Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/divecenter.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for divecenter.comdivecenter.com

Start benchmarking for free
Sign in with GoogleSign up with Google
124.6K
Revenue
Sep 26
8.7K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: CAMPING SCOUTING AND OUTDOORS

The website divecenter.com provides a range of diving products and services. They offer a variety of equipment, including scuba diving gear such as masks, fins, and tanks. Additionally, the website features resources like diving courses and certifications, engaging divers of all skill levels.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

divecenter.com Annual Revenue and Growth

divecenter.com's annual sales on its online store amounted to $1.2M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
divecenter.com revenue by year

divecenter.com's monthly revenueOVER TIME
View real-time data

Over the past three months, divecenter.com revenue has experienced growth of 63%, compared to the preceding three months.

View real-time data
divecenter.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2026, divecenter.com achieved a conversion rate of 2.50-3.00% and an average order value (AOV) of $525-550, both of which are within the typical ranges for the camping scouting and outdoors category. The site's revenue for online sales reached $125,000, significantly exceeding the average store in the camping scouting and outdoors category, which generates around $20,600 monthly. Additionally, divecenter.com recorded 8,704 sessions, slightly below the average store in the camping scouting and outdoors category, which sees approximately 8,808 sessions. Overall, divecenter.com maintains a strong presence within its category, performing notably well in key metrics.
Read more

divecenter.com competitors

divecenter.com trails its competitors significantly in sessions, recording 8,704 compared to divers-supply.com, which leads with 132,000 sessions. In terms of revenue, divecenter.com generates $125,000, ranking third among its competitors, while diversdirect.com surpasses it with $615,000. When it comes to transactions, divecenter.com has 227, placing it fourth, with divers-supply.com at the forefront with 1,431 transactions. Interestingly, divecenter.com’s average order value (AOV) ranges from $525 to $550, which is higher than divers-supply.com's AOV of $375 to $400, indicating a potential for better margins despite lower overall metrics. The conversion rate for divecenter.com stands between 2.50% and 3.00%, outperforming divers-supply.com, divedui.com, and houseofscuba.com, all of which are between 0.50% and 1.50%. Overall, as of September 2026, divecenter.com shows competitive potential but faces challenges in driving traffic and transactions compared to its leading rivals.

houseofscuba.com screenshot
#1 houseofscuba.com
66K
Revenue
45.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
divers-supply.com screenshot
#2 divers-supply.com
543.1K
Revenue
132.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
malibudivers.com screenshot
#3 malibudivers.com
9.8K
Revenue
2.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
divedui.com screenshot
#4 divedui.com
40.9K
Revenue
11.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
diversdirect.com screenshot
#5 diversdirect.com
615.4K
Revenue
94.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
divecenter.com vs top market performers
divecenter.com
top retailers
conversion rate vs average order value for divecenter.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries divecenter.com operates in

divecenter.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

divecenter.com channels

Identify top traffic channels that drive growth for divecenter.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

divecenter.com Google Ads spend

Evaluate divecenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

divecenter.com devices

Review divecenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

divecenter.com top markets

Explore divecenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

divecenter.com country & global rank

Assess the ranking of divecenter.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard