lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $516.4M in 2024, broadly flat year over year. For 2025, revenue is expected to grow by 10-20%.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced growth of 36%, compared to the preceding three months.
lego.com competitors
In September 2025, lego.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. lego.com generated a revenue of $55,454,487 from 1,141,432 transactions and 48,909,019 sessions, with an AOV range of $25-50 and a conversion rate of 2.00-2.50%. In comparison, toypro.com had a revenue of $432,224 from 3,067 transactions and 360,017 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. zavvi.com, firestartoys.com, 9to5toys.com, and wickedbrick.com also had lower revenue, transaction, session numbers, and lower AOV compared to lego.com. These metrics indicate that lego.com is the top performer among its competitors in the toy and brick-building industry, showcasing its strong online presence and customer engagement.
Revenue share by device at lego.com
In September large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
