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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for elc.co.ukelc.co.uk

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200.6K
Revenue
182.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.

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elc.co.uk's revenueOVER TIME
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Over the past three months, elc.co.uk revenue has experienced growth of 5.2%, compared to the preceding three months.

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elc.co.uk revenue growth for last six months
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OVERVIEW
In June 2025, elc.co.uk, a CHILDCARE industry website, recorded online sales revenue of $200,633, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The website attracted 182,750 sessions during the month. In comparison, the largest online store in the category, babylist.com, generated $74,387,636 in revenue with 11,156,507 sessions. The industry's median revenue and sessions were $43,239 and 17,910, respectively, while the high conversion rate stood at 4.27% and the high AOV was $271. The low conversion rate and AOV were 1.0% and $56, respectively.
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elc.co.uk competitors

In June 2025, elc.co.uk lags behind its competitors in terms of revenue, transactions, and sessions. fatbraintoys.com leads with a revenue of £1,022,917, followed by babylist.com with £74,387,636, while elc.co.uk stands at £200,633. The conversion rate for elc.co.uk is also lower compared to babylist.com and gltc.co.uk. However, elc.co.uk has a higher Average Order Value (AOV) ranging from £75-£100, while competitors like The Works and Mulberry Bush fall in the lower AOV range. Despite the lower revenue and sessions, elc.co.uk manages to maintain a decent conversion rate between 1.00-1.50%, showcasing potential for growth in the future. With a focus on increasing transactions and sessions, elc.co.uk can enhance its overall performance and competitiveness within the market.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1M
Revenue
296.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
mulberrybush.co.uk screenshot
#2 mulberrybush.co.uk
61.7K
Revenue
23.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
smythstoys.com screenshot
#3 smythstoys.com
41.5M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
theworks.co.uk screenshot
#4 theworks.co.uk
669K
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$0-25
AOV
gltc.co.uk screenshot
#5 gltc.co.uk
406K
Revenue
110.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
elc.co.uk vs top market performers
elc.co.uk
top retailers
conversion rate vs average order value for elc.co.uk and its competitors
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Revenue share by device at elc.co.uk

In June large majority of sales on elc.co.uk, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on elc.co.uk, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elc.co.uk channels

Identify top traffic channels that drive growth for elc.co.ukand discover how performance of traffic channels has changed over time.

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elc.co.uk Google Ads spend

Evaluate elc.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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elc.co.uk devices

Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elc.co.uk top markets

Explore elc.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elc.co.uk country & global rank

Assess the ranking of elc.co.uk among other retailers within its primary country and worldwide.

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