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Oct 2025
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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27.4M
Revenue
Oct 25
7M
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com Annual Revenue and Growth

fabletics.com's annual sales on its online store amounted to $314.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$314.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fabletics.com revenue by year

fabletics.com's monthly revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced decline of 2.7%, compared to the preceding three months.

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fabletics.com revenue decline for last six months
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OVERVIEW
In October 2025, fabletics.com, operating in the FASHION AND APPAREL sector, generated online sales revenue of $27,355,699, significantly surpassing the median revenue of $80,524; it boasts a robust conversion rate of 4.50-5.00%, well above the industry average of 3.36%, and an average order value (AOV) ranging from $75 to $100, close to the lower threshold of $74; with sessions totaling 7,010,704, fabletics.com demonstrates notable engagement, although far behind the leading store, shein.com, which garnered 321,650,758 sessions, indicating substantial potential for growth and increased market presence.
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fabletics.com competitors

In October 2025, fabletics.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $27,355,699 and 319,629 transactions from 7,010,704 sessions, Fabletics had a higher average order value (AOV) ranging from $75-$100 and a conversion rate of 4.50-5.00%. In comparison, justfab.com generated $5,490,153 in revenue from 83,717 transactions and 1,678,149 sessions, with an AOV of $50-$75 and a similar conversion rate. gymshark.com performed well with $54,221,679 in revenue, 322,747 transactions, and 11,809,294 sessions, but had a lower conversion rate of 2.50-3.00% despite a higher AOV of $150-$175. Fabletics stood out among its competitors with strong performance metrics across the board, indicating a strong market position and customer engagement.

justfab.com screenshot
#1 justfab.com
5.5M
Revenue
1.7M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
ryderwear.com screenshot
#2 ryderwear.com
687.2K
Revenue
246K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
gymshark.com screenshot
#3 gymshark.com
54.2M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
toughmudder.com screenshot
#4 toughmudder.com
117.3K
Revenue
149.3K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
155.4K
Revenue
163.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
fabletics.com vs top market performers
fabletics.com
top retailers
conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In October large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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