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Jan 2026
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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82.3K
Revenue
Jan 26
16.3K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $850.6K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$850.6K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced growth of 78%, compared to the preceding three months.

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discoverytoys.us revenue growth for last six months
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OVERVIEW
In January 2026, discoverytoys.us generated $82,350 in online sales, below the home_and_garden median of $122,772, with a conversion rate between 2.00-2.50%, lagging behind the high of 3.41%. Its average order value (AOV) ranged from $200 to $225, well below the high AOV of $677 in the industry. The site recorded 16,290 sessions, significantly fewer than the median of 34,453 and far behind the leader, homedepot.com, which boasts 138,848,672 sessions. Overall, these metrics suggest room for improvement in both revenue and engagement compared to industry benchmarks.
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discoverytoys.us competitors

In January 2026, discoverytoys.us generated a revenue of $82,350 from 402 transactions and 16,290 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 2.00-2.50%. Compared to its competitors, fatbraintoys.com had significantly higher revenue of $826,447 with 16,006 transactions and 340,308 sessions, but a lower AOV of $50-75 and a higher conversion rate of 4.50-5.00%. jaxandbones.com had a revenue of $42,401 from 270 transactions and 5,625 sessions, with a higher AOV of $150-175 and a comparable conversion rate of 4.50-5.00%. discoverytoys.us outperformed iplayilearntoys.com and smartkidsplanet.com in terms of revenue, transactions, sessions, and AOV, but had a slightly lower conversion rate compared to these competitors. discoverytoys.us fell behind elc.co.uk in terms of revenue and sessions, with a lower AOV and conversion rate as well.

fatbraintoys.com screenshot
#1 fatbraintoys.com
826.4K
Revenue
340.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
42.4K
Revenue
5.6K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
elc.co.uk screenshot
#3 elc.co.uk
163.7K
Revenue
218K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
13.9K
Revenue
6.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
63K
Revenue
49.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In January large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

Explore discoverytoys.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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discoverytoys.us country & global rank

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