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Home/Insights/Retailers/dreamland.be
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for dreamland.bedreamland.be

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1.7M
Revenue
Mar 26
638.6K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$22.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced decline of 44%, compared to the preceding three months.

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dreamland.be revenue decline for last six months
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OVERVIEW
In March 2026, dreamland.be, operating in the e-commerce and shopping marketplace, generated $1,700,476 in online sales, significantly surpassing the median of $435,665. Its conversion rate of 2.00-2.50% falls within the industry average but below the high of 4.56%. The average order value (AOV) ranges from $100-125, also trailing the high of $296. With 638,641 sessions, dreamland.be has a strong presence, yet still pales in comparison to the 2.5 billion sessions seen by market leader amazon.com, while the median in its category sits at 156,477.
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dreamland.be competitors

In March 2026, dreamland.be reported a revenue of $1,700,476 from 15,545 transactions with 638,641 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, dreamland.be's revenue falls below that of lego.com at $55,047,207, but surpasses suprabazar.be at $418,100 and mediamarkt.nl at $15,410,942. dreamland.be's conversion rate aligns with lego.com and surpasses mediamarkt.nl, while its AOV falls in the mid-range compared to suprabazar.be and mediamarkt.nl. dreamland.be's transaction volume is higher than suprabazar.be but lower than lego.com and mediamarkt.nl. In terms of sessions, dreamland.be falls in the middle of the pack compared to its competitors, showcasing a solid performance overall in the online retail landscape.

suprabazar.be screenshot
#1 suprabazar.be
418.1K
Revenue
158.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
52.4M
Revenue
16.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
55M
Revenue
50.1M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
15.4M
Revenue
6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In March large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

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