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May 2025
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Home/Insights/Retailers/dreamland.be
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.6M
Revenue
617.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be's revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced decline of 25%, compared to the preceding three months.

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dreamland.be revenue decline for last six months
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OVERVIEW
In May 2025, dreamland.be, an e-commerce/marketplace site, generated $1,608,102 in online sales revenue, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. It had 617,738 sessions during the month. Compared to the industry median revenue of $326,539, dreamland.be performed well. However, in terms of revenue and sessions, it fell short of the giant amazon.com, which recorded $12,259,837,505 in revenue and 2,589,786,292 sessions. The site's performance metrics demonstrate its competitiveness within the e-commerce and shopping marketplace industry.
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dreamland.be competitors

In May 2025, dreamland.be lags behind its competitors in terms of revenue, with only 1,608,102 compared to lego.com's 37,693,395 and mediamarkt.nl's 17,920,935. The number of transactions on dreamland.be is also lower at 15,024, while lego.com boasts 783,331 transactions. In terms of sessions, dreamland.be falls short with 617,738 compared to mediamarkt.nl's 7,358,344. However, dreamland.be has a higher average order value (AOV) ranging from 100-125, surpassing lego.com and suprabazar.be. Despite the lower revenue and transaction numbers, dreamland.be's conversion rate of 2.00-2.50% is higher than its competitors, including lego.com and mediamarkt.nl. Overall, dreamland.be has room for growth in terms of revenue and transactions but shows promise with its strong AOV and conversion rate.

suprabazar.be screenshot
#1 suprabazar.be
413.4K
Revenue
234.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
43.7M
Revenue
12.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
37.7M
Revenue
41M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
17.9M
Revenue
7.4M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In May large majority of sales on dreamland.be, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on dreamland.be, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

Assess the ranking of dreamland.be among other retailers within its primary country and worldwide.

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