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Oct 2025
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Home/Insights/Retailers/discoverytoys.us
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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57.7K
Revenue
Oct 25
11.1K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Discoverytoys.us is a website that offers a wide selection of educational and engaging toys for children. These toys aim to promote learning, development, and creativity. Customers can find various types of games, puzzles, books, and hands-on toys designed to enhance cognitive, motor, and social skills in children of different age groups.

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discoverytoys.us Annual Revenue and Growth

discoverytoys.us's annual sales on its online store amounted to $947K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$947K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
discoverytoys.us revenue by year

discoverytoys.us's monthly revenueOVER TIME
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Over the past three months, discoverytoys.us revenue has experienced growth of 6.9%, compared to the preceding three months.

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discoverytoys.us revenue growth for last six months
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OVERVIEW
In October 2025, discoverytoys.us generated $57,699 in online sales with a conversion rate of 2.00-2.50%, falling below the home and garden industry's median revenue of $117,921 and high conversion rate of 3.47%. The Average Order Value (AOV) ranged from $200-225, significantly lower than the high AOV of $676 in the category, while sessions totaled 11,137, far below the median of 30,856 and the leader homedepot.com, which saw an impressive 152,722,965 sessions, highlighting opportunities for growth in both revenue and traffic within the competitive home and garden market.
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discoverytoys.us competitors

In October 2025, when comparing discoverytoys.us to its competitors, it is evident that discoverytoys.us falls behind in terms of revenue generation. While discoverytoys.us recorded a revenue of $57,699 with 265 transactions and 11,137 sessions, competitors like fatbraintoys.com generated a significantly higher revenue of $1,732,438 with 30,504 transactions and 443,231 sessions. Similarly, jaxandbones.com, iplayilearntoys.com, and smartkidsplanet.com also outperformed discoverytoys.us in terms of revenue, transactions, and sessions. However, discoverytoys.us did show competitive average order values and conversion rates within the range of its competitors. Overall, discoverytoys.us may need to focus on increasing its revenue and transactions to match the performance of its competitors in the toy industry.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1.7M
Revenue
443.2K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
jaxandbones.com screenshot
#2 jaxandbones.com
47.7K
Revenue
4.8K
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
elc.co.uk screenshot
#3 elc.co.uk
343.5K
Revenue
243K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
iplayilearntoys.com screenshot
#4 iplayilearntoys.com
5.8K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
smartkidsplanet.com screenshot
#5 smartkidsplanet.com
63.4K
Revenue
40.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
discoverytoys.us vs top market performers
discoverytoys.us
top retailers
conversion rate vs average order value for discoverytoys.us and its competitors
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Revenue share by device at discoverytoys.us

In October large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on discoverytoys.us, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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discoverytoys.us channels

Identify top traffic channels that drive growth for discoverytoys.usand discover how performance of traffic channels has changed over time.

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discoverytoys.us Google Ads spend

Evaluate discoverytoys.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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discoverytoys.us devices

Review discoverytoys.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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discoverytoys.us top markets

Explore discoverytoys.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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discoverytoys.us country & global rank

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