elc.co.uk
ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.
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elc.co.uk Annual Revenue and Growth
elc.co.uk's annual sales on its online store amounted to $3.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
elc.co.uk's monthly revenueOVER TIME
Over the past three months, elc.co.uk revenue has experienced growth of 24%, compared to the preceding three months.
elc.co.uk competitors
In July 2026, fatbraintoys.com outperformed elc.co.uk with a revenue of $1.4 million and 22,500 transactions, significantly surpassing elc.co.uk's $190,000 and 2,313 transactions. Additionally, fatbraintoys.com recorded 420,000 sessions, compared to elc.co.uk’s 182,000, showcasing a stronger online presence. While elc.co.uk’s average order value (AOV) ranges from $75-100, fatbraintoys.com maintains a lower AOV of $50-75 but compensates with a conversion rate of 5.00-5.50%, far exceeding elc.co.uk’s 1.00-1.50%. The competitors, including theworks.co.uk and babylist.com, also lead in metrics; babylist.com, for instance, boasts a staggering revenue of $107.3 million, leaving elc.co.uk trailing by $107.1 million. Overall, elc.co.uk ranks fifth out of six competitors, demonstrating the challenges it faces in this competitive landscape.
Revenue share by device at elc.co.uk
In July large majority of sales on elc.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elc.co.uk channels
Identify top traffic channels that drive growth for elc.co.ukand discover how performance of traffic channels has changed over time.
elc.co.uk Google Ads spend
Evaluate elc.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elc.co.uk devices
Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
