kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $69.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced growth of 186%, compared to the preceding three months.
kiehls.com competitors
In January 2026, kiehls.com outperformed its competitors in terms of revenue, with $5,896,796. Its closest competitor, paulaschoice.com, came in second with $5,067,094 in revenue. In terms of transactions, kiehls.com had 56,564 transactions, whereas paulaschoice.com had 72,441 transactions, leading in this metric. kiehls.com also had the highest number of sessions at 1,049,590, followed closely by paulaschoice.com with 1,759,423 sessions. The Average Order Value (AOV) for kiehls.com was between $100-125, which was on par with its competitors. However, kiehls.com had a higher conversion rate of 5.00-5.50%, compared to the other competitors. Overall, kiehls.com emerged as a strong performer in the beauty and skincare industry, surpassing its competitors in key metrics such as revenue and conversion rate.
Revenue share by device at kiehls.com
In January large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
