lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $516.4M in 2024, broadly flat year over year. For 2025, revenue is expected to grow by 20-50%.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 62%, compared to the preceding three months.
lego.com competitors
When comparing lego.com to its competitors in December 2025, we see that lego.com generated a revenue of $100,070,165 with 2,072,841 transactions and 78,256,133 sessions. Their average order value (AOV) ranged between $25-50, and their conversion rate was between 2.50-3.00%. In contrast, toypro.com had a revenue of $775,891, zavvi.com had a revenue of $1,973,778, firestartoys.com had a revenue of $714,392, 9to5toys.com had a revenue of $2,224,516, and wickedbrick.com had a revenue of $372,828. Each competitor had different numbers of transactions, sessions, AOV, and conversion rates. Overall, lego.com outperformed its competitors in terms of revenue, transactions, and sessions, with a comparable AOV and conversion rate to firestartoys.com.
Revenue share by device at lego.com
In December large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
