kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $93.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced decline of 23%, compared to the preceding three months.
kiehls.com competitors
In October 2025, kiehls.com outperforms its competitors in terms of revenue, with $3,548,649 compared to the closest competitor, paulaschoice.com, at $4,681,400. kiehls.com also has the highest number of transactions with 34,112, surpassing its competitors like bluemercury.com with 9,454 transactions. Additionally, kiehls.com has the highest number of sessions at 894,618, compared to groominglounge.com with only 13,140 sessions. Despite having a lower average order value (AOV) compared to bluemercury.com and paulaschoice.com, kiehls.com maintains a competitive conversion rate of 3.50-4.00, matching paulaschoice.com in this domain. Overall, kiehls.com stands out as a strong performer in the online skincare and grooming industry, consistently delivering high revenue and transaction numbers along with a respectable conversion rate.
Revenue share by device at kiehls.com
In October large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
