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Sep 2026
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Home/Insights/Retailers/fabletics.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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36.5M
Revenue
Sep 26
9.1M
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Fabletics.com is an online retailer that offers a wide range of trendy and fashionable activewear for women. Their inventory includes leggings, tops, sports bras, and accessories suitable for various workouts and activities. The website enables customers to browse and purchase from their collections conveniently.

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fabletics.com Annual Revenue and Growth

fabletics.com's annual sales on its online store amounted to $292.2M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$292.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
fabletics.com revenue by year

fabletics.com's monthly revenueOVER TIME
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Over the past three months, fabletics.com revenue has experienced growth of 14%, compared to the preceding three months.

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fabletics.com revenue growth for last six months
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OVERVIEW
In September 2026, fabletics.com generated $36.5 million in revenue from online sales, with an average order value (AOV) of $100-125, both figures within the typical ranges for the fashion and apparel category. The site recorded a conversion rate of 3.50-4.00%, exceeding the average store in the fashion and apparel category's typical range of 0.67% to 3.16%. Additionally, fabletics.com attracted 9.1 million sessions, far surpassing the average store in the fashion and apparel category's 26,000 sessions monthly.
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fabletics.com competitors

In September 2026, fabletics.com excels with a conversion rate of 3.50-4.00%, matching that of gymshark.com. However, it trails behind gymshark.com in revenue at $36.5 million, which positions fabletics.com second among its competitors. fabletics.com also achieves 348,000 transactions, surpassing justfab.com and ryderwear.com, yet still lags behind gymshark.com’s 637,000 transactions. Additionally, with 9.1 million sessions, fabletics.com ranks second, again behind gymshark.com’s 17.1 million. While fabletics.com maintains a strong average order value (AOV) between $100-125, it doesn't outperform gymshark.com’s AOV of $175-200. Overall, fabletics.com remains competitive, particularly in conversion rates, while striving to enhance its revenue and transaction figures.

justfab.com screenshot
#1 justfab.com
3.9M
Revenue
796.8K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
ryderwear.com screenshot
#2 ryderwear.com
533K
Revenue
232.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#3 gymshark.com
114.3M
Revenue
17.1M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
toughmudder.com screenshot
#4 toughmudder.com
232.1K
Revenue
312K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bombshellsportswear.com screenshot
#5 bombshellsportswear.com
156.9K
Revenue
164K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
fabletics.com vs top market performers
fabletics.com
top retailers
conversion rate vs average order value for fabletics.com and its competitors
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Revenue share by device at fabletics.com

In September large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on fabletics.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries fabletics.com operates in

fabletics.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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fabletics.com channels

Identify top traffic channels that drive growth for fabletics.comand discover how performance of traffic channels has changed over time.

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fabletics.com Google Ads spend

Evaluate fabletics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fabletics.com devices

Review fabletics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fabletics.com top markets

Explore fabletics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fabletics.com country & global rank

Assess the ranking of fabletics.com among other retailers within its primary country and worldwide.

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