kiehls.com
Kiehls.com is an online platform that offers a variety of skincare and beauty products. The website features a wide range of items such as cleansers, moisturizers, serums, masks, sunscreen, and grooming products for both men and women. It provides detailed product information, customer reviews, and an option to purchase items directly.
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kiehls.com Annual Revenue and Growth
kiehls.com's annual sales on its online store amounted to $69.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
kiehls.com's monthly revenueOVER TIME
Over the past three months, kiehls.com revenue has experienced decline of 41%, compared to the preceding three months.
kiehls.com competitors
In May 2026, kiehls.com outperformed its competitors with a revenue of $4,869,042 from 56,664 transactions across 1,135,657 sessions, achieving a conversion rate of 4.50-5.00%. In contrast, bluemercury.com generated $3,490,927 from 14,504 transactions with a higher average order value (AOV) of $225-250, but a lower conversion rate of 1.50-2.00%. Paula's Choice, another competitor, recorded $3,880,694 in revenue with 53,687 transactions from 1,664,722 sessions, and a conversion rate of 3.00-3.50%, indicating robust engagement despite fewer transactions. groominglounge.com and brickellmensproducts.com lagged significantly, earning $20,602 and $214,500 respectively, with similar AOVs but lower conversion rates. Overall, kiehls.com stands out for its higher revenue and transaction volume, supported by a competitive conversion rate.
Revenue share by device at kiehls.com
In May large majority of sales on kiehls.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries kiehls.com operates in
kiehls.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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kiehls.com channels
Identify top traffic channels that drive growth for kiehls.comand discover how performance of traffic channels has changed over time.
kiehls.com Google Ads spend
Evaluate kiehls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.com devices
Review kiehls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
