babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com's revenueOVER TIME
Over the past three months, babylist.com revenue has experienced decline of 8.8%, compared to the preceding three months.
babylist.com competitors
In July 2025, babylist.com outperformed its competitors in terms of revenue with $80,788,275 and had the highest number of transactions at 329,088. However, when looking at individual metrics, buybuybaby.com had the highest conversion rate ranging from 2.50-3.00%, while potterybarnkids.com had the highest average order value (AOV) between $300-325. In terms of sessions, potterybarnkids.com had the most with 6,323,135, followed closely by goodbuygear.com with 552,373 sessions. Despite babylist.com having a strong performance in revenue and transactions, it faced tough competition in conversion rate and AOV from other players in the industry such as potterybarnkids.com and buybuybaby.com. This indicates that while babylist.com is a market leader in revenue and transactions, there is room for improvement in optimizing conversion rates and increasing the average order value to stay ahead of its competitors.
Revenue share by device at babylist.com
In July large majority of sales on babylist.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
