lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com's revenueOVER TIME
Over the past three months, lego.com revenue has experienced decline of 33%, compared to the preceding three months.
lego.com competitors
In May 2025, lego.com generated a revenue of $37,693,395 from 783,331 transactions with 40,952,675 sessions. The Average Order Value (AOV) ranged between $25-50, and the conversion rate was between 1.50-2.00%. Compared to its competitors, Lego's revenue and transactions far surpassed most, with only zavvi.com and 9to5toys.com having higher numbers. However, Lego's AOV was lower compared to toypro.com, firestartoys.com, and wickedbrick.com, which had AOVs ranging from $100-150. Additionally, Lego's conversion rate fell in the mid-range among its competitors, with 9to5toys.com having a lower rate and wickedbrick.com having a slightly higher one. Overall, lego.com maintained a strong position in terms of revenue and transactions, while its AOV and conversion rate were competitive but not leading in the market.
Revenue share by device at lego.com
In May large majority of sales on lego.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
