babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $943.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced growth of 9.5%, compared to the preceding three months.
babylist.com competitors
In April 2026, babylist.com led the market with a substantial revenue of $85,727,108 from 375,677 transactions across 16,933,794 sessions, achieving an Average Order Value (AOV) of $225-250 and a conversion rate of 2.00-2.50%. In comparison, buybuybaby.com reported a significantly lower revenue of $66,244 with an AOV of $150-175 and a conversion rate of 3.00-3.50%. babygearlab.com had a revenue of $1,147,134, a modest AOV of $100-125, and a conversion rate of 2.50-3.00%. albeebaby.com generated $1,444,847, maintaining an AOV of $200-225 but mirrored babylist.com's conversion rate. potterybarnkids.com, with a higher AOV of $275-300, generated $46,514,442 in revenue and boasted the best conversion rate at 4.00-4.50%. goodbuygear.com trailed with $1,754,894, an AOV of $125-150, and the lowest conversion rate at 1.50-2.00%.
Revenue share by device at babylist.com
In April large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
