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Dec 2025
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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26.6M
Revenue
Dec 25
8.9M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com Annual Revenue and Growth

fabletics.com's annual sales on its online store amounted to $314.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$314.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fabletics.com revenue by year

fabletics.com's monthly revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced growth of 43%, compared to the preceding three months.

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fabletics.com revenue growth for last six months
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OVERVIEW
In December 2025, fabletics.com, operating in the FASHION AND APPAREL sector, generated online sales revenue of $26,578,455, notably lower than the median of $92,600. With a conversion rate of 3.00-3.50%, it surpasses the lower end of the industry average of 0.72% and aligns closely with the high average of 3.17%. The Average Order Value (AOV) ranged between $75 and $100, consistent with the industry low. Fabletics attracted 8,935,011 sessions, significantly below the highest performer, shein.com, with 304,519,814 sessions, yet well above the industry median of 39,789 sessions.
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fabletics.com competitors

In December 2025, fabletics.com outperformed its competitors in terms of revenue, with a total of $26,578,455. justfab.com, ryderwear.com, gymshark.com, toughmudder.com, and bombshellsportswear.com had revenues of $2,841,542, $783,852, $75,709,727, $129,231, and $173,154, respectively. fabletics.com also had the highest number of transactions at 309,090, compared to its competitors' transaction numbers ranging from 643 to 453,055. Additionally, fabletics.com had the highest number of sessions at 8,935,011, surpassing the sessions of its competitors which ranged from 158,919 to 18,096,813. fabletics.com also had a competitive average order value (AOV) and conversion rate of 3.00-3.50%, showcasing its strong performance in the athleisure market.

justfab.com screenshot
#1 justfab.com
2.8M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
ryderwear.com screenshot
#2 ryderwear.com
783.9K
Revenue
293.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
gymshark.com screenshot
#3 gymshark.com
75.7M
Revenue
18.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
toughmudder.com screenshot
#4 toughmudder.com
129.2K
Revenue
158.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
173.2K
Revenue
188K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
fabletics.com vs top market performers
fabletics.com
top retailers
conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In December large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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