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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for dreamland.bedreamland.be

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1.7M
Revenue
Apr 26
569.5K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$22.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced decline of 46%, compared to the preceding three months.

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dreamland.be revenue decline for last six months
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OVERVIEW
In April 2026, dreamland.be achieved online sales revenue of $1,698,558, significantly surpassing the e-commerce industry median of $370,530, with a conversion rate ranging from 2.50% to 3.00%, below the high benchmark of 4.36%. The average order value (AOV) stood at $100-125, well below the high mark of $300, and total sessions reached 569,498, compared to the industry median of 143,015, indicating strong engagement but room for growth against giants like Amazon, which boasts over $12 billion in sales and more than 2.5 billion sessions.
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dreamland.be competitors

In April 2026, dreamland.be generated $1,698,558 in revenue with a conversion rate of 2.50-3.00%, completing 15,299 transactions across 569,498 sessions. Comparatively, suprabazar.be earned $486,818 with a slightly higher conversion rate of 3.00-3.50%, despite handling only 5,617 transactions and 178,967 sessions, indicating potential for improvement in volume. Meanwhile, lego.com dominated the landscape with a staggering $50,884,262 in revenue, albeit at a lower conversion rate of 2.00-2.50% across an immense 49,221,259 sessions. mediamarkt.nl also outperformed dreamland.be in total revenue at $13,945,679, though it faced the lowest conversion rate of 1.00-1.50% over 5,568,214 sessions. dreamland.be, with a higher average order value of $100-125 compared to suprabazar.be's $75-100, stands out for its ability to balance revenue and conversion efficiency.

suprabazar.be screenshot
#1 suprabazar.be
486.8K
Revenue
179K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
44.1M
Revenue
15.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
50.9M
Revenue
49.2M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
13.9M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In April large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

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