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Nov 2025
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Home/Insights/Retailers/istencils.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for istencils.comistencils.com

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15.8K
Revenue
Nov 25
6.4K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

istencils.com is a website that offers a wide range of stencils for various art and craft projects. They sell stencils in diverse shapes, designs, and themes, suitable for individuals looking to add precise and repeatable patterns to their creations. It provides a convenient platform to browse and purchase stencils online.

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istencils.com Annual Revenue and Growth

istencils.com's annual sales on its online store amounted to $188.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$188.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
istencils.com revenue by year

istencils.com's monthly revenueOVER TIME
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Over the past three months, istencils.com revenue has experienced growth of 0.45%, compared to the preceding three months.

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istencils.com revenue growth for last six months
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OVERVIEW
In November 2025, istencils.com generated $15,827 in revenue from online sales, significantly below the home and garden industry median of $122,040, while the largest competitor, homedepot.com, amassed a staggering $1.6 billion. With a conversion rate of 3.00-3.50%, istencils.com remains competitive, nearing the high end of the industry range of 3.53%. The average order value (AOV) falls between $50-75, well below the high benchmark of $672, and the site recorded 6,431 sessions, substantially lower than the median of 32,500 sessions within its category, indicating areas for growth in customer engagement.
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istencils.com competitors

When comparing istencils.com to its competitors in November 2025, it is clear that cuttingedgestencils.com leads in terms of revenue with $75,896, followed by designerstencils.com with $45,567. istencils.com falls behind with $15,827 in revenue. However, istencils.com has a higher conversion rate of 3.00-3.50%, compared to cuttingedgestencils.com's 1.00-1.50% and designerstencils.com's 2.50-3.00%. In terms of average order value (AOV), cuttingedgestencils.com leads with $100-125, followed by designerstencils.com with $75-100, while istencils.com falls in the mid-range with $50-75. Overall, istencils.com may not be the top revenue earner among its competitors, but it boasts a higher conversion rate, which could indicate a more efficient and effective sales strategy.

designerstencils.com screenshot
#1 designerstencils.com
45.6K
Revenue
20.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
cuttingedgestencils.com screenshot
#2 cuttingedgestencils.com
75.9K
Revenue
55.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
stencilplanet.com screenshot
#3 stencilplanet.com
3.8K
Revenue
2.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thestencilsmith.com screenshot
#4 thestencilsmith.com
12.5K
Revenue
6.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
royaldesignstudio.com screenshot
#5 royaldesignstudio.com
124.2K
Revenue
70.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
istencils.com vs top market performers
istencils.com
top retailers
conversion rate vs average order value for istencils.com and its competitors
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Revenue share by device at istencils.com

In November large majority of sales on istencils.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on istencils.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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istencils.com channels

Identify top traffic channels that drive growth for istencils.comand discover how performance of traffic channels has changed over time.

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istencils.com Google Ads spend

Evaluate istencils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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istencils.com devices

Review istencils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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istencils.com top markets

Explore istencils.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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istencils.com country & global rank

Assess the ranking of istencils.com among other retailers within its primary country and worldwide.

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