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May 2026
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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54.9K
Revenue
May 26
11.3K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$225-250
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $850.6K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$850.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced decline of 44%, compared to the preceding three months.

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discoverytoys.us revenue decline for last six months
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OVERVIEW
In May 2026, discoverytoys.us generated $54,909 in online sales, significantly below the home and garden industry's median revenue of $120,627, with a conversion rate between 2.00-2.50%, trailing behind the high benchmark of 3.47%. Its average order value (AOV) ranged from $225 to $250, which is lower than the category's high of $688, while the site attracted 11,337 sessions, markedly less than the median of 34,297 in its sector and dwarfed by homedepot.com's staggering 184,815,510 sessions, indicating room for growth in visibility and sales performance within the competitive landscape.
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discoverytoys.us competitors

In May 2026, discoverytoys.us reported a revenue of $54,909 with 242 transactions and an average order value (AOV) of $225-250. In contrast, fatbraintoys.com significantly outperformed with $1,118,582 in revenue from 24,029 transactions, showcasing an AOV of $25-50 and a conversion rate of 5.50-6.00%. jaxandbones.com also surpassed discoverytoys.us in revenue, generating $46,930 from 265 transactions and an AOV of $175-200, alongside a conversion rate of 4.50-5.00%. Meanwhile, elc.co.uk and smartkidsplanet.com lagged, with revenues of $206,105 and $113,154, respectively, but they had lower AOVs ($75-100 and $100-125) and comparable conversion rates of 1.50-2.00%. Additionally, iplayilearntoys.com generated a modest $7,731 from 73 transactions. Overall, while discoverytoys.us maintains a high AOV, it faces tough competition in both revenue and conversion efficiency from its peers.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1.1M
Revenue
419.8K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
46.9K
Revenue
5.6K
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
elc.co.uk screenshot
#3 elc.co.uk
206.1K
Revenue
150.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
7.7K
Revenue
2.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
113.2K
Revenue
51.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In May large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries discoverytoys.us operates in

discoverytoys.us is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

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discoverytoys.us country & global rank

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