kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $69.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced decline of 12%, compared to the preceding three months.
kiehls.com competitors
In June 2026, kiehls.com generated impressive revenue of $6,476,260 from 72,022 transactions across 1,359,779 sessions, boasting a conversion rate of 5.00-5.50% and an average order value (AOV) of $75-100. In contrast, paulaschoice.com earned $3,961,473 from 52,394 transactions over 1,625,956 sessions, achieving a conversion rate of 3.00-3.50% with the same AOV range. Meanwhile, bluemercury.com saw revenue of $2,856,100 from only 11,772 transactions and 956,583 sessions, resulting in a higher AOV of $225-250 but a lower conversion rate of 1.00-1.50%. Other competitors like groominglounge.com and brickellmensproducts.com reported significantly lower figures, with revenues of $40,718 and $246,077 respectively, showcasing kiehls.com’s market dominance through superior metrics in revenue and conversion rates. Overall, kiehls.com clearly outperforms its competitors across various financial metrics.
Revenue share by device at kiehls.com
In June large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries kiehls.com operates in
kiehls.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
