kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $69.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced decline of 75%, compared to the preceding three months.
kiehls.com competitors
In April 2026, kiehls.com outperformed several competitors with a revenue of $2,677,318 from 33,801 transactions over 1,032,709 sessions, achieving a conversion rate of 3.00-3.50%. In comparison, paulaschoice.com led the market with $3,963,936 in revenue and a higher conversion rate of 4.00-4.50%, despite a lower average order value (AOV) of $50-75. bluemercury.com generated $1,731,575 with an impressive AOV of $175-200, but had a lower conversion rate of 1.00-1.50%. Meanwhile, groominglounge.com and brickellmensproducts.com struggled, with revenues of $26,487 and $114,406 respectively, and similar AOVs but lower conversion rates. adorebeauty.com.au also lagged behind kiehls.com with a revenue of $2,321,352 and a conversion rate of 2.00-2.50%. Overall, kiehls.com demonstrated solid performance within this competitive landscape.
Revenue share by device at kiehls.com
In April large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
