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Sep 2026
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Home/Insights/Retailers/dreamland.be
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for dreamland.bedreamland.be

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2.8M
Revenue
Sep 26
1M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$22.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced growth of 44%, compared to the preceding three months.

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dreamland.be revenue growth for last six months
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OVERVIEW
dreamland.be generated $2.8 million in online sales for September 2026, significantly exceeding the typical marketplace store's revenue of around $234,000 a month. With a conversion rate of 2.50-3.00%, dreamland.be is comfortably within the typical marketplace category range of 0.9% to 4.33%. Its average order value (AOV) of $100-125 also falls within the typical range of $52 to $291. The site attracted 1 million sessions, far surpassing the typical marketplace store's 119,000 sessions monthly.
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dreamland.be competitors

In September 2026, dreamland.be trails its competitors significantly in revenue, generating $2.8 million from 26,300 transactions across 1 million sessions. In comparison, smythstoys.com leads with $66 million in revenue from 561,000 transactions and 22.4 million sessions. lego.com far surpasses dreamland.be with a staggering $56.5 million in revenue and 1.2 million transactions. mediamarkt.nl follows with $32.2 million in revenue and 150,000 transactions, while suprabazar.be generates $617,000 from 7,352 transactions. All competitors offer varied average order values, with dreamland.be's AOV of $100-125 matching smythstoys.com, but it shares a conversion rate of 2.50-3.00% with suprabazar.be and smythstoys.com, showing consistent performance in that metric.

suprabazar.be screenshot
#1 suprabazar.be
617.1K
Revenue
269.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
66M
Revenue
22.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
56.5M
Revenue
53.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
32.2M
Revenue
6.8M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In September large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

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