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Jul 2025
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Home/Insights/Retailers/crownaffair.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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236.7K
Revenue
83.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Crown Affair is a website selling premium hair care products and accessories. Their collection includes high-quality brushes, combs, silk scrunchies, hair oil, and towels. They aim to offer luxurious and sustainable options for customers seeking to enhance their hair care routines and achieve healthy and beautiful-looking hair.

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crownaffair.com's revenueOVER TIME
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Over the past three months, crownaffair.com revenue has experienced decline of 21%, compared to the preceding three months.

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crownaffair.com revenue decline for last six months
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OVERVIEW
In July 2025, crownaffair.com in the BEAUTY AND COSMETICS industry had online sales revenue of $236,666, conversion rate of 1.00-1.50%, AOV of $175-200, and 83,646 sessions. Compared to the industry median revenue of $48,182, crownaffair.com performed well. However, the largest online store in the category was themancompany.com with $113,233,299 in revenue. crownaffair.com's conversion rate and AOV were average compared to industry benchmarks, while its number of sessions exceeded the median of 20,909 but fell short of the highest at 41,064,568 from sephora.com.
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crownaffair.com competitors

In July 2025, crownaffair.com outperformed its competitors in terms of revenue with $236,666, while its closest competitor geebeauty.com lagged behind at $91,890. crownaffair.com also excelled in the number of transactions with 1,257 compared to geebeauty.com's 551. However, crownaffair.com had a lower conversion rate of 1.00-1.50% compared to geebeauty.com's impressive 3.00-3.50%. In terms of average order value (AOV), crownaffair.com ranged between $175-200, slightly higher than geebeauty.com's $150-175. While crownaffair.com had more sessions at 83,646, geebeauty.com had a higher conversion rate indicating better engagement with their audience. Overall, crownaffair.com showed strength in revenue and transactions, but could work on improving conversion rates to match its competitors.

geebeauty.com screenshot
#1 geebeauty.com
91.9K
Revenue
17.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
sanaskinstudio.com screenshot
#2 sanaskinstudio.com
50.9K
Revenue
7.6K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
robesnmore.com screenshot
#3 robesnmore.com
8K
Revenue
6.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
rituals.com screenshot
#4 rituals.com
12.7M
Revenue
6.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
crownbrush.com screenshot
#5 crownbrush.com
51.7K
Revenue
9.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
crownaffair.com vs top market performers
crownaffair.com
top retailers
conversion rate vs average order value for crownaffair.com and its competitors
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Revenue share by device at crownaffair.com

In July large majority of sales on crownaffair.com, 96% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on crownaffair.com, 96% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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crownaffair.com channels

Identify top traffic channels that drive growth for crownaffair.comand discover how performance of traffic channels has changed over time.

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crownaffair.com Google Ads spend

Evaluate crownaffair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crownaffair.com devices

Review crownaffair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crownaffair.com top markets

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crownaffair.com country & global rank

Assess the ranking of crownaffair.com among other retailers within its primary country and worldwide.

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