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Sep 2026
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Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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615.4K
Revenue
Sep 26
94.6K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$400-500
AOV
Sep 26
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DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

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diversdirect.com Annual Revenue and Growth

diversdirect.com's annual sales on its online store amounted to $4.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
diversdirect.com revenue by year

diversdirect.com's monthly revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced growth of 17%, compared to the preceding three months.

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diversdirect.com revenue growth for last six months
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OVERVIEW
In September 2026, diversdirect.com, operating in the sports category, generated $615,000 in online sales, significantly higher than an average sports store's revenue of around $63,600. The site's conversion rate ranged between 1.00-1.50%, which is within the typical range of 0.59% to 3.07% for the sports category. With an average order value (AOV) of $475-500, it sits comfortably within the typical AOV range of $79 to $562. Additionally, diversdirect.com recorded 94,600 sessions, far exceeding the approximately 25,800 sessions of an average sports store, though trailing behind dickssportinggoods.com’s 52.3 million sessions.
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diversdirect.com competitors

In September 2026, diversdirect.com trails its competitors most significantly in transactions, achieving 1,279 compared to scuba.com’s impressive 2,999. While diversdirect.com ranks second in revenue with $615,000, it falls behind scuba.com, which leads with $863,000. In terms of sessions, diversdirect.com performs well, garnering 94,600 sessions, surpassing houseofscuba.com with 45,300 but trailing behind scuba.com’s 354,000 sessions. The average order value (AOV) for diversdirect.com ranges from $475-500, which is notably higher than competitors like divers-supply.com, which has an AOV of $375-400. In conversion rates, diversdirect.com matches divers-supply.com at 1.00-1.50%, though it does not reach the extraordinary 5.00-5.50% achieved by dipndive.com. Overall, diversdirect.com displays strong metrics but still has room for growth against top competitors.

divers-supply.com screenshot
#1 divers-supply.com
543.1K
Revenue
132.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
66K
Revenue
45.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
scuba.com screenshot
#3 scuba.com
863K
Revenue
353.9K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
360.8K
Revenue
32.4K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
60.9K
Revenue
64.6K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
diversdirect.com vs top market performers
diversdirect.com
top retailers
conversion rate vs average order value for diversdirect.com and its competitors
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Revenue share by device at diversdirect.com

In September large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries diversdirect.com operates in

diversdirect.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

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diversdirect.com Google Ads spend

Evaluate diversdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diversdirect.com top markets

Explore diversdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diversdirect.com country & global rank

Assess the ranking of diversdirect.com among other retailers within its primary country and worldwide.

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