lego.com
Lego.com is a popular website that offers a wide range of Lego sets and related products. The website provides a convenient platform for customers to explore and purchase various Lego building blocks, themed playsets, and accessories. Lego.com also features helpful resources, including building instructions, games, and a community forum for Lego enthusiasts.
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lego.com Annual Revenue and Growth
lego.com's annual sales on its online store amounted to $642.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
lego.com's monthly revenueOVER TIME
Over the past three months, lego.com revenue has experienced decline of 22%, compared to the preceding three months.
lego.com competitors
In June 2026, lego.com generated impressive revenue of $51,856,044 from 1,015,953 transactions across 53,103,985 sessions, achieving an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, toypro.com earned $518,173 with a higher AOV of $125-150 but had a lower conversion rate of 0.50-1.00%. firestartoys.com brought in $313,383 with an AOV of $100-125 and a conversion rate of 1.00-1.50%. Meanwhile, 9to5toys.com had a significant revenue of $2,659,955, yet its AOV skyrocketed to $650-675, with a lower conversion rate of 0.50-1.00%. Finally, wickedbrick.com achieved $450,238 with an AOV of $125-150 and a similar conversion rate to firestartoys.com. Overall, lego.com leads in revenue and transactions while maintaining competitive metrics among its peers.
Revenue share by device at lego.com
In June large majority of sales on lego.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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lego.com channels
Identify top traffic channels that drive growth for lego.comand discover how performance of traffic channels has changed over time.
lego.com Google Ads spend
Evaluate lego.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lego.com devices
Review lego.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
