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Apr 2026
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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52.3K
Revenue
Apr 26
13.6K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $850.6K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$850.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced decline of 72%, compared to the preceding three months.

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discoverytoys.us revenue decline for last six months
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OVERVIEW
In April 2026, discoverytoys.us generated $52,306 in online sales, significantly below the home and garden industry median of $116,511, with a conversion rate between 2.00-2.50%, lagging behind the industry high of 3.31%. Their average order value (AOV) ranged from $150-175, notably lower than the industry's peak of $676. The site attracted 13,591 sessions, a fraction of the median 34,309, and far less than homedepot.com’s leading 184,735,892 sessions, indicating opportunities for improvement in customer engagement and sales performance in the competitive home and garden market.
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discoverytoys.us competitors

In April 2026, fatbraintoys.com outperformed discoverytoys.us with significant revenue of $691,421, driven by 15,620 transactions across 351,638 sessions, achieving a conversion rate of 4.00-4.50%. In contrast, discoverytoys.us generated $52,306 from 308 transactions with 13,591 sessions and a conversion rate of 2.00-2.50%. jaxandbones.com also had a commendable performance, recording $36,577 in revenue from 218 transactions over 4,872 sessions, mirroring discoverytoys.us's AOV of $150-175 but achieving a higher conversion rate of 4.00-4.50%. elc.co.uk generated $151,796 from 2,446 transactions, though it had a lower AOV of $50-75 and a conversion rate of 1.50-2.00%. Meanwhile, iplayilearntoys.com and smartkidsplanet.com lagged behind in revenue, with $10,442 and $45,491 respectively, and lower AOVs and conversion rates. Overall, discoverytoys.us competes in a challenging landscape with varied performance metrics across its competitors.

fatbraintoys.com screenshot
#1 fatbraintoys.com
691.4K
Revenue
351.6K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
36.6K
Revenue
4.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
elc.co.uk screenshot
#3 elc.co.uk
151.8K
Revenue
155.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
10.4K
Revenue
4.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
45.5K
Revenue
44K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In April large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

Explore discoverytoys.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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discoverytoys.us country & global rank

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