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Jun 2025
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Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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475.9K
Revenue
54.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
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DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

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diversdirect.com's revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced growth of 34%, compared to the preceding three months.

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diversdirect.com revenue growth for last six months
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OVERVIEW
diversdirect.com's performance metrics for June 2025 in the SPORTS industry include a revenue of $475,874 (median $77,449), a conversion rate of 2.00-2.50% (high 2.98%, low 0.62%), an average order value of $425-450 (high $557, low $78), and 54,129 sessions (median 29,089) compared to garmin.com with $180,003,662 in revenue and 47,232,686 sessions.
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diversdirect.com competitors

In June 2025, diversdirect.com outperformed some of its competitors in terms of revenue, transactions, and average order value (AOV). diversdirect.com generated $475,874 in revenue from 1,108 transactions with an AOV ranging between $425 and $450. In comparison, houseofscuba.com had revenue of $59,309 from 319 transactions with an AOV of $175-$200, while aqualung.com recorded $97,497 in revenue from 543 transactions with a similar AOV. However, diversdirect.com fell behind divers-supply.com, which had revenue of $481,386 from 1,373 transactions with an AOV of $350-$375. dipndive.com stood out with a high conversion rate of 5.00-5.50%, even though its revenue of $396,010 was lower than that of diversdirect.com. Overall, diversdirect.com showed strong performance in revenue and transactions compared to most of its competitors.

divers-supply.com screenshot
#1 divers-supply.com
481.4K
Revenue
138.2K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
59.3K
Revenue
42K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
scuba.com screenshot
#3 scuba.com
678.3K
Revenue
305.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
396K
Revenue
36.8K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
97.5K
Revenue
61.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
diversdirect.com vs top market performers
diversdirect.com
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conversion rate vs average order value for diversdirect.com and its competitors
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Revenue share by device at diversdirect.com

In June large majority of sales on diversdirect.com, 91% was finalized on desktop devices, with 9.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on diversdirect.com, 91% was finalized on desktop devices, with 9.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

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diversdirect.com Google Ads spend

Evaluate diversdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diversdirect.com top markets

Explore diversdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diversdirect.com country & global rank

Assess the ranking of diversdirect.com among other retailers within its primary country and worldwide.

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