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May 2025
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Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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441.3K
Revenue
37.4K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
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DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

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diversdirect.com's revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced growth of 0.82%, compared to the preceding three months.

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diversdirect.com revenue growth for last six months
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OVERVIEW
In May 2025, diversdirect.com, an online sports store, generated $441,256 in revenue with a conversion rate of 2.50-3.00% and an AOV of $425-450. Compared to the SPORTS industry median revenue of $84,330, diversdirect.com performed exceptionally well. Despite not reaching the highest revenue in the category, which was $189,203,870 from garmin.com, diversdirect.com had a respectable number of sessions at 37,385. With a competitive AOV and conversion rate, diversdirect.com has the potential to continue growing and becoming a leader in the SPORTS industry.
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diversdirect.com competitors

In May 2025, diversdirect.com outperformed its competitors in terms of revenue, with $441,256 in comparison to houseofscuba.com at $63,980, dipndive.com at $147,162, aqualung.com at $96,052, and scuba.com at $651,643. diversdirect.com also had a higher number of transactions with 1,001, compared to houseofscuba.com with 328, divers-supply.com with 1,427, dipndive.com with 673, aqualung.com with 519, and scuba.com with 2,186. In sessions, diversdirect.com had 37,385, falling between houseofscuba.com with 25,217 and scuba.com with 273,699. The average order value (AOV) for diversdirect.com ranged from $425 to $450, which was higher than most competitors. Additionally, diversdirect.com had a conversion rate of 2.50% to 3.00%, surpassing the majority of its rivals.

divers-supply.com screenshot
#1 divers-supply.com
509.4K
Revenue
129K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
64K
Revenue
25.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
scuba.com screenshot
#3 scuba.com
651.6K
Revenue
273.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
147.2K
Revenue
34K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
96.1K
Revenue
63.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
diversdirect.com vs top market performers
diversdirect.com
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conversion rate vs average order value for diversdirect.com and its competitors
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Revenue share by device at diversdirect.com

In May large majority of sales on diversdirect.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices.

In May large majority of sales on diversdirect.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices.
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diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

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diversdirect.com Google Ads spend

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diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diversdirect.com top markets

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diversdirect.com country & global rank

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