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Jan 2026
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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22.3M
Revenue
Jan 26
7.2M
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com Annual Revenue and Growth

fabletics.com's annual sales on its online store amounted to $292.2M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$292.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fabletics.com revenue by year

fabletics.com's monthly revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced growth of 27%, compared to the preceding three months.

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fabletics.com revenue growth for last six months
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OVERVIEW
In January 2026, fabletics.com reported online sales revenue of $22,288,984, significantly above the FASHION AND APPAREL median of $91,806. The site's conversion rate ranged from 3.50% to 4.00%, outperforming the high industry standard of 3.1%. With an average order value (AOV) between $75 and $100, fabletics is competitive, although lower than the industry high of $390. The website attracted 7,221,437 sessions, a substantial figure compared to the median of 38,909, yet far behind the leader, shein.com, which recorded 279,580,739 sessions. Overall, fabletics demonstrates strong performance metrics in a competitive market.
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fabletics.com competitors

In January 2026, fabletics.com stands out among its competitors in the athletic apparel industry. With a revenue of $22,288,984 from 261,714 transactions and 7,221,437 sessions, fabletics.com has a healthy average order value (AOV) ranging from $75-$100 and a conversion rate of 3.50-4.00%. justfab.com lags behind with a revenue of $2,143,888 from 29,735 transactions and 1,410,224 sessions, with a lower AOV of $50-$75 and a conversion rate of 2.00-2.50%. gymshark.com leads in revenue with $68,235,892 from 404,832 transactions and 16,587,812 sessions, boasting a higher AOV of $150-$175 but a comparable conversion rate of 2.00-2.50%. Overall, fabletics.com maintains a competitive edge in both revenue and conversion rate when compared to its industry peers.

justfab.com screenshot
#1 justfab.com
2.1M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
ryderwear.com screenshot
#2 ryderwear.com
682.5K
Revenue
307.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#3 gymshark.com
68.2M
Revenue
16.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
toughmudder.com screenshot
#4 toughmudder.com
176.8K
Revenue
145.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
170.6K
Revenue
188.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
fabletics.com vs top market performers
fabletics.com
top retailers
conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In January large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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