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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for dreamland.bedreamland.be

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2.7M
Revenue
Aug 26
977.7K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$22.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced growth of 38%, compared to the preceding three months.

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dreamland.be revenue growth for last six months
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OVERVIEW
dreamland.be's revenue for online sales reached $2.7 million in August 2026. With 978,000 sessions, dreamland.be significantly exceeds a typical marketplace store's 153,000 sessions. Its conversion rate stands at 2.00-2.50%, comfortably within the typical marketplace store range of 0.91% to 4.36%. The average order value (AOV) is $100-125, also within the typical marketplace category range of $40 to $283. Overall, these metrics demonstrate dreamland.be's strong performance relative to other marketplace competitors.
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dreamland.be competitors

In August 2026, dreamland.be trails its competitors significantly in revenue, generating $2.7 million from 22,100 transactions across 978,000 sessions. In contrast, lego.com leads with a staggering $86.5 million in revenue and 1.3 million transactions from 57.5 million sessions. Meanwhile, mediamarkt.nl follows with $28.4 million in revenue, while smythstoys.com achieves $31.2 million. On the other hand, dreamland.be's average order value (AOV) of $100-125 is higher than suprabazar.be’s $75-100 but lower than mediamarkt.nl’s $200-225. dreamland.be's conversion rate stands at 2.00-2.50%, comparable to lego.com and smythstoys.com, yet below suprabazar.be’s 2.50-3.00%. Despite its position, dreamland.be maintains a solid performance in its niche market.

suprabazar.be screenshot
#1 suprabazar.be
719.5K
Revenue
322.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
31.2M
Revenue
16.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lego.com screenshot
#3 lego.com
86.5M
Revenue
57.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
28.4M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In August large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

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