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Jan 2026
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Home/Insights/Retailers/istencils.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for istencils.comistencils.com

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30K
Revenue
Jan 26
11.4K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

istencils.com is a website that offers a wide range of stencils for various art and craft projects. They sell stencils in diverse shapes, designs, and themes, suitable for individuals looking to add precise and repeatable patterns to their creations. It provides a convenient platform to browse and purchase stencils online.

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istencils.com Annual Revenue and Growth

istencils.com's annual sales on its online store amounted to $169.2K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$169.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
istencils.com revenue by year

istencils.com's monthly revenueOVER TIME
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Over the past three months, istencils.com revenue has experienced growth of 104%, compared to the preceding three months.

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istencils.com revenue growth for last six months
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OVERVIEW
In January 2026, istencils.com generated $29,992 in online sales with a conversion rate between 3.50-4.00%, slightly above the home_and_garden median of 3.41%. Their average order value (AOV) ranged from $50 to $75, significantly lower than the high AOV of $677 in the industry. The site attracted 11,436 sessions, compared to the median of 34,453, while the leading competitor, homedepot.com, dominated the market with $1.45 billion in sales and 138,848,672 sessions. Overall, istencils.com shows potential but lags in revenue and traffic against industry benchmarks.
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istencils.com competitors

In January 2026, istencils.com had a revenue of $29,992 from 402 transactions and 11,436 sessions, with an Average Order Value (AOV) ranging from $50 to $75 and a conversion rate of 3.50% to 4.00%. When compared to its competitors, cuttingedgestencils.com stands out with a significantly higher revenue of $80,556 from 926 transactions and 68,995 sessions. However, istencils.com has a higher conversion rate and a similar AOV to cuttingedgestencils.com. On the other hand, designerstencils.com had a lower revenue of $26,951 with 337 transactions and 11,649 sessions, and a slightly higher AOV compared to istencils.com. stencilplanet.com and thestencilsmith.com also had lower revenues and sessions than istencils.com, with similar AOV and conversion rates. Overall, istencils.com holds its ground well against its competitors in terms of conversion rate and AOV despite the variance in revenue and sessions.

designerstencils.com screenshot
#1 designerstencils.com
27K
Revenue
11.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
cuttingedgestencils.com screenshot
#2 cuttingedgestencils.com
80.6K
Revenue
69K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
stencilplanet.com screenshot
#3 stencilplanet.com
4.5K
Revenue
3.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thestencilsmith.com screenshot
#4 thestencilsmith.com
19.4K
Revenue
13.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
royaldesignstudio.com screenshot
#5 royaldesignstudio.com
240.4K
Revenue
72.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
istencils.com vs top market performers
istencils.com
top retailers
conversion rate vs average order value for istencils.com and its competitors
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Revenue share by device at istencils.com

In January large majority of sales on istencils.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on istencils.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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istencils.com channels

Identify top traffic channels that drive growth for istencils.comand discover how performance of traffic channels has changed over time.

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istencils.com Google Ads spend

Evaluate istencils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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istencils.com devices

Review istencils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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istencils.com top markets

Explore istencils.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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istencils.com country & global rank

Assess the ranking of istencils.com among other retailers within its primary country and worldwide.

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