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Sep 2024
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Home/Insights/Retailers/babylist.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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75.2M
Revenue
9.9M
Sessions
3.0-3.5%
Conversion rate
$225-250
Average order value
Online only revenue for babylist.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.

babylist.com’s revenueOVER TIME
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Over the past three months, babylist.com revenue has experienced growth of 8.5%, compared to the preceding three months.

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babylist.com revenue growth for last six months
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OVERVIEW
In September 2024, babylist.com led the CHILDCARE industry with online sales revenue of $75,186,544, a conversion rate of 3.00-3.50%, and an AOV of $225-250. With a session count of 9,942,223, it surpassed the median revenue, conversion rate, AOV, and sessions in its category. The highest conversion rate was 4.82%, the highest AOV was $273, and the lowest AOV was $56, while the lowest conversion rate was 1.27% and the median session count was 22,318. babylist.com stood out as a top performer in the CHILDCARE sector for September 2024.
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babylist.com competitors

When comparing babylist.com to its competitors in the baby products industry, babylist.com stands out with a significantly higher revenue of $75,186,544, derived from 321,940 transactions and 9,942,223 sessions in September 2024. Its average order value (AOV) falls within the range of $225-250 with a conversion rate of 3.00-3.50%. In contrast, competitors like goodbuygear.com, babygearlab.com, and albeebaby.com have lower revenues ranging from $1,095,913 to $1,476,605, fewer transactions, and sessions. While potterybarnkids.com has a higher revenue of $49,091,006 with 149,779 transactions and 4,384,791 sessions, its AOV and conversion rate are comparable to babylist.com. buybuybaby.com falls within the same AOV range as babylist.com, but with a slightly lower revenue. Overall, babylist.com demonstrates strong performance in terms of revenue, transactions, and sessions compared to its competitors in the baby products market.

#1 buybuybaby.com
1.8M
Revenue
380.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#2 babygearlab.com
1.1M
Revenue
452.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#3 albeebaby.com
1.1M
Revenue
358.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#4 potterybarnkids.com
49.1M
Revenue
4.4M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
#5 goodbuygear.com
1.5M
Revenue
578.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
babylist.com vs top market performers
babylist.com
top retailers
conversion rate vs average order value for babylist.com and its competitors
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babylist.com brandsby revenue

babylist.com categoriesby revenue

1
Baby Strollers
2
Baby & Toddler Car Seats
3
High Chairs & Booster Seats
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brands overtime comparison

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babylist.com channels

Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.

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babylist.com Google Ads spend

Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babylist.com devices

Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babylist.com top markets

Explore babylist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babylist.com country & global rank

Assess the ranking of babylist.com among other retailers within its primary country and worldwide.

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