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Oct 2025
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Home/Insights/Retailers/easytoys.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for easytoys.ukeasytoys.uk

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69.9K
Revenue
Oct 25
47.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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easytoys.uk is an e-commerce platform that offers a wide variety of adult products and intimate toys. The website provides a range of items designed to enhance individuals pleasure and cater to diverse desires, including vibrators, lubricants, lingerie, bondage accessories, and other intimate accessories.

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easytoys.uk Annual Revenue and Growth

easytoys.uk's annual sales on its online store amounted to $602.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$602.6K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
easytoys.uk revenue by year

easytoys.uk's monthly revenueOVER TIME
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Over the past three months, easytoys.uk revenue has experienced growth of 16%, compared to the preceding three months.

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easytoys.uk revenue growth for last six months
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OVERVIEW
In October 2025, easytoys.uk, a player in the FASHION AND APPAREL industry, generated $69,947 in online sales, falling short of the median revenue of $80,524, while its conversion rate ranged from 1.00-1.50%, below the industry's high of 3.36%. With an average order value (AOV) between $125-150, it is also significantly lower than the high AOV of $378 in the sector. The store recorded 47,054 sessions, surpassing the median of 33,163 but trailing far behind shein.com's dominant sessions of 321,650,758, highlighting both the challenges and opportunities for growth within this competitive market.
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easytoys.uk competitors

In October 2025, easytoys.uk reported a revenue of £69,947 from 520 transactions and 47,054 sessions, with an average order value (AOV) ranging from £125 to £150 and a conversion rate between 1.00% to 1.50%. Comparing these metrics to its competitors, sinful.co.uk generated £272,501 in revenue from 1,314 transactions and 330,064 sessions, with an AOV of £200 to £225 and a conversion rate of 0.00% to 0.50%. fleshlight.eu outperformed easytoys.uk in revenue, with £743,593 from 5,233 transactions and 273,381 sessions, boasting an AOV of £125 to £150 and a conversion rate between 1.50% to 2.00%. lovehoney.co.uk led the pack with £7,955,687 in revenue from 139,380 transactions and 3,156,448 sessions, offering a lower AOV of £50 to £75 but a higher conversion rate of 4.00% to 4.50%. pulseandcocktails.co.uk and lovense.com also showcased stronger performance metrics in various domains compared to easytoys.uk.

sinful.co.uk screenshot
#1 sinful.co.uk
272.5K
Revenue
330.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
fleshlight.eu screenshot
#2 fleshlight.eu
743.6K
Revenue
273.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lovehoney.co.uk screenshot
#3 lovehoney.co.uk
8M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
pulseandcocktails.co.uk screenshot
#4 pulseandcocktails.co.uk
94.1K
Revenue
88.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
10.6M
Revenue
3.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
easytoys.uk vs top market performers
easytoys.uk
top retailers
conversion rate vs average order value for easytoys.uk and its competitors
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Revenue share by device at easytoys.uk

In October large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In October large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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easytoys.uk channels

Identify top traffic channels that drive growth for easytoys.ukand discover how performance of traffic channels has changed over time.

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easytoys.uk Google Ads spend

Evaluate easytoys.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easytoys.uk devices

Review easytoys.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easytoys.uk top markets

Explore easytoys.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easytoys.uk country & global rank

Assess the ranking of easytoys.uk among other retailers within its primary country and worldwide.

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