kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $93.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced decline of 29%, compared to the preceding three months.
kiehls.com competitors
In September 2025, Kiehl's website generated a revenue of $3,924,218 from 36,979 transactions with 977,046 sessions. The average order value (AOV) ranged from $100 to $125, and the conversion rate was between 3.50% and 4.00%. Comparing this to its competitors, Blue Mercury had a lower revenue of $1,547,188 with 8,731 transactions and 718,922 sessions. Their AOV was higher at $175 to $200, but the conversion rate was lower at 1.00% to 1.50%. Grooming Lounge and Brickell Men's Products had significantly lower revenues, transactions, and sessions compared to Kiehl's, with lower AOVs and conversion rates. Paula's Choice and Adore Beauty had comparable revenues to Kiehl's, but Paula's Choice had a slightly higher conversion rate while Adore Beauty had a similar AOV and conversion rate. Overall, Kiehl's performed well compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at kiehls.com
In September large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
