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Sep 2025
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Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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286.3K
Revenue
Sep 25
62.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$375-400
AOV
Sep 25
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DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

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diversdirect.com Annual Revenue and Growth

diversdirect.com's annual sales on its online store amounted to $5.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diversdirect.com revenue by year

diversdirect.com's monthly revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced growth of 1.8%, compared to the preceding three months.

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diversdirect.com revenue growth for last six months
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OVERVIEW
In September 2025, diversdirect.com generated online sales revenue of $286,264, significantly surpassing the sports industry median of $77,565, with a conversion rate between 1.00-1.50%, below the industry high of 3.05%. Their average order value (AOV) ranged from $375-400, compared to the high of $539, while attracting 62,195 sessions, well above the median of 30,275 sessions in the sports sector but far below the leader, garmin.com, which had 47,231,640 sessions and revenue of $183,476,907.
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diversdirect.com competitors

In September 2025, diversdirect.com generated a revenue of $286,264 from 720 transactions with 62,195 sessions, boasting an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50. When compared to its competitors, diversdirect.com falls behind divers-supply.com in terms of revenue, transactions, sessions, and AOV. However, diversdirect.com outperforms houseofscuba.com and aqualung.com in revenue, transactions, and AOV, but lags behind in sessions. In contrast, diversdirect.com surpasses scuba.com in conversion rate but falls short in revenue, transactions, and AOV. Lastly, dipndive.com excels in conversion rate compared to diversdirect.com, but the latter leads in revenue, transactions, and AOV. Overall, while diversdirect.com may not lead in all domains, it holds its own against its competitors in the diving equipment industry.

divers-supply.com screenshot
#1 divers-supply.com
443.5K
Revenue
138.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
71.2K
Revenue
44.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
scuba.com screenshot
#3 scuba.com
662.2K
Revenue
340.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
480.6K
Revenue
54K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
94.2K
Revenue
115.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
diversdirect.com vs top market performers
diversdirect.com
top retailers
conversion rate vs average order value for diversdirect.com and its competitors
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Revenue share by device at diversdirect.com

In September large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

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diversdirect.com Google Ads spend

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diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diversdirect.com top markets

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diversdirect.com country & global rank

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