babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $943.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced growth of 18%, compared to the preceding three months.
babylist.com competitors
In August 2026, babylist.com leads its competitors with a remarkable revenue of $108.3 million and 453,000 transactions, both the highest among its peers. With 17.7 million sessions, it significantly outperforms buybuybaby.com, which generated $23,600 with 121 transactions and only 4,102 sessions. While potterybarnkids.com trails with $76.9 million and 238,000 transactions, babylist.com maintains a stronger average order value, ranging between $225-250 compared to potterybarnkids.com’s $300-325. In terms of conversion rates, all competitors, including babygearlab.com and albeebaby.com, match the 2.50-3.00% range, but none approach babylist.com’s exceptional performance across the board.
Revenue share by device at babylist.com
In August large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries babylist.com operates in
babylist.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
