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Jul 2025
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Home/Insights/Retailers/easytoys.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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53.9K
Revenue
41.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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easytoys.uk is an e-commerce platform that offers a wide variety of adult products and intimate toys. The website provides a range of items designed to enhance individuals pleasure and cater to diverse desires, including vibrators, lubricants, lingerie, bondage accessories, and other intimate accessories.

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easytoys.uk's revenueOVER TIME
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Over the past three months, easytoys.uk revenue has experienced decline of 21%, compared to the preceding three months.

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easytoys.uk revenue decline for last six months
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OVERVIEW
In July 2025, easytoys.uk, a FASHION AND APPAREL online store, had a revenue of $53,892 with a median industry revenue of $82,875. The conversion rate ranged from 0.50-1.00%, lower than the industry high of 2.96% and above the low of 0.62%. The average order value (AOV) was between $125-150, falling short of the industry high of $402 and exceeding the low of $82. With 41,538 sessions, easytoys.uk's traffic was lower than the industry's median of 36,317, while the highest session count of 294,721,604 was recorded by shein.com.
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easytoys.uk competitors

In July 2025, easytoys.uk generated a revenue of £53,892 with 372 transactions from 41,538 sessions, boasting an average order value (AOV) between £125-£150 and a conversion rate of 0.50-1.00. Compared to its competitors, easytoys.uk falls behind in revenue when compared to lovehoney.co.uk with £7,157,177, lovense.com with £11,058,846, and even sinful.co.uk with £355,910. However, easytoys.uk is on par with fleshlight.eu in terms of AOV, but lags behind in revenue and conversion rate. pulseandcocktails.co.uk falls behind easytoys.uk in terms of revenue and sessions, while lovense.com outperforms easytoys.uk in all metrics, especially in revenue and conversion rate. Overall, easytoys.uk has room for growth in revenue and conversion rate to compete with top performers like lovense.com and lovehoney.co.uk in the adult toy industry.

sinful.co.uk screenshot
#1 sinful.co.uk
355.9K
Revenue
310.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
fleshlight.eu screenshot
#2 fleshlight.eu
816.8K
Revenue
307.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lovehoney.co.uk screenshot
#3 lovehoney.co.uk
7.2M
Revenue
3.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
pulseandcocktails.co.uk screenshot
#4 pulseandcocktails.co.uk
79.6K
Revenue
66.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
11.1M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
easytoys.uk vs top market performers
easytoys.uk
top retailers
conversion rate vs average order value for easytoys.uk and its competitors
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Revenue share by device at easytoys.uk

In July large majority of sales on easytoys.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In July large majority of sales on easytoys.uk, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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easytoys.uk channels

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easytoys.uk Google Ads spend

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easytoys.uk devices

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easytoys.uk top markets

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easytoys.uk country & global rank

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