lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $642.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced decline of 41%, compared to the preceding three months.
lego.com competitors
In April 2026, lego.com significantly outperformed its competitors in both revenue and transaction metrics. lego.com generated $50,884,262 from 1,084,070 transactions over 49,221,259 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 2.00-2.50%. In contrast, toypro.com reported a modest $493,723 in revenue from 3,677 transactions, indicating a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. Similarly, firestartoys.com generated $507,831 with 4,619 transactions and an AOV of $100-125, reflecting a conversion rate of 1.50-2.00%. Competitor 9to5toys.com, while boasting the highest AOV of $675-700, had a low conversion rate of 0.50-1.00%, resulting in $2,294,550 revenue from 3,318 transactions. wickedbrick.com also lagged, earning $282,685 with a conversion rate of 0.50-1.00%. Overall, lego.com maintained a dominant position in the market.
Revenue share by device at lego.com
In April large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
