lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $642.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 40%, compared to the preceding three months.
lego.com competitors
In August 2026, lego.com trails its competitors with a conversion rate of 2.00-2.50%, while others like firestartoys.com and wickedbrick.com achieve rates of 1.00-1.50%. However, lego.com significantly surpasses them in revenue at $86.5 million, transactions with 1.3 million, and sessions totaling 57.5 million, leading the competition in all these metrics. For instance, toypro.com reports $458,000 in revenue with 3,443 transactions, and 486,000 sessions, while 9to5toys.com reaches $2.1 million in revenue but only 3,088 transactions and 521,000 sessions. Overall, lego.com clearly dominates in key performance indicators despite a lower conversion rate compared to some competitors.
Revenue share by device at lego.com
In August large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
