lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $642.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced decline of 35%, compared to the preceding three months.
lego.com competitors
In May 2026, lego.com significantly outperformed its competitors in the toy retail space. With a revenue of $52,929,254 and 1,083,435 transactions, lego.com saw over 56 million sessions, resulting in a conversion rate of 1.50-2.00%. In stark contrast, toypro.com generated just $518,117 with an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. firestartoys.com fared slightly better at $549,708 and a comparable conversion rate of 1.50-2.00%, but still fell short in total revenue and transactions. 9to5toys.com recorded $2,740,264 but boasted an AOV of $650-675, indicating a different customer demographic, and a lower conversion rate of 0.50-1.00%. wickedbrick.com earned $465,555 with an AOV similar to toypro.com, emphasizing lego.com’s dominance in both traffic and revenue metrics.
Revenue share by device at lego.com
In May large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
