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Nov 2025
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Home/Insights/Retailers/easytoys.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for easytoys.ukeasytoys.uk

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67.8K
Revenue
Nov 25
58K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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easytoys.uk is an e-commerce platform that offers a wide variety of adult products and intimate toys. The website provides a range of items designed to enhance individuals pleasure and cater to diverse desires, including vibrators, lubricants, lingerie, bondage accessories, and other intimate accessories.

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easytoys.uk Annual Revenue and Growth

easytoys.uk's annual sales on its online store amounted to $602.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$602.6K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
easytoys.uk revenue by year

easytoys.uk's monthly revenueOVER TIME
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Over the past three months, easytoys.uk revenue has experienced growth of 25%, compared to the preceding three months.

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easytoys.uk revenue growth for last six months
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OVERVIEW
In November 2025, easytoys.uk generated $67,791 in online sales, below the FASHION AND APPAREL median of $93,064, with a conversion rate between 0.50-1.00%, significantly lower than the industry's high of 3.37%. The Average Order Value (AOV) ranged from $125-150, which is above the lower threshold of $76 but far from the high of $375. The site attracted 57,979 sessions, surpassing the median of 36,492 but a fraction of the top competitor, shein.com, which boasts an astounding 342,497,064 sessions. Overall, these metrics indicate room for improvement in revenue and conversion efficiency.
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easytoys.uk competitors

In November 2025, easytoys.uk showed a revenue of $67,791 with 509 transactions and 57,979 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 0.50-1.00%. In comparison, sinful.co.uk outperformed easytoys.uk with a revenue of $426,951, 2,032 transactions, and 384,158 sessions, offering a higher AOV of $200-$225. lovehoney.co.uk excelled with a significant revenue of $10,755,548, 190,703 transactions, and 4,376,171 sessions, despite having a lower AOV of $50-$75, showcasing a strong conversion rate of 4.00-4.50%. fleshlight.eu and lovense.com also outperformed easytoys.uk in terms of revenue, transactions, and sessions, with varying AOVs and conversion rates. pulseandcocktails.co.uk, while having similar revenue to easytoys.uk, had a higher conversion rate. Overall, easytoys.uk competes in a challenging market where lovehoney.co.uk and other competitors dominate with higher revenues and transactions.

sinful.co.uk screenshot
#1 sinful.co.uk
427K
Revenue
384.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
fleshlight.eu screenshot
#2 fleshlight.eu
798.4K
Revenue
305.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lovehoney.co.uk screenshot
#3 lovehoney.co.uk
10.8M
Revenue
4.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
pulseandcocktails.co.uk screenshot
#4 pulseandcocktails.co.uk
73.5K
Revenue
67.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lovense.com screenshot
#5 lovense.com
12.2M
Revenue
4.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
easytoys.uk vs top market performers
easytoys.uk
top retailers
conversion rate vs average order value for easytoys.uk and its competitors
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Revenue share by device at easytoys.uk

In November large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In November large majority of sales on easytoys.uk, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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easytoys.uk channels

Identify top traffic channels that drive growth for easytoys.ukand discover how performance of traffic channels has changed over time.

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easytoys.uk Google Ads spend

Evaluate easytoys.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easytoys.uk devices

Review easytoys.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easytoys.uk top markets

Explore easytoys.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easytoys.uk country & global rank

Assess the ranking of easytoys.uk among other retailers within its primary country and worldwide.

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