babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $779.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced decline of 12%, compared to the preceding three months.
babylist.com competitors
In August 2025, babylist.com generated $74,588,852 in revenue from 307,236 transactions with a total of 12,788,265 sessions. Their average order value (AOV) ranged between $225-$250, and their conversion rate was between 2.00-2.50%. Compared to its competitors, babylist.com outperformed buybuybaby.com, babygearlab.com, albeebaby.com, and goodbuygear.com in terms of revenue, transactions, sessions, and AOV. However, potterybarnkids.com stood out as a strong competitor with $44,998,510 in revenue from 145,225 transactions and 5,689,037 sessions. potterybarnkids.com also had a higher AOV range of $300-$325 but a comparable conversion rate to babylist.com at 2.50-3.00%. Overall, babylist.com maintained a competitive edge in revenue and transaction volume but faced stiff competition from potterybarnkids.com in terms of AOV and sessions.
Revenue share by device at babylist.com
In August large majority of sales on babylist.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
