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Jul 2025
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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23.5M
Revenue
7.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com's revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced growth of 6%, compared to the preceding three months.

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fabletics.com revenue growth for last six months
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OVERVIEW
In July 2025, fabletics.com in the FASHION AND APPAREL industry had a revenue of $23,487,275 with a conversion rate of 3.00-3.50% and an AOV of $75-100. The store had 7,617,196 sessions, while the highest number of sessions in the category was 294,721,604 from shein.com. The median revenue in the industry was $82,875, with a conversion rate of 2.96% and AOV of $402. The median sessions in the industry were 36,317, and the lowest conversion rate was 0.62% with an AOV of $82.
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fabletics.com competitors

In July 2025, fabletics.com stands out among its competitors in the activewear industry. With a revenue of $23,487,275 from 237,905 transactions and 7,617,196 sessions, fabletics.com has an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00% to 3.50%. justfab.com, with $4,229,579 in revenue from 64,761 transactions and 1,493,648 sessions, has a lower AOV of $50 to $75 but a higher conversion rate of 4.00% to 4.50%. gymshark.com leads in revenue with $79,421,778 from 453,421 transactions and 13,165,649 sessions, boasting an AOV of $175 to $200 and a similar conversion rate as fabletics.com. While fabletics.com may not have the highest revenue, its strong performance in conversion rate and solid AOV position it well against its competitors in July 2025.

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4.2M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
ryderwear.com screenshot
#2 ryderwear.com
514.8K
Revenue
253.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#3 gymshark.com
79.4M
Revenue
13.2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
toughmudder.com screenshot
#4 toughmudder.com
102.5K
Revenue
166.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
111K
Revenue
188.1K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
fabletics.com vs top market performers
fabletics.com
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conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In July large majority of sales on fabletics.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fabletics.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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