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Sep 2025
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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69.1K
Revenue
Sep 25
11.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $947K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$947K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced decline of 20%, compared to the preceding three months.

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discoverytoys.us revenue decline for last six months
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OVERVIEW
In September 2025, discoverytoys.us generated $69,120 in online sales with a conversion rate between 2.50-3.00%, below the home_and_garden median of $113,901 and the high of 3.36%. Its average order value (AOV) ranged from $200-225, significantly lower than the high AOV of $677 in the category. The site attracted 11,165 sessions, compared to the median of 32,433 and the industry leader, homedepot.com, with 148,597,767 sessions, indicating opportunities for growth in traffic and revenue performance within the competitive home and garden sector.
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discoverytoys.us competitors

When comparing discoverytoys.us to its competitors in September 2025, we can see that discoverytoys.us had a revenue of $69,120 with 309 transactions and 11,165 sessions. The average order value (AOV) ranged from $200-$225, with a conversion rate of 2.50-3.00%. In contrast, fatbraintoys.com led the pack with a revenue of $1,347,955, 22,042 transactions, and 418,339 sessions. Their AOV was lower at $50-$75, but their conversion rate was higher at 5.00-5.50%. jaxandbones.com and iplayilearntoys.com had similar conversion rates to discoverytoys.us, but with varying revenue and transaction numbers. elc.co.uk had a lower conversion rate but a higher revenue and transaction count. smartkidsplanet.com had a similar conversion rate and AOV to discoverytoys.us, but with fewer transactions and sessions. Overall, discoverytoys.us falls within the competitive range but could potentially increase revenue and transactions by improving AOV and conversion rate.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1.3M
Revenue
418.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
54.7K
Revenue
5.3K
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
elc.co.uk screenshot
#3 elc.co.uk
234.3K
Revenue
219K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
16.2K
Revenue
5.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
49.7K
Revenue
30.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In September large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

Explore discoverytoys.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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discoverytoys.us country & global rank

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