lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $516.4M in 2024, broadly flat year over year. For 2025, revenue is expected to grow by 20-50%.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 43%, compared to the preceding three months.
lego.com competitors
When comparing lego.com to its competitors in November 2025, it is clear that lego.com outperforms in terms of revenue, transactions, and sessions. lego.com generated a revenue of $92,873,986 from 1,952,308 transactions and 70,194,174 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. In contrast, toypro.com had a revenue of $631,674 from 4,489 transactions and 403,621 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. zavvi.com, firestartoys.com, 9to5toys.com, and wickedbrick.com also fall behind lego.com in revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, lego.com demonstrates superior performance metrics compared to its competitors, solidifying its position as a leader in the toy industry online market.
Revenue share by device at lego.com
In November large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
