lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $516.4M in 2024, broadly flat year over year. For 2025, revenue is expected to grow by 5-10%.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 39%, compared to the preceding three months.
lego.com competitors
In August 2025, lego.com outperformed its competitors in terms of revenue, with a total of $52,981,169. In comparison, toypro.com generated $470,058, zavvi.com $1,560,113, firestartoys.com $397,496, 9to5toys.com $2,626,564, and wickedbrick.com $266,535 in revenue. lego.com also had the highest number of transactions at 1,091,860, followed by zavvi.com with 24,992 transactions. However, 9to5toys.com had the highest Average Order Value (AOV) range of $625-650, while lego.com fell within the range of $25-50. Conversion rates were competitive across the board, with lego.com at 2.00-2.50%, zavvi.com at 1.00-1.50%, firestartoys.com at 1.00-1.50%, 9to5toys.com at 0.50-1.00%, and wickedbrick.com at 1.00-1.50%. Overall, lego.com showed strength in revenue and transactions compared to its competitors in August 2025.
Revenue share by device at lego.com
In August large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
