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May 2025
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Home/Insights/Retailers/essentialstencil.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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118.8K
Revenue
25.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

EssentialStencil.com offers a wide assortment of stencils designed for various crafting purposes. Their range includes intricate designs and patterns suitable for home decor, DIY projects, and art. These stencils cater to enthusiasts seeking creative tools to incorporate stylish and unique designs into their projects.

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essentialstencil.com's revenueOVER TIME
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Over the past three months, essentialstencil.com revenue has experienced growth of 30%, compared to the preceding three months.

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essentialstencil.com revenue growth for last six months
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OVERVIEW
essentialstencil.com, an online home and garden retailer, generated $118,820 in online sales in May 2025, with a conversion rate of 4.00-4.50% and an average order value of $100-125. The store had 25,258 sessions during the month. In comparison, the largest online store in the category, homedepot.com, had sales of $1,523,750,068 and 181,263,132 sessions. The median revenue and sessions in the home and garden industry were $131,378 and 36,055, respectively, with conversion rates ranging from 0.68% to 3.35% and AOVs from $94 to $677.
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essentialstencil.com competitors

In May 2025, essentialstencil.com outperformed its competitors in terms of revenue, with a total of $118,820 compared to cuttingedgestencils.com ($53,043), thestencilsmith.com ($16,429), oaklanestudio.com ($960), and royaldesignstudio.com ($128,801). essentialstencil.com also had the highest number of transactions at 1,067, followed by royaldesignstudio.com with 1,245. In sessions, essentialstencil.com had 25,258, while royaldesignstudio.com had the highest at 72,161. The Average Order Value (AOV) for essentialstencil.com fell within the range of $100-$125, similar to that of royaldesignstudio.com, while cuttingedgestencils.com had the lowest AOV of $75-$100. In terms of conversion rate, essentialstencil.com performed exceptionally well with a range of 4.00-4.50%, compared to its competitors, which ranged from 1.00-2.50%. Overall, essentialstencil.com demonstrated strong performance across all metrics compared to its competitors in the stencil industry in May 2025.

thestencilsmith.com screenshot
#1 thestencilsmith.com
16.4K
Revenue
9.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
oaklanestudio.com screenshot
#2 oaklanestudio.com
960
Revenue
183.7
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
royaldesignstudio.com screenshot
#3 royaldesignstudio.com
128.8K
Revenue
72.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cuttingedgestencils.com screenshot
#4 cuttingedgestencils.com
53K
Revenue
51.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
designerstencils.com screenshot
#5 designerstencils.com
36K
Revenue
16.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
essentialstencil.com vs top market performers
essentialstencil.com
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conversion rate vs average order value for essentialstencil.com and its competitors
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Revenue share by device at essentialstencil.com

In May large majority of sales on essentialstencil.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on essentialstencil.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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essentialstencil.com channels

Identify top traffic channels that drive growth for essentialstencil.comand discover how performance of traffic channels has changed over time.

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essentialstencil.com Google Ads spend

Evaluate essentialstencil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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essentialstencil.com devices

Review essentialstencil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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essentialstencil.com top markets

Explore essentialstencil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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essentialstencil.com country & global rank

Assess the ranking of essentialstencil.com among other retailers within its primary country and worldwide.

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