babylist.com
Babylist.com is an online platform that provides a wide range of baby products and accessories. Their diverse collection includes clothing, toys, nursery furniture, strollers, car seats, feeding essentials, and more. Users can create registries, browse items, and make purchases on the site. Reviews and expert advice are also available.
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babylist.com Annual Revenue and Growth
babylist.com's annual sales on its online store amounted to $779.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
babylist.com's monthly revenueOVER TIME
Over the past three months, babylist.com revenue has experienced decline of 6.1%, compared to the preceding three months.
babylist.com competitors
In December 2025, babylist.com reported a revenue of $66,401,749 from 301,332 transactions and 12,893,760 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 2.00-2.50%. Compared to its competitors, buybuybaby.com had a lower revenue of $74,243 from 390 transactions and 11,648 sessions, with a slightly lower AOV of $175-$200 but a higher conversion rate of 3.00-3.50%. babygearlab.com had a revenue of $869,785 from 9,840 transactions and 352,339 sessions, with a lower AOV of $75-$100 but a comparable conversion rate of 2.50-3.00%. albeebaby.com had a revenue of $1,206,429 from 5,133 transactions and 306,690 sessions, with a higher AOV of $225-$250 but a lower conversion rate of 1.50-2.00%. potterybarnkids.com reported a significant revenue of $54,940,075 from 181,315 transactions and 5,589,889 sessions, with a higher AOV of $300-$325 and a competitive conversion rate of 3.00-3.50%. goodbuygear.com had a revenue of $1,191,910 from 9,041 transactions and 682,994 sessions, with a lower AOV of $125-$150 and the lowest conversion rate of 1.00-1.50%. babylist.com demonstrated solid performance across revenue, transactions, and sessions compared to its competitors, with a competitive
Revenue share by device at babylist.com
In December large majority of sales on babylist.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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babylist.com channels
Identify top traffic channels that drive growth for babylist.comand discover how performance of traffic channels has changed over time.
babylist.com Google Ads spend
Evaluate babylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
babylist.com devices
Review babylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
