babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $779.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced decline of 6.3%, compared to the preceding three months.
babylist.com competitors
In September 2025, when comparing babylist.com to its competitors in the baby registry and gear industry, babylist.com stands out with a revenue of $71,008,546, the highest among its peers. It also boasts a substantial number of transactions at 310,014 and sessions at 12,615,638. With an Average Order Value (AOV) ranging from $225-250 and a conversion rate of 2.00-2.50%, babylist.com demonstrates solid performance in both sales metrics. In comparison, buybuybaby.com has a lower revenue at $849,423 and a higher conversion rate of 3.00-3.50%, while potterybarnkids.com surpasses in revenue with $40,634,265 and has a higher AOV of $300-325. babygearlab.com and goodbuygear.com fall behind in revenue but have competitive conversion rates, highlighting the diversity in performance metrics among babylist.com and its competitors.
Revenue share by device at babylist.com
In September large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
