lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com's revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 24%, compared to the preceding three months.
lego.com competitors
In July 2025, lego.com generated a revenue of $47,342,180 from 1,010,137 transactions and 44,379,856 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate between 2.00% to 2.50%. Compared to its competitors, toypro.com had a revenue of $504,434 from 3,540 transactions and 478,382 sessions, with an AOV of $125 to $150 and a conversion rate between 0.50% to 1.00%. zavvi.com recorded $1,466,824 in revenue from 23,088 transactions and 1,550,983 sessions, with an AOV of $50 to $75 and a conversion rate between 1.00% to 1.50%. firestartoys.com and wickedbrick.com also had competitive performances, while 9to5toys.com stood out with a revenue of $3,109,020, 4,838 transactions, 815,612 sessions, an AOV of $625 to $650, and a conversion rate of 0.50% to 1.00%.
Revenue share by device at lego.com
In July large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
