babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $779.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced decline of 5.4%, compared to the preceding three months.
babylist.com competitors
When comparing babylist.com to its competitors in November 2025, we can see that babylist.com leads in revenue with $76,057,135. However, in terms of transactions, buybuybaby.com has the highest at 345 transactions compared to babylist.com's 321,111 transactions. babygearlab.com has a higher conversion rate at 3.00-3.50%, while albeebaby.com falls behind with a conversion rate of 1.50-2.00%. potterybarnkids.com has the highest average order value (AOV) range of 300-325, surpassing babylist.com's 225-250 AOV range. goodbuygear.com lags behind in revenue compared to babylist.com but has a lower conversion rate of 1.00-1.50%. Overall, while babylist.com excels in revenue and AOV, its competitors outperform it in other key metrics such as transactions, conversion rate, and AOV range.
Revenue share by device at babylist.com
In November large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
