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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for elc.co.ukelc.co.uk

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223.6K
Revenue
Aug 25
217.3K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.

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elc.co.uk Annual Revenue and Growth

elc.co.uk's annual sales on its online store amounted to $4.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
elc.co.uk revenue by year

elc.co.uk's monthly revenueOVER TIME
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Over the past three months, elc.co.uk revenue has experienced growth of 1.2%, compared to the preceding three months.

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elc.co.uk revenue growth for last six months
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OVERVIEW
In August 2025, elc.co.uk, an online CHILDCARE store, generated $223,576 in revenue, with a conversion rate of 1.00-1.50% and an AOV of $75-100. This performance falls below the industry's top performer, babylist.com, which had $74,588,852 in revenue and a 4.16% conversion rate with an AOV of $261. Despite its lower numbers, elc.co.uk attracted 217,322 sessions, exceeding the median of 21,167 in the CHILDCARE category.
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elc.co.uk competitors

In August 2025, elc.co.uk appears to have a lower revenue compared to its competitors. fatbraintoys.com leads the pack with over $1 million in revenue, while elc.co.uk sits at $223,576. However, elc.co.uk has a higher conversion rate range of 1.00-1.50% compared to Fat Brain Toys' 4.00-4.50%. mulberrybush.co.uk has a similar revenue to elc.co.uk at $67,688 but with a higher conversion rate range of 3.50-4.00%. The works.co.uk and gltc.co.uk both have higher revenues than elc.co.uk, but with lower conversion rates. babylist.com is the standout competitor with a significantly higher revenue of $74,588,852 and a high number of transactions and sessions. Overall, while elc.co.uk may not have the highest revenue among its competitors, its strong conversion rate suggests a loyal customer base.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1.1M
Revenue
439.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
mulberrybush.co.uk screenshot
#2 mulberrybush.co.uk
67.7K
Revenue
25.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
smythstoys.com screenshot
#3 smythstoys.com
39.1M
Revenue
11.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
theworks.co.uk screenshot
#4 theworks.co.uk
724.7K
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$0-25
AOV
gltc.co.uk screenshot
#5 gltc.co.uk
420.3K
Revenue
116.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
elc.co.uk vs top market performers
elc.co.uk
top retailers
conversion rate vs average order value for elc.co.uk and its competitors
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Revenue share by device at elc.co.uk

In August large majority of sales on elc.co.uk, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on elc.co.uk, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elc.co.uk channels

Identify top traffic channels that drive growth for elc.co.ukand discover how performance of traffic channels has changed over time.

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elc.co.uk Google Ads spend

Evaluate elc.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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elc.co.uk devices

Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elc.co.uk top markets

Explore elc.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elc.co.uk country & global rank

Assess the ranking of elc.co.uk among other retailers within its primary country and worldwide.

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