Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for diversdirect.comdiversdirect.com

Start benchmarking for free
Sign in with GoogleSign up with Google
685.4K
Revenue
Aug 26
77.2K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$400-500
AOV
Aug 26
Loading...

DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

diversdirect.com Annual Revenue and Growth

diversdirect.com's annual sales on its online store amounted to $4.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
diversdirect.com revenue by year

diversdirect.com's monthly revenueOVER TIME
View real-time data

Over the past three months, diversdirect.com revenue has experienced growth of 46%, compared to the preceding three months.

View real-time data
diversdirect.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2026, diversdirect.com, a sports category store, generated $685,000 in online sales, significantly higher than an average sports store's $85,100. Its conversion rate ranged from 1.50% to 2.00%, which is within the category's typical range of 0.63% to 3.09%. The average order value (AOV) was $450-475, also within the typical range of $76 to $556. With 77,200 sessions, diversdirect.com attracted far more traffic than an average sports store, which sees around 33,500 sessions monthly, but still falls short of the highest traffic leader, dickssportinggoods.com, at 64.9 million sessions.
Read more

diversdirect.com competitors

In August 2026, diversdirect.com trails its competitors significantly in transactions, recording 1,518 compared to scuba.com's leading 3,148. However, diversdirect.com ranks second in revenue with $685,000, surpassing divers-supply.com, which generated $631,000. Despite its lower transaction count, diversdirect.com enjoys a higher average order value (AOV) of $450-475, outperforming divers-supply.com’s AOV of $375-400. In terms of sessions, diversdirect.com ranks third with 77,200, falling short of scuba.com's impressive 475,000 sessions. Other competitors like dipndive.com, with a strong conversion rate of 5.00-5.50%, lead in that metric, while diversdirect.com records a conversion rate of 1.50-2.00%. Overall, diversdirect.com holds a strong position but faces challenges in transaction volume and session numbers against its competitors.

divers-supply.com screenshot
#1 divers-supply.com
631K
Revenue
151.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
88.3K
Revenue
50K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
scuba.com screenshot
#3 scuba.com
881.1K
Revenue
475.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
345.4K
Revenue
32.4K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
82.9K
Revenue
66.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
diversdirect.com vs top market performers
diversdirect.com
top retailers
conversion rate vs average order value for diversdirect.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at diversdirect.com

In August large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries diversdirect.com operates in

diversdirect.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

diversdirect.com Google Ads spend

Evaluate diversdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

diversdirect.com top markets

Explore diversdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

diversdirect.com country & global rank

Assess the ranking of diversdirect.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard