...

The website dghair.com offers a variety of hair-related products. They sell hair extensions, wigs, hairpieces, and accessories. Customers can purchase different types of human hair extensions, synthetic wigs, and clip-in hairpieces. Additionally, the website provides accessories like glue, tapes, and tools for hair maintenance and styling.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dghair.com Annual Revenue and Growth

dghair.com's annual sales on its online store amounted to $573.3K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$573.3K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dghair.com revenue by year

dghair.com's monthly revenueOVER TIME
View real-time data

Over the past three months, dghair.com revenue has experienced decline of 72%, compared to the preceding three months.

View real-time data
dghair.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, dghair.com generated $16,126 in online sales, significantly below the BEAUTY AND COSMETICS median of $47,335, with a conversion rate of 2.50-3.00%, slightly under the category high of 4.7%. The average order value (AOV) ranged from $100-125, also lower than the high of $190, while the site attracted 4,980 sessions, far beneath the median of 20,520 in its industry. This performance illustrates dghair.com's challenges in competition against major players like ulta.com and sephora.com, highlighting the need for strategic improvements to boost sales and customer engagement.
Read more

dghair.com competitors

In March 2026, dghair.com outperformed its competitors in terms of revenue with $16,126, followed by byljonesproducts.com with $9,660 and 12benefits.com with $1,689. In the number of transactions, dghair.com had 132, byljonesproducts.com had 169, and 12benefits.com had 23. In terms of sessions, dghair.com had 4,980, byljonesproducts.com had 4,478, and 12benefits.com had 989. dghair.com had an Average Order Value (AOV) range of $100-125, while byljonesproducts.com and 12benefits.com had an AOV range of $50-75. Lastly, in conversion rates, dghair.com had a range of 2.50-3.00%, byljonesproducts.com had a range of 3.50-4.00%, and 12benefits.com had a range of 2.00-2.50%. Overall, dghair.com showed strong performance compared to its competitors across various metrics.

byljonesproducts.com screenshot
#1 byljonesproducts.com
9.7K
Revenue
4.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
12benefits.com screenshot
#2 12benefits.com
1.7K
Revenue
989
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
dghair.com vs top market performers
dghair.com
top retailers
conversion rate vs average order value for dghair.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dghair.com

In March large majority of sales on dghair.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In March large majority of sales on dghair.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dghair.com channels

Identify top traffic channels that drive growth for dghair.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dghair.com Google Ads spend

Evaluate dghair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dghair.com devices

Review dghair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dghair.com top markets

Explore dghair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dghair.com country & global rank

Assess the ranking of dghair.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard