lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $642.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced decline of 21%, compared to the preceding three months.
lego.com competitors
In March 2026, lego.com reported a revenue of $55,047,207 with 1,199,352 transactions and 50,129,892 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 2.00-2.50%. When compared to its competitors, lego.com outperforms toypro.com, zavvi.com, firestartoys.com, 9to5toys.com, and wickedbrick.com in terms of revenue, transactions, and sessions. For example, 9to5toys.com had a revenue of $2,480,815 with 3,794 transactions and 624,756 sessions, but a lower conversion rate of 0.50-1.00%. In contrast, toypro.com had a significantly lower revenue of $621,418 with 4,493 transactions and 400,292 sessions, but a higher AOV range of $125-150%. Overall, lego.com stands out among its competitors with strong performance across key metrics.
Revenue share by device at lego.com
In March large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
