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Nov 2025
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Home/Insights/Retailers/dotandkey.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for dotandkey.comdotandkey.com

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992.3K
Revenue
Nov 25
2.2M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Dotandkey.com is a website that offers a wide range of personal care products, with a focus on skincare. Their product range includes moisturizers, serums, face masks, and sunscreen. They cater to a diverse customer base by offering dermatologically tested and cruelty-free solutions for individuals seeking effective skincare solutions.

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dotandkey.com Annual Revenue and Growth

dotandkey.com's annual sales on its online store amounted to $4.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
dotandkey.com revenue by year

dotandkey.com's monthly revenueOVER TIME
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Over the past three months, dotandkey.com revenue has experienced decline of 12%, compared to the preceding three months.

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dotandkey.com revenue decline for last six months
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OVERVIEW
In November 2025, dotandkey.com generated impressive online sales of $992,264, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, despite a conversion rate of 1.00-1.50%, below the high benchmark of 5.32%. The site's average order value (AOV) ranged between $25-50, well below the category's high of $204. With 2,150,522 sessions, dotandkey.com far exceeds the median of 19,748, yet trails behind industry leader sephora.com, which garnered 76,114,809 sessions, highlighting both strong performance and potential for growth in the competitive beauty market.
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dotandkey.com competitors

In November 2025, dotandkey.com generated a revenue of 992,264 with 29,109 transactions and 2,150,522 sessions. The average order value (AOV) ranged between 25-50, and the conversion rate was between 1.00-1.50%. In comparison, glowrecipe.com had a revenue of 441,784 with 5,743 transactions and 435,012 sessions. Their AOV was higher at 75-100, but the conversion rate was similar to dotandkey.com. naturium.com outperformed dotandkey.com with a revenue of 1,774,529, 15,155 transactions, and 1,087,992 sessions. Their AOV was between 100-125, with the same conversion rate range. kiehls.com had the highest revenue at 14,251,063, 126,189 transactions, and 1,943,127 sessions. Their AOV and conversion rate were also higher compared to dotandkey.com. laroche-posay.us fell in between, with a revenue of 2,050,889, 39,162 transactions, and 1,547,443 sessions, AOV 50-75, and a conversion rate of 2.50-3.00%.

glowrecipe.com screenshot
#1 glowrecipe.com
441.8K
Revenue
435K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
naturium.com screenshot
#2 naturium.com
1.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
kiehls.com screenshot
#3 kiehls.com
14.3M
Revenue
1.9M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
laroche-posay.us screenshot
#4 laroche-posay.us
2.1M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
dotandkey.com vs top market performers
dotandkey.com
top retailers
conversion rate vs average order value for dotandkey.com and its competitors
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Revenue share by device at dotandkey.com

In November large majority of sales on dotandkey.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In November large majority of sales on dotandkey.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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dotandkey.com channels

Identify top traffic channels that drive growth for dotandkey.comand discover how performance of traffic channels has changed over time.

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dotandkey.com Google Ads spend

Evaluate dotandkey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dotandkey.com devices

Review dotandkey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dotandkey.com top markets

Explore dotandkey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dotandkey.com country & global rank

Assess the ranking of dotandkey.com among other retailers within its primary country and worldwide.

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