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Sep 2024
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Home/Insights/Retailers/kiehls.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for kiehls.comkiehls.com

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6.2M
Revenue
1.1M
Sessions
5.5-6.0%
Conversion rate
$75-100
Average order value
Online only revenue for kiehls.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.

kiehls.com’s revenueOVER TIME
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Over the past three months, kiehls.com revenue has experienced decline of 20%, compared to the preceding three months.

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kiehls.com revenue decline for last six months
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OVERVIEW
In September 2024, kiehls.com in the BEAUTY AND COSMETICS industry generated $6,239,865 in online sales, with a conversion rate of 5.50-6.00% and an average order value (AOV) of $75-100. This performance places kiehls.com above the very high conversion rate benchmark of 4.62% and below the very high AOV benchmark of $191 in the industry. With 1,117,545 sessions, kiehls.com falls short of the highest session count of 41,256,765 by sephora.com, but surpasses the median session count of 22,216 in the BEAUTY AND COSMETICS category.
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kiehls.com competitors

When comparing kiehls.com to its competitors in the beauty and grooming industry based on the metrics provided, we see that kiehls.com falls within the middle range in terms of revenue and transactions. paulaschoice.com outperforms kiehls.com in revenue with $6,565,310 compared to $6,239,865, but kiehls.com surpasses adorebeauty.com.au and bluemercury.com in revenue. In terms of sessions, kiehls.com has a high number at 1,117,545, second only to adorebeauty.com.au with 1,660,392 sessions. When it comes to average order value (AOV), kiehls.com is on par with paulaschoice.com at $75-100. However, kiehls.com and groomiglounge.com share the highest conversion rate of 5.50-6.00%. Overall, kiehls.com holds its own among its competitors, with a strong balance of revenue, sessions, AOV, and conversion rate.

#1 bluemercury.com
2.6M
Revenue
396.2K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
#2 groominglounge.com
144.1K
Revenue
28.4K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
#3 brickellmensproducts.com
208K
Revenue
141.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 paulaschoice.com
6.6M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#5 adorebeauty.com.au
3.6M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for ulta.comulta.com
Favicon for sephora.comsephora.com
Favicon for lookfantastic.comlookfantastic.com
Favicon for dermstore.comdermstore.com
Favicon for paulaschoice.compaulaschoice.com
Favicon for kiehls.comkiehls.com
$6.2M
Favicon for spacenk.comspacenk.com
Favicon for adorebeauty.com.auadorebeauty.com.au
Favicon for bluemercury.combluemercury.com
Favicon for foreo.comforeo.com
Favicon for escentual.comescentual.com
TOP MARKET PERFORMERSby revenue
1
Favicon for ulta.comulta.com
$114.9M
2
Favicon for sephora.comsephora.com
3
Favicon for lookfantastic.comlookfantastic.com
4
Favicon for dermstore.comdermstore.com
5
Favicon for paulaschoice.compaulaschoice.com
6
Favicon for kiehls.comkiehls.com
7
Favicon for spacenk.comspacenk.com
8
Favicon for adorebeauty.com.auadorebeauty.com.au
9
Favicon for bluemercury.combluemercury.com
10
Favicon for foreo.comforeo.com
kiehls.com vs top market performers
kiehls.com
top retailers
conversion rate vs average order value for kiehls.com and its competitors
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kiehls.com brandsby revenue

1
Logo for best sellerBest Seller
Top retailers:jcrew.comtoryburch.comteva.com
2
Logo for kieKie
3
Logo for discontinued productDiscontinued Product
4
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5
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kiehls.com categoriesby revenue

1
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
2
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
3
Sunscreen
Top retailers:supergoop.comamazon.comulta.com
4
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Top retailers:amazon.comulta.comwalmart.com
5
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Top retailers:bathandbodyworks.comamazon.comebay.com
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brands overtime comparison

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kiehls.com channels

Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.

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kiehls.com Google Ads spend

Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.com devices

Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.com top markets

Explore kiehls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.com country & global rank

Assess the ranking of kiehls.com among other retailers within its primary country and worldwide.

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