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Aug 2025
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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21.5M
Revenue
Aug 25
7.6M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com Annual Revenue and Growth

fabletics.com's annual sales on its online store amounted to $314.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$314.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fabletics.com revenue by year

fabletics.com's monthly revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced decline of 7.1%, compared to the preceding three months.

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fabletics.com revenue decline for last six months
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OVERVIEW
In August 2025, fabletics.com in the FASHION AND APPAREL industry reported online sales revenue of $21,517,944 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $75-100. The store had 7,647,658 sessions during the month. The highest online sales revenue in the industry was $865,065,186 from shein.com, the highest conversion rate was 3.01%, the highest AOV was $393, and the highest sessions were 323,426,413. The median revenue in the industry was $77,469 and the median sessions were 36,717, showcasing fabletics.com's performance metrics for August 2025.
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fabletics.com competitors

In August 2025, fabletics.com stands out among its competitors in terms of revenue, with a total of $21,517,944. Despite not having the highest revenue, fabletics.com has the highest number of transactions at 242,879 and sessions at 7,647,658. The Average Order Value (AOV) falls within the range of $75-$100, while the conversion rate is between 3.00-3.50%. justfab.com, with a revenue of $3,772,200, has a higher conversion rate of 4.00-4.50%, but lower transactions and sessions. gymshark.com leads in revenue with $67,876,120 and has a higher AOV of $150-$175. ryderwear.com has similar revenue to fabletics.com but lower sessions and conversion rate. toughmudder.com and bombshellsportswear.com have significantly lower revenue, transactions, and sessions compared to fabletics.com. Overall, fabletics.com performs well in terms of revenue, transactions, and sessions among its competitors in the online sportswear market in August 2025.

justfab.com screenshot
#1 justfab.com
3.8M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
ryderwear.com screenshot
#2 ryderwear.com
580.1K
Revenue
310K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#3 gymshark.com
67.9M
Revenue
11.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
toughmudder.com screenshot
#4 toughmudder.com
128.8K
Revenue
219.1K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
125.2K
Revenue
224.4K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
fabletics.com vs top market performers
fabletics.com
top retailers
conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In August large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In August large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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