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Sep 2025
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Home/Insights/Retailers/crownaffair.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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249.8K
Revenue
Sep 25
78.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Crown Affair is a website selling premium hair care products and accessories. Their collection includes high-quality brushes, combs, silk scrunchies, hair oil, and towels. They aim to offer luxurious and sustainable options for customers seeking to enhance their hair care routines and achieve healthy and beautiful-looking hair.

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crownaffair.com Annual Revenue and Growth

crownaffair.com's annual sales on its online store amounted to $2.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
crownaffair.com revenue by year

crownaffair.com's monthly revenueOVER TIME
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Over the past three months, crownaffair.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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crownaffair.com revenue decline for last six months
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OVERVIEW
In September 2025, crownaffair.com achieved remarkable online sales of $249,760, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 1.50-2.00%, below the high industry benchmark of 4.54%. The average order value (AOV) ranged from $150 to $175, also trailing the top industry AOV of $203, while its sessions totaled 78,456, exceeding the median of 18,928 but far behind the leader, sephora.com, at 45,764,193. Overall, crownaffair.com demonstrates solid performance in a competitive market, although there's room for improvement in conversion rates and AOV to enhance profitability.
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crownaffair.com competitors

In September 2025, crownaffair.com outperformed its competitors in terms of revenue, with a total of $249,760. However, when looking at individual metrics, crownaffair.com had fewer transactions (1,510) and sessions (78,456) compared to its competitors. The Average Order Value (AOV) for crownaffair.com ranged from $150 to $175, which was lower than some competitors like geebeauty.com with an AOV of $175 to $200. Despite this, crownaffair.com had a respectable conversion rate of 1.50-2.00%. In contrast, other competitors like rituals.com had a much higher revenue of $26,147,266 with a significantly higher number of transactions and sessions. Overall, crownaffair.com held its own in the market, showcasing strong performance in revenue and conversion rate, while still having room to grow in terms of transactions and sessions.

geebeauty.com screenshot
#1 geebeauty.com
64.2K
Revenue
9K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
sanaskinstudio.com screenshot
#2 sanaskinstudio.com
41.5K
Revenue
6.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
robesnmore.com screenshot
#3 robesnmore.com
5.2K
Revenue
5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
rituals.com screenshot
#4 rituals.com
26.1M
Revenue
7.3M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
crownbrush.com screenshot
#5 crownbrush.com
43.6K
Revenue
8.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
crownaffair.com vs top market performers
crownaffair.com
top retailers
conversion rate vs average order value for crownaffair.com and its competitors
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Revenue share by device at crownaffair.com

In September large majority of sales on crownaffair.com, 95% was finalized on desktop devices, with 5.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on crownaffair.com, 95% was finalized on desktop devices, with 5.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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crownaffair.com channels

Identify top traffic channels that drive growth for crownaffair.comand discover how performance of traffic channels has changed over time.

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crownaffair.com Google Ads spend

Evaluate crownaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crownaffair.com devices

Review crownaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crownaffair.com top markets

Explore crownaffair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crownaffair.com country & global rank

Assess the ranking of crownaffair.com among other retailers within its primary country and worldwide.

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