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Home/Insights/Retailers/dragondoor.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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27.1K
Revenue
Jul 26
11.9K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Dragondoor.com is a website that offers a variety of fitness resources and equipment. They sell books, videos, and training programs related to strength and conditioning, bodyweight exercises, martial arts, and kettlebell workouts. Their website also features articles, forums, and workshops for individuals seeking to improve their physical fitness capabilities.

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dragondoor.com Annual Revenue and Growth

dragondoor.com's annual sales on its online store amounted to $2.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dragondoor.com revenue by year

dragondoor.com's monthly revenueOVER TIME
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Over the past three months, dragondoor.com revenue has experienced decline of 59%, compared to the preceding three months.

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dragondoor.com revenue decline for last six months
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OVERVIEW
In July 2026, dragondoor.com reported a conversion rate of 1.50-2.00%, which is within the typical range of 0.64% to 3.02% for a typical store in the sports category. With an average order value (AOV) of $125-150, this also falls within the typical range of $82 to $571. The site's revenue for online sales was $27,100, notably lower than the $77,200 generated by a typical store in the sports category. Additionally, dragondoor.com had 11,900 sessions, compared to around 28,500 for a typical store in the sports category.
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dragondoor.com competitors

The competitive set includes dragondoor.com, strongfirst.com, kettlebellsusa.com, and getrxd.com. In July 2026, dragondoor.com generated $27,100 in revenue with 215 transactions from 11,900 sessions, achieving a conversion rate of 1.50-2.00%. In contrast, strongfirst.com led the metrics with $743,000 in revenue, 6,318 transactions, and 483,000 sessions, while kettlebellsusa.com and getrxd.com followed with $7,358 and $361,000 in revenue, respectively. dragondoor.com ranks third, trailing strongfirst.com by $716,000 in revenue, 6,103 transactions, and 471,000 sessions. The average order value (AOV) for dragondoor.com is between $125-150, higher than kettlebellsusa.com's AOV of $100-125, but significantly lower than getrxd.com's $425-450.

strongfirst.com screenshot
#1 strongfirst.com
743.2K
Revenue
482.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
kettlebellsusa.com screenshot
#2 kettlebellsusa.com
7.4K
Revenue
9.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
getrxd.com screenshot
#3 getrxd.com
361K
Revenue
75.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
dragondoor.com vs top market performers
dragondoor.com
top retailers
conversion rate vs average order value for dragondoor.com and its competitors
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Revenue share by device at dragondoor.com

In July large majority of sales on dragondoor.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on dragondoor.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries dragondoor.com operates in

dragondoor.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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dragondoor.com channels

Identify top traffic channels that drive growth for dragondoor.comand discover how performance of traffic channels has changed over time.

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dragondoor.com Google Ads spend

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dragondoor.com devices

Review dragondoor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dragondoor.com top markets

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dragondoor.com country & global rank

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