lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $516.4M in 2024, broadly flat year over year. For 2025, revenue is expected to grow by 10-20%.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 29%, compared to the preceding three months.
lego.com competitors
In October 2025, lego.com generated a revenue of $60,181,821 from 1,261,943 transactions with a conversion rate of 2.00-2.50% and an average order value (AOV) of $25-50. Comparing this to its competitors, we see a range of performances. toypro.com had a revenue of $557,586 from 3,904 transactions, with a lower conversion rate of 1.00-1.50% but a higher AOV of $125-150. zavvi.com generated $1,539,137 in revenue from 24,517 transactions with a conversion rate of 1.50-2.00% and an AOV of $50-75. firestartoys.com had revenue of $358,412 from 2,970 transactions with a similar conversion rate and AOV to toypro.com. 9to5toys.com had a higher revenue of $1,885,191 but a lower conversion rate of 0.00-0.50% and a significantly higher AOV of $650-675. wickedbrick.com had a revenue of $271,959 from 2,080 transactions with metrics similar to toypro.com and firestartoys.com. Overall, lego.com remains a strong competitor in terms of revenue and transactions, with a respectable conversion rate and AOV in the market.
Revenue share by device at lego.com
In October large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
