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Home/Insights/Retailers/dragondoor.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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225.1K
Revenue
Nov 25
68.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Dragondoor.com is a website that offers a variety of fitness resources and equipment. They sell books, videos, and training programs related to strength and conditioning, bodyweight exercises, martial arts, and kettlebell workouts. Their website also features articles, forums, and workshops for individuals seeking to improve their physical fitness capabilities.

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dragondoor.com Annual Revenue and Growth

dragondoor.com's annual sales on its online store amounted to $4.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dragondoor.com revenue by year

dragondoor.com's monthly revenueOVER TIME
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Over the past three months, dragondoor.com revenue has experienced growth of 35%, compared to the preceding three months.

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dragondoor.com revenue growth for last six months
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OVERVIEW
In November 2025, dragondoor.com generated $225,137 in online sales, significantly surpassing the SPORTS median of $89,556, with a conversion rate between 2.50-3.00%, slightly below the high of 3.31% in the industry. Their average order value (AOV) ranged from $100-125, well below the SPORTS high of $552, and their 68,231 sessions exceeded the median of 31,405 but were dwarfed by dickssportinggoods.com’s impressive 57,640,222 sessions, while dragondoor.com stands out in revenue amidst a competitive market, with growth opportunities evident in both AOV and conversion rate metrics.
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dragondoor.com competitors

In November 2025, dragondoor.com generated $225,137 in revenue from 1,820 transactions and 68,231 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. In comparison, strongfirst.com outperformed dragondoor.com with revenue of $707,226 from 7,154 transactions and 495,491 sessions, although its AOV was lower at $75-$100 and conversion rate was 1.00-1.50%. kettlebellsusa.com had lower revenue at $5,351 from 45 transactions and 5,611 sessions, with a similar AOV to dragondoor.com but a lower conversion rate of 0.50-1.00%. getrxd.com performed well with $441,603 in revenue from 973 transactions and 89,354 sessions, with a higher AOV of $450-$475 but a comparable conversion rate of 1.00-1.50%. Overall, while dragondoor.com had a strong performance, its competitors in the fitness equipment niche showed varying levels of success in different metrics.

strongfirst.com screenshot
#1 strongfirst.com
707.2K
Revenue
495.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
kettlebellsusa.com screenshot
#2 kettlebellsusa.com
5.4K
Revenue
5.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
getrxd.com screenshot
#3 getrxd.com
441.6K
Revenue
89.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
dragondoor.com vs top market performers
dragondoor.com
top retailers
conversion rate vs average order value for dragondoor.com and its competitors
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Revenue share by device at dragondoor.com

In November large majority of sales on dragondoor.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on dragondoor.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dragondoor.com channels

Identify top traffic channels that drive growth for dragondoor.comand discover how performance of traffic channels has changed over time.

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dragondoor.com Google Ads spend

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dragondoor.com devices

Review dragondoor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dragondoor.com top markets

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dragondoor.com country & global rank

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