elc.co.uk
ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.
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elc.co.uk Annual Revenue and Growth
elc.co.uk's annual sales on its online store amounted to $3.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
elc.co.uk's monthly revenueOVER TIME
Over the past three months, elc.co.uk revenue has experienced decline of 33%, compared to the preceding three months.
elc.co.uk competitors
In May 2026, elc.co.uk generated a revenue of $206,105 from 2,429 transactions across 150,245 sessions, resulting in a conversion rate of 1.50-2.00%. Comparatively, fatbraintoys.com dominated with a revenue of $1,118,582, a significant advantage in transactions at 24,029, and a higher conversion rate of 5.50-6.00%. theworks.co.uk followed with $701,456 in revenue, achieving 33,176 transactions from over a million sessions and also maintained a conversion rate of 3.00-3.50%. Meanwhile, mulberrybush.co.uk's revenue of $177,160 from 1,741 transactions showed it lagging slightly behind elc.co.uk, though it had a higher average order value (AOV) of $100-125. Finally, babylist.com outperformed all with a staggering revenue of $90,853,429, reflecting an exceptionally high AOV of $200-225 and 2.00-2.50% conversion rate. Overall, elc.co.uk remains competitive but trails behind key players in revenue and transactions.
Revenue share by device at elc.co.uk
In May large majority of sales on elc.co.uk, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elc.co.uk channels
Identify top traffic channels that drive growth for elc.co.ukand discover how performance of traffic channels has changed over time.
elc.co.uk Google Ads spend
Evaluate elc.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
elc.co.uk devices
Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
