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May 2025
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Home/Insights/Retailers/crownaffair.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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257.6K
Revenue
81.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Crown Affair is a website selling premium hair care products and accessories. Their collection includes high-quality brushes, combs, silk scrunchies, hair oil, and towels. They aim to offer luxurious and sustainable options for customers seeking to enhance their hair care routines and achieve healthy and beautiful-looking hair.

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crownaffair.com's revenueOVER TIME
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Over the past three months, crownaffair.com revenue has experienced decline of 14%, compared to the preceding three months.

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crownaffair.com revenue decline for last six months
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OVERVIEW
In May 2025, crownaffair.com in the BEAUTY AND COSMETICS industry generated $257,579 in online sales, with a conversion rate of 1.50-2.00% and an AOV of $175-200. The highest converting store in the category had a rate of 4.51%, while the lowest was 1.17%. crownaffair.com had 81,728 sessions, significantly lower than the highest store at 38,510,361 from sephora.com and above the median of 19,997. The median revenue for BEAUTY AND COSMETICS was $46,882, with the top store ulta.com earning $96,002,620, showing room for growth for crownaffair.com.
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crownaffair.com competitors

In May 2025, crownaffair.com had a revenue of $257,579 with 1,360 transactions and 81,728 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. In comparison, rituals.com, one of its competitors, had significantly higher revenue of $14,570,110 with 186,279 transactions and 6,345,905 sessions. However, rituals.com had a lower AOV of $75-100 but a higher conversion rate of 2.50-3.00%. crownbrush.com had a revenue of $60,093 with 481 transactions and 11,342 sessions, while sanaskinstudio.com had a revenue of $58,595 with 344 transactions and 8,484 sessions. geebeauty.com and robesnmore.com also had varying metrics in terms of revenue, transactions, sessions, AOV, and conversion rate compared to crownaffair.com. Overall, crownaffair.com falls in the middle in terms of revenue and transactions compared to its competitors.

geebeauty.com screenshot
#1 geebeauty.com
49.7K
Revenue
7.2K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
sanaskinstudio.com screenshot
#2 sanaskinstudio.com
58.6K
Revenue
8.5K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
robesnmore.com screenshot
#3 robesnmore.com
4.7K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rituals.com screenshot
#4 rituals.com
14.6M
Revenue
6.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
crownbrush.com screenshot
#5 crownbrush.com
60.1K
Revenue
11.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
crownaffair.com vs top market performers
crownaffair.com
top retailers
conversion rate vs average order value for crownaffair.com and its competitors
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Revenue share by device at crownaffair.com

In May large majority of sales on crownaffair.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices.

In May large majority of sales on crownaffair.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices.
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brands overtime comparison

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crownaffair.com channels

Identify top traffic channels that drive growth for crownaffair.comand discover how performance of traffic channels has changed over time.

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crownaffair.com Google Ads spend

Evaluate crownaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crownaffair.com devices

Review crownaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crownaffair.com top markets

Explore crownaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crownaffair.com country & global rank

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