babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com's revenueOVER TIME
Over the past three months, babylist.com revenue has experienced growth of 11%, compared to the preceding three months.
babylist.com competitors
In May 2025, babylist.com stands out amongst its competitors in the baby product industry. With a revenue of $81,210,274 and 327,853 transactions from 13,729,709 sessions, Babylist's average order value (AOV) ranges between $225-250 with a conversion rate of 2.00-2.50%. In comparison, goodbuygear.com generated $1,507,495 in revenue with 11,192 transactions and 670,015 sessions, boasting an AOV of $125-150 and a conversion rate of 1.50-2.00%. potterybarnkids.com performed well with $31,013,273 revenue, 99,438 transactions, and 3,482,034 sessions, showcasing a higher AOV of $300-325 and conversion rate of 2.50-3.00%. babygearlab.com, buybuybaby.com, and albeebaby.com also showed strong performance, but babylist.com remains a top competitor in the industry based on revenue, transactions, AOV, and conversion rate metrics.
Revenue share by device at babylist.com
In May large majority of sales on babylist.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
