babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $779.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced decline of 8.7%, compared to the preceding three months.
babylist.com competitors
In October 2025, when comparing babylist.com to its competitors in the baby products industry, it stands out in terms of revenue with $70,185,894. Among its competitors, buybuybaby.com follows closely with $77,281 in revenue. babylist.com also leads in transactions with 306,563, while potterybarnkids.com follows with 151,493 transactions. When looking at sessions, babylist.com has 11,104,257, with potterybarnkids.com having 4,569,860 sessions. In terms of Average Order Value (AOV), babylist.com falls within the range of $225-$250, similar to albeebaby.com. However, babylist.com has a conversion rate of 2.50-3.00, which is in line with babygearlab.com. Overall, babylist.com holds a strong position in revenue and transactions, competing closely with buybuybaby.com in revenue and leading in transactions within its domain.
Revenue share by device at babylist.com
In October large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
