babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $943.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced growth of 16%, compared to the preceding three months.
babylist.com competitors
In July 2026, babylist.com stands out with a substantial revenue of $107.3 million, significantly outperforming its closest competitor, potterybarnkids.com, by $19.9 million. babylist.com also leads in transactions with 456,000, surpassing potterybarnkids.com by 203,000. The website's sessions total 18.2 million, exceeding potterybarnkids.com by 10 million sessions, which highlights its popularity. While babylist.com and buybuybaby.com share similar conversion rates of 2.50-3.00%, babylist.com's average order value (AOV) is notably higher, ranging from $225-250 compared to buybuybaby.com’s $200-225. Other competitors, like babygearlab.com and albeebaby.com, lag behind significantly in revenue and transactions, emphasizing babylist.com’s dominant market position.
Revenue share by device at babylist.com
In July large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries babylist.com operates in
babylist.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
