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Jan 2026
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Home/Insights/Retailers/easytoys.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for easytoys.ukeasytoys.uk

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81.3K
Revenue
Jan 26
50.2K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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easytoys.uk is an e-commerce platform that offers a wide variety of adult products and intimate toys. The website provides a range of items designed to enhance individuals pleasure and cater to diverse desires, including vibrators, lubricants, lingerie, bondage accessories, and other intimate accessories.

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easytoys.uk Annual Revenue and Growth

easytoys.uk's annual sales on its online store amounted to $667.3K in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$667.3K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
easytoys.uk revenue by year

easytoys.uk's monthly revenueOVER TIME
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Over the past three months, easytoys.uk revenue has experienced decline of 19%, compared to the preceding three months.

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easytoys.uk revenue decline for last six months
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OVERVIEW
In January 2026, easytoys.uk, a player in the FASHION AND APPAREL industry, generated $81,258 in online sales, below the median of $91,806, with a conversion rate between 1.00-1.50%, lower than the industry high of 3.1%. Their average order value (AOV) ranged from $125-150, considerably below the high of $390. The site attracted 50,211 sessions, exceeding the median of 38,909, yet far from the leader shein.com’s staggering 279,580,739 sessions, indicating a mixed performance with room for growth in sales and conversion effectiveness.
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easytoys.uk competitors

In January 2026, easytoys.uk had a revenue of $81,258 with 591 transactions and 50,211 sessions, resulting in an AOV of $125-150 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, sinful.co.uk and fleshlight.eu both had significantly higher revenues of $1,069,132 and $1,047,344 respectively, with a larger number of transactions and sessions. However, easytoys.uk's AOV and conversion rate fall within the same range as these competitors. On the other hand, lovehoney.co.uk and lovense.com surpassed easytoys.uk in revenue, transactions, and sessions, but had lower AOVs. pulseandcocktails.co.uk had a lower revenue than easytoys.uk, but a similar AOV and conversion rate. Overall, while easytoys.uk may not have the highest revenue or the most transactions, it maintains competitive AOV and conversion rates compared to its competitors in the adult toy industry.

sinful.co.uk screenshot
#1 sinful.co.uk
1.1M
Revenue
475.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fleshlight.eu screenshot
#2 fleshlight.eu
1M
Revenue
389.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lovehoney.co.uk screenshot
#3 lovehoney.co.uk
8.5M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
pulseandcocktails.co.uk screenshot
#4 pulseandcocktails.co.uk
108.1K
Revenue
91.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
8.3M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
easytoys.uk vs top market performers
easytoys.uk
top retailers
conversion rate vs average order value for easytoys.uk and its competitors
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Revenue share by device at easytoys.uk

In January large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In January large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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easytoys.uk channels

Identify top traffic channels that drive growth for easytoys.ukand discover how performance of traffic channels has changed over time.

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easytoys.uk Google Ads spend

Evaluate easytoys.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easytoys.uk devices

Review easytoys.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easytoys.uk top markets

Explore easytoys.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easytoys.uk country & global rank

Assess the ranking of easytoys.uk among other retailers within its primary country and worldwide.

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