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Mar 2026
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Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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452.2K
Revenue
Mar 26
74.9K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$400-500
AOV
Mar 26
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DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

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diversdirect.com Annual Revenue and Growth

diversdirect.com's annual sales on its online store amounted to $4.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
diversdirect.com revenue by year

diversdirect.com's monthly revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced growth of 28%, compared to the preceding three months.

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diversdirect.com revenue growth for last six months
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OVERVIEW
In March 2026, diversdirect.com generated $452,189 in online sales, significantly surpassing the sports industry median of $85,085, though still distant from the leading store, garmin.com at $126,145,550. With a conversion rate of 1.00-1.50%, it falls below the industry high of 3.09% but above the low of 0.66%. The average order value (AOV) ranged from $450-475, lower than the sports sector high of $538 but well above the low of $79. The site attracted 74,881 sessions, markedly higher than the median of 31,259 but far behind the top competitor, dickssportinggoods.com, with 42,240,065 sessions.
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diversdirect.com competitors

In March 2026, diversdirect.com reported a revenue of $452,189 from 997 transactions and 74,881 sessions, with an average order value (AOV) ranging from $450-475 and a conversion rate of 1.00-1.50%. Compared to its competitors, diversdirect.com outperformed most in terms of revenue, coming in second only to scuba.com with $730,179. divers-supply.com followed closely behind diversdirect.com with $448,374 in revenue, while houseofscuba.com, dipndive.com, and aqualung.com reported lower revenues of $103,442, $171,854, and $81,432 respectively. However, diversdirect.com had a lower number of transactions and sessions compared to scuba.com, indicating potential room for growth in customer engagement. Additionally, diversdirect.com boasted a higher AOV than most competitors, indicating that customers may be purchasing higher-priced items. Overall, diversdirect.com demonstrated solid performance among its competitors in March 2026.

divers-supply.com screenshot
#1 divers-supply.com
448.4K
Revenue
136.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
103.4K
Revenue
33.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
scuba.com screenshot
#3 scuba.com
730.2K
Revenue
304.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
171.9K
Revenue
35.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
81.4K
Revenue
67.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
diversdirect.com vs top market performers
diversdirect.com
top retailers
conversion rate vs average order value for diversdirect.com and its competitors
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Revenue share by device at diversdirect.com

In March large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

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diversdirect.com Google Ads spend

Evaluate diversdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diversdirect.com top markets

Explore diversdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diversdirect.com country & global rank

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