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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.8M
Revenue
May 26
589.6K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$100-125
AOV
May 26
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$22.3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced decline of 23%, compared to the preceding three months.

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dreamland.be revenue decline for last six months
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OVERVIEW
In May 2026, dreamland.be, an e-commerce marketplace, generated impressive online sales of $1,829,770, significantly surpassing the median of $272,090, although still far behind the industry leader, amazon.com, at $12.2 billion. Its conversion rate ranged from 2.50-3.00%, below the high benchmark of 4.41% but above the low of 0.92%. The average order value (AOV) was $100-125, below the high of $289 and above the low of $54. With 589,609 sessions, dreamland.be notably outperformed the median of 122,379, yet remained a fraction of amazon.com’s staggering 2.67 billion sessions.
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dreamland.be competitors

As of May 2026, dreamland.be stands out among its competitors with a revenue of $1,829,770 from 16,251 transactions across 589,609 sessions, resulting in an Average Order Value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In contrast, suprabazar.be generated $487,139 with 5,657 transactions from 219,801 sessions, featuring a similar conversion rate but a lower AOV of $75-100. Meanwhile, lego.com far exceeds both in scale with an impressive revenue of $52,929,254 from 1,083,435 transactions, albeit at a lower AOV of $25-50 and a conversion rate of 1.50-2.00%. mediamarkt.nl reported revenue of $14,792,660 from 64,165 transactions, with a high AOV of $225-250 but the lowest conversion rate at 1.00-1.50%. Overall, dreamland.be's performance reflects a solid balance of revenue and conversion in its niche market.

suprabazar.be screenshot
#1 suprabazar.be
487.1K
Revenue
219.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
46.8M
Revenue
15.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
52.9M
Revenue
56.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
14.8M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In May large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

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