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Oct 2025
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Home/Insights/Retailers/essentialstencil.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for essentialstencil.comessentialstencil.com

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96.7K
Revenue
Oct 25
20.9K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

EssentialStencil.com offers a wide assortment of stencils designed for various crafting purposes. Their range includes intricate designs and patterns suitable for home decor, DIY projects, and art. These stencils cater to enthusiasts seeking creative tools to incorporate stylish and unique designs into their projects.

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essentialstencil.com Annual Revenue and Growth

essentialstencil.com's annual sales on its online store amounted to $903.4K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$903.4K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
essentialstencil.com revenue by year

essentialstencil.com's monthly revenueOVER TIME
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Over the past three months, essentialstencil.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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essentialstencil.com revenue decline for last six months
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OVERVIEW
In October 2025, essentialstencil.com generated $96,658 in online sales, falling below the home and garden median of $117,921, with a conversion rate between 4.00-4.50%, outperforming the industry average of 3.47%. The average order value (AOV) ranged from $100-125, slightly below the high AOV of $676, while sessions totaled 20,939, significantly lower than the median of 30,856. Despite being a niche player compared to the dominant homedepot.com, which garnered nearly $1.42 billion in sales and 152 million sessions, essentialstencil.com demonstrates competitive metrics in its category, particularly with its solid conversion rate.
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essentialstencil.com competitors

In October 2025, essentialstencil.com outperformed its competitors in terms of revenue, with $96,658 compared to $15,239 for thestencilsmith.com, $120,302 for royaldesignstudio.com, and $74,998 for cuttingedgestencils.com. In terms of transactions, essentialstencil.com had 883 transactions, surpassing the 211 transactions for thestencilsmith.com, 1,149 for royaldesignstudio.com, and 734 for cuttingedgestencils.com. essentialstencil.com also had a higher number of sessions at 20,939 compared to 8,711 for thestencilsmith.com, 72,161 for royaldesignstudio.com, and 52,138 for cuttingedgestencils.com. Additionally, essentialstencil.com had a competitive average order value (AOV) of $100-125 and a strong conversion rate of 4.00-4.50%, positioning it as a top performer in the stencil industry.

thestencilsmith.com screenshot
#1 thestencilsmith.com
15.2K
Revenue
8.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
royaldesignstudio.com screenshot
#2 royaldesignstudio.com
120.3K
Revenue
72.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cuttingedgestencils.com screenshot
#3 cuttingedgestencils.com
75K
Revenue
52.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
designerstencils.com screenshot
#4 designerstencils.com
38.8K
Revenue
19K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
confectioncouturestencils.com screenshot
#5 confectioncouturestencils.com
16.6K
Revenue
4.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
essentialstencil.com vs top market performers
essentialstencil.com
top retailers
conversion rate vs average order value for essentialstencil.com and its competitors
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Revenue share by device at essentialstencil.com

In October large majority of sales on essentialstencil.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In October large majority of sales on essentialstencil.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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essentialstencil.com channels

Identify top traffic channels that drive growth for essentialstencil.comand discover how performance of traffic channels has changed over time.

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essentialstencil.com Google Ads spend

Evaluate essentialstencil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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essentialstencil.com devices

Review essentialstencil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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essentialstencil.com top markets

Explore essentialstencil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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essentialstencil.com country & global rank

Assess the ranking of essentialstencil.com among other retailers within its primary country and worldwide.

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