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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for dreamland.bedreamland.be

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2M
Revenue
Jan 26
797.9K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$22.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced growth of 93%, compared to the preceding three months.

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dreamland.be revenue growth for last six months
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OVERVIEW
In January 2026, dreamland.be achieved impressive online sales of $1,994,879, significantly surpassing the e-commerce marketplace median of $529,306, while also generating 797,945 sessions, well above the median of 161,813. With a conversion rate between 2.00-2.50%, dreamland.be falls within a competitive range, although below the industry high of 4.66%. The average order value (AOV) of $100-125 is strong yet trails the high end of $290. Overall, dreamland.be demonstrates solid performance in the e-commerce landscape, outperforming median metrics while still striving to catch industry giants like Amazon.
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dreamland.be competitors

In January 2026, dreamland.be generated a revenue of $1,994,879 from 17,236 transactions and 797,945 sessions, with an Average Order Value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, dreamland.be outperformed suprabazar.be, which had a revenue of $455,659 from 5,301 transactions and 205,913 sessions, with an AOV of $75-100 and a higher conversion rate of 2.50-3.00%. However, dreamland.be fell behind lego.com, which boasted a revenue of $85,852,321 from 1,773,467 transactions and 72,670,697 sessions, with a lower AOV of $25-50 but a similar conversion rate of 2.00-2.50%. Additionally, dreamland.be lagged behind mediamarkt.nl, which achieved a revenue of $27,137,015 from 117,416 transactions and 7,981,733 sessions, with a higher AOV of $225-250 but a lower conversion rate of 1.00-1.50%.

suprabazar.be screenshot
#1 suprabazar.be
455.7K
Revenue
205.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
50.2M
Revenue
15.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
85.9M
Revenue
72.7M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
27.1M
Revenue
8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In January large majority of sales on dreamland.be, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on dreamland.be, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

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