elc.co.uk
ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.
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elc.co.uk Annual Revenue and Growth
elc.co.uk's annual sales on its online store amounted to $4.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
elc.co.uk's monthly revenueOVER TIME
Over the past three months, elc.co.uk revenue has experienced growth of 93%, compared to the preceding three months.
elc.co.uk competitors
In December 2025, elc.co.uk had a revenue of $437,480 from 6,269 transactions and 387,729 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate of 1.50% to 2.00%. Comparing this to its competitors, fatbraintoys.com generated $4,616,732 in revenue from 95,016 transactions and 1,201,910 sessions, with an AOV of $25 to $50 and a high conversion rate of 7.50% to 8.00%. Similarly, mulberrybush.co.uk had a revenue of $453,159 from 4,296 transactions and 108,875 sessions, with an AOV of $100 to $125 and a conversion rate of 3.50% to 4.00%. theworks.co.uk and gltc.co.uk also had higher revenues than elc.co.uk, but elc.co.uk had a higher conversion rate compared to both of them. However, babylist.com outperformed all competitors with a revenue of $66,401,749, from 301,332 transactions and 12,893,760 sessions, with an AOV of $200 to $225 and a conversion rate of 2.00% to 2.50%.
Revenue share by device at elc.co.uk
In December large majority of sales on elc.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elc.co.uk channels
Identify top traffic channels that drive growth for elc.co.ukand discover how performance of traffic channels has changed over time.
elc.co.uk Google Ads spend
Evaluate elc.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elc.co.uk devices
Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
