lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $642.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 15%, compared to the preceding three months.
lego.com competitors
In July 2026, lego.com trails its competitors in average order value (AOV), with a range of $50-75, compared to $125-150 for toypro.com, firestartoys.com, and wickedbrick.com, and an impressive $675-700 for 9to5toys.com. However, lego.com excels with a revenue of $84.2 million, ranking first among five competitors and leading 9to5toys.com by $82 million. It also boasts the highest number of transactions at 1.2 million, outperforming toypro.com by 1.2 million. Additionally, lego.com achieves a remarkable 54.5 million sessions, leading 9to5toys.com by 54 million. While lego.com has a conversion rate of 2.00-2.50%, all competitors have lower rates, indicating strong customer engagement.
Revenue share by device at lego.com
In July large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
