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Oct 2025
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Home/Insights/Retailers/dotandkey.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for dotandkey.comdotandkey.com

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854.8K
Revenue
Oct 25
2.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Dotandkey.com is a website that offers a wide range of personal care products, with a focus on skincare. Their product range includes moisturizers, serums, face masks, and sunscreen. They cater to a diverse customer base by offering dermatologically tested and cruelty-free solutions for individuals seeking effective skincare solutions.

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dotandkey.com Annual Revenue and Growth

dotandkey.com's annual sales on its online store amounted to $4.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
dotandkey.com revenue by year

dotandkey.com's monthly revenueOVER TIME
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Over the past three months, dotandkey.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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dotandkey.com revenue decline for last six months
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OVERVIEW
In October 2025, dotandkey.com, a player in the BEAUTY AND COSMETICS sector, generated online sales of $854,758, significantly exceeding the median of $41,294, although far behind the leading themancompany.com's $119,786,747. The site achieved a conversion rate of 1.00-1.50%, slightly below the high of 4.65% but above the low of 1.19%. Its average order value (AOV) ranged from $25-50, considerably lower than the industry's high of $202. With 2,116,750 sessions, dotandkey.com outperformed the median of 18,156 sessions but remained distant from sephora.com's 49,510,502 sessions.
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dotandkey.com competitors

In October 2025, dotandkey.com generated a revenue of $854,758 with 23,121 transactions and 2,116,750 sessions. Their average order value (AOV) ranged from $25-50 with a conversion rate of 1.00-1.50%. Comparing this data to their competitors, glowrecipe.com had lower revenue at $274,459 with 3,570 transactions and 306,650 sessions. Their AOV was higher at $75-100, but the conversion rate was similar at 1.00-1.50%. naturium.com outperformed dotandkey.com with a revenue of $968,223, 9,245 transactions, and 640,332 sessions. Their AOV was higher at $100-125, and the conversion rate was the same. kiehls.com had the highest revenue at $3,548,649, with 34,112 transactions and 894,618 sessions. Their AOV was $100-125, and the conversion rate was significantly higher at 3.50-4.00%. laroche-posay.us had a revenue of $1,324,140 with 24,624 transactions and 1,117,094 sessions. Their AOV was $50-75, and the conversion rate was 2.00-2.50%. Overall, dotandkey.com falls in the mid-range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

glowrecipe.com screenshot
#1 glowrecipe.com
274.5K
Revenue
306.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
naturium.com screenshot
#2 naturium.com
968.2K
Revenue
640.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
kiehls.com screenshot
#3 kiehls.com
3.5M
Revenue
894.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
laroche-posay.us screenshot
#4 laroche-posay.us
1.3M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
dotandkey.com vs top market performers
dotandkey.com
top retailers
conversion rate vs average order value for dotandkey.com and its competitors
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Revenue share by device at dotandkey.com

In October large majority of sales on dotandkey.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In October large majority of sales on dotandkey.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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dotandkey.com channels

Identify top traffic channels that drive growth for dotandkey.comand discover how performance of traffic channels has changed over time.

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dotandkey.com Google Ads spend

Evaluate dotandkey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dotandkey.com devices

Review dotandkey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dotandkey.com top markets

Explore dotandkey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dotandkey.com country & global rank

Assess the ranking of dotandkey.com among other retailers within its primary country and worldwide.

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