babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
GRIPS CUSTOMERS & RESEARCH PARTNERS
babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $943.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced growth of 22%, compared to the preceding three months.
babylist.com competitors
When comparing babylist.com to its competitors as of March 2026, it is evident that babylist.com leads in revenue with $88,418,484. potterybarnkids.com follows closely behind with $54,746,092, while other competitors such as buybuybaby.com, babygearlab.com, albeebaby.com, and goodbuygear.com have significantly lower revenues ranging from $1,397,676 to $1,864,313. In terms of transactions, babylist.com also surpasses its competitors with 391,956 transactions, while the closest competitor is potterybarnkids.com with 183,792 transactions. When looking at conversion rates, potterybarnkids.com leads the pack with a range of 4.00-4.50%, followed by buybuybaby.com with a range of 3.00-3.50%, while babylist.com falls within the 2.00-2.50% range along with albeebaby.com. Overall, babylist.com stands out as the top performer in revenue and transactions among its competitors.
Revenue share by device at babylist.com
In March large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
