diversdirect.com
DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.
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diversdirect.com Annual Revenue and Growth
diversdirect.com's annual sales on its online store amounted to $5.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
diversdirect.com's monthly revenueOVER TIME
Over the past three months, diversdirect.com revenue has experienced decline of 21%, compared to the preceding three months.
diversdirect.com competitors
In December 2025, diversdirect.com generated $412,877 in revenue from 1,001 transactions with 63,675 sessions, boasting an average order value (AOV) of $400-$425 and a conversion rate of 1.50-2.00%. When compared to its competitors, divers-supply.com had a higher revenue of $481,906 from 1,420 transactions and 120,833 sessions, with a slightly lower AOV of $325-$350 and a conversion rate of 1.00-1.50%. In contrast, scuba.com outperformed all others with revenue of $1,201,056 from 4,168 transactions and 357,363 sessions, showcasing an AOV of $275-$300 and a conversion rate of 1.00-1.50%. houseofscuba.com, dipndive.com, and aqualung.com lagged behind with significantly lower revenue, transactions, and sessions, along with lower AOV and conversion rates. Overall, diversdirect.com stands out with solid performance metrics compared to its competitors in the scuba diving industry.
Revenue share by device at diversdirect.com
In December large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diversdirect.com channels
Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.
diversdirect.com Google Ads spend
Evaluate diversdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
diversdirect.com devices
Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
