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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

dreamland.be

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1.6M

Revenue

617.7K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

Main country of store: BELGIUM
Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be's revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced decline of 25%, compared to the preceding three months.

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dreamland.be revenue decline for last six months

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OVERVIEW

In May 2025, dreamland.be, an e-commerce/marketplace site, generated $1,608,102 in online sales revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. It had 617,738 sessions during the month. Compared to the industry median revenue of $326,539, dreamland.be performed well. However, in terms of revenue and sessions, it fell short of the giant amazon.com, which recorded $12,259,837,505 in revenue and 2,589,786,292 sessions. The site's performance metrics demonstrate its competitiveness within the e-commerce and shopping marketplace industry.

dreamland.be competitors

In May 2025, dreamland.be lags behind its competitors in terms of revenue, with only 1,608,102 compared to lego.com's 37,693,395 and mediamarkt.nl's 17,920,935. The number of transactions on dreamland.be is also lower at 15,024, while lego.com boasts 783,331 transactions. In terms of sessions, dreamland.be falls short with 617,738 compared to mediamarkt.nl's 7,358,344. However, dreamland.be has a higher average order value (AOV) ranging from 100-125, surpassing lego.com and suprabazar.be. Despite the lower revenue and transaction numbers, dreamland.be's conversion rate of 2.00-2.50% is higher than its competitors, including lego.com and mediamarkt.nl. Overall, dreamland.be has room for growth in terms of revenue and transactions but shows promise with its strong AOV and conversion rate.

#1 suprabazar.be

413.4K

Revenue

234.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 smythstoys.com

43.7M

Revenue

12.6M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 lego.com

37.7M

Revenue

41M

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#4 mediamarkt.nl

17.9M

Revenue

7.4M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

dreamland.be vs top market performers

dreamland.be

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Revenue share by device at dreamland.be

In May large majority of sales on dreamland.be, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.