kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $69.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced growth of 26%, compared to the preceding three months.
kiehls.com competitors
In July 2026, kiehls.com trails competitors in sessions, ranking 3 of 6, and falling short of adorebeauty.com.au by 900,000. However, it excels in revenue, generating $4.6 million, the highest among its peers, outperforming paulaschoice.com by $1.2 million. Additionally, kiehls.com leads in transactions with 54,200, surpassing adorebeauty.com.au by 5,200. The average order value (AOV) for kiehls.com is between $75-100, comparable to groominglounge.com but trailing bluemercury.com, which has an AOV of $225-250. While its conversion rate of 5.00-5.50% is superior to most competitors, including groominglounge.com (2.50-3.00%), it still highlights room for improvement in user engagement compared to adorebeauty.com.au's sessions.
Industries kiehls.com operates in
kiehls.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
