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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for kiehls.comkiehls.com

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6.5M
Revenue
Sep 26
1.4M
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.

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kiehls.com Annual Revenue and Growth

kiehls.com's annual sales on its online store amounted to $69.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$69.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
kiehls.com revenue by year

kiehls.com's monthly revenueOVER TIME
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Over the past three months, kiehls.com revenue has experienced growth of 14%, compared to the preceding three months.

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kiehls.com revenue growth for last six months
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OVERVIEW
kiehls.com generated $6.5 million in online sales for the month of September 2026. With a conversion rate of 4.00-4.50%, it falls within the typical range for beauty and cosmetics, which spans from 1.06% to 4.56%. Its average order value (AOV) of $100-125 is also within the category's typical range of $50 to $214. kiehls.com attracted 1.4 million sessions, significantly higher than a typical beauty and cosmetics store, which sees around 14,500 sessions monthly.
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kiehls.com competitors

In September 2026, kiehls.com trails competitors in sessions, achieving 1.4 million compared to adorebeauty.com.au's 2 million. However, kiehls.com leads in revenue, generating $6.5 million, outperforming paulaschoice.com's $4.2 million and bluemercury.com’s $1.4 million. In transactions, kiehls.com ranks second with 61,300, falling short of adorebeauty.com.au's 70,800. The average order value for kiehls.com is in the range of $100-125, which is higher than groominglounge.com’s $75-100 but lower than bluemercury.com’s $175-200. Lastly, kiehls.com has a conversion rate of 4.00-4.50%, leading paulaschoice.com but trailing adorebeauty.com.au and bluemercury.com.

bluemercury.com screenshot
#1 bluemercury.com
1.4M
Revenue
654.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
groominglounge.com screenshot
#2 groominglounge.com
39K
Revenue
15.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
brickellmensproducts.com screenshot
#3 brickellmensproducts.com
99.8K
Revenue
139.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
paulaschoice.com screenshot
#4 paulaschoice.com
4.2M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
adorebeauty.com.au screenshot
#5 adorebeauty.com.au
3.8M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
kiehls.com vs top market performers
kiehls.com
top retailers
conversion rate vs average order value for kiehls.com and its competitors
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Industries kiehls.com operates in

kiehls.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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kiehls.com channels

Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.

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kiehls.com Google Ads spend

Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.com devices

Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.com top markets

Explore kiehls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.com country & global rank

Assess the ranking of kiehls.com among other retailers within its primary country and worldwide.

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