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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for dreamland.bedreamland.be

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2.5M
Revenue
Jul 26
798.5K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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  • Main country of store: BELGIUM
  • Website category: MARKETPLACE

Dreamland.be is an e-commerce platform offering a wide range of products for both children and adults. Their inventory includes toys, games, electronics, furniture, appliances, sporting goods, and more. Customers can browse and purchase items online, with multiple payment and delivery options available.

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dreamland.be Annual Revenue and Growth

dreamland.be's annual sales on its online store amounted to $22.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$22.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
dreamland.be revenue by year

dreamland.be's monthly revenueOVER TIME
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Over the past three months, dreamland.be revenue has experienced growth of 32%, compared to the preceding three months.

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dreamland.be revenue growth for last six months
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OVERVIEW
dreamland.be generated $2.5 million in revenue for online sales in July 2026. It attracted 799,000 sessions, significantly higher than a typical marketplace store, which sees around 134,000 sessions monthly. With a conversion rate of 2.00-2.50%, dreamland.be is well within the typical marketplace store range of 0.93% to 4.53%. The average order value (AOV) stands at $125-150, also comfortably within the typical marketplace category range of $61 to $308. These metrics demonstrate dreamland.be's solid performance in the marketplace category.
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dreamland.be competitors

In July 2026, dreamland.be trails its competitors most significantly in revenue, earning $2.5 million compared to lego.com’s $84.2 million, a gap of 81.7 million. Despite this, dreamland.be boasts a solid performance with 18,900 transactions and sessions totaling 799,000. In contrast, suprabazar.be generated $649,000 from 7,767 transactions over 306,000 sessions, showcasing a lower average order value (AOV) of $75-100. Although dreamland.be and lego.com share similar conversion rates of 2.00-2.50%, lego.com processes significantly more transactions, outpacing dreamland.be by 1.2 million. mediamarkt.nl, with $24.9 million in revenue, achieves an AOV of $225-250 but has a lower conversion rate of 1.50-2.00%. Overall, dreamland.be remains competitive despite these notable gaps.

suprabazar.be screenshot
#1 suprabazar.be
648.6K
Revenue
306K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
smythstoys.com screenshot
#2 smythstoys.com
47.5M
Revenue
15.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lego.com screenshot
#3 lego.com
84.2M
Revenue
54.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mediamarkt.nl screenshot
#4 mediamarkt.nl
24.9M
Revenue
6.1M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
dreamland.be vs top market performers
dreamland.be
top retailers
conversion rate vs average order value for dreamland.be and its competitors
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Revenue share by device at dreamland.be

In July large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on dreamland.be, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dreamland.be channels

Identify top traffic channels that drive growth for dreamland.beand discover how performance of traffic channels has changed over time.

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dreamland.be Google Ads spend

Evaluate dreamland.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreamland.be devices

Review dreamland.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreamland.be top markets

Explore dreamland.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreamland.be country & global rank

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