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Home/Insights/Retailers/fableandmane.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for fableandmane.comfableandmane.com

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345.7K
Revenue
Nov 25
90.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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A modern hair wellness brand of potent plant-based products inspired by ancient Indian beauty secrets with vegan, clean and cruelty-free formulas.

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fableandmane.com Annual Revenue and Growth

fableandmane.com's annual sales on its online store amounted to $3.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fableandmane.com revenue by year

fableandmane.com's monthly revenueOVER TIME
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Over the past three months, fableandmane.com revenue has experienced growth of 76%, compared to the preceding three months.

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fableandmane.com revenue growth for last six months
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OVERVIEW
In November 2025, fableandmane.com achieved impressive online sales revenue of $345,723, significantly outpacing the BEAUTY AND COSMETICS median of $52,547, despite being far behind ulta.com’s $145,643,880. Its conversion rate ranged from 1.50-2.00%, slightly above the low end of the industry benchmark of 1.38%, with an average order value (AOV) between $200-225, which aligns closely with the high AOV of $204 in the sector. With 90,184 sessions, fableandmane.com exceeded the industry median of 19,748 but remains significantly lower than sephora.com’s staggering 76,114,809 sessions, indicating potential for growth in traffic and conversions.
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fableandmane.com competitors

In November 2025, fableandmane.com had a revenue of $345,723 with 1,587 transactions and 90,184 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. Compared to its competitors, fableandmane.com outperformed themanechoice.com and manentail.com in revenue, transactions, sessions, AOV, and conversion rate. However, fableandmane.com fell behind crownaffair.com in terms of revenue, transactions, and sessions, with crownaffair.com generating $823,851 in revenue from 5,116 transactions and 143,573 sessions. fableandmane.com also had a lower AOV compared to crownaffair.com. While fableandmane.com surpassed befreebydaniellefishel.com in revenue, transactions, and sessions, it had a higher AOV. Lastly, fableandmane.com was outperformed by latourangelle.com in terms of revenue, transactions, and sessions, with latourangelle.com having a higher AOV as well.

themanechoice.com screenshot
#1 themanechoice.com
28.3K
Revenue
15K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
manentail.com screenshot
#2 manentail.com
30.2K
Revenue
21.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
crownaffair.com screenshot
#3 crownaffair.com
823.9K
Revenue
143.6K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
befreebydaniellefishel.com screenshot
#4 befreebydaniellefishel.com
3.1K
Revenue
2.1K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
latourangelle.com screenshot
#5 latourangelle.com
42.1K
Revenue
27.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fableandmane.com vs top market performers
fableandmane.com
top retailers
conversion rate vs average order value for fableandmane.com and its competitors
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Revenue share by device at fableandmane.com

In November large majority of sales on fableandmane.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In November large majority of sales on fableandmane.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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fableandmane.com channels

Identify top traffic channels that drive growth for fableandmane.comand discover how performance of traffic channels has changed over time.

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fableandmane.com Google Ads spend

Evaluate fableandmane.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fableandmane.com devices

Review fableandmane.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fableandmane.com top markets

Explore fableandmane.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fableandmane.com country & global rank

Assess the ranking of fableandmane.com among other retailers within its primary country and worldwide.

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