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Sep 2025
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19.4M
Revenue
Sep 25
6.4M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com Annual Revenue and Growth

fabletics.com's annual sales on its online store amounted to $314.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$314.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fabletics.com revenue by year

fabletics.com's monthly revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced decline of 12%, compared to the preceding three months.

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fabletics.com revenue decline for last six months
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OVERVIEW
In September 2025, fabletics.com, operating in the FASHION AND APPAREL industry, generated online sales revenue of $19,363,177, significantly surpassing the median of $74,931; its conversion rate ranged from 3.00% to 3.50%, closely aligning with the industry's high of 3.2%, while its average order value (AOV) was between $75 and $100, slightly below the sector's high of $382; the site attracted 6,390,509 sessions, a substantial figure compared to the median of 34,221, yet dwarfed by shein.com, the category leader with $819,580,923 in revenue and 297,137,690 sessions.
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fabletics.com competitors

In September 2025, fabletics.com stands out among its competitors in terms of revenue, with $19,363,177 and transactions, with 221,717. fabletics.com also had a high number of sessions at 6,390,509. In comparison, justfab.com had a revenue of $4,517,076 and 65,618 transactions, while ryderwear.com had even lower revenue at $497,921 and 6,679 transactions. gymshark.com was a strong competitor with a revenue of $72,081,942 and 430,689 transactions, but fabletics.com had a comparable conversion rate at 3.00-3.50, falling within gymshark.com's 3.50-4.00 range. toughmudder.com and bombshellsportswear.com had significantly lower revenue and transactions compared to fabletics.com. Overall, fabletics.com's performance in revenue, transactions, and sessions places it in a strong position within the athletic apparel industry.

justfab.com screenshot
#1 justfab.com
4.5M
Revenue
1.4M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
ryderwear.com screenshot
#2 ryderwear.com
497.9K
Revenue
269K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
gymshark.com screenshot
#3 gymshark.com
72.1M
Revenue
11.8M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
toughmudder.com screenshot
#4 toughmudder.com
125.8K
Revenue
184.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
128.1K
Revenue
164.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
fabletics.com vs top market performers
fabletics.com
top retailers
conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In September large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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