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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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363.9K
Revenue
245.2K
Sessions
1.5-2.0%
Conversion rate
$75-100
Average order value
Online only revenue for elc.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.

elc.co.uk’s revenueOVER TIME
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Over the past three months, elc.co.uk revenue has experienced growth of 27%, compared to the preceding three months.

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elc.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, elc.co.uk, a CHILDCARE industry website, recorded online sales revenue of $363,909 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. Compared to the industry median revenue of $57,552, elc.co.uk performed well. However, babylist.com emerged as the largest online store in the CHILDCARE category with revenue of $75,186,544. Despite elc.co.uk's session count of 245,247 falling short of babylist.com's 9,942,223, it exceeded the median sessions in the CHILDCARE industry of 22,318. The website's metrics demonstrate its strong performance within the sector.
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elc.co.uk competitors

When comparing elc.co.uk to its competitors in the toy and baby products industry, we see that elc.co.uk has a revenue of £363,909 with 4,021 transactions and 245,247 sessions in September 2024. Its average order value (AOV) falls between £75-£100, and its conversion rate is between 1.50%-2.00%. In contrast, fatbraintoys.com has a significantly higher revenue of £2,452,115 with 26,004 transactions and 431,025 sessions, boasting a conversion rate of 6.00%-6.50%. babylist.com leads in revenue with £75,186,544 and 321,940 transactions, with an AOV of £225-£250 and a conversion rate of 3.00%-3.50%. Overall, elc.co.uk falls behind its competitors in terms of revenue and transactions but remains competitive in terms of conversion rate and AOV. The competition in this industry is fierce, with each competitor excelling in different metrics.

#1 fatbraintoys.com
2.5M
Revenue
431K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
#2 mulberrybush.co.uk
173.1K
Revenue
65.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#3 smythstoys.com
31.1M
Revenue
11.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#4 theworks.co.uk
1.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$0-25
AOV
#5 gltc.co.uk
576.7K
Revenue
168.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
elc.co.uk vs top market performers
elc.co.uk
top retailers
conversion rate vs average order value for elc.co.uk and its competitors
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elc.co.uk brandsby revenue

1
Logo for addo playAddo Play
2
Logo for mattelMattel
3
Logo for mattel toysMattel Toys

elc.co.uk categoriesby revenue

1
Toy Playsets
2
Baby Toys & Activity Equipment
3
Stuffed Animals
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brands overtime comparison

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elc.co.uk channels

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elc.co.uk Google Ads spend

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elc.co.uk devices

Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elc.co.uk top markets

Explore elc.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elc.co.uk country & global rank

Assess the ranking of elc.co.uk among other retailers within its primary country and worldwide.

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