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Aug 2025
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Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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471.9K
Revenue
Aug 25
62.2K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

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diversdirect.com Annual Revenue and Growth

diversdirect.com's annual sales on its online store amounted to $5.2M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$5.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diversdirect.com revenue by year

diversdirect.com's monthly revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced growth of 33%, compared to the preceding three months.

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diversdirect.com revenue growth for last six months
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OVERVIEW
In August 2025, diversdirect.com in the SPORTS industry had online sales revenue of $471,915, conversion rate of 1.50-2.00%, AOV of $400-425, and 62,195 sessions. The largest online store in the category is garmin.com with revenue of $184,578,426 and sessions of 47,251,662. A very high conversion rate in the SPORTS is 2.98%, while a low is 0.6%. A very high AOV is $542, and a low is $72. The median revenue in the industry is $81,949, with median sessions at 32,111.
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diversdirect.com competitors

In August 2025, diversdirect.com generated $471,915 in revenue from 1,155 transactions with 62,195 sessions, boasting an Average Order Value (AOV) of $400-$425 and a conversion rate of 1.50-2.00%. Compared to its competitors, diversdirect.com faces tough competition. divers-supply.com leads with $508,868 in revenue, 1,457 transactions, and 142,066 sessions, with an AOV of $325-$350 and a conversion rate of 1.00-1.50%. scuba.com follows closely behind with $659,044 in revenue, 2,300 transactions, and 337,568 sessions, an AOV of $275-$300, and a conversion rate of 0.50-1.00%. dipndive.com stands out with a high conversion rate of 5.00-5.50%, despite having $460,673 in revenue, 2,257 transactions, and 45,012 sessions. houseofscuba.com and aqualung.com lag behind in revenue and metrics compared to diversdirect.com and its top competitors in the diving equipment industry.

divers-supply.com screenshot
#1 divers-supply.com
508.9K
Revenue
142.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
75.5K
Revenue
44.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
scuba.com screenshot
#3 scuba.com
659K
Revenue
337.6K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
460.7K
Revenue
45K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
118.3K
Revenue
119.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
diversdirect.com vs top market performers
diversdirect.com
top retailers
conversion rate vs average order value for diversdirect.com and its competitors
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Revenue share by device at diversdirect.com

In August large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

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diversdirect.com Google Ads spend

Evaluate diversdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diversdirect.com top markets

Explore diversdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diversdirect.com country & global rank

Assess the ranking of diversdirect.com among other retailers within its primary country and worldwide.

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