kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com's revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced decline of 21%, compared to the preceding three months.
kiehls.com competitors
In May 2025, kiehls.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. kiehls.com generated a revenue of $4,357,054 from 39,628 transactions and 874,898 sessions, with an AOV ranging between $100-$125 and a conversion rate of 4.50-5.00%. In comparison, the closest competitor, paulaschoice.com, achieved a revenue of $4,652,071 from 57,162 transactions and 1,646,434 sessions, with an AOV of $75-$100 and a conversion rate of 3.00-3.50%. Other competitors like adorebeauty.com.au, groominglounge.com, bluemercury.com, and brickellmensproducts.com, had lower revenues, transactions, sessions, AOVs, and conversion rates compared to kiehls.com. Overall, kiehls.com demonstrated superior performance in the online beauty and grooming industry during May 2025.
Revenue share by device at kiehls.com
In May large majority of sales on kiehls.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
