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Sep 2025
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Home/Insights/Retailers/dragondoor.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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127.2K
Revenue
Sep 25
68.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Dragondoor.com is a website that offers a variety of fitness resources and equipment. They sell books, videos, and training programs related to strength and conditioning, bodyweight exercises, martial arts, and kettlebell workouts. Their website also features articles, forums, and workshops for individuals seeking to improve their physical fitness capabilities.

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dragondoor.com Annual Revenue and Growth

dragondoor.com's annual sales on its online store amounted to $4.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dragondoor.com revenue by year

dragondoor.com's monthly revenueOVER TIME
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Over the past three months, dragondoor.com revenue has experienced decline of 10%, compared to the preceding three months.

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dragondoor.com revenue decline for last six months
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OVERVIEW
In September 2025, dragondoor.com generated $127,248 in online sales, outperforming the SPORTS median of $77,565, while significantly trailing industry leader garmin.com, which earned $183,476,907. The site achieved a conversion rate of 1.00-1.50%, below the high of 3.05% and above the low of 0.59%. With an average order value (AOV) of $125-150, dragondoor.com is below the high AOV of $539 but above the low of $73. Additionally, the site attracted 68,624 sessions, considerably exceeding the median of 30,275 but far behind garmin.com’s impressive 47,231,640 sessions.
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dragondoor.com competitors

Compared to its competitors in September 2025, dragondoor.com has a lower revenue of $127,248 with 993 transactions and 68,624 sessions. However, it boasts a higher average order value (AOV) range of $125-$150 and a comparable conversion rate of 1.00-1.50%. In contrast, strongfirst.com outperforms dragondoor.com with a revenue of $750,135, 7,665 transactions, and 585,821 sessions, but a lower AOV range of $75-$100. kettlebellsusa.com has significantly lower revenue of $6,730 with 59 transactions and 7,280 sessions, a slightly higher AOV range of $100-$125, and a lower conversion rate of 0.50-1.00%. getrxd.com surpasses dragondoor.com with a revenue of $307,619, 668 transactions, and 87,290 sessions, a higher AOV range of $450-$475, and a similar conversion rate of 0.50-1.00%.

strongfirst.com screenshot
#1 strongfirst.com
750.1K
Revenue
585.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
kettlebellsusa.com screenshot
#2 kettlebellsusa.com
6.7K
Revenue
7.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
getrxd.com screenshot
#3 getrxd.com
307.6K
Revenue
87.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dragondoor.com vs top market performers
dragondoor.com
top retailers
conversion rate vs average order value for dragondoor.com and its competitors
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Revenue share by device at dragondoor.com

In September large majority of sales on dragondoor.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dragondoor.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dragondoor.com channels

Identify top traffic channels that drive growth for dragondoor.comand discover how performance of traffic channels has changed over time.

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dragondoor.com Google Ads spend

Evaluate dragondoor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dragondoor.com devices

Review dragondoor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dragondoor.com top markets

Explore dragondoor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dragondoor.com country & global rank

Assess the ranking of dragondoor.com among other retailers within its primary country and worldwide.

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