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Aug 2025
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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51.7K
Revenue
Aug 25
8.2K
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$200-225
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $947K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$947K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced decline of 42%, compared to the preceding three months.

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discoverytoys.us revenue decline for last six months
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OVERVIEW
In August 2025, discoverytoys.us, operating in the HOME AND GARDEN industry, generated $51,734 in online sales, with a conversion rate of 2.50-3.00% and an AOV of $200-225. This performance falls below the median revenue of $117,963 and sessions of 36,030 in the industry. The top performer in this category is homedepot.com with revenue of $1,348,693,052 and sessions of 175,975,033. The conversion rate and AOV of discoverytoys.us are also lower compared to the best performers, indicating potential areas for improvement in their online sales strategy.
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discoverytoys.us competitors

In August 2025, discoverytoys.us reported a revenue of $51,734 with 235 transactions and 8,174 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 2.50-3.00%. When compared to its competitors, discoverytoys.us falls behind in terms of revenue and sessions. fatbraintoys.com leads the pack with a revenue of $1,121,003 and 439,747 sessions, showcasing a lower AOV of $50-$75 but a higher conversion rate of 4.00-4.50%. jaxandbones.com also outperforms discoverytoys.us with a revenue of $63,315, 329 transactions, and 5,464 sessions, offering a higher AOV of $175-$200 and an impressive conversion rate of 6.00-6.50%. While discoverytoys.us aligns closely with iplayilearntoys.com in terms of revenue and conversion rate, it lags behind in sessions and AOV. Overall, discoverytoys.us could benefit from increasing its sessions and potentially adjusting its AOV to match or exceed competitors' performance levels.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1.1M
Revenue
439.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
63.3K
Revenue
5.5K
Sessions
6.0-6.5%
Conv. rate
$175-200
AOV
elc.co.uk screenshot
#3 elc.co.uk
223.6K
Revenue
217.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
12.9K
Revenue
4.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
62.7K
Revenue
39.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In August large majority of sales on discoverytoys.us, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on discoverytoys.us, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

Explore discoverytoys.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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discoverytoys.us country & global rank

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