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Sep 2025
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Home/Insights/Retailers/dotandkey.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for dotandkey.comdotandkey.com

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920.6K
Revenue
Sep 25
2.1M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Dotandkey.com is a website that offers a wide range of personal care products, with a focus on skincare. Their product range includes moisturizers, serums, face masks, and sunscreen. They cater to a diverse customer base by offering dermatologically tested and cruelty-free solutions for individuals seeking effective skincare solutions.

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dotandkey.com Annual Revenue and Growth

dotandkey.com's annual sales on its online store amounted to $4.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
dotandkey.com revenue by year

dotandkey.com's monthly revenueOVER TIME
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Over the past three months, dotandkey.com revenue has experienced growth of 2.9%, compared to the preceding three months.

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dotandkey.com revenue growth for last six months
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OVERVIEW
In September 2025, dotandkey.com, a lifestyle and beauty cosmetics brand, generated online sales revenue of $920,649, significantly surpassing the industry median of $40,540. With a conversion rate of 1.00-1.50%, it falls slightly below the high end of the industry range of 4.54% and above the low of 1.08%. The average order value (AOV) ranges from $25-50, which is lower than the very high AOV of $203. The site recorded 2,141,179 sessions, far below the top competitor sephora.com’s 45,764,193 sessions, but above the industry median of 18,928.
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dotandkey.com competitors

In September 2025, dotandkey.com performed well in terms of revenue with $920,649 and transactions with 24,204. However, compared to its competitors, it falls short in revenue compared to kiehls.com at $3,924,218 and naturium.com at $930,722. In terms of sessions, dotandkey.com had 2,141,179 sessions, which is higher than glowrecipe.com with 336,909 sessions but lower than kiehls.com with 977,046 sessions. dotandkey.com's Average Order Value (AOV) falls within the range of $25-50, which is lower than kiehls.com and naturium.com with AOVs of $100-125. Conversion rate wise, dotandkey.com falls in the middle with a rate of 1.00-1.50, while kiehls.com has a higher conversion rate of 3.50-4.00. Overall, dotandkey.com competes well in sessions but may need to focus on increasing its revenue and AOV to be more competitive in the market.

glowrecipe.com screenshot
#1 glowrecipe.com
233.2K
Revenue
336.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
naturium.com screenshot
#2 naturium.com
930.7K
Revenue
748K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
kiehls.com screenshot
#3 kiehls.com
3.9M
Revenue
977K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
laroche-posay.us screenshot
#4 laroche-posay.us
1.1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
dotandkey.com vs top market performers
dotandkey.com
top retailers
conversion rate vs average order value for dotandkey.com and its competitors
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Revenue share by device at dotandkey.com

In September large majority of sales on dotandkey.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In September large majority of sales on dotandkey.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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dotandkey.com channels

Identify top traffic channels that drive growth for dotandkey.comand discover how performance of traffic channels has changed over time.

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dotandkey.com Google Ads spend

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dotandkey.com devices

Review dotandkey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dotandkey.com top markets

Explore dotandkey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dotandkey.com country & global rank

Assess the ranking of dotandkey.com among other retailers within its primary country and worldwide.

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