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Jan 2026
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Home/Insights/Retailers/easytoys.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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118.1K
Revenue
Jan 26
68.1K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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easytoys.de Annual Revenue and Growth

easytoys.de's annual sales on its online store amounted to $1.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
easytoys.de revenue by year

easytoys.de's monthly revenueOVER TIME
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Over the past three months, easytoys.de revenue has experienced decline of 13%, compared to the preceding three months.

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easytoys.de revenue decline for last six months
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OVERVIEW
In January 2026, easytoys.de generated $118,072 in online sales, aligning with the median for the HEALTH industry. With a conversion rate of 1.00-1.50%, it falls below the high benchmark of 3.63% but above the low of 1.26%. The average order value (AOV) ranges from $125-150, significantly lower than the high of $433, while sessions reached 68,115, exceeding the industry median of 49,104 but far from the leader, harrys.com, at 971,040. Overall, easytoys.de showcases stable performance but has room for growth compared to top competitors in the sector.
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easytoys.de competitors

In January 2026, easytoys.de reported a revenue of $118,072 from 892 transactions and 68,115 sessions, with an Average Order Value (AOV) range of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, easytoys.de lags behind in revenue, transactions, and sessions. beate-uhse.com generated $172,345 in revenue from 1,995 transactions and 122,266 sessions, with an AOV range of $75-100 and a conversion rate of 1.50-2.00%. dildoking.de outperformed with $620,533 in revenue from 4,717 transactions and 223,839 sessions, while amorelie.de had the highest revenue of $2,266,700 from 35,774 transactions and 1,165,558 sessions, boasting a high conversion rate of 3.00-3.50%. easytoys.de shares similarities with fleshlight.eu and womanizer.com in terms of AOV and conversion rate, but falls short in overall revenue and transactions.

beate-uhse.com screenshot
#1 beate-uhse.com
172.3K
Revenue
122.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dildoking.de screenshot
#2 dildoking.de
620.5K
Revenue
223.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
amorelie.de screenshot
#3 amorelie.de
2.3M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
fleshlight.eu screenshot
#4 fleshlight.eu
1M
Revenue
389.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
womanizer.com screenshot
#5 womanizer.com
963.7K
Revenue
438K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
easytoys.de vs top market performers
easytoys.de
top retailers
conversion rate vs average order value for easytoys.de and its competitors
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Revenue share by device at easytoys.de

In January large majority of sales on easytoys.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on easytoys.de, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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easytoys.de channels

Identify top traffic channels that drive growth for easytoys.deand discover how performance of traffic channels has changed over time.

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easytoys.de Google Ads spend

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easytoys.de devices

Review easytoys.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easytoys.de top markets

Explore easytoys.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easytoys.de country & global rank

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