Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/istencils.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for istencils.comistencils.com

Start benchmarking for free
Sign in with GoogleSign up with Google
22.6K
Revenue
Jul 26
6.8K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

istencils.com is a website that offers a wide range of stencils for various art and craft projects. They sell stencils in diverse shapes, designs, and themes, suitable for individuals looking to add precise and repeatable patterns to their creations. It provides a convenient platform to browse and purchase stencils online.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

istencils.com Annual Revenue and Growth

istencils.com's annual sales on its online store amounted to $169.2K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$169.2K
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
istencils.com revenue by year

istencils.com's monthly revenueOVER TIME
View real-time data

Over the past three months, istencils.com revenue has experienced growth of 10%, compared to the preceding three months.

View real-time data
istencils.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
istencils.com operates within the home and garden category and currently faces challenges in performance metrics for July 2026. With revenue from online sales at $22,600, it falls significantly below a typical store in the home and garden category, which generates around $118,000 monthly. Its conversion rate of 3.50-4.00% is within the typical range of 0.64% to 3.35%. The average order value (AOV) stands at $75-100, lower than the typical range of $99 to $687. Additionally, istencils.com recorded 6,848 sessions, substantially fewer than a typical store in the home and garden category, which sees around 33,500 sessions monthly.
Read more

istencils.com competitors

The most significant gap between istencils.com and its competitor cuttingedgestencils.com is in revenue, where istencils.com trails by $59,600. In July 2026, istencils.com generated $22,600 from 253 transactions across 6,848 sessions, achieving a conversion rate of 3.50-4.00%. In contrast, cuttingedgestencils.com led with $82,200 in revenue, 809 transactions, and 86,300 sessions, but a lower conversion rate of 0.50-1.00%. While istencils.com ranks third in revenue, it outperforms some competitors like stencilplanet.com, which made $7,439 from 128 transactions with a conversion rate of 2.50-3.00%. Competitor designerstencils.com also surpassed istencils.com with $25,300 in revenue from 334 transactions, but with fewer sessions at 12,300. Thus, while istencils.com demonstrates a competitive conversion rate, it still lags significantly behind cuttingedgestencils.com in overall performance metrics.

designerstencils.com screenshot
#1 designerstencils.com
25.3K
Revenue
12.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
cuttingedgestencils.com screenshot
#2 cuttingedgestencils.com
82.2K
Revenue
86.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
oaklanestudio.com screenshot
#3 oaklanestudio.com
960
Revenue
183.7
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
stencilplanet.com screenshot
#4 stencilplanet.com
7.4K
Revenue
4.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thestencilsmith.com screenshot
#5 thestencilsmith.com
11.2K
Revenue
8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
istencils.com vs top market performers
istencils.com
top retailers
conversion rate vs average order value for istencils.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at istencils.com

In July large majority of sales on istencils.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on istencils.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries istencils.com operates in

istencils.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

istencils.com channels

Identify top traffic channels that drive growth for istencils.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

istencils.com Google Ads spend

Evaluate istencils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

istencils.com devices

Review istencils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

istencils.com top markets

Explore istencils.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

istencils.com country & global rank

Assess the ranking of istencils.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard