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Jul 2026
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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36.4M
Revenue
Jul 26
11.4M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com Annual Revenue and Growth

fabletics.com's annual sales on its online store amounted to $292.2M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$292.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fabletics.com revenue by year

fabletics.com's monthly revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced growth of 61%, compared to the preceding three months.

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fabletics.com revenue growth for last six months
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OVERVIEW
In July 2026, fabletics.com generated $36.4 million in online sales, with sessions reaching 11.4 million. Its conversion rate stood at 3.00-3.50%, while the average order value (AOV) ranged from $75 to $100. In comparison, the average store in the fashion and apparel category generates around $71,300 monthly, typically sees about 28,400 sessions, and has AOVs between $84 and $403. The conversion rate for the category typically ranges from 0.66% to 3.1%.
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fabletics.com competitors

fabletics.com boasts a strong conversion rate of 3.00-3.50%, positioning it competitively against its rivals. In July 2026, fabletics.com generated $36.4 million in revenue, ranking second among its competitors, yet trailing gymshark.com by $71.6 million. With 380,000 transactions, it again secured the second position but fell short of gymshark.com by 252,000 transactions. fabletics.com attracted 11.4 million sessions, ranking second, while also trailing gymshark.com by 5.9 million sessions. In terms of average order value (AOV), fabletics.com aligns with several competitors at $75-100, making it competitive in pricing but still needing to enhance its overall reach and sales metrics.

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3.7M
Revenue
811.4K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
ryderwear.com screenshot
#2 ryderwear.com
820.9K
Revenue
252.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#3 gymshark.com
108M
Revenue
17.3M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
toughmudder.com screenshot
#4 toughmudder.com
164.6K
Revenue
252.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
106.4K
Revenue
187.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
fabletics.com vs top market performers
fabletics.com
top retailers
conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In July large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries fabletics.com operates in

fabletics.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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