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Nov 2025
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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112.3K
Revenue
Nov 25
19K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $947K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$947K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced growth of 68%, compared to the preceding three months.

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discoverytoys.us revenue growth for last six months
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OVERVIEW
In November 2025, discoverytoys.us generated $112,347 in online sales, slightly below the home and garden industry's median of $122,040, with a conversion rate of 2.50-3.00%, below the industry high of 3.53%. Their average order value (AOV) ranged from $200-225, well under the industry's high of $672. The site recorded 19,006 sessions, significantly lower than the median of 32,500 in the category, with the largest competitor, homedepot.com, boasting $1.6 billion in revenue and over 171 million sessions, highlighting the competitive landscape of the home and garden market.
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discoverytoys.us competitors

In November 2025, discoverytoys.us generated $112,347 in revenue from 512 transactions and 19,006 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 2.50-3.00%. Compared to its competitors, fatbraintoys.com leads the pack with a revenue of $4,571,375 from 85,666 transactions and over 1 million sessions, boasting an AOV of $50-$75 and a conversion rate of 8.00-8.50%. jaxandbones.com follows with $47,250 in revenue from 267 transactions and 4,685 sessions, a higher AOV of $175-$200, and a conversion rate of 5.50-6.00%. While discoverytoys.us falls behind in revenue compared to these top competitors, it holds its own in terms of AOV and conversion rate, showcasing its efficiency in generating revenue per transaction and session.

fatbraintoys.com screenshot
#1 fatbraintoys.com
4.6M
Revenue
1.1M
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
47.3K
Revenue
4.7K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
elc.co.uk screenshot
#3 elc.co.uk
578.7K
Revenue
385.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
6.6K
Revenue
2.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
110.9K
Revenue
68.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In November large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

Explore discoverytoys.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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discoverytoys.us country & global rank

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