kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $93.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced growth of 172%, compared to the preceding three months.
kiehls.com competitors
In December 2025, kiehls.com reported a revenue of $9,972,498 with 89,751 transactions and 1,593,588 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 5.50-6.00%. In comparison to its competitors, kiehls.com outperforms most in revenue and transactions. bluemercury.com generated $2,730,421 in revenue with 15,559 transactions and 929,611 sessions, showing a higher AOV of $175-$200 but a lower conversion rate of 1.50-2.00%. paulaschoice.com also excelled with a revenue of $5,526,825, 77,989 transactions, and 1,631,541 sessions, with an AOV of $50-$75 and a conversion rate of 4.50-5.00%. kiehls.com's closest competitor in revenue was adorebeauty.com.au, which earned $5,957,471 with 115,126 transactions and 2,885,051 sessions, displaying a similar AOV of $50-$75 and a conversion rate of 3.50-4.00%.
Revenue share by device at kiehls.com
In December large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
