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Oct 2025
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Home/Insights/Retailers/istencils.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for istencils.comistencils.com

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9.7K
Revenue
Oct 25
3.3K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

istencils.com is a website that offers a wide range of stencils for various art and craft projects. They sell stencils in diverse shapes, designs, and themes, suitable for individuals looking to add precise and repeatable patterns to their creations. It provides a convenient platform to browse and purchase stencils online.

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istencils.com Annual Revenue and Growth

istencils.com's annual sales on its online store amounted to $188.8K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$188.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
istencils.com revenue by year

istencils.com's monthly revenueOVER TIME
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Over the past three months, istencils.com revenue has experienced decline of 36%, compared to the preceding three months.

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istencils.com revenue decline for last six months
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OVERVIEW
In October 2025, istencils.com generated $9,660 in online sales, significantly lower than the median revenue of $117,921 in the home and garden industry. With a conversion rate between 3.50-4.00%, it surpassed the low end of the industry average of 3.47%. The average order value (AOV) ranged from $75-100, falling short of the very high AOV of $676. The site attracted 3,276 sessions, considerably fewer than the industry median of 30,856 sessions, indicating a need for increased traffic and sales optimization compared to the leading competitor, homedepot.com, which recorded over $1.4 billion in sales.
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istencils.com competitors

In October 2025, istencils.com reported a revenue of $9,660 with 119 transactions and 3,276 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. In comparison, its competitors show varying levels of performance. designerstencils.com generated $38,759 in revenue from 458 transactions and 18,982 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. cuttingedgestencils.com led the pack with $74,998 in revenue from 734 transactions and 52,138 sessions, with a higher AOV of $100-125 but a lower conversion rate of 1.00-1.50%. stencilplanet.com and thestencilsmith.com fell below istencils.com in terms of revenue, transactions, and sessions, with different AOVs and conversion rates. Overall, istencils.com holds its ground in revenue and conversion rate against its competitors, despite lower transaction and session numbers.

designerstencils.com screenshot
#1 designerstencils.com
38.8K
Revenue
19K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
cuttingedgestencils.com screenshot
#2 cuttingedgestencils.com
75K
Revenue
52.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
stencilplanet.com screenshot
#3 stencilplanet.com
3.4K
Revenue
2.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thestencilsmith.com screenshot
#4 thestencilsmith.com
15.2K
Revenue
8.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
royaldesignstudio.com screenshot
#5 royaldesignstudio.com
120.3K
Revenue
72.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
istencils.com vs top market performers
istencils.com
top retailers
conversion rate vs average order value for istencils.com and its competitors
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Revenue share by device at istencils.com

In October large majority of sales on istencils.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on istencils.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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istencils.com channels

Identify top traffic channels that drive growth for istencils.comand discover how performance of traffic channels has changed over time.

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istencils.com Google Ads spend

Evaluate istencils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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istencils.com devices

Review istencils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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istencils.com top markets

Explore istencils.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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istencils.com country & global rank

Assess the ranking of istencils.com among other retailers within its primary country and worldwide.

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