elc.co.uk
ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.
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elc.co.uk Annual Revenue and Growth
elc.co.uk's annual sales on its online store amounted to $3.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
elc.co.uk's monthly revenueOVER TIME
Over the past three months, elc.co.uk revenue has experienced growth of 47%, compared to the preceding three months.
elc.co.uk competitors
In January 2026, elc.co.uk reported a revenue of $163,654 from 2,316 transactions and 217,972 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 1.00% to 1.50%. Compared to its competitors, elc.co.uk falls behind in terms of revenue, transactions, and sessions. For example, fatbraintoys.com generated $826,447 in revenue from 16,006 transactions and 340,308 sessions with a conversion rate of 4.50% to 5.00%. Meanwhile, babylist.com far surpassed elc.co.uk with a revenue of $90,155,180 from 382,742 transactions and 17,691,734 sessions, boasting an AOV of $225 to $250 and a conversion rate of 2.00% to 2.50%. In terms of AOV and conversion rate, elc.co.uk remains competitive, but it lags behind its competitors in overall performance metrics.
Revenue share by device at elc.co.uk
In January large majority of sales on elc.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elc.co.uk channels
Identify top traffic channels that drive growth for elc.co.ukand discover how performance of traffic channels has changed over time.
elc.co.uk Google Ads spend
Evaluate elc.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elc.co.uk devices
Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
