lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $642.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 65%, compared to the preceding three months.
lego.com competitors
In January 2026, lego.com generated $85,852,321 in revenue from 1,773,467 transactions and 72,670,697 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, toypro.com had revenue of $876,665 from 6,231 transactions and 671,902 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. zavvi.com generated $1,400,222 in revenue from 24,495 transactions and 1,675,674 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50%. firestartoys.com had revenue of $853,722 from 7,403 transactions and 350,741 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. 9to5toys.com generated $2,277,368 in revenue from 3,367 transactions and 527,805 sessions, with an AOV of $675-700 and a conversion rate of 0.50-1.00%. wickedbrick.com had revenue of $401,610 from 3,168 transactions and 358,265 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. Overall, lego.com has a competitive position with solid revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.
Revenue share by device at lego.com
In January large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
