kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
GRIPS CUSTOMERS & RESEARCH PARTNERS
kiehls.com's revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced decline of 17%, compared to the preceding three months.
kiehls.com competitors
In July 2025, kiehls.com outperformed some of its competitors in terms of revenue and transactions. With a revenue of $3,232,279 and 29,480 transactions, kiehls.com showed strong sales performance. In comparison, paulaschoice.com also had a high revenue of $3,613,441 but with more transactions at 43,931. kiehls.com had a competitive average order value (AOV) in the range of $100-$125 and a conversion rate of 3.00-3.50%. When looking at other competitors like bluemercury.com and adorebeauty.com.au, kiehls.com stood out with higher revenue and transactions despite having similar AOV and conversion rates. Overall, kiehls.com demonstrated solid sales performance compared to its competitors in the beauty and grooming industry.
Revenue share by device at kiehls.com
In July large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
