kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $93.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced growth of 76%, compared to the preceding three months.
kiehls.com competitors
In November 2025, kiehls.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. Kiehl's generated $14,251,063 in revenue from 126,189 transactions and 1,943,127 sessions, with an AOV ranging from $100-125 and a conversion rate between 6.00-6.50%. In comparison, bluemercury.com recorded $3,415,090 in revenue from 16,324 transactions and 1,101,406 sessions, with an AOV of $200-225 and a conversion rate of 1.00-1.50%. groominglounge.com, brickellmensproducts.com, paulaschoice.com, and adorebeauty.com.au also fell behind kiehls.com in terms of these metrics, indicating that kiehls.com has a strong online presence and a higher level of customer engagement compared to its competitors in the skincare and beauty industry.
Revenue share by device at kiehls.com
In November large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
