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Apr 2026
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Home/Insights/Retailers/diversdirect.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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410.5K
Revenue
Apr 26
61.2K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

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diversdirect.com Annual Revenue and Growth

diversdirect.com's annual sales on its online store amounted to $4.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
diversdirect.com revenue by year

diversdirect.com's monthly revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced growth of 3.7%, compared to the preceding three months.

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diversdirect.com revenue growth for last six months
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OVERVIEW
In April 2026, diversdirect.com, operating in the sports industry, generated $410,499 in online sales, significantly outperforming the median of $80,719, but far below industry leader garmin.com’s $129,791,853. With a conversion rate of 1.00-1.50%, it remains below the high of 2.97%, yet above the low of 0.6%. The average order value (AOV) ranged from $450 to $475, just shy of the high of $542, while its 61,249 sessions surpassed the median of 33,547 but pale in comparison to the leading 47,861,942 sessions from dickssportinggoods.com, highlighting its competitive positioning within the sports retail sector.
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diversdirect.com competitors

In April 2026, diversdirect.com generated a revenue of $410,499 from 871 transactions, translating to a conversion rate of 1.00-1.50%. Competitor divers-supply.com outperformed it with $473,911 in revenue and a higher transaction count of 1,725, despite a lower average order value (AOV) of $250-275. scuba.com led the pack with the highest revenue at $628,548 from 2,168 transactions but had a lower conversion rate of 0.50-1.00%. houseofscuba.com, while trailing in revenue at $110,286, boasted a better conversion rate of 1.50-2.00%. dipndive.com, with a revenue of $133,339, had an impressive conversion rate of 2.00-2.50%. In comparison, aqualung.com brought in $67,095 from 375 transactions, with a similar low conversion rate. Overall, diversdirect.com performs moderately against competitors, particularly in revenue and transaction numbers.

divers-supply.com screenshot
#1 divers-supply.com
473.9K
Revenue
128.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
houseofscuba.com screenshot
#2 houseofscuba.com
110.3K
Revenue
29.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
scuba.com screenshot
#3 scuba.com
628.5K
Revenue
325.5K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
dipndive.com screenshot
#4 dipndive.com
133.3K
Revenue
26.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aqualung.com screenshot
#5 aqualung.com
67.1K
Revenue
59.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
diversdirect.com vs top market performers
diversdirect.com
top retailers
conversion rate vs average order value for diversdirect.com and its competitors
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Revenue share by device at diversdirect.com

In April large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on diversdirect.com, 98% was finalized on desktop devices, with 2.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diversdirect.com channels

Identify top traffic channels that drive growth for diversdirect.comand discover how performance of traffic channels has changed over time.

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diversdirect.com Google Ads spend

Evaluate diversdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diversdirect.com devices

Review diversdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diversdirect.com top markets

Explore diversdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diversdirect.com country & global rank

Assess the ranking of diversdirect.com among other retailers within its primary country and worldwide.

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