babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $943.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced growth of 7.8%, compared to the preceding three months.
babylist.com competitors
In January 2026, babylist.com outperformed its competitors in terms of revenue, with $90,155,180. In comparison, buybuybaby.com had revenue of $39,088, babygearlab.com had $1,286,413, albeebaby.com had $1,509,667, potterybarnkids.com had $43,565,874, and goodbuygear.com had $1,527,007. babylist.com also had the highest number of transactions at 382,742, followed by potterybarnkids.com at 144,342. However, in terms of conversion rate, buybuybaby.com and babygearlab.com led with 3.00-3.50%, while babylist.com had a conversion rate of 2.00-2.50%. When looking at average order value (AOV), potterybarnkids.com had the highest range at $300-325, while babylist.com and albeebaby.com had similar AOV ranges of $225-250. Despite some competitors performing well in specific metrics, babylist.com's overall revenue and transaction numbers set it apart in the baby product market.
Revenue share by device at babylist.com
In January large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
