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Dec 2025
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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123.3K
Revenue
Dec 25
24.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $947K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$947K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced growth of 80%, compared to the preceding three months.

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discoverytoys.us revenue growth for last six months
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OVERVIEW
In December 2025, discoverytoys.us, operating in the home_and_garden sector, achieved online sales revenue of $123,273, surpassing the industry median of $114,229, though significantly lower than the $1.5 billion generated by the top competitor, homedepot.com. The website maintained a conversion rate between 2.50-3.00%, slightly below the high of 3.32% for the industry, and an average order value (AOV) of $175-200, far below the industry high of $667. With 24,795 sessions, discoverytoys.us fell short of the median of 33,723, highlighting opportunities for growth in traffic and sales performance.
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discoverytoys.us competitors

In December 2025, discoverytoys.us generated a revenue of $123,273 with 630 transactions and 24,795 sessions, boasting an average order value (AOV) range of $175-200 and a conversion rate of 2.50-3.00%. Compared to its competitors, discoverytoys.us falls behind in revenue when looking at fatbraintoys.com, which generated $4,616,732 with 95,016 transactions and 1,201,910 sessions. Fat Brain Toys also had a higher conversion rate of 7.50-8.00%, indicating a more effective sales strategy. jaxandbones.com, on the other hand, had similar revenue to discoverytoys.us but with a higher conversion rate of 5.00-5.50%. It's clear that discoverytoys.us may need to focus on improving its conversion rate to remain competitive in the market.

fatbraintoys.com screenshot
#1 fatbraintoys.com
4.6M
Revenue
1.2M
Sessions
7.5-8.0%
Conv. rate
$25-50
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
65.4K
Revenue
7.6K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
elc.co.uk screenshot
#3 elc.co.uk
437.5K
Revenue
387.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
13K
Revenue
6.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
154.4K
Revenue
120.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In December large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

Explore discoverytoys.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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discoverytoys.us country & global rank

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