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Oct 2025
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Home/Insights/Retailers/dreamland.be
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for dreamland.bedreamland.be

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2.2M
Revenue
Oct 25
822.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced growth of 8.9%, compared to the preceding three months.

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dreamland.be revenue growth for last six months
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OVERVIEW
In October 2025, dreamland.be, operating in the e-commerce and shopping marketplace, achieved online sales revenue of $2,241,850, significantly surpassing the industry median of $373,562, while the top competitor, amazon.com, reached $15,248,613,342. With a conversion rate of 2.50-3.00%, dreamland.be remains competitive, although below the high of 4.48%. Its average order value (AOV) ranges from $75 to $100, well-positioned between the high of $301 and low of $53. The platform attracted 822,372 sessions, considerably exceeding the median of 158,011 but trailing behind the dominant 2,778,032,849 sessions of amazon.com.
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dreamland.be competitors

In October 2025, dreamland.be outperformed its competitors in terms of revenue with 2,241,850. suprabazar.be lagged behind with 338,961 in revenue, while lego.com boasted the highest revenue at 60,181,821. dreamland.be also had a higher number of transactions at 22,440 compared to suprabazar.be with 3,942 and lego.com with 1,261,943. In terms of sessions, dreamland.be had 822,372 sessions, while suprabazar.be had 150,455 sessions and lego.com had a staggering 50,997,207 sessions. dreamland.be and suprabazar.be had a similar AOV of 75-100, while lego.com had a lower AOV range of 25-50. The conversion rates for dreamland.be and mediamarkt.nl were consistent at 2.50-3.00, whereas lego.com had a slightly lower conversion rate range of 2.00-2.50. Overall, dreamland.be showed strong performance compared to its competitors in October 2025.

suprabazar.be screenshot
#1 suprabazar.be
339K
Revenue
150.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
53.9M
Revenue
16.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
60.2M
Revenue
51M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
46.7M
Revenue
7.2M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In October large majority of sales on dreamland.be, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on dreamland.be, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

Assess the ranking of dreamland.be among other retailers within its primary country and worldwide.

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