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Sep 2025
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Home/Insights/Retailers/dreamland.be
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.1M
Revenue
Sep 25
453.3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced decline of 27%, compared to the preceding three months.

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dreamland.be revenue decline for last six months
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OVERVIEW
In September 2025, dreamland.be, operating in the e-commerce and shopping marketplace, generated impressive online sales revenue of $1,098,183, significantly surpassing the industry median of $292,070. With a conversion rate of 2.00-2.50%, it performs near the higher end of the spectrum compared to the industry average of 4.09%. The average order value (AOV) ranged from $100 to $125, which is notably lower than the e-commerce peak of $309. Additionally, the site recorded 453,297 sessions, exceeding the median of 136,251 but far below Amazon's staggering 2,561,667,744 sessions, highlighting the competitive landscape.
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dreamland.be competitors

When comparing dreamland.be to its competitors in September 2025, we see that dreamland.be has a revenue of 1,098,183 with 10,381 transactions and 453,297 sessions. The average order value (AOV) falls within the range of 100-125, and the conversion rate is between 2.00-2.50%. In comparison, suprabazar.be has lower revenue, transactions, and sessions, with an AOV range of 75-100, but a similar conversion rate. On the other hand, lego.com stands out with a significantly higher revenue of 55,454,487, 1,141,432 transactions, and 48,909,019 sessions, with a lower AOV range of 25-50 but the same conversion rate. Meanwhile, mediamarkt.nl surpasses dreamland.be in revenue with 39,673,978, 161,255 transactions, and 7,160,773 sessions, boasting a higher AOV range of 225-250. Overall, dreamland.be holds its own against competitors in terms of revenue, transactions, and conversion rate, with room for growth in AOV and sessions.

suprabazar.be screenshot
#1 suprabazar.be
283.8K
Revenue
126.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
40.5M
Revenue
12.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
55.5M
Revenue
48.9M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
39.7M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In September large majority of sales on dreamland.be, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on dreamland.be, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

Assess the ranking of dreamland.be among other retailers within its primary country and worldwide.

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